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Details on the 70-year History of six tea Categories (Phase III)

White tea -- tea upstarts with thick accumulation
In the 1950s, the white tea enterprise "China Tea Fujian Company" carried out the policy of "domestic sales follow export sales" and actively expanded exports. For a long time, the main market of white tea is Southeast Asia. Many overseas Chinese drink white tea to overcome acclimation. Hong Kong, Southeast Asia and Britain are the main consumer groups of white tea.

In the 1980s, when the state opened the tea market, many of the selected products were exported to domestic market, while white tea was not put on the agenda. The important factor was that the export price of white tea was always higher than the domestic price.

In 2005, Fuding government began to vigorously support and promote white tea, which made Fuding white tea become prominent in China. In 2009, Fujing white tea obtained the National Geographic Indication certification trademark, symbolizing the beginning of the road to a new era, and white tea was gradually recognized by consumers. After 2007, Fuding white tea really began to become an industry in the local area.

In 2011, at the auction of the Yuyuan Garden International Tea Culture and Art Festival in Shanghai, a 20-year old Fuding old white tea cake sold for 188,000 yuan, which can be regarded as the fuse that detonated the old white tea market.

Since 2013, the unknown white tea has further entered people's vision. Under the promotion of the government and brand tea enterprises in Fuding, Zhenghe and other producing areas, the brand power of white tea has accumulated steadily. The old white tea with both drug value and collection value quickly grabbed market share and became more and more popular.

In recent years, the new consumption trend led by old white tea has gradually spread across the country.

Scented tea -- the fragrance of flowers in the memory of old tea people
Scented tea, as a special reprocessed tea in China, is mainly jasmine tea. Although the output and export volume of Riley flower tea were limited at the beginning of the founding of the People's Republic of China, it aroused a strong response wherever it went because of its fresh flowers and taste.

In 1950, China Tea Fujian Company became the first scented tea supplier in the tea contract after the founding of the People's Republic of China and began to export jasmine flowers, with the highest export volume reaching more than 2,200 tons. Among them, one of the earliest small package products of the company's scented tea: the old butterfly brand "Xiao Huang listening" has become a classic domestic ration tea and the overseas Chinese's hope for the sorrow of more than 60 countries and regions.

From the mid-1980s to the mid-1990s, Fuzhou jasmine ushered in the great golden age and became popular all over the country, especially in the northern markets. Since then, jasmine tea was the king of many tea cities in the north until 2003.

However, with the urbanization process and market changes in Fuzhou, jasmine tea in Fuzhou is increasingly depressed. Although it is still abundant in Hengxian County in Guangxi and Jinhua in Zhejiang, the brilliant situation of selling jasmine tea has stayed in the memory of many old tea people.

Today, China's tea market presents a flourishing situation, but only yellow tea is not obvious to reproduce the tea scene, a traditional technology of yellow tea lost due to war and other reasons, now the market of yellow tea is almost difficult to drink the real "dull yellow" taste; In the early period of the founding of the People's Republic of China, yellow tea was not used as an export commodity for a long time due to its skill and taste. Thirdly, after liberation, due to the difficulty of recovering the process, consumers' awareness of yellow tea is also low, which directly leads to the poor sales of yellow tea. Even if there is a small amount of real famous and excellent yellow tea produced, it is still prohibitive because of the high price. It will take a long time for yellow tea to truly go to the mass market.

Details on the 70-year History of six tea Categories (Phase II)

Oolong tea - pop frequently, hot products
Since the founding of the People's Republic of China, oolong tea has been exported as a relatively small volume of special tea.

In 1978, oolong tea was exported to Japan for the first time, winning the favor of Japanese consumers with its unique flavor, and in 1979, the "oolong tea craze" was first set off in Japan. In 1980, canned oolong tea was again successful in Japan, so oolong tea became famous, and the "craze" of drinking oolong tea was repeated in Japan. In the 1990s, Japan became the largest importer of oolong tea. In the 1980s, oolong tea export was in short supply.

In 1984, the free management of tea was liberalized, and the domestic market of oolong tea developed vigorously. Anxi Tieguanyin was the first one to prosper. In the 1980s of the last century.

In the 1990s, the state launched the construction project of famous and excellent tea to promote domestic sales. On the one hand, a large number of hardworking and brave people in Anxi went to all parts of the country to sell their own tea. In addition, Anxi pioneered tea competition, competing out of the tea king, auction at a high price, let Tieguanyin fire throughout the country.

According to Li Zongyuan, an expert on Tieguanyin, the period from 1998 to 2008 was the most glorious decade for Anxi Tieguanyin. In 2008, the development of Tieguanyin with clear flavor reached its peak, and Anxi Tieguanyin also ushered in a turning point, and its popularity began to be overshadowed by other kinds of tea.

The year 2013 is regarded as the off-year of tea industry by most tea companies, and the development of many tea categories has encountered certain bottlenecks. However, under this background, Wuyiruo tea is like a dark horse, which stands out among all tea categories. Consumers are interested in Wuyi rock tea hot rod, the sales of Wuyi rock tea increases, and the price of Wuyi rock tea increases. Tea companies have developed new rock tea products and gradually shifted their focus to rock tea products... This series of phenomena have proved a point - Wuyi rock tea fire! A piece of news "8000 ￥/kg added tea was boiled tea eggs husband collapse", the protagonist of the article "beef" (Niurankeng) was a hit, so the mountain tea field of rock tea has been gradually explored and dug, and the "rock tea fever" continues to this day.

Dark tea - from edge selling tea to collection hot

After the founding, the side pin tea as the bridge and the link to national unity have been paid much attention by the party and the government, the country quickly launched a "state pricing, fixed-point production, management, plan transfers and ensure the supply of" pin tea policy, successive expansion and the new security of sichuan tea factory, shaxi white tea factory in hunan, yunnan shimonoseki tea factory equilateral pin tea processing factory, ensure the demands of the frontier minority tea .

In the late 1980s, the state fully released the distribution rights of other tea leaves, but gradually released the "edge sales tea". Although dark tea also encountered a certain bottleneck in the transition period, it also had a relatively smooth transition

In 2005, a caravan traveled from Yunnan, Sichuan, Shaanxi, Shanxi and Hebei to Beijing in five months. The horse gang entered Beijing and the auction along the road made Pu 'er tea quickly popular; The intervention of a large amount of funds and the characteristics of the more fragrant, set off a wave of "collection fever". At that time, in Fangcun market in Guangzhou, the opening remarks among tea merchants were once: "How many cakes did you enter today?"

In 2007, the market for Pu 'er tea peaked and then crashed. Although this wave of market not far, but deep significance, not only lay the foundation for the subsequent popularity of Pu 'er tea, but also boosted the development of the dark tea market. When the market was hot this year, the scene of "only dark tea cake is to be purchased" once arose in the society. Many dark tea, including Anhua, took the ride. Anhua Dark tea followed the wind and became famous nationwide in 2008 with its "golden flower". After that, Pu 'er experienced emotional depression, pure material fever, and again ups and downs, the market tended to be stable, and the overall dark tea sales also maintained a stable growth.

Details on the 70-year History of six tea Categories (Phase I)

On October 1, 1949, the People's Republic of China was founded. At the beginning of the founding of the People's Republic of China, tea also entered the recovery period. In the past 70 years, various kinds of tea have been on the stage of history one after another, playing an important role in the recovery of China's economy. Now, let's look back on the past 70 years and walk into a history of ups and downs related to tea.

Green tea -- the leading role of Chinese tea in the past 70 years

After the founding of the People's Republic of China, with the recovery and development of the tea industry, if you have to choose the most representative tea, it must be green tea, because no matter in which stage of development, greening has played an important role.

In the initial stage of tea garden expansion, the main areas that were expanded throughout the country were red and green tea production areas. Green tea was also the most important type of tea exported during the period when foreign exchange income was urgently needed. Due to the geographical advantages of China, other countries could not produce green tea with the same quality as ours. Therefore, Chinese green tea always accounted for the largest proportion of international green tea exports, and maintained over 90% for several years after the founding of China. However, due to the world's largest demand for black tea, the development of green tea has always been restrained by black tea during the period of unified purchase and marketing. Not only is "green to red" implemented nationwide under the influence of the policy, but green tea also plays a role in subsidizing the loss of black tea in export.

This situation lasted until around 1984, when the foreign exchange earning capacity of many products had greatly exceeded that of tea, and the old production and marketing system could not adapt to The Times. The state officially allowed tea to return to the market. As a result, the loss of black tea output plummeted, and a wave of "red to green" was set off in the whole country.

In the stage of transferring from export to domestic market, although other kinds of tea gradually emerged, the dominant position of green tea could not be challenged. The domestic production accounted for more than 50%, and the export volume maintained an absolute advantage of more than 70%.

Because they played a leading role in each period after the founding of the People's Republic of China, tea economy, tea technology, tea culture and other development in the producing areas represented by Jiangsu and Zhejiang ranked among the forefront in China, and the relevant tea R&D products were also rich and colorful.

Black tea - Xing in foreign exchange, fire in golden eyebrow
In 1949, China entered the planned economy system, and the country's foreign exchange was tight, and tea became the most important product for foreign exchange income. As the tea with the largest international demand, black tea became the top priority.

In order to expand the export of black tea, at the beginning of the founding of the People's Republic of China, the government promoted the "green to red" tea reform in the country's tea regions. Because our machinery is backward, the production cost is high, and the international export price is too low, the export of black tea is always in the deficit. However, due to the shortage of foreign exchange, tea export companies have to increase the export of black tea to meet the target of foreign exchange income, and even subsidize the export of black tea with the profits earned from green tea. It can be said that in the early years of the founding of the People's Republic, black tea is a worthy protagonist.

Along with the prosperity of black tea export, in order to adapt to the international market, from the 1960s to the 1980s, the country set off a wave of red tea production, Yingde black tea created by Guangdong Yingde Red Flag tea factory, is one of the outstanding. Yingde black tea is also basically a black tea tailored for export and foreign exchange creation. Once it came out, it was known as China's three major black tea with Yunnan real red and Anhui red because of its symmetrical and beautiful appearance, red and bright soup color, strong aroma and pure characteristics.

Later, with the release of the National 75 document in 1984, the export of tea was fully opened, and black tea, which had been losing money, continued to slump because of export obstruction.

Since then, black tea has been in a lukewarm state for many years, and the next known, is the birth of "Golden eyebrow test" in 2005. The advent of this black tea filled the gap in the domestic high-end black tea market, triggered a domestic black tea consumption boom, and once again promoted the development of the whole black tea industry, and even changed the pattern of the entire tea industry. Not only the fire Zhengshan Xiaochong, Zhenghe Congou, Bai Lin Congou and Tanyang Congou four Fujian black tea, but also in Henan Xinyang, Guizhou Anshun, Sichuan Ya 'an and other green tea production areas to promote the trend of "green to red". A few years later, with the flood of "Jinjunmei", and the transfer of "rock tea fever", the heat of black tea gradually cooled down and tended to be rational.

The British like to add sugar to their black tea, and in the 18th century, the average British person consumed 10 times as much sugar as the French. Teaspoons, spoon holders, sugar jars and sugar clamps became standard pieces for British people to drink black tea. Earl Grey tea, made with sugar, Keemun and lemon essential oil, is also popular.
Keemun is a highly compatible tea. Not only can you add sugar and lemon, but also milk, cinnamon, roses, including jam, and even ice and wine in the British. Tea professionals can't imagine why the British drink black tea with so many different things. Fortunately, Keemun is charming in everything, colorful and delicious.
Now, the atmosphere of drinking black tea gradually spread, Keemun with noble, fashionable, elegant, romantic temperament of tea, gradually known to everyone, and gradually become a more popular drink. Old tea drinkers are still immersed in the clear Keemun, while new tea drinkers are beginning to embrace a wide range of Keemun blends. The fermentation process of Keemun has earned it a reputation for health, especially as a stomach-nourishing beverage. Most black tea drinkers do not like the green tea's green grass taste, and reject the thick dark tea. Although there are different kinds of tea brewing, Keemun brewing is obviously more casual, which is why many people have come to love Keemun.
It is interesting to note that in China, black tea has become popular in coffee shops from export to return. Lipton and Twinings of higher quality successively became the drinks in coffee shops, which triggered the ambition of tea people to find the real charm of black tea again. Thus, Keemun is back on the fashion follower's radar. Keemun black tea has a unique "Keemun aroma", more importantly, it is easy to brew, you can choose white porcelain pot or purple sand pot, grab Keemun into a small handful, and then with 95 degrees Celsius water into the pour, is a cup of fragrant red tea, all kinds of requirements for tea are in the inside: soup color, taste, aroma.
You can criticize the Chinese for going too far in the pursuit of enjoyment, but it is in their DNA. Countries around the world are generally increasing the import of tea, although the tea market is constantly challenged by the coffee and soft drinks market, but never before has there been a widespread and growing interest in tea drinking, especially young white-collar workers in the pursuit of black tea. Why should a country of black tea origin, one of the best black tea producers in the world, give up the pursuit of a delicate and fashionable Qimen black tea?

This is a poem about Keemun. From this poem, we can easily see Keemun's international status.
Open the Merriam-Webster dictionary of the United States, it clearly records the origin of Keemun - Qimen County, Anhui Province, China. "Famous tea is a rarity, and international black tea is a hero" -- this is the praise of the international market for Keemun.
The popularity and popularity of black tea in Britain mainly benefited from Catherine, the "queen of fashion". In 1662, a grand European court wedding was taking place in London, England. On this day, Princess Catherine of Portugal will marry into the British royal family and become the Queen of Charles II. At the lavish wedding reception that followed, Princess Catherine declined a variety of famous wines offered by guests before finally raising a glass of red juice to greet the audience. Because of her passion for black tea, Princess Catherine brought black tea and tea sets as her dowry to Britain, which set off the British royal family and aristocrats competing to drink Chinese black tea.
Due to Queen Catherine's example, drinking black tea began to become an indispensable part of British royal life, coupled with the subsequent Queen Anne's advocacy of "tea instead of wine", so black tea was further popular in the British upper society. Large and small aristocrats were fashionable to drink tea, and businessmen and billionaires followed suit. The mellow Keemun, made from the finest tea towels in China, was highly prized by the British upper class at that time, and was even regarded as a drink to show off social status and status. The British gave black tea a noble, elegant and fashionable image as well as a luxurious and complicated way of drinking, and evolved the afternoon tea custom popular in Europe and the United States. Keemun is the British aristocratic lady's favorite afternoon tea, the British upper class are all proud to have Keemun, the British Queen Victoria specially selected Qihong as the imperial "bedtime tea", 1986, when Victoria II visited China, Shanghai specially sent people to Qimen to buy Qimen black tea waiting for guests.
Tea lovers in Europe and the United States regarded it as supreme treasure. Whenever Keemun was on the market, aristocrats competed for it. They praised "China's Keemun fragrance is coming" and were proud to buy Keemun. The Turkish poet Hikmet praised, "I found the fragrance of spring in the fragrant tea of Keemun."
The famous British tea operator "Tuanning" company has been operating Keemun since 1912, and buys hundreds of tons of "Keemun" every year. Until the 1980s, when Keemun tea factory went to London to negotiate trade, "Tuanning" company would raise the bright five-star red flag in the company building. As a sign of great reverence for Keemun.

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