EnSoie

Our AW24 collection offers a versatile selection of styles that effortlessly combine comfort and style. Discover high-quality fabrics, rich colours, and versatile cuts that will take you through the season❣️

We met Nehima and Dave at the photo booth near Helvetiaplatz to show you a curated selection of current enSoie pieces❣️

Talents: Nehima Jessica & David Djité

Concept, Styling: Jill May-Britt .maybritt
Production: Jill & Cynthia Matumona
Photography: Michi Lüthy

Team Sina & Chiara

Chiara is a production assistant and textile designer in the product development department at enSoie. Sina works as a sales assistant in our store in Zurich. Although they work in different departments, they communicate a lot and feel close to each other. They talked about this during a short walk along the Limmat river.

Chiara: You work in sales and I work as a production assistant and textile designer in the enSoie Studio. When one collection hits the shelves, we are already finalising the next one. We work under the same roof and are directly involved with our products but at different stages of the process. I at the very beginning, when the idea for a product is born and develops, and you at the end when the finished product goes from the store to our customers.

Sina: Yes, exactly. It’s always very exciting for us when a new collection comes into the store. We often receive sample deliveries for you in the shop. Sometimes they are huge boxes or big rolls of fabric. That always makes us very curious. So when a collection arrives and we finally see what has been made from these fabrics, it is always a special moment.

Chiara: Usually, you don’t know what is in a new collection until very late on...

Sina: ...and I think that’s a good thing! Many regular customers try to get some information or a glimpse of a new collection before it is released. So if we don’t know exactly what it will look like, it is easier to stay vague and save the surprise effect for the release.

Read the full conversation on our website.

Our mesmerising new Liquid Silver collection is inspired by the beauty and spontaneity of poured, liquid metal. This addition to the enSoie jewellery collection is sure to captivate.

Talent: Bleta Jahaj

Photo/Video: Sabina Bösch
Assistant: Tim Wettstein .wettstein

Concept & Styling: Michèle Boeckmann
Assistant: Dayadi Müller /

Hair & Make-up: Sophia Singh

Anna and Sophie exploring Munich on a business trip.

Explore our latest collection online or visit our
Zurich store. We‘re excited to welcome you
and help you find the perfect pieces for your home.

How to host an afternoon snack: with vichy ceramics and stripes napkins. Kitchen towels in use. Never missing from an enSoie table and available in-store and online ❣️

Make your home feel like a warm embrace. A harmonious blend of new, soothing tones, playful accents, and high-quality materials creates a cosy, inviting atmosphere.

Photos: Sabina Bösch
Concept & Styling: Sophie Probst
Production: Jill May-Britt .maybritt
Assistants: Aurora Regazzoni, Filip Vejin

Michèle, our head stylist, and Rafael, our main photographer and filmmaker, are responsible for the look and feel of the brand’s campaigns. A few weeks ago, they shot the Autumn-Winter 2024 campaign together. In their conversation, the two reflect on their work, the highs and lows, the stress and harmony, self-criticism and confidence.

Rafael: You are currently planning the upcoming Christmas campaign. Christmas is a recurring, annual event. How do you manage to make the campaign look different every year without it losing its recognition value?

Michèle: I get a presentation of the new collection from our design and production team. During this presentation, some first styling ideas or references immediately come to mind. This time it was old movies from the sixties. The colours of the collection reminded me of them. After the presentation, I start researching more cultural references.

Rafael: So, you base your research on your first look at the collection?

Michèle: Yes, always. Sometimes, I get some additional keywords. This year, for example, “American Christmas”, “Horses” or “Cowboy”. Based on that I started to brainstorm and I am now creating a mood for the new campaign. After this process, the two of us get together for a first exchange. You are an important part. With your background as a filmmaker, you have an incredibly good sense of how and whether the moods I want to create fit together.

Read the full interview on our website.

‘We often don’t even need words to communicate’

Zarina and Tatiana are part of the sales team. At enSoie, their job is to make customers feel welcome and well-advised. During their lunch break, they talked about how work colleagues become friends and what that means for a team.

You can read the full interview through the link in our bio❣️

Photography:

📸:

Have a lovely summer❣️

130 years enSoie ❣️

We are celebrating! It gives us great joy and pride to reflect on 130 years of tradition, craftsmanship, creativity, love, passion, and family. Countless stories could be told about enSoie. Here are five selected facts:

1 enSoie is part of a long-standing silk tradition in Zurich. Until the 1970s, Europe’s haute couture was supplied with the finest silk fabrics directly from Zurich. In 1976, the family Meier took over a well-renowned Zurich silk trading company. In 1984 Monique Meier transformed it into the enSoie we all know today.

2 enSoie means ‘made of silk’ in French. While we have been expanding our range of products and materials over the years with ceramics, jewellery, and so much more, silk remains an important part of our assortment and brand identity to this day.

3 enSoie’s core value is sustainability, both social and environmental. Since 1984, we have established successful, long-term partnerships with small manufacturers. We guarantee environmentally friendly products, develop designs to last, use only high-quality materials, and ensure fair working conditions.

4 The dancing enSoie rabbits are more than a cute logo. They stand for change, fertility, curiosity, and creativity. Attributes that are inherent to the family business, that characterise it and drive it forward. The dancing rabbits have been accompanying the brand since 1984.

5 enSoie is a family business. In 2014, Anna and Sophie Meier took over the management of enSoie from their mother Monique. enSoie’s store, studios, and ateliers are all located under the roof of the ‘enSoie family house’ at Strehlgasse 26.

Come and experience the unique atmosphere of enSoie’s heritage at our store or learn more about our brand story online!

With much love,
Family Meier and the enSoie team

'We know we can rely on each other. That’s incredibly valuable.'

Noelle, Elin and Sandra work at enSoie studio. They sat together in the cosy kitchen at the enSoie house and talked about working as a team. Their conversation touched on the fluid transitions between friendship and work, openness and creativity, and the sense of community that arises when working in a team.

Read the full conversation on our website ❣
🔗 in bio

Photo: Rafael Palacio Illingworth

Shoreline Stroll – the warm feeling of sunbeams on your skin, unforgettable moments with friends under an azure sky, first love, and the anticipation of a magical evening full of possibilities...

An enSoie summer – the warm feeling of sunbeams on your skin, unforgettable moments with friends under an azure sky, first love, and the anticipation of a magical evening full of possibilities...

Stories to remember – the warm feeling of sunbeams on your skin, unforgettable moments with friends under an azure sky, first love, and the anticipation of a magical evening full of possibilities...