Gucci(佛罗伦萨小镇奥莱店)

Inspired by the equestrian world, the Horsebit 1953 loafer has been intertwined with the House’s story for more than 70 years. Today, it continues to express enduring sophistication and authentic appeal, as showcased in the new campaign starring Pietro Castellitto. Discover more on.gucci.com/_THEloafersince1953

Embellished with the double ring and bar hardware, the Gucci Horsebit 1953 loafer embodies the House’s original equestrian narrative in a timeless silhouette.

Congratulations to our Global Brand Ambassador, Jannik Sinner, on winning the Shanghai Masters title.

We Will Always Have London, the new campaign envisioned by Creative Director Sabato De Sarno and photographed by Nan Goldin, is featured in special locations across the globe with Debbie Harry and the House’s signature Gucci Blondie handbag.

From New York City to London and Bangkok, friends of the House are captured in Gucci looks by Creative Director Sabato De Sarno.

The House returns to the city that inspired founder Guccio Gucci for We Will Always Have London, the campaign envisioned by Creative Director Sabato De Sarno starring artist, cellist, and composer Kelsey Lu and a curated cast captured by photographer Nan Goldin as they showcase the new Gucci Blondie handbag and Cruise 2025 collection.

Discover more on.gucci.com/_GucciBlondieAdv

A timeless icon reborn – the Gucci Blondie reimagined by Creative Director Sabato De Sarno for Cruise 2025 with its distinctive rounded logo from the early 1970s.

Photographer: Kaleb Marshall

Billie Eilish is styled in a suit and sequin-embellished coat from Fall Winter 2024 for the cover story of Vogue magazine’s newly-released November issue.

Wearing looks from Fall Winter 2024 and a suede Gucci B bag, Joey Yung is captured in the September issue of Milk X magazine.

For the October cover story of Vogue France, Anok Yai is photographed in a deep V-neck silk chiffon gown from the Gucci Cruise 2025 collection by Creative Director Sabato De Sarno.

Gucci Cosmos: An exploration of heritage.

A journey through and beyond time unfolds in Kyoto, the third stop of the House’s traveling exhibition, hosted at Kyoto City KYOCERA Museum of Art to celebrate 60 years of Gucci in Japan. In a series of immersive rooms designed by contemporary artist Es Devlin, a special curation by fashion theorist and critic Maria Luisa Frisa presents a captivating narrative, from the House’s earliest designs to Sabato De Sarno’s latest creations—highlighting the enduring legacy of its creativity and vision.

Discover the exhibition at Kyoto City KYOCERA Museum of Art in Kyoto until December 1, 2024. Discover more on.gucci.com/_GucciCosmosKyoto

Gathering in Kyoto to celebrate the opening of Gucci Cosmos at the Kyoto City KYOCERA Museum of Art.

Gathering in Paris to celebrate the launch of We Will Always Have London, the new campaign lensed by Nan Goldin and starring Debbie Harry and Kelsey Lu.

From New York to Beijing, friends of the House are captured in Gucci by Sabato De Sarno.

The Blondie way.

With its rounded logo first introduced in the 1970s and presented in the Cruise 2025 collection by Creative Director Sabato De Sarno, the Gucci Blondie bag is more than just an accessory—it’s a piece of the House's history redefined for today’s world. Discover more on.gucci.com/_GucciBlondieAdv

Photographer: Kaleb Marshall

Envisioned by Sabato De Sarno, We Will Always Have London is captured by photographer Nan Goldin in a documentary-style campaign that brings to life the Creative Director’s vision and showcases the Gucci Blondie handbag alongside the Cruise 2025 collection. Discover more on.gucci.com/_GucciBlondieAdv

In the mysterious atmosphere of We Will Always Have London, the spotlight falls on the Gucci Blondie bag. Sabato De Sarno’s latest campaign sees the signature handbag – whose emblem from the 1970s was reintroduced for the Cruise 2025 collection – with a new design, one which captures the liberated spirit from the era of its origins while weaving together the stories of the House’s past and its vision for the future. Discover more on.gucci.com/_GucciBlondieAdv

From the discreet setting of Spring Summer 2024 to the exploration of new sensuality in Fall Winter 2024, We Will Always Have London unveils fresh expressions of creativity and emotion. Sabato De Sarno’s latest campaign captured by Nan Goldin and featuring Debbie Harry showcases the new Gucci Blondie bag, with its archival emblem first introduced in the 1970s and reimagined with a sleek silhouette. Discover more on.gucci.com/_GucciBlondieAdv

We Will Always Have London.

A story of places, people, and moments. Marking a new chapter in Sabato De Sarno’s ever-evolving vision, the House unveils a new campaign starring Debbie Harry and captured through the authentic and intimate lens of award-winning photographer and filmmaker Nan Goldin to present the Gucci Blondie bag and Cruise 2025. The campaign is an ode to the timeless allure of London—where the collection debuted, and the House’s deep connection to the city.

Discover more on.gucci.com/_GucciBlondieAdv

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer: Nan Goldin
Stylist: Francesca Burns

Inspired by moments in time, such as the ephemeral feeling of viewing a sunset on a summer evening, the Gucci Spring Summer 2025 women’s show by Sabato De Sarno unveiled a natural focus on beauty with radiant complexions, neutral lips, and subtle smoky eyes.

Discover more on.gucci.com/GucciSS25_Beauty

Inspired by moments in time, such as the feeling of viewing a sunset on a summer evening, the show by Sabato De Sarno unveiled a natural focus on beauty with radiant complexions, neutral lips, and smoky eyes. on.gucci.com/GucciSS25_Beauty

Equestrian-inspired archival motifs took center stage on the accessories of the Spring Summer 2025 women’s collection by Sabato De Sarno. The Horsebit appeared in a halved maxi version on the new Gucci 73 bucket bag and on a soft boot evolution of the Horsebit 1953 loafer while a sneaker silhouette featured the emblematic Web stripe.

The shoes of Spring Summer 2025 by Sabato De Sarno were embellished with distinctive details from transparent wedge heels to all-over studs, bringing a modern air to House emblems as seen on a new soft boot evolution of the Horsebit 1953 loafer.

For the Spring Summer 2025 women’s collection, Sabato De Sarno presented diverse bag silhouettes marked by contemporary renditions of the iconic bamboo handle and debuted the Gucci Go, featuring a structured silhouette and the Double G hardware.