hugmun.studio

We are always obsessing over the finishing details, and our efforts with branding have been no different. We’ve nearly completed their identity, just in time for the opening on September 14th at 6:00 PM in Warsaw.

Co-founder and curator .krasny has selected a vivid crimson color that not only features in our branding materials but also plays a significant role in the interior designed by . We look forward to the opening and the first exhibition of works by
More updates to follow.

We are proud to be featured in the comprehensive design showcase, The Process Five! Take a peek behind the scenes of our branding and packaging work for , available exclusively in this book📘

Designed by and published by , this 300-page edition is filled with never-before-seen concepts and sketches from „leading global studios” 🤭

Preorder available on

New product design for
coming soon.

Art direction: HUGMUN
Printing house:
3D:
Custom type:

Branding, art direction and packaging for based in California, LA.

Beautiful picture by
Illustration by
Printing house
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Designing packaging for becomes increasingly exciting with each new product created by the brand. We love exploring new color combinations and abstract patterns. However, looking at the final result, we know how much heart and effort we’ve put into it. We discuss every concept with the brand’s founders and their team. The limitations arising from the printing type and packaging size challenge us to look at the product in a new light every time. We hope that the final packaging is as inspiring to our audience as it is to us.
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Pink has to be our favorite color, especially when it’s the color of a superb natural product. Designing packaging for Ukviat, we aim for a clear, simple message and beautiful colors that resonate with the products, their ingredients, and effects. Our latest work? A packaging that cradles a cloud-soft eye cream in a delicate pink shade.

Congrats 💖
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Alongside Botnia’s classic product range, we also curate a line of packaging designs for limited edition Hydrosols. Botnia crafts unique seasonal hydrosols in small batches, each accompanied by illustrations created in collaboration with talented artists. These limited editions stand out from the regular line with their colorful labels. The illustration for the latest Rose Geranium Hydrosol is by
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Visual identity and packaging design for a skincare cosmetics company, involve using aluminum in their packaging. Aluminum is prized in the cosmetics industry for its sustainable properties, including eco-friendly extraction and minimal environmental impact. Its recyclability and potential for reuse in products like cosmetic bottles further enhance its appeal for eco-conscious brands.

Photo by
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Branding and packaging for the Californian skincare brand

Print by
Photography by
Typography by
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Shelf view of the product family, which we have been working with since 2019. We highly value long-term business relationships because at some point, they become less of a 'business' and more of a ‚partner’.

We love how the color in this project is evolving from packaging elements to more abstract patterns and backgrounds 🌈.

Picture by
On set director .ziemowska
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Working on physically tangible elements like packaging is a process in which we always invest a lot of emotions. Equally important is the moment of consulting with specialists from the printing house about choosing the right materials and how to make the digital world smoothly transition into the world of physical elements. The goal is to make everything look like it did in the presentation, or even better. It's crucial to have sources of people who are experts in their field. Undoubtedly, this includes a printing house from Poland, which is very skilled in its craft and was responsible for producing packaging.

The beautiful photo was taken by who can capture the brand's character with incredible detail and style.
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We continue our series of introducing the brand with whom we've been collaborating since 2022. "Hello, from California" - that was the title of the first email we received from Justine, the founder of the brand. Sometimes with some projects, we feel that this is it! That our minds are somehow connected and the project will just succeed and be beautiful. HUGMUN x BOTNIA was bound to succeed, we are glad that this joint project brought us together but also the opportunity to meet so many interesting people who created all this with us 🎑.

The entire packaging development was handled by from sketches, concepts, numerous tests to the printing of packaging, illustrations, and labels. It turned out just as we expected! 🌌

Thanks to .illu for a great feel of the West Coast of California 🌉.

Also, a big thanks for the wonderful portrayal and capture of the essence of this project through photography by the team 🌁
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Inner packaging for skincare products from This was a big project, probably our largest in terms of the number of products. We like such challenges and are glad that we were able to meet them. The choice of font family played a significant role in the project, in this case, it was Bagoss from - we recommend them, they know how to design fonts!

Huge thanks to the team for this wonderful picture.

🤍 for everyone!
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We’ve collaborated with based in California, on developing their new brand identity and packaging system.

The goal was to utilize materials that are as environmentally neutral as possible, without sacrificing the style. Cherry on top are the illustrations especially created by .illu and other skilled artists for the next products.

The custom packaging was a joint effort with

Photo and style - thank you for capturing the essence of the used materials💥🫶

Logotype designed for “newborn clothing label made in Poland” ♦️

Receiving two gold awards for the branding design for .no at the Transform Awards Nordics, including the prestigious Grand Prix — the top honor awarded to the best project among all nominees — was not so much a surprise as it was a tremendous honor for us. As a small creative studio, we are extremely grateful to be recognized and celebrated for our work. We hope that there will be a growing space in our industry for a personal and human approach to projects.

An important part of this project was the illustrations created by ✍️

We extend our heartfelt thanks to the founders of The Farm Society™ for placing their trust in us and for their brave vision.

We had the pleasure of answering a few questions for .pl . Thank you! We recommend reading it to get to know us a bit more 🤓
The article is in Polish, so make use of the chatGPT 😶‍🌫️
Link in stories 👀

We really enjoy revisiting this project. We also like to watch how the brand develops and grows. This project was an interesting experience for us from the beginning because we don't usually work with collage techniques, which we decided to use for this design. But as it turned out, it was the right direction 🌟
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Thanks for highlighting this project on your end 👋

We’re thrilled to see the brand flourish and to be part of its journey from a visual standpoint. We’re behind the vibrant packaging designs that resonate with the stunning products and their textures within.
UKVIAT stands out as each purchase gives back to environmental causes. Their ingredients? All natural, meticulously chosen, and responsibly sourced from both land and sea. And let’s not forget: at least 2% of the revenue from each product goes directly to environmental groups, uniting efforts to fund meaningful causes. 🌿🌊🌈

A tiny but shiny sneak peek of new font Drago created by one of HUGMUN founders. We are working on 3D versions of the font in collaboration with While we are polishing the last details of the font, we also wanted to explore it’s abilities to transform in a three dimensional object combined with illustration and some animation. Can’t wait to show you more!
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The very fresh, new font Drago that have been working on for almost a year (stuff we do after hours 😮‍💨😅) is almost ready! If you know the previous font The Rabbit Hole you might see some influences 🐇 but with a “dragony” twist 🐉
Flowing lines are definitely Tomasz’s signature feature 🌊✍️ We can’t wait to set the dragon free and see all the creative people working with it 🪄

.no deliver freshly harvested greens, herbs and gourmet mushrooms to restaurants, hotels, cantines and catering. Their mission is to contribute to reducing the environmental impacts of food production and solve a huge problem in today's society; the need for long distance transportation and import. We thought strongly about this mission, about the connection between technology and human work for a better future. It was a great privilege to create the identity for the people behind The Farm Society™ who alongside all the hardworking traditional farmers in the region are contributing to making Trondheim more self-sufficient.

See the full case on our website - link in bio.

Norway -> Trondheim -> .no 🌱operating two vertical farms to produce leafy veggies, micro greens and mushrooms. It was a pleasure to work on their identity. We were thinking about many aspects of how and were it will represent the brand. From logo used across exterior and interior signage and easy to animate for online usage, to illustrations used across staff clothes, prints and online materials. See the full case study on our website 📱

Illustrations by

Custom paper tape design for .no as a part of a visual identity project completed just last year. But the company has already gained an amazing recognition and a breakthrough on the market. We are so proud of TFS team and we can’t wait to share the full case study. 🍀🌿🌱💚

“G” Work in progress!
As is creating a “Drago” display font with illustrated lettering again!

Using fonts created by one of our founders is amazing but what we love even more is seeing other designers working with it 🤓
We can’t wait to have it finalized and send it out to the world 🌎

Light pink, bright orange and indigo — a color combination that we loved playing with while creating packaging for Kind To Skin beauty balm. Paper wrapper folded over mushroom box keeps the glass jar inside safe. We are grateful for being a partner to caring brand that is not afraid of implementing innovative solutions in every aspect of their business.

Picture by
On set director .ziemowska

Minimalistic boxes for natural, responsible skincare brand . UKVIAT is all about creating products which deliver on their promise, whilst looking after the planet. We have reflected their conscious approach through the simple packaging with only essential elements, printed on uncoated FSC certified paper.

Color of each box reflects the color of the product. White and n**e for their newest mushroom emulsion and n**e glow serum.

We’re looking forward to creating more of designs for UKVIAT’s amazing products.

3D models by

Packaging design for consists of paper boxes, mushroom boxes and glass bottles and jars. Beyond the informational function all elements provide the visual and sensual experience. We focus on every detail of the brand’s visual language from colors and fonts to social media or live physical appearances.

We can’t wait for what’s coming next year from this extraordinary brand 💓

Illustration by one of our founders for newest edition, entirely focused on our beloved city Copenhagen 🤍
We truly feel that it became our home and that it’s a city “where comfort, creativity and community are the key”.

We hope you are having the coziest time during this holiday season 💫

Rabbit Hole font by one of our founders ✌️brought to life in chrome 3D

You can purchase the font at