Kolfirm

--According to the data from Alibaba on 9th,March, the 38 Queen’s Day, the overall sales of Taobao and Tmall has exceeded the sales of last year’s 38 Queen’s Day.

--There are more than 20,000 brands increased by over 100% year-on-year. In addition, the data shows that during the "38 Queen's Day", The sales volume of taobao's live-streaming increased by 264% year-on-year, and the highest day led to a 650% increase in transaction volume.

--At the same time, Tmall distributed a 1 billion consumer coupons in March to help businesses resume work and resume production. The quantity of taobao stores has increased 1 million in February.

--The data of Cainiao Logistic, Alibaba’s subsidiary corporation, shows that stocks quantity of imported goods in February increased by nearly 100% compared with the same period last year, of which cosmetics was the largest stock. Since March, the average daily shipment of e-commerce warehouses across the country has tripled from a month ago.

--Tmall "38 Queen's Day” in 2020 is the largest among four years and the first large-scale promotional event in the country after the epidemic. New record has been made!

Do your distributors sell at a much lower price than our target retail price?

If yes, you must start to control the price sold on websites. This article is gonna tell you how to monitor and control prices online in China.

With the booming of ECommerce in China, the new sales record of Tmall, 268.4billion RMB, has been made on 11th,Nov., 2019, which shocked the world again. While, there are lots of problems that ECommerce owners facing, and price control is one of those.

It’s a must to solve problems like fakes, infringements, unfair competition, low prices, etc. Most companies are overwhelmed by the above issues. But how to solve it? With years of experience in ECommerce, KOLFIRM found an efficient way. All those problems are with a common point, low price. KOLFIRM has developed an eCommerce price control system, which can effectively monitor the real-time sellers of the e-commerce platform in real-time. Through the integration of the network resources of Taobao Intellectual Property Rights Protection Center, we get exclusive line service, which can effectively resolve various brand price irregularities.

Harmfulness of low prices online
1. Eroding consumer confidence, satisfaction, and loyalty to the brand, which directly affects the value and image of the brand;
2.Weak sales: Internet infringement and counterfeit sales, affecting channel counter sales and profits, resulting in mismatched brand inputs and revenues, causing dealers to lose confidence in the product brand: When price chaos caused by confusion, the seller's confidence in the brand It began to gradually lose, and finally refused to sell the goods from the brand.

Solutions
We can do offense report as below,
1. Trademark rights: As long as the brand keywords of the seller's goods appear on the seller's goods, the low price link can be deleted 100% by offense report;
2. Official website copyright: The description of the seller's product has the picture of the brand's official website, the link will be directly deleted;
3. Fake goods: Judging the authenticity by purchasing, if it’s fake goods, we can shut down their online store.

Talk to us if you have any questions.
www.kolfirm.com

During 11.11 global shopping festival, online business are busy with Taobao live show recent years. While, is there any difference this year?

11.11 festival in 2019, Taobao started deaf-mute live show. Soundless live show room starts to be busy in November. Normally the deaf-mute live show room is with one deaf-mute host and one assistant. The host introduces products with sign language, they introduce snacks, tea, clothes, etc. It not only highly meet the shopping needs of the deaf-mute group, but also a great job that value the deaf-mute host.

How to increase brand awareness in China with a LOW cost?

--There are many ways to increase brand awareness. Influencers’ video advertising is the most efficient way while the price is normally high. It will be the first choice for big brands since they always expect a fast result. Yes, it’s fast, but effect is short in the market. To avoid the decrease of the brand awareness after the video advertising, it’s a must to build the brand name in Baidu(Chinese Google).

Marketing campaign suggestion：
📌 Phase 1：Build brand name in Baidu + normal users post in social media apps
📌 Phase 2：Influencers post in social media apps

--If your brand name has built in baidu, you can expect better performance when you invest in social media advertising.

--News website is authoritative platform to build your brand name, together with baidu SEO, your news will display in the first page when people search related info in Baidu. The cost of news post is lower then influencers’ post, approximately 30%-40% of social media marketing cost will be enough for brand building in baidu. Recommend popular Chinese news webs as below,
SINA IFENG SOHU PEOPLEcn NEWScn

Our consulting team will be in Bangkok,Thailand in OCT., feel free to come and discuss with us about building a brand reputation in China!

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