SwissPay
Computer- Und Elektronikservices in der Nähe
Rue de Genève
Atelier
Rue de Genève
We personalize user experience to drive engagement, loyalty, interactions and more revenue for media and advertisers
We founded the company with one simple vision: to figure out how to improve the monetization of news online.
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Our Story
SmartWall is monetization platform for news publishers and advertisers.
We believe that offering the best user’s experience and to closely fit the latest consumer patterns is the way to restore the legitimate value of the media contents.
The SmartWall: a conversion optimization platform for paywalls
We are the inventor of the SmartWall. The SmartWall is meant to offer news publishers an optimized solution to monetize their contents. SmartWall is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.
The SmartWall allows publishers to sell content without any friction, on their website or their mobile applications. The SmartWall technology relies on Machine Learning algorithms, behavioral analysis and the reading context in order to instantly select the best suited advertising, the proper price for the article or the best subscription offer.
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Lausanne
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