Anonymous Ads Mena

Persil, the leading detergent brand in the Egyptian market and worldwide, has always been synonymous with excellence and innovation. For Mother’s Day 2024, Persil wanted to honor the tireless efforts and boundless love of mothers everywhere. In recognition of their unwavering dedication, Persil embarked on a heartfelt campaign to celebrate and appreciate these incredible women.

Having had the privilege of collaborating with Persil for many years, our team was once again entrusted with this meaningful project. Drawing from true emotions and real-life situations that resonate with everyone, we set out to create a campaign that would touch hearts and stir memories.

We meticulously developed a compelling creative concept and produced all four captivating copies for this campaign. Each element was designed to reflect the genuine appreciation and deep respect we hold for mothers, capturing the essence of their daily lives and the extraordinary love they pour into every moment. This campaign stands as a testament to the enduring bond between Persil and its audience, united in their admiration for mothers around the world.