Jalil Digital Marketing

Question : How to make effective competitor research ?
Answer : Running competitive research especially at the beginning is very crucial to the success of the business , you must know what your rivals are doing so you can get an idea of what works and what doesn’t and create somehow interesting distinctive content so you can point out what they’re missing. Follow these simple steps to know-how :

Step 1: Inventory the content of your rivals.
Catalog each content media and each content site. In other words, grab anything from blog posts to videos from their website and elsewhere. Each content category provides information on the degree of content investment, the format types that their audience prefers, and the breadth and relative significance of subjects and keywords. The following content kinds are available:
Blog articles , Podcasts and audio recordings , Webinars , Videos , e-book , Presentations , E-newsletters .

Step 2: Assess the quantity and quality of the material.
After you've compiled a list of your rivals' material, it's important to assess it. It's critical to evaluate how much attention each piece of material receives from your rivals and how the audience reacts to it. Take note of how many different forms of media and channels they are utilizing, as well as how frequently they are publishing to that sort or channel. One of the best aspects of content marketing platforms is that they frequently provide publicly accessible indicators of popularity and engagement. Look for patterns in the degree of engagement — shares, comments, etc. – to determine how well the content is performing.

Step 3: Analyze and tag content subjects
The next stage in your analysis is to go down to the micro-level - each piece of material. Evaluating the subjects of each content piece assists in identifying content marketing gaps that may be turned into opportunities for you.
Starts with the most popular ones and take notes on their work , for example if their posts are too dense to comprehend you might note that and starts thinking about creating more simple content , if their content is too short , you might note that and start trying to create longer more comprehensive complete content
You'll end up with a comprehensive spreadsheet that deconstructs your rivals' content marketing tactics. Now you have basic idea about holes and issues to avoid and basic knowledge about what content is doing well , if you use these informations intelligently you will set yourself to success .

Completing a content marketing analysis is an important step in generating intelligence-driven content . But you have to know that your rivals are like you , learning from their mistakes and releasing new better-performing content , so you have to be up to date with that with a lot of analysis reports
You’ll find also some companies who want to target your audience for sure , a clever way to deal with that is to use them as your allies for content collaboration (I will talk about that in another post) so you might also include them in your research (potential collaborators).
Analyzing the content marketing environment may be a time-consuming but necessary step in producing distinctive content that stands out from the crowd. Instead of just cranking out material, take the time to identify where the actual opportunity to generate meaningful resources resides.

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