Masterstudio Design

Dear Facebook Friends,

Our time here has come to an end! We will no longer be posting content to Facebook but you will still find us on Instagram () or LinkedIn (https://www.linkedin.com/company/masterstudio-design).

We hope to keep in touch with you via the other platforms!

Masterstudio Design | HGK FHNW | LinkedIn Masterstudio Design | HGK FHNW | Interdisciplinary design master at the HGK FHNW Basel | With a consistently interdisciplinary approach, Masterstudio Design reflects the belief that urging challenges in rapidly transforming lifeworlds can no longer be adequately addressed by isolated disciplines. Em...

MAPPING MEMORIES ⁠

Inspired by the concepts of inter- and transculturality, a speculative world which is based on a flexible, dynamic and expandable concept of culture has been developed as a semester project. Traveling and settling form the two opposite ways if living. They are connected by storytelling through a universal symbol language. The personal calendar quilt is an object of documentation – it is used for mapping cultural experiences, sharing and expanding them. It is connected to the ritual of appreciation.
⁠ ⁠
⁠Semester project by Christina Bocken, Giovanna León and Madita Flohe
Studio Integrative Design, mentoring by Susanna Hertrich

Cloudgänger // master-Thesis by Golo Pauleit in collaboration with Marvin Ogger, sandberg instituut, Amsterdam
⁠⁠
The practice of Marvin Ogger and Golo Pauleit is concerned with decentralised forms of collectivity. Seeking to lever out gravity by imaginary clouds, that remain within the free fall of capitalism. To open a way through the haze of the present, they create situations, installations and objects that are possible grounds for atmospheric perspectives.

Mentoring by Prof. Priska Morger, Wally Salner and Prof. Dr. Bettina Köhler
Studio Fashion Design

Machine Learning for Visual Research by Olga Borda

We coexist with Artificial Intelligence (AI). This technology is advancing at a spectacular pace and is quickly permeating every sector, with our lives and actions becoming increasingly entwined with algorithms. As creators, our work is also increasingly influenced by these algorithmized processes. This thesis examines the possibilities of image creation using machine learning. Focussing on nature as a frame for understanding and investigating AI technology, this exploration is presented as an open-ended experiment drawn from differing standpoints.

Studio Integrative Design | Mentoring by Dr. Ralf Michel, Prof. Armin Blasbichler, Guillaume Massol

Own for life by Christoph Meyer

Our everyday consumption practices demand a fundamental change. Product design has a major impact on our consumer behaviour: it generates lifestyle and creates material desires. That is why designers bear a great responsibility.
In his work, Christoph Meyer asks the question why users part with products and he tries to find comprehensive answers through literature research and interviews. On this basis, he develops and collects strategies on how designers can extend the useful life of everyday products.

Studio Integrative Design | Mentoring by Prof. Werner Baumhakl, Nicole Schneider, Prof. Dr. Ralf Trachte, Meret Ernst, Alfredo Häberli, Prof. Matthias Held

Radical Certainty by Alexandra Auer

The data market claims human experiences as an exploitable raw material. Algorithms calculate an accurate profile of who we are and predict who we will become. The prediction economy has interfered with our lives far beyond the digital. Striving for full certainty the aim is no longer to only predict but to control our behaviour.
Alexandra Auer examines in her master-thesis the mechanisms behind the prediction economy and presents measures to reimpose democratic mechanisms.

Studio Integrative Design | Mentoring by Dr. Ralf Michel, Guillaume Massol

Fagus noir by Lars Zinniker & Gabriel Köferli

With a 20 percent occurrence, the beech is the most widespread hardwood tree in Switzerland. Despite its high occurrence in this country and the good properties of the hard wood, only a low added value is achieved with beech wood. Large quantities of beech are burned or exported at low prices to distant countries. "fagus noir" aims to strengthen the value chain of beech wood as a whole by developing a new design-relevant property.
The project deals with a novel modification of the wood's own color and the practical implementation of it.

Studio Industrial Design | Mentoring by Prof. Werner Baumhakl, Nicole Schneider, Prof. Dr. Ralf Trachte, Meret Ernst, Alfredo Häberli, Dr. Ralf Michel

No Tomorrow Without Today // When dreams become reality
⁠⁠
200,000,000. That is the number of garments that are discarded in Switzerland every year. The aim of the collection «No Tomorrow Without Today» is to look for ways to give used clothing a new value. The focus in this work is on the design of the clothes. Only clothes from the Basel area were used for the collection. The different patterns, the bright colours and the asymmetrical shapes of the collection were inspired by a nature garden and by childhood memories of the designer. With her collection, Eva-Maria Schmid wants to develop a proposal on how we can act more sustainably in the future by upcycling used clothes.

⁠⁠Master-Thesis «No Tomorrow Without Today // When dreams become reality» by Eva-Maria Schmid

Mentoring by Prof. Priska Morger, Wally Salner and Prof. Dr. Bettina Köhler
Studio Fashion Design

Photograph: Eric Stehli
Makeup: Dylan Basi
Collection & Hair: Eva-Maria Schmid

Édition tinnef //
⁠⁠
People have always collected. We collect perfume bottles, autographs, miniature cranes and old door wedges. Édition Tinnef gives the phenomenon of private collecting (the «collecting for collecting's sake») a stage. The personal relationship of the collector's personal relationship to his/her collection is staged on a digital platform and made publicly accessible. The work is intended to raise questions about the relationship between people and objects and to shed light on the diversity of motivations for collecting.
⁠⁠
Master-Thesis «Édition tinnef» by Katja Rüegsegger

Mentoring by Dr. Ralf Michel and Prof. Dr. Bettina Köhler
Studio Integrative Design

Édition Tinnef //
⁠⁠
People have always collected. We collect perfume bottles, autographs, miniature cranes and old door wedges. Édition Tinnef gives the phenomenon of private collecting (the «collecting for collecting's sake») a stage. The personal relationship of the collector's personal relationship to his/her collection is staged on a digital platform and made publicly accessible. The work is intended to raise questions about the relationship between people and objects and to shed light on the diversity of motivations for collecting.
⁠⁠
Master-Thesis «Édition tinnef» by Katja Rüegsegger

Mentoring by Dr. Ralf Michel and Prof. Dr. Bettina Köhler
Studio Integrative Design

FRIENDS //
⁠⁠
Standing against the expectations of their environment, the five characters show qualities beyond function and comfort. Although they vary in their appearance, they are connected in a deep understanding of each other in being different. The artefacts that Simon Ertl presents are real product friends!
The designer uses irritations in form, surface and function, and thus his Product Friends question contemporary demands, standards and production methods of consumer goods without losing sight of the users. Simon Ertl's furniture and objects celebrate a simultaneity of stubborn and animating tendencies in daily use, enriching the home with an emotional component.
⁠⁠
Master-Thesis «Friends» by Simon Ertl

Mentoring by Susanna Hertrich and Prof. Dr. Jörg Wiesel
Studio Integrative Design

Insights into the exhibition of this year's master's projects.

Congrats to Simon Ertl, Golo Pauleit, Katja Rüegsegger, Carmen Abele and Eva-Maria Schmid on their great work.

Insights into the exhibition of this year's master's projects.

Congrats to Gabriel Köferli & Lars Zinniker, Christoph Meyer, Joël Djakou, Alexandra Auer and Olga Borda on their great work.

Insights into the exhibition of this year's master's projects.

By designing forward-looking products and processes, Master's graduates position themselves in a rapidly changing world. In their theses, applied research approaches and insights from theory merge with design and technical knowledge.

Congratulations to our graduates: Carmen Abele, Alexandra Auer, Olga Borda, Joël Djakou, Simon Ertl, Gabriel Köferli & Lars Zinniker, Christoph Meyer, Golo Pauleit, Katja Rüegsegger und Eva-Maria Schmid.