AIAYU

Classic cashmere☁️ Rich softness and exceptional quality. In signature silhouettes, that you will return to again and again.

Our Noor Coat Oilskin is restocked. Waxed in olive oil for an all natural weather protection.

Today, Saturday, December 23rd, we’re adding a handmade Aiayu brass hanger with all purchases, online and in our stores. Our hangers are expertly crafted by Nepalese artisans.

A gift card is a guarantee for under-the-tree happiness🦙

Today we’re adding our signature Aiayu Pouch Heavy Poplin in color ‘Tender’ as a complimentary gift to all orders*.

* Valid for all orders above DKK 995/€130 for as long as stock lasts. The offer is available online until midnight and in our flagship stores.

All our stores are open both Saturday and Sunday this weekend🦙

Saturday 16th - 11:00-1600
Sunday 17th - 11:00-15:00

We are looking forward to seeing you!🤍

The Aiayu Store Copenhagen
Store Strandstræde 12a

The Aiayu Store Frederiksberg
Gammel Kongevej 80

The Aiayu Store Aarhus
Volden 34

The Aiayu Market
Århusgade 145

RICH TEXTURES IN SOFT UNDYED TONES
Trusting in materials as nature made them, we are committed to staying close to pure and natural fibers. Explore our range of pure and undyed pieces – every undyed shade is named 'Pure' to make them easier for you to find

Veda is the perfect wrap-around throw made for enveloping comfort. Crafted in a dense Italian recycled wool, with a slightly brushed surface.

The recycled wool material is a part of our circular production, where scraps and leftover fabric is beautifully transformed from waste into resources. Only high quality and pure natural fibers are eligible for this purpose, creating new luxury yarns from existing high-end product.

Today we're adding a complimentary pair of wool rib socks to all orders*. An everyday favorite made in thin rib from 100% GOTS-certified merino.

*Valid for all orders above DKK 995/€130 for as long as stock lasts. The offer is available online until midnight and in our flagship stores. A pair of black merino socks will automatically be added to your basket in size 39-41. To select your preferred size, click on the socks in the basket and choose the size you desire. Remember to remove the initial pair.

Visit our giftguide and get inspired by our most popular presents to give and receive. A curated selection of luxurious pieces that will undoubtedly be treasured.

From the archives. Duvet cover shot as part of ‘The Circle’ collection in 2019. We always incorporate our bedding - and next year we can celebrate a decade of Aiayu Sleep

Exceptional outerwear in rich wool🤍 Crafted from 100% Lodensteiner wool, densely woven to achieve a high-performance and weather resistant effect without the use of any artificial components.

1st Advent Giveaway - Today we’re adding a complimentary hand towel (30x50) to all purchases* online and in our stores🦙

* Valid for all orders above DKK 995/€130 for as long as stock lasts. The offer is available online until midnight and in our flagship stores on Frederiksberg, Store Strandstræde (Cph) and Aarhus. Please note that color will be picked at random.

We offer complimentary gift wrapping with all purchases. All gifts are responsibly wrapped using leftover organic cotton, following the Japanese Furoshiki tradition, ideal for reuse after the holidays🤍

Breathable cotton for calm nights.

Explore the serene colours of our bed linen. Crafted from organic cotton, tightly woven in a lightweight thread for the unique combination of softness with a crisp feel.

All materials and production processes are internationally certified.

“Sharing the smaller things and moments in life make us remember the value of the everyday stuff that we could easily forget” Kathrine Lihn

Kathrine & Christian captured by 🩵

The couple is wearing the Classic Shirt in 100% organic Chetna cotton.

AIAYU SHARED is our range of unisex styles, inspired by the intimacy of sharing. It is a small selection of classic wardrobe staples in Aiayu's premium natural materials, with attention to sizing and functionality, making the collection ideal for anyone and everyone.

Pure, clean and rich - we love the feel of natural materials.

Pyjamas in 100% organic and GOTS-certified cotton poplin, and Pillow in 100% European linen, certified by Masters of Linen.

Our horn buttons are handmade in a small workshop in Kathmandu, Nepal. Each button is made by skilled hands and one of a kind - like small works of art.

It’s all in the detail🤍

Our GENTLE essentials form the foundation for layering. Each piece is soft and seamless, perfect for the base layer, and ideal for everyday wear.

Crafted from a rich and natural blend of cashmere and cotton, this is how luxury feels. The blend combines breathability, softness, and warmth while also being machine washable for easy care.

Wrap it in our furoshiki gift wrapping, and you have the perfect thoughtful gift

Slow weekend ahead🤍

Two new darlings has been added to our collection of cushions.

Pillow Linen and Pillow Cotton Linen are both crafted in Portugal from certified European Linen.

Explore the range of timeless mélange colours online and in stores.

From our archives. A forever favourite - the hand knitted Heather Pillow. Shot in 2019 for our Aiayu Domus campaign.

Our long-awaited kitchen towels and cloths are finally back!

Apart from the classics, we also introduce new favourites to the line. Choose among an array of colors and textures - made from European linen & certified organic cotton.

“Sharing means showing affection – caring for someone, like giving a little love everytime you share something.” Anna Lei & Arbi Alexander Ellekær Jebali

Photographed by in the couple’s apartment in Nørrebro, Copenhagen, where they live with their dog Bobo.

They are both wearing the Classic Circular Tee, European-made from recycled and certified organic cotton.

Aiayu Shared is a range of unisex wardrobe stampes, dedicated to the intimacy of sharing - fostering a sense of connection through the garments we wear.

Inspired by the blurred lines of a shared wardrobe, the pieces are designed with a sense of detail to sizing and functionality. Classic everyday staples, crafted from Aiayu’s premium natural materials.

AIAYU shared is a small selection of unisex wardrobe staples in Aiayu's premium natural materials, with attention to sizing and functionality.

Here, Kathrine and Christian is wearing Highland Saga in the comfort of their home.

Aiayu shared is now decorating the windows in our stores🩵

Come visit us in Copenhagen, Frederiksberg and Aarhus🫶🏻

Open weekdays 11-18 and Saturdays 11-16.

Aiayu Shared is dedicated to the intimacy of sharing. Classic everyday staples, with a sense of detail to sizing and functionality.

Introducing Aiayu Shared🩵

A unisex collection dedicated to the intimacy of sharing - fostering a sense of connection through the garments we wear.

Inspired by the blurred lines of a shared wardrobe, the pieces are designed with a sense of detail to sizing and functionality. Classic everyday staples, crafted from Aiayu’s premium natural materials.

Happy International Repair day🪡 Visit to get inspired by all the different mending techniques we are experimenting with, or to get a seat at one of our popular mending workshops.

Discover our refined sleepwear collection, cut from certified organic cotton poplin☁️

At The Aiayu Market we do things a little differently🪡 This is where we play, experiment and share our know-how on different mending techniques.

Swipe to get inspired by the creative ways you can mend an item.

Follow for more inspiration, and to keep updated on our popular mending workshops.

Our line of bed linen is refreshed with three new color ways - Carton, Twilight and Petite Stripe.

Organic and GOTS certified, made from lightweight cotton poplin, tightly woven for a desired soft yet crisp feel.

Explore the full color range online and in stores now.

Behind the scenes of little campaign shoot we are looking forward to share with you very soon🩵

Crafted from densely woven Lodensteiner Wool, the Moa Jacket is an all-natural high-performance and weather resistant jacket.

It is designed for a relaxed fit inspired by classic uniform and menswear pieces.

Our RISA cashmere & silk scarf, handwoven in a small workshop in Kathmandu, Nepal🤍

Getting ready for Autumn🍂 Our selection of soft accessories is designed to keep you warm as the temperatures drop.

Our classics, SHIRT and PANT, in new stripes for fall. Captured by Katrine Rohrberg🍁

Soft loungewear for fall is dropping very soon, stay tuned!🤍

Come visit one of our flagship stores in Copenhagen, Frederiksberg and Aarhus🫶🏻

Open weekdays 11-18 and Saturdays 11-16.