Frakxion

Build a culture of high performers to scale your business and focus your time where your business needs you the most. The FRAKXION Scorecard is designed to help you identify key areas of growth within your organization.

Our clients have used this scorecard to discover and reform their internal culture, resulting in positive performance growth across their teams. The Scorecard is built on a foundation that comes with dozens of activities and tools that focus on problem areas and unravel opportunities for you to consistently reach for greater growth.

Our Scorecard is a short quiz to help you prioritize the next steps and track your progress. Your personalized results will include a detailed scorecard with ten tools tailored to you. These insights will empower you to make informed decisions and drive meaningful change in a strategic way.

Take the first step towards transforming your organization today. Are you in?
Take a quiz at Frakxion.com/scorecard

In today’s competitive business landscape, simply addressing consumer pain points isn't enough. At FRAKXION, we're dedicated to helping organizations elevate their value proposition by adding gains that create new opportunities for their audience. We’re always conducting workshops to help organizations and individuals reach their full potential, and one such tool to connect further with is a group activity called “Pains and Gains.”

Here’s how it works:

1. Collaboratively create to-do lists for your team and consumers.
2. Identify your consumers' pain points, obstacles, and challenges.
3. Offer “pain relievers” or solutions to eliminate these obstacles effectively.
4. Envision gains your consumers can achieve with your complete offering.
5. Document “gain creators” to provide enriching experiences for your consumers.

Want to discover more tools and resources like this? Head to our website:
frakxion.com/tools

At FRAKXION, we believe in a holistic approach to success. Our credo extends beyond mere business strategies; it encompasses the people, tools, systems, routines, and culture that shape our performance and happiness.

Similarly, we recognize that our clients require the right fit at the right time to truly thrive. That's why we empower them to contribute and deliver value by providing decades of experience at a fraction of the cost of traditional C-suite hires.

One key aspect of our approach is the Refraction Pathway, a process we use internally and share with our clients to shape culture, enhance morale, and drive performance. Our scorecard, linked to a variety of activities and tools, helps identify areas for improvement and opportunities for innovation.

Learn about the Refraction Pathway and how you can implement it for your internal teams: frakxion.com/mindset/create-the-right-conditions

In every organizational journey, unlocking total potential requires you to start with understanding your purpose. Introducing the Purpose Zone, a core element of the Refraction Pathway developed by FRAKXION. Inspired by decades in branding and marketing, the Refraction Pathway combines strategy, engagement, and communication focused on your internal audience.

1. Defining Direction: A well-defined purpose acts as a compass, guiding organizations towards their true north and inspiring key stakeholders.

2. Passion: Passion fuels action. When individuals are aligned with a passionate purpose, they become unstoppable forces for positive change.

3. Impact: Purpose-driven organizations create meaningful impact, leaving a lasting legacy that resonates with employees, customers, and partners alike.

4. Clarity: Clarity breeds confidence. A clear purpose empowers teams to make informed decisions and align their actions with organizational goals.

5. Motivation and Engagement: Purpose ignites motivation and fosters deep engagement. Employees feel connected to a larger mission, driving them to exceed expectations and contribute their best.

Leadership comes with many responsibilities. Instilling confidence in your teams to find their purpose is one of them. Create a lasting impact with whichever path you set out on!

In a world where attention spans are fleeting, Doug Darling, FRAKXION’s Chief Video Strategist, is rewriting the rules of engagement. With over 15 years of expertise, Doug crafts narratives that resonate deeply with audiences, propelling brands to new heights.

Doug’s journey from musician to marketing virtuoso is inspiring, as he has truly embraced the essence of creativity and innovation. His understanding of the science of storytelling transcends traditional boundaries, bridging the gap between brands and their audiences with every frame he creates.

Explore the art of strategic storytelling with Doug Darling and harness the power of video to enhance brand awareness, drive engagement and boost sales. Read Doug’s mindset article on our website: frakxion.com/mindset/doug-darling-wired-for-strategic-storytelling

Effective communication is the cornerstone of success, and at FRAKXION, we prioritize creating an open and inclusive communication process within our team. We believe that sharing information and encouraging feedback from all parties involved fosters trust, collaboration, and innovation.

Whether it's through open Zoom discussions, kick-off meetings, morning huddles, collaborative working sessions, or document sharing, we ensure that every team member has a voice and an opportunity to contribute. By practicing circular communication, we establish a two-way flow of information and feedback, leading to better collaboration and decision-making.

Providing timely and relevant information empowers our team to make informed decisions and drive ongoing projects forward effectively. This commitment to communication not only strengthens our internal culture but also enhances job satisfaction and overall productivity.

Join us in embracing a culture of open communication and collaboration at FRAKXION!

Meet FRAKXION's Fractional Chief Cultural Officer—an expert ready to collaborate with your company’s HR, Chiefs of Staff, and leaders to build a culture that fosters clarity, motivation, and a sense of fulfillment.

From high morale and inclusivity to gratitude and purpose, our CCO guides teams on how they can cultivate a culture that goes beyond the ordinary. This is instrumental in retaining talent in an organization.

This individual works seamlessly alongside your team and becomes an essential part of your leadership. A roadmap for a culture is created, one that aligns with your organization’s values and aspirations. Unprecedented success is a given when your culture is one that fuels growth and positivity.

This is just one of the roles available at a fraction of the cost. Many other roles can fill other gaps in your organization. Head over to our website and explore the roles that can meet your organization’s unique needs.

FRAKXION's VantagePoint™ Workshops provide the foundation for success in any project or initiative! You can gain insight into customized tools that help you engage your teams, and uncover fresh perspectives.

One such tool is what we call the “Four lenses” which helps you see your project or business through multiple angles. Do this with your team and watch what all it reveals!

Take 4 cards each and on the first write “Functionally” where everyone defines what the project or business does in the most basic, fundamental way.

The second lens is “Mentally” where you discover what the project makes people think or feel.

Third is “Socially” where you witness what unifies your project's customers and creates a sense of belonging.

Lastly, “Spiritually” is the exploration of how the world is impacted by your project.

This tool helps you review ideas, identify common themes, and leverage these insights in your messaging. Found this interesting? Visit our Tools page to learn more at frakxion.com/tools

Empower your people and your business. With FRAKXION.

As a leader, do you face common challenges that hinder your company’s progress?

At FRAKXION, we can collaborate with your existing teams and help you find solutions. Fractional expertise is a way to engage C-suite expertise at a fraction of the cost of hiring permanent staff.

Our fractional consultants seamlessly work with your teams, and ensure that knowledge is gained and success guaranteed. These experts build on the current foundation of your company or project.

One of the problems companies often face is getting leaders full-time due to cost constraints. We give you access to experience without the full-time costs. If your teams are out of sync, our experts guide them towards shared goals while bringing in unique perspectives.

FRAKXION helps you chart the course and build each department of your organization that needs attention. Be it finance, HR or marketing, we have a range of C-suite leaders who are ready to step in and become your ally.

Turn challenges into opportunities with FRAKXION. Sign up for our newsletter and don’t miss a beat! frakxion.com/contact/

Growth in the workplace: shift from maintenance to ascent.

In the dynamic workplace, it's crucial to recognize when it's time to transition from maintenance to growth. If you're not in growth mode, defining "maintenance mode" is your safeguard against the downfall.

Maintenance mode doesn’t mean there is a standstill; it often is a strategic pit stop. It’s about preserving what works, but it’s also important to discern when it’s time to shift gears again. This thought process applies to both personal and business growth. Growth is the essence of progress, and you can challenge your team to identify areas for enhancement and innovation, transforming maintenance into a launchpad for success.

Define maintenance mode, strategically evolve, and propel your team toward sustained growth.

How does your team stay in growth mode? Share your insights in the comments.

Dive into the dynamic world of creativity and purposeful brand strategy with Alan Kittle, an award-winning creative director with almost two decades of expertise. Alan shares insights into his unique journey in the realm of fractional consultancy.

Alan's journey goes beyond the boardroom, embracing diverse experiences like immersive explorations and gaming, infusing his work with a unique perspective. His ability to translate these experiences into everyday brand creation showcases the power of a mindful mindset in the ever-evolving creative landscape.

He brings purpose and meaning into his work, currently collaborating with an L.A.-based education startup fostering mental health first responders in schools. His ventures into the adventure business, emphasizing eco-conscious practices, underscore a commitment to impactful projects.

Alan unfolds the intricacies of fractional leadership, where the ability to "solve problems in the most single-minded, shortest, simplest line between two points" becomes an art. He discusses the advantages for both clients and fractional leaders, emphasizing the elegance and impact of this streamlined relationship.

Explore Alan's mindset shift and how he integrates AI tools to encourage new ideas, driving efficiency in marketing and advertising. Want to know more? Stay tuned!

At FRAKXION, we specialize in filling the expertise gaps in your executive team, providing decades of experience at a fraction of the cost.

Explore our fractional expert consultants: On our website, discover a diverse range of fractional expert consultants ready to bring unparalleled insights to your organization. These experts become an integral part of your leadership team, driving strategic direction in your niche. From Executive Creative Directors to Chief Growth Officers, you decide whose skill sets your team can gain valuable insights from.

Book a free consultation: If you haven’t yet collaborated with a fractional expert from our team, we invite you to book a free consultation at frakxion.com/contact

Choose FRAKXION for tailored solutions and leadership support without the full-time cost. Learn more about the various fractional roles we offer - frakxion.com/services

Together, let’s chart a path for your team and organization.

Our Refraction Pathway is the blueprint that guides individuals and teams toward the ideal workplace. Today, we dive deeper into the Wellness Zone, featuring its key elements and how it impacts the organization.

1. Joy: This is a powerful catalyst for productivity, where every day brings moments of enthusiasm and laughter.
2. Recognition: Acknowledgment and appreciation, big or small, go a long way in boosting morale and encouraging continued excellence.
3. Work-Life Balance: It is vital to support practices that allow the team to recharge, leading to more learning, better performance, and overall well-being.
4. High Morale: A high-spirited team is where a sense of belonging is found. This is the atmosphere where organizations flourish.
5. Satisfaction: Knowing that your work makes a difference is where true satisfaction arises.

Ensure you are dedicated to the Wellness zone as it’s a foundational one for organizational success.

Explore more ways of taking your people and company to newer horizons, with FRAKXION.

If success were a secret sauce, everyone would get themselves a taste of it. At FRAKXION, we believe that success is a combination of factors.

One of them is a game-changer. Have you ever thought about doing a 7-day routine? It might sound boring at first, but even the most successful people swear by the importance of discipline to maintain a balance between your personal life and career.

At FRAKXION, we are always experimenting with new ways of thought and how it can make us progress as individuals. Here’s what we think having a 7-day routine can do for your life.

- Consistency is key: A 7-day routine will install consistency, and that is the foundation for success. Experts know that small, intentional actions every day lead to significant long-term results.
- Maximize Productivity: A well-structured day can help you manage time better. This will involve setting clear priorities and incorporating strategic breaks to optimize performance. This break could be anything from a jog to time spent with your pet. Your break, your call!
- Mindful Growth: A routine will shape your mindset. You might not notice any changes at first, but if you stick to it, you will see a difference. Be it a work goal or a personal goal, bring routine into the mix and you have yourself a resilient mindset.

Do you have a particular routine that helps you stay on track? Share with us in the comments below!

Stay tuned to this space for more insights on how you as an individual or team member can continue to add value to your personal and professional life.

We created the Refraction Pathway to promote morale and performance in the workplace. This methodology identifies chances for innovation and continuous improvement at work by focusing on problem areas.

This pathway consists of a core, five key zones, and five elements per zone. Today, we dive deep into the Contribution Zone and its elements.

1. Strengths: This Zone leverages individual strengths to amplify team performance. Recognizing strengths fosters collaboration and excellence.
2. Self-Reliance: Empowering individuals to take initiative and giving them a sense of personal responsibility enhances productivity and innovation.
3. Equity: Ensures fairness in opportunities and treatment. Such a workplace fosters a culture of trust and loyalty.
4. Inclusion: Diverse perspectives fuel creativity and innovation, driving organizational success.
5. Alignment: Align individual and team goals with organizational objectives. This improves overall efficiency and effectiveness.

The Contribution Zone is more than a strategy, it is a key part of what drives workplace success. Learn more at frakxion.com/mindset/create-the-right-conditions

Often times, other disciplines and concepts have learnings hidden in them that one can adapt to a professional and personal setting. There is so much to derive from the discipline of Sport, Spirituality and so much more.

One such concept is the Shu-Ha-Ri approach, which offers a transformative journey through three distinct phases. It is derived from Japanese martial arts and offers a profound teaching.

The first stage of ‘Shu’ is related to observation and imitation. Here, you absorb the knowledge and skills from mentors or established practitioners. This stage demands you to cultivate patience and have an open mind. This is where a strong foundation is built.

The second stage, ‘Ha’, tells you to explore beyond boundaries. This is the phase that calls on creativity, experimentation, and begins to challenge existing approaches, creating an opportunity to innovate.

The last stage, ‘Ri’, is one where you internalize the technique to such an extent that it becomes an intrinsic part of you. You learn to execute techniques without giving conscious thought, and it becomes second nature. Here is where you rise and evolve and push boundaries.

When you bring these three stages as a team, you experience transformative change together.

At FRAKXION, we believe that working as a team leads to sharing valuable knowledge and creating a legacy of change-makers. Subscribe to our newsletter and find more ways to keep your team engaged and motivated.

FRAKXION’s commitment to excellence goes beyond consultancy. We are driven to equip your team with impactful tools through our workshops. One such tool, the Story Arc, is how effective narratives unfold. If you are looking to deliver a pitch that wins a sale or an ally, here is a collaborative exercise you can do.

Power of a new idea: Effective pitches start with a new idea that everyone gets behind. This tool encourages team members to dive into the ‘why’ and create meaningful work.

What you do:

Grab 6 pieces of paper and markers.
❶ WARM UP by establishing key messages that spark compelling conversation
❷ REFRAME and determine your unique perspective and solutions
❸ Identify logical pitfalls, i.e RATIONAL DROWNING stage
❹ Understand the EMOTIONAL IMPACT of potential barriers
❺ Brainstorm messages that support your NEW WAY
❻ WHAT YOU DO: Highlight your most timely products or services

By leading with the ‘why’, you ensure your pitch covers your audience’s wants and needs. It’s all about creating a narrative that resonates with them.

Are you interested in learning about more tools that could elevate your team, not just your pitch? Head over to our Tools page and discover new tools: frakxion.com/tools

Is your company navigating problem areas that demand expert guidance? Are you seeking top-notch executives without breaking the bank?

It’s time to consider why fractional leaders will fit well in your team.

These professionals bring a wealth of experience and seamlessly step into senior-level management roles on a part-time or project basis. Whether remote or on-site, they're your go-to resource, tailoring their expertise to your organization's needs. Engagements vary based on your company's goals—whether it's support during growth phases or targeted assistance in areas like finance or operations.

A Fractional Executive is your key to unlocking tremendous value for your organization. Learn more about our approach at frakxion.com

Are you looking to deliver exceptional results that turn vision into tangible success? Here's how a fractional Chief Marketing Officer can help with your marketing strategy.

- Strategic Direction: The fractional CMO can partner with CEOs, Presidents and Executive Directors to support marketing strategies that deliver real results.
- Expert Guidance for your team: Teams often fall short of the expertise needed to make informed marketing decisions. A fractional CMO can fill this gap by providing guidance that minimizes any project delays.
- External Partner Management: Ensure the delivery of vendors and other experts as the fractional CMO leverages a strong network.
- Motivation and Skill Building: If you have an internal marketing team, the Fractional CMO takes charge. Prioritizing activities, motivating the team, and enabling training or coaching, they build internal capabilities, skills, and experience.

This is just one of the fractional roles that we offer. We have a pool of talent available to you that can guarantee success in any organization. Head to our Services section to learn more about fractional expertise and how it can positively impact your organization.

Choose your collaborator at frakxion.com/services

“The mission for us is to be part of transformative change. If we enable every individual to grow, contribute, and feel valued, this will provide a sense of purpose and belief that what they do is meaningful. These factors will lead to higher performance, productivity, and retention, creating more value for everyone. But, for each individual, it develops clarity, confidence, joy, pride, and a sense of accomplishment. If we make people feel this way, we can feel good about the day.”
- Kyle Romaniuk, President at FRAKXION.

We believe in collective learning, and compounding those learnings through mass adoption. For this to work, every team player needs to have a desire to learn and support others.

This encapsulates the growth mindset at FRAKXION. It forms the fabric of who we are and what we stand for.

Read more at frakxion.com/mindset. Link in bio.

At FRAKXION, we live by the GreaterThan™ approach – a commitment to being greater than you were yesterday. This philosophy has fuelled our work and continues to drive us, motivate us and surprise us.

This approach instills a relentless pursuit of growth and improvement and promises to push boundaries. It is responsible for igniting a culture of innovation, ensuring our work not only meets expectations but continually exceeds them.

Our job isn’t just to be a consultant, it’s to engage and motivate your teams. This is where the GreaterThan™ approach sets in and makes every step of a business journey rewarding.

We believe that in order to get better, you have to be open to change. And that’s what this philosophy is.

Join FRAKXION on a journey of continuous improvement! Subscribe to our newsletter today.