Advance Metrics

Join Us for "Using Data for Decision-Making: Reality or Hype?" 🚀

Data is powerful, but how can it truly help you make better decisions? Learn how to flip traditional approaches and focus on what really drives business value with expert insights from Matthew Brandt, aka the ""Decision-Engineer.""

📅 Date: 13.11.2024
⏰ Time: 18:00
📍 Location: Förrlibuckstrasse 190

Using a 5-step framework and interactive examples, you’ll leave with a clear path to more confident decision-making. Don't miss this! 💡
➡️ https://hubs.ly/Q02VgQ3y0

Analytics Roundtable: Using Data for Decision-Making: Reality or Hype? Join our last Analytics Roundtable of the year with Matthew Brandt.

Effective dashboards are only the first step in data-driven decision making. Read about how we have supported Kistler Instrumente in their data visualisation to level up digital marketing in the past year.

➡️ https://hubs.li/Q02V3jt20

Marketing Dashboards for Kistler Instrumente AG | Advance Metrics For Kistler Instrumente AG, we created integrated marketing dashboards that display data from all marketing channels to enable data-driven marketing decisions.

- This week's online marketing news:

➡️ working on simplifying Bing

➡️ Announces Updates to Event Ads

➡️ shakes up ad auction dynamics for holiday shopping

Links in comments 👇

Monitoring cross-channel campaigns effectively is crucial for optimizing performance and driving growth.

Lean more about what you should be thinking about when creating a Dashboard to monitor such campaigns in the most optimal way.

Link:

Creating an effective KPI dashboard | Advance Metrics How to create an effective KPI dashboard for measuring your cross-channel marketing campaigns. Learn more.

Over the past year, we've helped Implenia engage a specific audience with the "VISION UNDERGROUND" campaign by optimizing cross-channel touchpoints. Through targeted newsletters, LinkedIn ads, and more, we drove 2.5M+ impressions and 300+ subscriptions, boosting visibility and building a community.

Read more about this interesting campaign: https://hubs.li/Q02SvkHN0

🎯 Customer touchpoints matter more than ever!
From social media ads to personalized emails, each interaction shapes your customer’s journey. Are you making the most of these touchpoints across channels?

📈 Our new blog shows you how to align your touchpoints with the marketing funnel and track KPIs for measurable results. Don’t miss out on these insights!

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Maximising Customer Touchpoints for Full-Funnel Success | Advance Metrics Learn how to optimize cross-channel customer journey touchpoints at each stage of the funnel and to boost conversions and customer loyalty.

- This week's online marketing news:

➡️ Extends Shorts To 3 Minutes, Adds New Features

➡️ Rolls Out a Youth-Focused Refresh

➡️ shows where a new follower found your profile:

Links in comments 👇

📧 Boost Your Campaigns with Data Insights

Want to know how remarketing and data can drive your full-funnel success?
This month’s newsletter covers it all—Subscribe now for expert insights straight to your inbox! 🎯

Newsletter Subscription | Advance Metrics The Advance Metrics Newsletter will keep you up to date with the latest happenings in Online Marketing and Data Analytics. Fill out this form to subscribe now! Available in German and English.

Unlocking the Power of : Server-Side Tracking Made Easy

Follow along with Dimitris and learn to set up tags, triggers and much more in our step-by-step tutorial.

https://hubs.li/Q02QzgmK0

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Unlocking the Power of JENTIS: Server-Side Tracking Made Easy In this tutorial, you'll learn how to use JENTIS, a Data Capture Platform designed for GDPR-compliant server-side tracking solutions. The video guides you th...

- This week's online marketing news:

➡️ Understanding ’s August Update: What You Need To Know

➡️ Ads Expands AI Campaign Tools To More Languages

➡️ Introducing new tools to drive holiday sales and reach customers with diversified creative

Links in comments 👇

🚀 Taking Data to the Next Level with Server-Side Tracking

We helped unlock the power of server-side tracking to collect smarter, compliant data. The result? Enhanced control and agility in a rapidly changing digital environment.

Read our customer success story on our website
➡️ https://hubs.li/Q02Pw1wH0

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Rolling out Server-Side Tracking for Zühlke - Achieving Data Excellence | Advance Metrics We've implemented Server-Side Tracking for Zühlke to reach higher data quality and full data control. Read more.

- This week's online marketing news:

➡️ Everyone's talking about… How DO you keep kids safe on social media?

➡️ changes its tone on moderating private chats after CEO’s arrest

➡️ Offers Guidance About the Recent Ranking Update

Links in comments 👇

🎯 Ready to boost your Google Ads campaigns with Remarketing?

Follow our 6-step Tutorial to create Remarketing Lists in Google Analytics and
use them in Google Ads.
Learn how to target the right users, improve your ad performance,
and drive more conversions!

➡️ https://hubs.li/Q02Pw0Gp0

Author: Christoph Felber

How to Create Remarketing Lists in 6 Steps | Advance Metrics Follow our guide and create remarketing list audiences in Google Analytics to use them for effective remarketing campaigns in Google Ads.

- This week's online marketing news:

➡️ Search testing new display for forum content

➡️ May Unify Schema Markup & Merchant Center Feed Data

➡️ Announces Next Steps for EU Messaging Interoperability

Links in comments 👇

🎯 Mastering Full-Funnel Marketing: Summer’s Must-Read Blogs 🎯

This summer, we explored the full spectrum of online marketing strategies, focusing on how to effectively engage customers at every stage of the funnel. Here are our top blog posts that you won’t want to miss:

🔹 The Art and Science Behind Crafting an Effective Marketing Mix ➡️ https://hubs.li/Q02Nhw4X0
Create a balanced marketing mix that drives results.

🔹 Full Funnel Strategies for E-Commerce ➡️ https://hubs.li/Q02NhtFQ0
Comprehensive strategies that guide your customers from awareness to purchase and maximize conversions at every stage.

🔹 How to Successfully Implement Remarketing in Your Marketing Funnel ➡️ https://hubs.li/Q02NhwwY0
Remarketing is key to re-engaging potential customers. Seamlessly integrate it into your funnel for improved results and customer loyalty.

Full-funnel marketing is essential for driving growth. Explore these insights to optimize your strategy from top to bottom!

Crafting an Effective Marketing Mix | Advance Metrics Discover the art and science of an effective marketing mix. Learn how to reach target audiences and create a comprehensive marketing plan.

- This week's online marketing news:

➡️ sues , alleging illegal dominance of local search

➡️ Ads adds product Categories tab

➡️ Types of Social Media Content: 30+ Ideas for Your Next Post

Links in comments 👇

🎉 Today, we're celebrating the work anniversaries of three incredible colleagues: Ricci, Dimitris and Chris!

Each of you brings something unique to our team, and your hard work and creativity are truly appreciated.
Thank you for everything you do! Here's to celebrating your successes 🌟🥂

Want to keep up with the latest trends, tips, and strategies in digital marketing? Our monthly newsletter is packed with expert insights, industry updates, and exclusive content designed to help your campaigns thrive.

Why subscribe?
✅ Exclusive Insights: Get access to in-depth articles, case studies, and online marketing guides.
✅ Stay Updated: Be the first to know about the latest news and trends shaping the future of digital marketing.
✅ Actionable Tips: Receive practical advice that you can apply to your online marketing strategy right away.

Subscribe Here 👉👉👉 https://hubs.li/Q02MK2hS0

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- This week's online marketing news:

➡️ tightens rules on Crypto Ads in Switzerland

➡️ with Ads keeps getting bigger

➡️ is adding new features

Links in comments 👇

Remarketing is key to re-engaging potential customers throughout their journey, driving them closer to conversion. Discover how to implement it effectively:

✔️ Targeted Audience Segmentation: Tailor your messages to specific demographic, psychographic, and behavioral segments for maximum impact.
✔️ Personalization & Dynamic Content: Enhance engagement with ads and landing pages that adjust based on user behavior and preferences.
✔️ Advanced Strategies: Use sequential retargeting, cross-device bidding, and compliance measures to ensure a seamless, trustworthy experience.

➡️ Elevate your marketing game—read the full blog now to unlock the power of remarketing!

https://hubs.li/Q02MkmFj0

Author: Christoph

Successful Remarketing: Strategies for Your Marketing Funnel Learn how to successfully use remarketing to engage customers throughout the entire marketing funnel and significantly boost your conversions.

- This week's online marketing news:

➡️ Announces Improved Ad Attribution and Targeting Processes

➡️ tests longer CTV ad breaks

➡️ CEO Mark Zuckerberg receives letter from lawmakers

Links in comments 👇

But how do Google and Microsoft's Consent Modes actually impact your ad campaigns? 🤔

Our latest post explains how data tracking and conversion limitations, as well as other factors, are all related to how well you handle user consent.

Read the post on our blog:

➡️ https://hubs.li/Q02Lxh8H0


Author: Felber

Consent Mode: Impact on advertising campaigns Advance Metrics Understand the impact of Google and Microsoft Consent Mode on advertising campaigns and what happens if you don't implement them correctly.

- This week's online marketing news:

➡️ partners with for in-app shopping

➡️ Search Console launches recommendations

➡️ Adds 8.5M Users in Q2, Improves Revenue Performance

Links in comments 👇

- This week's online marketing news:

➡️ has updated Google Search around deepfakes

➡️ Introduces New AI Tools For Performance Max Campaigns

➡️ Continues to Highlight Misleading Stats About its Performance

Links in comments 👇

No newsletter this month!

But you can subscribe for the next one after the summer break
https://hubs.ly/Q02HnY1m0

Have a nice summer holiday

Newsletter Subscription | Advance Metrics The Advance Metrics Newsletter will keep you up to date with the latest happenings in Online Marketing and Data Analytics. Fill out this form to subscribe now! Available in German and English.