Hooked Music

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Two years ago, we founded with a vision to revolutionize sound branding. Combining our extensive experience with cutting-edge research technologies , we’ve been bringing artists and brands together to create meaningful assets and transform brands into fan-centric experiences, utilizing music as a central piece in the brand’s strategy.

We’re grateful to have found passionate and like-minded partners like Damien Escobar, Davitha Tiller and the entire team at . Together, we’re pioneering a new era of .

We’re excited to share our latest project for , where we crafted their new sonic identity , featuring various sonic assets.

Our mission was to make the internet say the OGX brand name; and as a result of a straight-up summer bop co-created alongside the legendary (a long-time OGX fan!), we now not only have TikTok & IG singing the brand’s name loud and proud but also buying into its fresh branding and newly formulated range.

Yes, Demi did sing our song! 💚