Norse Projects

Standard Shirting is made from 100% organic cotton and produced in Portugal. Inspired by the 1950s Ivy League look, the Norse Standard Oxford BD Shirt offers a regular fit and a washed Oxford cloth for a traditional feel. Each shirt is finished with mother-of-pearl buttons and a button-down collar.

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless staples. Designed in Denmark. Made in Europe.

Available in-store and online now.

Standard Knitwear is made in Italy from 100% merino lambswool. It offers a regular fit and features details such as corozo or horn buttons for the cardigan, set-in sleeves, and ribbed finishes. Pictured in Sitka Green, the category includes polos, cardigans, sweaters, and beanies, all woven from Italian yarn.

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless staples. Designed in Denmark. Made in Europe.

Available in-store and online now.

Norse Standard is the new essential. Each garment is designed for longevity and inspired by timeless staples. Designed in Denmark. Made in Europe.

Available in-store and online now.

The End of Season Sale ends in 24 hours. Enjoy up to 60% off the Spring/Summer 24 collection and select styles.
Shop the sale via the link in bio.

The End of Season Sale ends in 48 hours. Enjoy up to 60% off the Spring/Summer 24 collection and select styles.
Shop the sale via the link in bio.

The End of Season Sale continues. Enjoy 60% off Spring/Summer 24 and select styles.
Shop the sale via the link in bio.

The End of Season Sale continues. Enjoy up to 60% off the Spring/Summer 24 collection and select styles.
Shop the sale via the link in bio.

The End of Season Sale continues. Enjoy 50% off the Spring/Summer 24 collection and select styles.
Shop the sale: https://www.norseprojects.com/store/men/ss24-end-of-season-sale

The End of Season Sale continues. Enjoy up to 50% off the Spring/Summer 24 collection and select styles.
Shop the sale: www.norseprojects.com/store/men/ss24-end-of-season-sale

The End of Season Sale has begun. Enjoy 30% off the Spring/Summer 24 collection and select styles.

Shop the sale via the link in bio.

SS24 Editorial - View in full via the link in bio, alongside the first deliveries of the season.
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Captured by Paul Hempstead

SS24 Editorial - View in full via the link in bio, alongside the first deliveries of the season.
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Director: Paul Hempstead
Director of Photography: Sam Finney
Assistant: Adrian Vitelleschi
Editor: Sam Finney
Grade: Tim Smith at No.8

The End of Season Sale continues with 50% off AW23 and up to 60% past seasons styles.

Discover more via the link in our bio.

The End of Season Sale continues with 50% off AW23 and Norse Projects ARKTISK.

Explore more via the link our bio.

The End of Season Sale continues with further reductions up to 40% off.

Explore more via the link in bio.

JOURNAL
ON ESSENTIALS — A CONVERSATION WITH JULIEN RENAULT
13.11.2023
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To highlight the Norse Projects AW23 range, we visited Julien Renault () at his studio in Brussels where he selected garments to wear from our Essentials and core seasonal offering.

Julien wears the Ryan Military Bomber Jacket in Black, the Algot Oxford Monogram Shirt in Pale Blue, the Aros Regular Light Stretch Chino in Utility Khaki, and the Adidas x Norse Project Terrex Skychaser 2. All products are available in-store and online now.

Discover our conversation with Julien Renault in full via the link in our bio.

JOURNAL
ON ESSENTIALS — A CONVERSATION WITH JULIEN RENAULT
13.11.2023
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For industrial designer Julien Renault (), it’s about creating objects that bring together practicality and aesthetics, merging his pragmatic approach with a deep sensitivity for colour and materials. Renault’s distinctive design perspective is shaped by his diverse influences, extending beyond the confines of traditional design. As a photographer, he draws inspiration from everyday observations, details, behaviours, and global experiences.

Hailing from a background that traverses both French and Swiss design influences, Renault brings a fresh perspective to the field, favouring Swiss efficiency and sobriety over the romantic and sophisticated tendencies often associated with French design. His commitment to simplicity aligns with the principles outlined by design luminaries like Jasper Morrison and Sori Yanagi, emphasizing the beauty of anonymous objects and the pursuit of perfection in form and function. As Renault continues to garner recognition, including his recent nomination as Belgium’s Designer of the Year 2023, his work stands as a testament to the enduring impact of a design ethos rooted in essentialism and humility.

Read more via the link in our bio.

WINTER 23 — Introducing the Winter 23 collection, delivering a full Norse reinterpretation of British military styles in conjunction with cold weather-ready knitwear and everyday essentials for the ultimate winter wardrobe solution.

Discover more via the link in our Bio.

WINTER 23 — Introducing the Winter 23 collection, delivering a full Norse reinterpretation of British military styles in conjunction with cold weather-ready knitwear and everyday essentials for the ultimate winter wardrobe solution.

Discover more: https://nrsprjcts.com/wntr-23

JOURNAL
NOTES FROM THE NORTH — A FINAL RETURN TO ELLESMERE ISLAND
27.10.2023
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“One of the pure benefits of coming up here is that I get to come with my graduate students and colleagues and spend quality time with them. Because we live together. We get to know each other pretty well. A thing about aging in these ‘Alex families’ that I’ve really liked is the way that as I get older, I feel more comfortable imparting a little bit of wisdom to the younger generation. And that’s kind of a neat change.”

Captured and documented by Jakob Gjerluff Ager () and Sofie Agger ().

Read in full via the link in our bio.

JOURNAL
NOTES FROM THE NORTH — A FINAL RETURN TO ELLESMERE ISLAND
27.10.2023
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“I’m going to miss every single plant out there that I’ve come to know. I’m going to miss watching the birds, the seals, the bears. The science. The people, the laughs, and the sense of community every field season. The midnight sun and the ever-changing landscape. All of the adventures. I wish it didn’t have to end. But I’ve got it in me. In my spirit.”

Captured and documented by Jakob Gjerluff Ager () and Sofie Agger ().

Read in full via the link in our bio.

JOURNAL
NOTES FROM THE NORTH — A FINAL RETURN TO ELLESMERE ISLAND
27.10.2023
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Greg Henry, a tundra ecologist from the University of British Columbia, has dedicated his life to researching the effects of climate change in Arctic ecosystems for 44 years. But now, after over 40 summers and almost 10 cumulative years of incredible research and endless adventures under the midnight sun, he’s retired. It’s the end of an era.

This is the story of Alex Fiord, of a rich and relatively unknown regional history, of game-changing ecological and climatic research, of a passionate and charismatic scientist and mentor, and of his final goodbye – not only to his life’s work but to a place he’s called home.
Captured and documented by Jakob Gjerluff Ager () and Sofie Agger ().

Read in full via the link in our bio.

The Tonsberg Shearling Jacket — Inspired by a Type B-6 flight jacket. Constructed from lamb shearling and finished with Dyneema® bonded leather taping, delivering extreme tear-resistance, strength and uncompromising quality.

DISCOVER: https://nrsprjcts.com/tnsbrg

ST CATHERINE'S COLLEGE, OXFORD UNIVERSITY
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"I aimed to build upon the traditions I encountered at Oxford while adapting them to a modern context. I believe that, as a foreigner, one must respect and embrace existing customs and traditions, yet also take the responsibility to reinterpret them in a modern context. Failing to do so could result in what I consider the least desirable outcome: a mere imitation, a melancholic replication of bygone eras."

- Arne Jacobsen

Discover our St Catherine's editorial in full via link in our bio.

The Vargo Gore-Tex Infinium Mac — Constructed using WINDSTOPPER® product technology to create a totally windproof, yet extremely breathable rendition of a classic overcoat.

SHOP: https://nrsprjcts.com/vrgo-gtx-infnm

ST CATHERINE'S — A visual study into a British architectural icon, designed in Denmark by Arne Jacobsen. Captured by Paul Hempstead.

Discover: https://nrsprjcts.com/st-cthrns

ST CATHERINE'S — A visual study into a British architectural icon, designed in Denmark by Arne Jacobsen. Captured by Paul Hempstead

Discover: https://nrsprjcts.com/st-cthrns

Autumn 23 continues with Delivery 2, a capsule that subtly bridges the seasons as we transition into the colder months that lie ahead. Drawing from a wide array of archival references, from vintage flight jackets to antique Fairisle patterns, Autumn 23 embodies a subtle dovetailing between the classic and the modern.

Discover more via the link in our bio.