Cesar Coellar Design

NEW WORK FOR 🌎

One of the most challenging parts of this project was finding the right balance between formality and fun. 😅 We wanted the brand to be professional, but we also wanted it to have a friendly and approachable personality. After experimenting with different styles, we settled on Source Sans and Oswald, a font combination that is both legible and engaging.

NEW WORK FOR guidey ⚡️🌎

When guidey approached us to create their brand, we knew we had a fun and challenging project ahead. They wanted a brand that was both trustworthy and modern, but also had a ton of personality.

We started by diving deep into the world of travel, exploring different destinations and learning about the kind of experiences guidey wanted to offer. This helped us to understand their unique voice and vision.

From there, we developed a brand identity that was both visually appealing and informative. We chose a simple yet powerful symbol: flight paths within a circle, representing the journey of discovery. The color palette was inspired by nature, warm and inviting. To ensure a consistent brand experience, we created a set of brand guidelines that were easy to follow. We also used Adobe Express to create templates on the go while maintaining a cohesive look and feel. Adobe Express we LOVE YOU! 🫶🏼

One of the most challenging parts of the project was finding the right balance between formality and fun. We wanted the brand to be professional, but we also wanted it to have a friendly and approachable personality. After experimenting with different styles, we settled on Source Sans and Oswald, a font combination that is both legible and engaging.

See the full case study here:
https://rb.gy/to1vpl

Have you ever experienced CBD 🍃 this fresh before?

Check out the full project here: https://shorturl.at/E57YA

Colombia: Inspiration Found! 🇨🇴

This trip to Colombia finally checked a dream destination off my bucket list, and it definitely won’t be my last! The vibrant street art, lush nature in el Poblado, and warm, friendly people filled my days with inspiration. I can’t wait to translate this newfound energy into my current and future projects. Traveling fuels my creativity, and Colombia definitely delivered! Until next time! ⚡️

Where does your come from?

Forget the cliche bright yellows of traditional honey brands. BeeNatu+ exudes a sophisticated air, targeting a discerning audience. That’s why we opted for a subtle yet striking color palette. Earthy browns and muted yellows create a sense of elegance that perfectly complements their premium honey.

Crafted with Ecuadorian passion and locally-sourced ingredients, these alfajores offer a unique flavor journey that celebrates the country's rich heritage. Dulsemor embraces innovation with playful packaging and unique flavor combinations, appealing to a wider audience.

Full Project: https://www.behance.net/gallery/191014915/DULSEMOR

We began with an audit of the existing marketing materials, finding the pieces they were most proud of and learning about what they do and why they do it. The new logo’s E and V come together to create the brand’s icon — an abstract representation of roots. The potential for future growth and development lies deep within, like roots reaching for nourishment.

After working with a diverse client base 🌎 I have discovered that having the right process in place allows for the most authentic and engaging work

👉🏻 https://www.cesarcoellar.com/services

Where does your inspiration come from? 🤔

Traveling makes me step outside of my comfort zone. This can be challenging, but it is also very rewarding. When I push myself to do things that I'm not used to, I build resilience, learn more about myself, and open myself up to new possibilities.

, thank you for the encouragement and inspiration. Until we meet again!

Where does your inspiration come from? 🤔

For me, traveling the world puts things into perspective 🤯 and helps me gain clarity on the direction of a variety of projects.

, thank you for the encouragement and inspiration. Until next time!

ASHVA is a clothing line inspired by the equestrian world. The name "ASHVA" is Sanskrit for "horse," and the brand's design reflect the grace, beauty, and strength of these animals.

Full project: https://shorturl.at/ahKM2 ⚡️

RIVAS is a dynamic lifestyle brand whose mission is to inspire individuals to champion their inner rivals and achieve their goals. The brand’s new logo is a testament to its vision, which captures the viewer’s attention through its simplicity and strength.

See full project here: www.cesarcoellar.com

Calling all non-profits! The recipient will receive access to any of our services, free of charge!
Apply here: https://bit.ly/402MX3A

Restaurang.nu is an online restaurant directory as well as a food delivery service with founders hailing from Estonia and Sweden.
The mark has a unique, stand-out design with round, abstract edges and form, to symbolize the company's dedication to providing customers with prompt service and delicious food. The fluid design is innovative, which lends this brand an air of authority within the sector in which it operates.
See full project here: https://bit.ly/41RDe1i

In love with this color palette! 😍

The goal of this project was to create an identity that is trustworthy and professional while still maintaining a sense of personal authority.

See full project here: https://bit.ly/3Bwaq33

More love letters! ⚡️

brena 💨
Full project: link in bio ⚡️

A very special project that originated as a collaborative fashion brand between Christián López and Estefanía Villalta.
Full project: https://bit.ly/3dxM5B2 ⚡️

Know that you are not alone! 🫱🏼‍🫲🏿

The entire logo is comprised of muted red, blue-black, and soft gray, giving the brand an overall peaceful yet traditional presentation.
Full project: link in bio ⚡️