Factory 39

Did you catch our case study on SiGMA World? 🚀

In 2023, we teamed up with SiGMA to help them evolve their brand in the dynamic world of online gambling. The challenge? Craft an identity that stands as the global authority while seamlessly adapting to a multitude of touch-points.

Curious about the unique pattern system that was developed? Stay tuned for more insights.

Got 5 minutes? Dive into the full case study here: https://buff.ly/3PKY9yI

Planning to be at SiGMA World East Europe in Budapest? Connect with Martin, Zen, Georgia and Isabelle at booth BR125. See you there! 🇭🇺✈️

🔥 New Work Alert: iGaming Edition! 🔥

We’re thrilled to release our latest brand strategy and identity project for Wicked Games.

Through collaborating closely with the Wicked team, we’ve crafted a powerful brand strategy designed not only to stand out in the competitive iGaming space but also to lay the groundwork for dynamic, future-proof sub-brands.

Have an extra 5 minutes? Read the full case study on our website: https://buff.ly/3YZ0qMi

Heading to SiGMA World East Europe in Budapest? Swing by booth BR125—we’d love to connect!

Made in Cyprus: Big Business Stories from a Tiny Island

At Factory 39, we created the very first English podcast dedicated to showcasing the movers and shakers who are putting Cyprus on the global stage.

From tech visionaries to artisanal craftsmen, sustainability pioneers to architectural geniuses, and wine connoisseurs to industry trendsetters, we’re talking with all kind of entrepreneurs about the highs and lows of Cyprus’ business landscape.

Stay tuned as there is a new episode every other Friday on all platforms! Check out Made In Cyprus for preview links as well as sneak peaks and behind the scenes.

Who do you want to see on the podcast next?

Did you catch our case study on Ask Wire?

Back in 2021, we partnered with Ask Wire to redefine their brand strategy and market positioning. We led the team through purpose-led brand strategy, followed by renaming and rebranding before designing a user-centric UX and UI for their platform.

The team is dominating the Real Estate Intelligence space with their expansion through Europe. We're incredibly proud to be part of this project and look forward to seeing their future achievements.

Check out the full case study on our website (link in bio).

How do you rebrand a growing global company with 10 years of history?
Simple – you keep it straightforward and strategic, this is even more crucial in the fast-paced, ever-evolving world of online gambling.
Our focus for SiGMA was on evolution rather than revolution.
After an intense and deep strategic work we realised that the logo needed to be simpler, bolder, stronger and most importantly more flexible so to be able to adapt the vast number of touch points within SiGMA, and crucially, in the business’s roadmap.
The logo needed to reflect the new strategic positioning of SiGMA as the global authority for online gambling.
The historic SiGMA polygon evolved into a branded element: ‘the slice,’ which comes to life in various ways, positioning it as a memorable brand asset for SiGMA.
The new SiGMA logo is a celebration of its past, present and most importantly future.

10 hours of listening to Wes Henstock, Ash Rathod and Martin Zarian, workshopping and squeezing every last drop of brain power?

Yes, it was intense. Yes, it was long. But every minute was worth it!

Why? Because this exceptional group walked out of the new Factory 39 offices armed with powerful knowledge and actionable strategic frameworks, ready to scale-up their brands and thrive in a competitive market.

Exciting purpose-driven, brand-building workshops are on the horizon! Stay tuned! ⭐️

Can a broker partner up with a trader?📈 This is the story of Trading Pit, a prop trading brand rewriting the trader-broker relationship with a “they win, we win; they lose, we lose” attitude.

This is also the story of our most recent award-winning project. We scooped up two awards for this project, in both brand and digital work categories.

Check out our full case study to see how our strategic platform helped the company grow globally.🌍

The Tinder of Construction.

Our collaboration with Bolsterup is one really elevating the digital construction ecosystem.

From Brand Strategy to Identity to Platform Design, we really hit the nail on the head with this one 😅

We’re so excited to continue reinforcing all the great work this Brand has done by continuing our collaboration as they hammer down national events.

Enough with the puns, case study coming soon!

Transforming SiGMA into a global iGaming authority was not just a project…it was a journey of strategic re-imagination and collaboration.

We tackled the challenge of aligning SiGMA’s expanding global presence with a refreshed brand identity that resonates across the globe.

Through a simple and holistic brand strategy, a bold new visual language, and a transformative approach to event branding, we crafted a narrative that positions SiGMA at the heart of the iGaming ecosystem. This is the perfect example of how brand strategy can turn constraints into opportunities, fostering growth, and creating a brand that stands out in a crowded market.

Check the full case study on our website to dive deeper into how we did it and hear the client’s perspective too: https://buff.ly/3PKY9yI

🔥 Happy Tsiknopempti everyone! 🔥

Today is a special day in Greece and Cyprus, known as Tsiknopempti, which literally means “smelly Thursday” or “smoky Thursday”.

This tradition is part of the Carnival season and marks the beginning of the meat-eating period leading up to Lent. People usually gather with family and friends to barbecue and enjoy all sorts of delicious grilled meat, like souvlaki, sausages, and chops.

So, on this day, people take the opportunity to indulge in all their favorite meat dishes before the 40-day fast begins. It’s a time for celebration, feasting, and enjoying the company of loved ones.

And you know us…we never miss an opportunity to pause work and stuff our faces.

Brown Bag Day!! 👜

For those who might have missed our prior post, Brown Bag is the moment for a team member to display one of their hobbies or interests and enlighten us with something fresh.

Last session had the team rising from their chairs and making their way to the dance floor. Isabelle took the lead, by teaching us a Latin dance, named Samba, and let me tell you, we've got some natural dancers in the house! 💃🕺

If you were to do a Brown Bag session, what topic would you choose?

From vision to reality: witness the evolution of European Real Estate, starting right here in Cyprus! 🏢💡

Our journey with Ask Wire began with strategic planning back in 2021, mapping out their brand trajectory and market position. We helped them rename, rebrand, build the entire UX and UI of their platform and even raise funding.

Now, seeing them expand across borders, it’s clear: data-driven Real Estate pave the way for success.

Read about the full story of our collaboration on our website.

Pancake day bloopers 🥞

Don't worry, we'll stick to our day jobs 😅

Knock Knock!! Welcome to our latest Brand Creation: Moving Doors! 🚪🚶

The Cyprus real estate sector is changing quickly, influenced by fast-moving political and cultural shifts. Our collaboration with Moving Doors is a testament to these changes, showcasing our ability to craft a brand strategy that’s relevant to the current times.

Central to the MovingDoors brand is a philosophy as vibrant and ever-changing as life itself: ‘Keep Moving, Feel at Home’. 🏠💫 This ethos not only captures the essence of property as a lifestyle choice but also challenges traditional notions of home.

Explore the full journey of this transformative project in our detailed case study – link in our bio!

Super proud to see our recent strategy work raise seed funding in their expansions to Dubai!

From the naming phases to expanding internationally, watching these brand babies thrive is definitely our favourite pass time.
Congrats to everyone at MovingDoors!!

As we all know, a brand working well internally is undoubtedly one that flourishes externally.