INTERPROCOM

Vinitaly Roadshow . The BEST exhibition of 2022 Exhausted but worthy 🇮🇹🍷💯

Last night was a night where everyone was crazy about Ca'del Bosco. We held a successful MasterClass of at the Bulgari Hotel in Beijing yesterday. Among the invited guests were loyal fans of Ca'del Bosco, chefs from Michelin restaurants, fashion bloggers, and magazine editors. At the cocktail party after the MasterClass, everyone was immersed in Ca'del Bosco's world and couldn't help themselves. This is exactly what we want to see, people are addicted to Ca'del Bosco and proud of because Interprocom is the only importer that represents Ca'del Bosco in !

After New York, London, Milan, we brought Biondi-Santi Experience to Shenzhen. One of the most prestigious high-end events in world.

During the experience, an incredible vertical tasting starting from Brunello Riserva 1985 vs 2015, from Brunello di Montalcino 2009 vs 2016, paring with an outstanding food menu created by AVANT that is the most advanced fine-dining venue in Shenzhen.

More excitingly, we are looking forward to experiencing it again with our partners and new friends in Beijing soon.

A week full of events and Wine Dinners, while in Italy everyone is busy with the harvest in China we are committed to promoting the best Italian wine brand throughout the territory.

Interprocom is back in the spotlight with a new article from the "Shenzhen Daily", one of the best known and most important newspapers in all of mainland China.
"At present we have in sole agency the greatest portfolio of Italian wine brands. We sell our products across 30 provinces in China.[...] We have not only increased a lot in terms of sales volume, but also in terms of quality. In the last three years we have imported 180 40-foot containers every year, which is the largest number for an Italian wine company in China [...]. Now our goal is to stay on top for many years, which is the most difficult thing. Because everybody can reach the top, but to stay on top for many years, to be stable and then to lead the market for many consecutive years is difficult"

Click here to read more :

https://www.cantinedivine.com/post/italian-wine-importer-seizes-opportunities-amid-crisis

Italian wine importer seizes opportunities amid crisis Article by Shenzhen Daily Shenzhen has been attracting more and more foreign professionals to the city, who contribute to its high-quality development while advancing their careers. Shenzhen Daily is publishing a series of stories about high-caliber expats, sharing their stories and the reasons why....

ABBBC Italian Wine Master Class by Interprocom in Beijing

Joining forces with Beijing's high end commercial complex - China Central Place (CCP), Interprocom presented some of our top wines to CCP's members in a Master Class format for the first time in 2022.

The Master Class took place on August 17th to 18th, in the showroom space located across the road from Huamao's high-end office complex and in close proximity to SKP - Beijing's top luxury shopping area.

Bertani's Amarone, Borgogno's Barolo as well as Val di Suga's Brunello di Montalcino turned out to be among the top 3 purchased wines following the event.

ABBBC - the theme of the event - refers to Amarone, Brunello di Montalcino, Barolo, Barbaresco & Chianti Classico. These are known in China as "Italy's 5 big DOCGs". The wines are famous among the wine-loving audience and are also a perfect starting point to familiarize oneself with Italian wines for a general audience. On the one hand, the selection is suitable for the various tastes of the mass consumer, and on the other hand, it is very representative of Italy. It not only balances the consumption habits and taste preferences of the guests, but also better expresses the style of Italian wine. The sample wine of the same year is conducive to the consumer's understanding of the region and the year to form a general concept.

The wine presentation was complemented by a guest speaker, Freddo Liu - the speaker at wine2wine, editor and owner of an online wine platform Vinofreddo.online and an Italian Wine Ambassador certified by Vinitaly International Academy.

"The guests during the two days of the event were quite different," - Freddo noted. "Those who came on the first day paid more attention to the selection of collectibles, such as high-end Riserva wines. In the second session, the guests were more professional, they were interested in a lot of specific wine knowledge, and they were also more mature in tasting. They had many ideas and experiences of their own, and also knew more about Italian wine,"- he said.
Freddo has also expressed that more events like these introducing Italian wine traditions and natural heritage would be useful to deepen consumers' understanding and interest in Italian wines.
Follow our official Facebook and Instagram accounts to stay up-to-date with our events!

We’ve changed a new logo!
Stay true to the mission, create new chapter’s

With company entering a new stage,
Interprocom is announcing new branding and logo today!


Interprocom’s new logo and visual identity are inspired by its core beliefs and values – to deliver quality Italian wines to the Chinese market and spread the message about the variety, complexity, and craftmanship involved in Italian winemaking, which is deeply rooted in Italian culture and traditions.

The iconic rounded shape of the logo with a wine-drop design represents the timeless gesture of the wine pouring and our key message: “Best to the last drop” – Interprocom vows to do the best in every aspect of our business operations, including the meticulous wine-selection, brand promotion, event organization, and delivering high-quality services to our clients.

The new logo is simple, modern, and elegant conveying class typical of the Italian culture, the long-lasting presence, trust and authority in the industry balanced by an innovative approach we apply in all our undertakings

Ten Years of Passion in the Vein

Interprocom was founded in 2012 with the mission of exploiting the growing demand for Italian wine in China through a consolidated and highly efficient corporate structure to promote Italian wine excellence throughout the whole Chinese territory.

Today, "Interprocom Wine Platform" currently acquired 40 Italian wineries including big winemaking groups and legendary wine families.

We maintain long-term and close partnership with many prestigious wineries so that Interprocom can ensure the noble quality of products, right from the source.

Enthusiasm, passion, and excellent service have provided a strong support for the brand to stand in the market.
We are also moving towards the vision of "Become the benchmark for the import of Italian wines in China."

Interprocom CEO,
Alessandro Mugnano

“This year our company has entered a new decade of development in China.

Since the founding of our China Headquarters in 2012, Interprocom has experienced tremendous growth. We’ve become a trusted partner of international hotels, Micheline-starred restaurants, distributors all over China as well as world-renowned companies and brands.
Our journey started a little over 10 years ago with a vision of bringing the best that Italy can offer in terms of wines and culture to the Chinese market. Over the years, we have collected the best Italian wineries and wines into one single exclusive portfolio.
Today, our expertise, scope of services and quality of products have reached new heights and we are ready to explore new dimensions and depths of the Chinese wine market with our new refreshed identity and outlook.
We’re excited and proud to announce our new branding and logo. It marks the next phase in our journey and a new opportunity to surprise the Chinese wine-lovers with an amazing wine selection.”

Sincere Collaboration with Excellence

Our mission is to open the doors of the world's largest consumer market to our partners, following them step by step meeting the wine demand of Chinese consumers.
Interprocom's partners also express their best wishes to brand refresh:

“Interprocom is Energetic, trustable and always supporting, my call for Italian wines!”

- Emanuele Restelli，Da Vittorio Sommelier

“Interprocom has one of the best Italian portfolio in town, accompanied with the most friendliest service! Amazing artwork on the new logo, bravo!”

- Ervin Ong，8 1/2 Otto e Mezzo Bombana Sommelier

" I think the new logo is clever, it looks like wine coming out the bottle 👍”

- Dale Parkington，Ritz Carlton Guangzhou, General Manager

" I like “less is more”, the new logo is more minimalist and cleaner. It seems wine being poured from a bottle. Great job!"

- Filippo Sanchi, Rosewood Hotel, Guangzhou Beverage Manager

“I quite like it. Very simple, very clean, very unique recalls the business and the wine. I like it much more than the previous one.”

- Umberto Sorrentino, Good Fellas Manager

“Here is to the fantastic Interprocom family, wishing you all the best and many more successes in the years ahead”

- Opera Bombana Team 🥂

Interprocom is the expert of Italian wine.
We present the essence of traditional Italian wine in its purest and most elegant way.
Even with the refreshed brand logo, Interprocom always stays true to its mission.
Next, let’s create new chapters together!

“Il Faro” restaurant in Ischia for three generations in collaboration with Interprocom, a new challenge, a new Italian excellence in China 🇨🇳

"The dishes must perfectly reflect the origins of the local food,
It also perfectly reflects the chef's personality as it will give you 360 degrees of happiness,
Not only static pleasure, but intellectual knowledge, it is like agreat painting.
This means talking about art and food is similar. " —— Diego Di Costanzo Chef

“Il Faro” has a 4.6 out of 5-star rating on Chinese top F&B app DaZhong DianPing for its quality service, authentic Italian food and top wine selection.🍷”

Interprocom wines kicks off summer promotion with outdoor event at China Central Place

Whether you were new to wine or an old hand, a visit to Interprocom’s booth at China Central Place’s four-day consumer fair in Beijing’s central business district was sure to delight. Not only was there chilled wine to suit everyone’s palate but also flowers and a lovely, cushioned summer chair for visitors to relax in and take selfies of themselves as they enjoyed their refreshing beverage on the sun-drenched summer day.

“When we made the selection of wines, we understood that this is a consumer fair. There are not going to be professional distributors or clients that know a lot about wine, so we prepared a selection of 12 wines of different ranges that could fit different tastes,” explained Anastasia Poshinova, head of Interprocom’s marketing team.

“Some wines we prepared for seasoned wine lovers,” she said. “Then we have sort of an entry-level wines that would fit a consumer that maybe just drinks wine from time to time, but maybe is not familiar with them.”

The strategy paid off, as the booth received a steady flow of visitors over the four days, even right up to before closure due to inclement weather on the day the skies opened with pouring rain.

“We got a lot of feedback from different types of customers. Some of them had even seen our wine before and had bought our wine before,” said Vicky Hu, director of public relations and communications.

“They didn’t know we were here, but they recognized our wine by the bottle and came over to buy some.”

However, seasoned wine lovers were not the only people to buy wine at the booth. Many visitors took home a bottle of red or white wine after sampling and learning about them at the booth.

According to Poshinova, roughly 70 percent of the buyers were new to Italian wine, with the remainder being returning customers.

“The profile is quite fitting our consumer profile as well,” she said. “We thought this (the fair) would be a good first opportunity for us this year to start this kind of consumer education, let’s say ­ an introduction to Italian wines and wine in general.”

Among the top sellers at the fair were Costamolino and No Name, both of which were hailed as well suited for the summer heat by their respective buyers.

One buyer, a Chinese woman who visited the booth on Saturday and gave her name as Vera, purchased a bottle of Costamolino not to drink but to cook her Sunday dinner with!

Describing herself as a casual wine drinker who mostly drinks Australian red wine, Vera said she could not pass up the opportunity to purchase a bottle of Costamolino.

“I want to cook seafood at home,” she explained. “This might suit the dish better.”

Another visitor to the booth, a man who asked to be called Mr. Wu, said he found the wine “suitable for the current environment.”

“It’s pretty good,” he said after sampling both red and white wine. “I drank two types. They are both comparatively refreshing and suitable for the current environment. I like the white, the Costamolino.”

Having seen some 70 people and sold some 50 bottles of wine, the Interprocom team is satisfied with its first outdoor summer promotion and promises that much more is in store for Italian wine lovers. An exclusive wine tasting event is planned for this month, so stay tuned to the company’s platforms to hear more.
Article written by CAH

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