Bloom + Brilliance

Entrepreneur Essentials Website Package! 🖥️

Are you a feminist entrepreneur? Do you need a new website—without the big price tag? We’re launching a new service this fall and are looking for 3 entrepreneurs to journey with us as we develop our new process! ✨

What’s in it for you?
* A beautiful, functional, and customized website priced for small entrepreneurs, and offered at an introductory discount

What's in it for us?
* Valuable insight and feedback about our new offer from amazing intersectional and Indigenous feminist entrepreneurs

Want to find out more? Visit our website and fill out our contact form!

Essentials Small Entrepreneur Affordable Website Package - Beautiful Branding + Website Design for intersectional and Indigenous Feminist Entrepreneurs Essentials Entrepreneur Website A beautiful, functional, and customized website priced for small entrepreneurs Let's Build Something Beautiful Essentials Entrepreneur Website Package Introducing our Entrepreneur Essentials Website Package!Are you a feminist entrepreneur? Do you need a new website—...

When you’re so used to sketching things out, you even draw bunny ears 😂

🌟 Check out this fantastic article by the .national Canadian Council for Indigenous Business! Three Indigenous SME business leaders, including our founder Janelle, share their top tips on how to future-proof your business.

Janelle’s advice is packed with wisdom. She talks about the ever-changing nature of the world and how leaders can best adapt to these shifts. Her key points? Stay open-eyed to anticipate changes and align your strategies in ways that honour your values.

“The ever-changing nature of the world means that many of our businesses will have to adapt to survive.

Leaders who are facing the future with their eyes wide open will be in better positions to anticipate which cycles are ending—and which are beginning—and how they can best shift their strategies, teams, offerings, and more so that they can succeed in a way that honours their values.

For Indigenous business leaders, we can apply Seven Generations teachings here, to help us understand our place in this era, and how our businesses can be stewards for large-scale, systemic, and holistic changes for the better.”

Check out the full article in our bio ^ and let us know some good advice you’ve heard lately!

Weekend Read ✨ Making Space for Indigenous Feminism! This book bridges generations of powerful Indigenous feminist thinking to demonstrate the movement’s cruciality for today. Indigenous feminists in the first edition fought for feminism to be considered a valid and essential intellectual and activist position. The second edition animated Indigenous feminisms through real-world applications. This third edition, curated by award-winning scholar Gina Starblanket, reflects and celebrates Indigenous feminism’s intergenerational longevity through the changing landscape of anti-colonial struggle and theory. Diverse contributors examine Indigenous feminism’s ongoing relevance to contemporary contexts and debates, including q***r and Two-Spirit approaches to decolonization, gendered and sexualized violence, storytelling and narrative, land-based presence, Black and Indigenous relationalities and more. Feminism has much to offer Indigenous women, and all Indigenous Peoples, in their struggles against oppression.

Bloom + Brilliance is a q***r, Indigenous, intersectional feminist-led design agency. We create beautiful brands and websites for intersectional and Indigenous feminist entrepreneurs and organizations. Those who were born to build, serve and lead.

Because of that, we get to work with the most incredible clients, who are doing amazing and important work around the world. We’re inspired every day by what our clients are building and honoured to support their missions.

We’re now booking for projects starting Fall 2024, and we’re hoping yours is the next dream we can help make come true 😉 Let’s build something beautiful 💖

Also known as “Red Dress Day”, May 5th is the National Day of Awareness for Missing and Murdered Indigenous Women, Girls and Two-Spirit People.
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Whether directly or indirectly targeted by racist institutional and individual violence, Indigenous women are victims of murder at several times the rate of non-Indigenous women. They are also abducted and trafficked at alarming rates.
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In Canada alone, there are well over 4,000 missing and murdered. Their families, friends, and communities hang red dresses to symbolize and honour their stolen loved ones, and to create awareness of these continued acts of genocidal violence.
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Companies that exploit natural resources like oil and water, and government organizations such as law enforcement, child welfare and health care are directly linked to acts of racist violence against Indigenous women, girls and two-spirit people, including sexual assault, human trafficking, and murder. Racist beliefs also lead to a lack of urgency in cases of missing Indigenous people: lack of coverage in the media, investigation efforts by law enforcement, and involvement of the general public outside of Indigenous communities.
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Accountability starts at the individual level, but we must stay focused on holding our governments, institutions, organizations and companies responsible for the extreme violence and loss of life their activities and policies cause.
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The Government of Canada still does not have a national action plan to end the violence.
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For more information on MMIWG2S and how you can help, please visit:
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https://www.nwac.ca/
https://www.mmiwg-ffada.ca/
https://www.afn.ca/policy-sectors/mmiwg-end-violence/
https://www.kairoscanada.org/missing-murdered-indigenous-women-girls
https://www.amnesty.ca/our-work/campaigns/no-more-stolen-sisters
https://clanmothers.ca

Bloom + Brilliance founder Janelle Desrosiers was honoured to be a part of the second Spirit Reclamation Gathering (SRG2).

SRG2 was co-hosted by the Indigenous Innovation Initiative (I3) at Grand Challenges Canada and the National Indigenous Hub for the Women Entrepreneurship Knowledge Hub (WEKH) in Vancouver, British Columbia, on June 5-7, 2023. The gathering was co-created with input from the Inclusive Indigenous Economic Ecosystem Collective (IIEEC), a group of national and international organizations working together to advances an inclusive innovation ecosystem.

Follow the link in our bio to read the Spirit Reclamation Gathering 2 report!

It’s a new year and we have a new website! Check it out!
www.tearstohopesociety.com
Thanks to the expertise of Indigenous owned Bloom + Brilliance we finally gave our site a reboot. We have a lot of exciting things in the works for 2024 so stay tuned.

Our first team meeting of 2024, and we’re ready to get back to helping our clients do their important, and world-bettering work ✨ Nothing makes meetings more fun than when the babies make an appearance 🥰 Hope everyone is having a slow and peaceful transition back, and finding joy and strength where they can.

We are so excited to announce the first products available in our new shop!

Created by our Michif and French-Canadian founder Janelle Desrosiers, this floral buffalo illustration is inspired by beautifully beaded Métis grandmother pieces, and celebrates the message that all children are sacred.

Prints, stickers and t-shirts are now available for order on our website! Each item is available in French Michif, English and French. 5% of all proceeds will be donated to the Orange Shirt Society.

https://bloomandbrilliance.com/shop/

Today at the Feminist Business Summit, organized by the ! I finally got to share the stage with our beloved client, HR consultant extraordinaire, and my friend Natalie Bell (.ca ) and meet Bobbi Rose Koe, the inspiring founder of Dinjii Zhuh Adventures, our wonderful moderator Fayza Abdallaoui, founder of Next Level Impact Consulting, and our MC Keisha Paul, founder of Keisha Paul Consulting, who brought the energy! Our panel was about breaking barriers as feminist entrepreneurs, and as always delved into the real s**t of what this kind of work takes. A pleasant surprise, I saw another one of our amazing clients , who was leading a workshop on the Feminist Business Model Canvas. It’s always so wonderful being in these kinds of spaces and seeing how differently things are done when a feminist perspective informs it all, like having stickers to help with pronouns, consent for picture taking and for touching. These seem so small but are ultimately so meaningful. And it’s just a glimpse of beautiful, conscious and caring events, spaces, businesses, organizations, etc can be. ❤️ Thank you so much for having us!

Decolonization means real freedom, real liberation for all. Created by our brand and UX designer, Amanda Carvalho .io

Very excited to share the recording for Feminist Entrepreneurs: Leading the Change in Canada’s Small Business Ecosystem!

We were on fire—speaking truth to power and directly naming the systemic and pervasive issues purposefully holding women entrepreneurs back from success in Canada.

Feminist Entrepreneurs: Leading Change in Canada's Small Business Ecosystem In the diverse landscape of small businesses in Canada, a growing awareness is emerging—one that recognizes the fundamental importance of diversity, equity, ...

Today in Winnipeg! Many rallies are being held across Canada today. Check in with your local organizations to see if one is planned for your area, and show up for love and justice in our communities!

Today at 12pm CDT! Our founder and creative director Janelle Desrosiers will be talking all things feminist entrepreneurship with Fayza Abdalloui, Jessica Duarte, Gurbeen Bhasin, and KC Goundiam, on a panel hosted by the Canadian Women’s Foundation and In Good Company.

Register here: https://www.eventbrite.ca/e/feminist-entrepreneurs-leading-change-in-canadas-small-business-ecosystem-tickets-732219778067

Feminist Entrepreneurs: Leading Change in Canada's Small Business Ecosystem

In the diverse landscape of small businesses in Canada, a growing awareness is emerging—one that recognizes the fundamental importance of diversity, equity, and inclusion to remain competitive and achieve sustainable growth. But some women and gender-diverse entrepreneurs and small business leaders are taking the diversity, equity, and inclusion conversation a step further, adopting multiple shades of feminist approaches to business.

These feminist business leaders are considering their company’s role in the community, the broader social and environmental impacts of the goods or services they offer, and how their business practices uphold or challenge power structures and systems of oppression that have marked their experiences as diverse women and gender-diverse workers in Canada’s economy.

Join this webinar to learn from the experiences of entrepreneurs, business leaders, and educators who are infusing their businesses with feminist values. Panelists will speak to the challenges and opportunities of building, growing, and scaling a feminist small business in Canada. They will point to steps small business owners can take to apply feminist practices in their workplaces.

This event will be taking place in English with simultaneous English-French interpretation and ASL & LSQ interpretation available. English and French captioning provided.

Branding 101 with Bloom + Brilliance!
You asked, so we’re answering...

What's a Wordmark? It's a text-only representation of a brand's name, tailored with specific fonts and colours to convey its essence. 🌸

And a Logo? It marries text with a visual symbol, emblem, or mascot, encapsulating a brand's core values. 🌼

On the left, our crafted Wordmarks; on the right, the Logos.

Curious about building a beautiful brand? We'd love to talk about your ideas and needs... [Link in bio] to book your free B+B Discovery Call!

Note: B+B did not design the One House Many Nations logo.

🦷 From concept to launch, we've been thrilled to work with Regent Avenue Dental. We crafted a brand that not only elevates their local and online presence, but also mirrors the high-quality, personalized dental care they offer. Take a glance at our design process— we think this project left everyone smiling!
Does this Brand Presentation make you drool? Contact B+B to discuss your own new Brand-- we'd love to be a part of your story

2SLGBTQIA+ children and people deserve safety, respect, and love. All spaces should be safe spaces. All people should be safe people. We believe in creating a kinder, more loving, more understanding, more just world for us all. It starts with treating the most vulnerable among us with love, compassion, and respect. We not only reject colonial narratives of sexuality and gender, but colonization, fascism, and white supremacy in all its forms. There is no space for hate in a better world.

Amanda and Janelle had an amazing time at the IndigenomicsSHE conference in Treaty 1 Territory. So inspiring to hear Indigenous women speak on all things, but especially our collective vision for the future of our economy and our world 🥹

Re:conciliation Project • Brand Development 🌱

Honored to contribute to the Re:conciliation Project's mission of advancing Truth & Reconciliation. When we were developing the brand strategy, thinking on why people would, or should, connect with this brand, we thought about what they would be looking for from an interaction, and how we can impart to people the importance of the brand mission. Soon, we saw the concept of Canadian Identity emerge.

Canadian identity is very strong for many people: for many Indigenous peoples in this country, for Canadians who have been here for generations, for newcomer Canadians. And of course, the Canadian identity that folks are invested in is one of a polite Canada, a peace-keeping Canada, a benevolent Canada. In the mainstream, the Canada we’ve been brought up to know and love is a country that tries to do good.

So the revelation that Canada does indeed have some horrific things to contend with, both past and present, can cause an actual identity crisis for Canadians who align themselves with this “good Canadian” concept.

Our strategy, therefore, with this brand, is to call in Canadians by highlighting that Reconciliation is a core component to reclaiming the Canadian identity of being good people.

Email our team + we can discuss your own Big Beautiful Brand!



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Project Management: Jay Fulmore
Creative Direction: Janelle Desrosiers
Lead Designer: Dann Scab
Website Development: Cynthia Norman, Cece Sanclemente

Re:conciliation Project • Website
🌱 Honored to contribute to the Re:conciliation Project's mission of advancing reconciliation and honoring Indigenous Peoples. We designed this website that not only brings awareness but also provides commercial and economic opportunities. Visit https://www.reconciliation-project.ca/ to see how we've visualized their Call to Action #92 efforts!
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Project Management: Jay Fulmore
Creative Direction: Janelle Desrosiers
Lead Designer: Dann Scab
Website Development: Cynthia Norman, Cece Sanclemente

Every day is a beautiful day to check out out at ! So wonderful to see the logo and wordmark we designed in action at the shop 🤩

We are so thankful for the Women Entrepreneurship Knowledge Hub (WEKH) and the great work they do! Here are some of the top findings from the 2023 State of Women’s Entrepreneurship:

In 2022, 988,400 women in Canada were self-employed.

The number of women-owned businesses is growing—despite the crushing impacts of the COVID-19 pandemic.

By our estimates, 18% of all businesses are majority owned by women in Canada—with more than 99% of these small and medium-sized enterprises (SMEs).

Women-owned businesses focus more on innovation and are much more likely than men-owned businesses to put in place marketing innovations.


Not all is rosy. Women have a hard time getting credit through financial institutions. They may not qualify for a loan, because their businesses tend to be smaller, have fewer employees and be in industries hit hard by the COVID-19 pandemic, like retail and hospitality.

And the average amount of financing for men-owned businesses is about 150% higher than that for women-owned businesses.

The challenges are even greater for women with intersecting identities.

Indigenous women face barriers when accessing western financial services due to systemic exclusion that prevents them from meeting basic approval criteria.

Financing and borrowing costs for Black women entrepreneurs remain challenging; and they, like Indigenous women, must grapple with systemic racism, along with a lack of networking opportunities, mentorship, and training.

Less than 1% of Canadian SMEs are owned by people living with a disability; the data is lacking on how many of these are women entrepreneurs.

There are more than 100,000 businesses in Canada owned by people who identify as 2SLGBTQ+, contributing more than $22 billion in economic activity.

Yet these entrepreneurs face identity-related challenges, including discrimination, difficulty obtaining funding and government assistance, and harsh public evaluation. For more, go to: http://bit.ly/SOWE2023

Thank you to Indigenous SME Business Magazine for featuring me at their Business Woman of the Month, and for the article outlining my inspiration for Bloom + Brilliance, and the work that we do 💖

https://indigenous-sme.ca/business-woman-of-the-month-janelle-desrosiers/

We love working with feminist entrepreneurs, organizations, and community leaders who are hellbent on making the world a better place. We are serious about using our feminist beliefs to change the world and love working with clients who share the same values. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Social change is coming and we want to be at the forefront. Don’t you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In less than three hours, Bloom & Brilliance will be up on the American Eagle Outfitters Billboard in Times Square NYC!!!

I feel so blessed to work with Life Vest Inside, an amazing organization with such a incredible purpose and to be working with immensely talented and dedicated people. Thank you, Orly, for asking me to be a part of this project and Charles, for your beautifully crafted designs that challenge my skills and make me look good!

On our 10 year anniversary, celebrating some of our favourite B+B memories!

Celebrated moving into our new studio on Friday with our good friends and fellow entrepreneurs at The Foxy Shoppe and The Polished Pinup Parlour. Here's to new places, old friends and all the adventures that await us!

On our 10 year anniversary, celebrating some of our favourite B+B memories!

to that time I taught our dog Morgan how to be a designer.

10 years ago, the Bloom + Brilliance website launched for the first time!

Since then, this little design studio has gone from a solo venture, to a full service agency of 15+ incredibly talented people, offering design, development, strategy, SEO, copywriting and more!

Thank you to each and every one of our amazing clients who have been with us on this journey, and to our wonderful team. We’re tapping into new and ancestral ways of collaborating, creating, building, and leading, and part of a growing movement.

It’s so inspiring to be surrounded by so many who share the vision of what this work can be like 💖 Thank you!