Boardriders Alaïa Bay

Pastel shades are often associated with spring and summer, but they can be surprisingly elegant for winter as well.

When integrated thoughtfully, these soft, muted colors can bring warmth and sophistication to the colder months.

We present the new colors for this winter.
To match your outfit in the gym, office, hiking or everywhere!
❄️🏂⛷️🌨️🏔️

Newton, shepherd in the French Alps, testing our new 'WARM CORNER' in the shop.

Discover the intricacy of our new outdoor collection, now gracing in our stores and online.

Designed for those who appreciate the finer details, these pieces redefine durability with an emphasis on style.

Elevate your look — explore the collection now in Alaīa Bay.

⛰️ ENDLESS TO EXPLORE ⛰️

A shoe that matches the adventurous spirit of trail runners.
Is equipped with MIZUNO WAVE technology offering a reinforced EVA structure for optimized stability without compromising on cushioning.
MICHELIN lightweight rubberized outsole offers exceptional grip during outdoor outings, as well as allowing to secure the foot while offering unparalleled adaptability.

👉WOVEN MATERIAL WITH STRECH FOR A SECURE AND COMFORTABLE FIT.

👉MICHELIN OUTSOLE FOR EXCELLENT GRIP AND DURABILITY.

👉MIZUNO WAVE TECHNOLOGY FOR IMPROVED CUSHIONING AND STABILITY.

Come by to say Hi and to try the collection available in the shop!🏃‍♀️🏃

⛰️ ENDLESS TO EXPLORE ⛰️

A shoe that matches the adventurous spirit of trail runners.
Is equipped with MIZUNO WAVE technology offering a reinforced EVA structure for optimized stability without compromising on cushioning.
MICHELIN lightweight rubberized outsole offers exceptional grip during outdoor outings, as well as allowing to secure the foot while offering unparalleled adaptability.

👉WOVEN MATERIAL WITH STRECH FOR A SECURE AND COMFORTABLE FIT.

👉MICHELIN OUTSOLE FOR EXCELLENT GRIP AND DURABILITY.

👉MIZUNO WAVE TECHNOLOGY FOR IMPROVED CUSHIONING AND STABILITY.

Come by to say Hi and to try the collection available in the shop!🏃‍♀️🏃

Let the adventure begin. Our latest Adventure Division pieces are designed with recycled materials to keep you safe through any adventure.

Come by and discover the Adventure Division available in the shop.

🤙🤙🤙

We awaken the spirit of freedom and adventure by connecting riders around the world. We are the world leader in action sports and lifestyle with a portfolio of world-renowned brands. We are a team of 7,500 like-minded souls, protecting what we love. The smell of the ocean.The perfect slope. The perfect wave. The ultimate freedom.
This is the moment when talent, You, meets opportunity. When we, Boardriders, meet you.
Our colleagues are looking for that person who loves the Alps, steep slops, deep powder and blue-bird days to complete their team for the Boardriders shop located in the heart of the Alps, close to legendary LAAX.

Please send your application to [email protected]

🔥ONCE YOU ARE IN, YOU CAN GET OUT.🔥

Don't be sad, because the summer holidays isn't over yet.☀️

The twinfin restaurant offers you and your family an amazing terrace overlooking the wave pool while you enjoy the excellent menu options!!!

Don’t miss this wave and come to enjoy the rest of your holidays with the family over here! 🌊🏄‍♂️ 🍕 🥘☀️

***Have you ever tried a surf skate session before the surf session?! 🔥

Surf skate helps a lot in improving surfing movements. If you haven't tried it yet, now is the time!!! we have available a such nice surf ramp to improve your skills before and after surfing in .bay 🏄‍♂️ 🌊 🔥
Rider:

📸:

RVCA x A A A

🇨🇭

Inspired by those who risk their lives to save ours.

The new RESCUE RED collection available in our shop.
Limited edition and only few units in stock.
bay

Presenting the latest collab: RVCA x AAA. LIMITED EDITION 🔥

This collection symbolizes a perfect match the Balance of Opposites, where action sports, art and passion become one! It is living proof that powerful unions can shape the future!

ALAÏA & RVCA’s founders both share the same vision: supporting the growth of action sports in a sustainable and inclusive way.

It is fore those who push the limits to pursue their passion. For those who have a dream and keep showing up every day.

Check out the new collection at BOARDRIDERS ALAÏA BAY SHOP!!! 🔥
.alt

A cooler than cool collection devoted to Caribbean surfers. Infused with the sweetness of island air and hot rays of sunshine, it’s all good vibes and high tides over here.

Ride The Currents of Cool.

Freeride World Tour Surfers Cup!

A select list of FWT athletes will be guided by Pro Surfers and in a friendly team format competition .bay.

Din’t miss out this 🔥event!



bay

got a wildcard for the upcoming MEO Rip Curl Pro Portugal CT event on March 8-16.

A peak moment for this young talent who is currently ranked no.1 on the European Qualifying Series. 🤙🤙🙌🙌

🏔️⛰️Now available in shop!⛰️🏔️

Made from recycled ripstop sherpa with built-in insulation, the A/Div Sherpa Puffy Blanket is a warm adventure staple that packs up for an easy carry, no matter where you’re going.

HOLIDAYS NOW! 🎅

Still don’t know what to give as a Christmas gift?!

Here, we have the best brands and gifts options for all your loved ones. 👨‍👩‍👧‍👦🎄

Pass by and come check it out! 🎁

Come check our big surfboards range and treat yourself with an early Christmas present in November.
After the decision is made you can relax in the cosy having lunch, dinner or just a drink.

Ready for the Winter Cup?!
bay

Do not wait until the conditions are perfect to begin. Great things never came from comfort zones.

Enjoy .bay beast sessions like a kid, as our coach does with our wetsuits, available in our store

You can find the best surfboards and our little help, Osito, will help you find the right one for you!

Memories of our yoga session last week at .bay with our yoga teacher ®️🔝
You are invited to join us for our next class on Saturday 30th July 🧘‍♀️🧘🏻‍♂️

See you on the mat again the 9th of July this saturday🧘‍♂️
Hours🕘 9h00-10h00
Class is for FREE✔️
Share the movement at bay
with

What a precious yoga practice it was! See you next time on the mat to strech your body and mind at
bay

with

Delivered... HOT TO YOUR DOOR!!!
SURFER BOY PIZZA'S CATCHLINE...

Surfer Boy Pizza was a business in Lenora Hills, California in 1986.

Surfer Boy Pizza operated at least one delivery van in 1986. Orders were placed by calling 775-38-PIZZA.
There is a real phone number that you can call which is answered by Argyle.

THE SURFER BOY PIZZA COLLECTION IS AVAILABLE IN

Get your Kit and come have fun with us at 18 Saturday & Sunday 19 June 2022 in .bay

☣️ Some throwback 1986 gear from the iconic surf brand is available now at ! .bay