PRADA(日月广场店)

Prada is pleased to announce Byeon Wooseok, Korean actor, as Prada’s brand ambassador.

Cargo de Nuit and Miracle of the Rose, like night and day, capture two of many Prada tales in the form of Olfactories, parts of a kaleidoscopic and expanding collection that blends precious ingredients to create daring, addictive textures.

Prada Olfactories scents represent an ever-expanding multitude of dreams and traditions that characterize the Prada universe. Miracle of the Rose, a captivating floral yet spicy fragrance is inspired by a rose’s true essence as well as the emotion one instills upon unfurling deep red petals.

The Prada Olfactories exclusive collection was conceived to portray the many facets of Prada with unique and exquisite scent stories.

Tic-tac-toe moments.
Discover the Prada Holiday 2024 campaign at: https://shorturl.at/mLGdi

Creative direction by Ferdinando Verderi

Holiday moments.
Prada Ambassador Louis Partridge in the Prada Holiday 2024 campaign.
Discover more: https://shorturl.at/mLGdi

Louis Partridge photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi

Prada Ambassador Maya Hawke, her special guest, and her Galleria bag in the Holiday 2024 campaign.
Discover more: https://shorturl.at/mLGdi

Maya Hawke photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi

Prada Ambassador Win Metawin together with TAEMIN, Kwon Eunbi and WONPIL from DAY6 attending the in Seoul, an event celebrating music culture worldwide.
Discover more: https://shorturl.at/FkAwC

Prada Ambassador Kim Taeri together with SEOK MATTHEW, RICKY and KIM GYU VIN from ZB1 and NATTY and JULIE from KISS OF LIFE attending the in Seoul, an event celebrating music culture worldwide.
Discover more: https://shorturl.at/FkAwC

Prada Ambassadors ENHYPEN, Prada Ambassador Jaehyun, Prada Ambassador Kentaro Sakaguchi together with Crush and Dabin attending the in Seoul, an event celebrating music culture worldwide.
Discover more: https://shorturl.at/FkAwC

With versatile, modular Prada Eternal Gold Triangle-link chains, a sautoir may be made of two chokers, or a necklace lengthened by a bracelet.
Discover more: https://shorturl.at/huBQ9

Photographed by Coppi Barbieri

Thanks to Prada’s expertise in raw materials, manufacturing techniques, and innovative design, its engineers worked side by side with the Axiom Space team to create a suit capable of protecting astronauts from the harsh environment of space, and enabling, for the first time, human exploration of the lunar south pole.
Discover the spacesuit presented to the public with an installation at the Galleria Vittorio Emanuele II in Milan.

Axiom Space

Dinner guests in the Prada Holiday 2024 campaign – Prada Ambassadors Kelvin Harrison Jr, Maya Hawke, Karina, and Louis Partridge gather over a tablescape of festive offerings photographed by W***y Vanderperre.
Discover more: https://shorturl.at/mLGdi

Creative direction by Ferdinando Verderi

Prada Ambassador Kelvin Harrison Jr co-stars in the Prada 2024 Holiday campaign: a reflection of Prada’s universe and lasting codes.

Discover more: https://shorturl.at/mLGdi

Kelvin Harrison Jr photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi

Prada Ambassador Maya Hawke attends a holiday party set with fine porcelain and crystal— infused throughout with Prada hallmarks and keepsakes.

Discover the Holiday 2024 campaign: https://shorturl.at/mLGdi

Maya Hawke photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi