Marfeel

Google's cookie alternatives need support from browsers to really take hold.

But in a blow for this mission, privacy-focused browsers Mozilla, Brave Browser, and DuckDuckGo have all said they have no plans to implement the proposed .

H/T to : https://bit.ly/3svBJTF

Browser makers, including Mozilla's Firefox, are already ditching FLoC Privacy-centric browsers have decided to block Google’s proposed method of tracking and targeting ads to groups of people without cookies.

Stories can pivot on a single word.

See inside The New York Times A/B testing strategy for headlines and learn how the right word, in the right place can sell a story.

https://www.marfeel.com/resources/blog/the-wrong-word-can-cost-you

will make it easier than ever to optimize your mobile site for

But will these universal standards make the mobile internet a more generic, boring place to be?

Delve into the intended side-effects of Core Web Vitals here:

https://www.marfeel.com/resources/blog/core-web-vitals-generic-mobile-web

In the high-stakes game of digital chicken with , Facebook hasn't blinked.

The social media monolith has stopped Australian users and publications from sharing news stories.

https://www.theverge.com/2021/2/17/22287776/facebook-block-news-australia-regulation-media-link-sharing

Facebook will block Australian users and publishers from sharing news links in response to new bill Facebook is getting out of the Australia news game.

In Australia, parliament is about to pass a landmark media law that would force Google and Facebook to pay news publishers for the content they display - just like this article from The Guardian

Google has said the move would “break search”.

https://www.theguardian.com/technology/2021/feb/16/google-and-facebook-the-landmark-australian-law-that-will-make-them-pay-for-news-content

Google and Facebook: the landmark Australian law that will make them pay for news content Despite protestations from both companies, the Australian parliament is set to pass legislation it says is needed to boost public interest journalism

are the foundation of a better mobile internet — but they have something of an image problem.

See the tiny details that the internet's best-kept secret needs in. order to go stratospheric :

https://www.marfeel.com/resources/blog/pwa-major-malfunction

Struggling to get started this Monday morning?

Get some inspiration from a full review of the swings and misses from the ad creatives at - courtesy of Ad Age

https://adage.com/SuperBowl2021Reviews

Super Bowl 2021 ad review We laughed—but not as much as we would have liked (though we’ll take any guffaw, chuckle or snicker we can get these days). We cried (or at least got verklempt) a few times. We also grew more than a bit annoyed (about weak creative and lost opportunities) and bored (by recycled ideas). But…

At $5 million for a 30-second spot, the Super Bowl is a bad place to get your messaging wrong — and you know someone's going to overdo the 'inspiration' levels.

We take a look at the themes and styles that will dominate the advertising messages during

https://www.marfeel.com/resources/blog/the-million-super-bowl-punt

When Google adds a new feature to their search results, however small, publishers should pay attention.

Check out the new 'Additional Context' feature freshly added to and what the implications will be for publishers.

https://www.marfeel.com/resources/blog/google-additional-context-search-results

With third-party going the way of the dinosaurs, we're looking at the Google solution: The

See how it works, what will change, and if it will keep everyone at the table happy. Let's see:

https://www.marfeel.com/resources/blog/google-privacy-sandbox-replace-cookies

Today is known as 'Blue Monday'. Supposedly the most depressing day of the year.

Ignore the blues with the 'Presidential Playlist' from the upcoming US inauguration. 46 songs to get started with!

https://www.insider.com/joe-biden-kamala-harris-inauguration-playlist-music-song-list-2021-1

Joe Biden and Kamala Harris shared an official inauguration playlist with 46 songs to celebrate the 46th president Biden and Harris' multi-generational inauguration playlist includes Dua Lipa, SZA, Kendrick Lamar, Stevie Wonder, Bruce Springsteen, and more.

As the end of third-party rumbles closer, we're starting to see major publications break out their own strategies.

The New York Times is making major moves by rolling out its own first-party data marketplace.

Read more, courtesy of Adweek

https://www.adweek.com/programmatic/how-the-new-york-times-is-adapting-to-life-without-third-party-cookies/?utm_content=position_2&utm_source=postup&utm_medium=email&utm_campaign=Programmatic_210106143035&lyt_id=267058

New York Times Adapts to Life Without Third-Party Cookies The publisher rolls out its own first-party data marketplace.

If you're still trying to piece together what happened last year,
AdExchanger has compiled their top 10 stories from the last 12 months.

It wasn't all and so check out some of the news you might have missed amidst the chaos.

https://www.adexchanger.com/digital-marketing-2/the-top-10-adexchanger-stories-of-2020/

The Top 10 AdExchanger Stories of 2020 | AdExchanger Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announ...

“The twenty-six words that created the internet”

Want to know why publishers and platforms face such different levels of content scrutiny?

It all comes down to section 230. H/T The Atlantic

https://www.theatlantic.com/ideas/archive/2021/01/trump-fighting-section-230-wrong-reason/617497/

The 1996 Law That Ruined the Internet Why I changed my mind about Section 230.

I think we can all agree is real.

Interesting piece from Digiday on how brands are using 'hybrid' events to recapture some of the excitement that seems to have fallen out of online events: https://bit.ly/37eQxxu

'The experience is much more valuable': How publishers are testing hybrid approaches to keep their events engaging - Digiday In order to reignite the spark of excitement that experiential is meant to offer, some publishers have begun testing the limits of hybrid events.

'We were popping champagne corks!' Local media celebrates the tentative return of ad spending.

H/T https://bit.ly/2IEa3e1

'We popped champagne corks': Local media is reaping the rewards of a slow reemergence of advertising spend - Digiday National advertisers are eager to spend in communities that are starting to come out of lockdown — or in some cases have been out of lockdown for some time.

Want to generate AMP pages from your WordPress website?

Here are 10 things you need to know before you start: https://bit.ly/317YbaO

AMP and WordPress: The 10 things you need to know - Blog - Marfeel 10 simple steps to know before you convert your WordPress posts to AMP

🙌 We're delighted and excited to be named as a finalist in The Drum B2B for Digital Transformation Initiative of the Year! 🎉

Congratulations to the other finalists: Elixirr, Experian, Retina, Transmission B2B, and Yesler | B2B Marketing!

Targeted advertising doesn't get fiercer than this.

Discover the technology being used to power the 2020 election campaigns here: https://bit.ly/2S6VoJN

The technology that powers the 2020 campaigns, explained Campaigns and elections have always been about data—underneath the empathetic promises to fix your problems and fight for your family, it’s a business of metrics. If a campaign is lucky, it will find its way through a wilderness of polling, voter attributes, demographics, turnout, impressions, g...

With a 2 year deadline, the race to develop the tech that will replace 3rd party cookies is on.

Get to know the latest proposal from , here: https://bit.ly/3mZK0hi

WTF is Dovekey - Digiday Google has a published a new proposal for how online ad auctions could work in a more privacy focused way.

The launch of iOS14 may have caused chaos for app developers this week, but for users, there are some cool new widgets to try!

Check them out in this TechCrunch run down here: https://tcrn.ch/33uQ0p6

New iOS 14 widgets you can try today – TechCrunch Despite the surprise release of iOS 14 that left app developers unprepared, an ambitious few have managed to push their way through — or even pull an all-nighter — in order to make their apps available with iOS 14 support on launch day. For the first time in years, the new version of iO…

If core updates are just a headache to publishers, the effect on Google's user experience is clear.

''59% of Google users visit a single page during their search session. Only 6% need to visit four or more pages in order to get an answer to their query.''

H/T Backlinko for the study.

https://bit.ly/3kjr2Qj

How People Use Google Search (New User Behavior Study) User behavior study that looks at how people interact with Google's many SERP features.

In a move that will come as a relief to many, Apple is delaying its changes to IDFA in iOS 14 until 'early' next year. H/T AdExchanger

Learn how this will affect digital publishers here: https://bit.ly/3h5L4vY

Apple Will Delay Its IDFA Changes In IOS 14 Until ‘Early Next Year’ | AdExchanger The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year.

The demise of the cookie is happening and happening soon.
But what is really coming next?

AdExchanger offers a hot take on the future of the digital marketing mix.

https://www.adexchanger.com/data-driven-thinking/how-the-death-of-digital-ids-will-reshape-the-marketing-mix/?oly_enc_id=9241J7801112H5D

How The Death Of Digital IDs Will Reshape The Marketing Mix | AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parti...

'This fall, Apple will begin requiring that developers show you a warning that they are collecting your IDFA, and you’ll have to opt-in'

Upcoming changes to Apple's iOS 14 mean advertising is getting harder again—spelling bad news for Facebook and other advertisers.

Get the full story thanks to The Verge

https://www.theverge.com/interface/2020/8/27/21402744/apple-idfa-facebook-fight-ads-advertising

Apple’s move to make advertising harder on iOS 14 is part of a trend Facebook is only the latest developer to feel the squeeze

The Google block of 'Heavy Ads' is happening.

See the type of ads that will be blocked in the August update here: https://bit.ly/3aYWVdL

H/T to AdExchanger

Hey Siri, what's the news?

Well, that depends...

Learn how Voice User Interfaces are changing SEO and bringing a whole new content format to news publishers.

https://www.marfeel.com/resources/blog/what-are-voice-user-interfaces

Google Chrome to start labeling 'Fast Pages' in search results!

Users will be able to see the 'Fast Page' tag via the link context menu on Chrome for Android.

Get the full story here: https://blog.chromium.org/2020/08/highlighting-great-user-experiences-on.html

Highlighting great user experiences on the mobile web Over the last decade , Chrome and the web development community have worked towards providing users with a fast, responsive and delightful b...

🤯 Either people are getting used to them, or online ads are getting better—either way, Adblock use seems to have peaked!

'From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.'

https://www.audienceproject.com/blog/key-insights/new-study-has-ad-blocking-peaked/

New study: Has ad blocking peaked? | AudienceProject In a new study on the attitude towards advertising and use of ad blocking, we see that ad block usage is dropping, raising the question of whether ad blocking has reached its peak. Online ads are still not particularly loved (the majority of the online population still has a negative attitude toward...

⚡ We know that AMP is not a direct ranking factor — BUT using AMP can still have some incredible SEO benefits.

Discover how important AMP is for SEO here:

https://www.marfeel.com/resources/blog/is-amp-important-for-seo

Is AMP important for SEO? - Blog - Marfeel AMP itself is not a ranking factor. But, AMP can be crucial for better SEO

“The way Aussies use Google is at risk.”

Google tries to sway public opinion with an open letter as a bill proposed in Australia recommends forcing tech giants to pay for their news content

H/T Digiday

https://digiday.com/media/explained-googles-tussle-in-australia-over-paying-for-publishers-in-news/

🔴 🔵 Red or blue, publishers are starting to see green as presidential ad spend goes into overdrive. 💵

H/T Ad Age https://bit.ly/3iSbPoI

Presidential campaign ad spending surges past $1.5 billion Trump is spending heavily on TV commercials set to air from Labor Day through Election Day.

Still undecided on AMP pages? Google wants to remove that doubt!

Although not an official Google product, Google is doing everything they can to boost AMP results over regular pages in search results.

Get the full story here: https://bit.ly/3kU98F8

We may not need it, but we're getting it...the problems facing TikTok are giving rise to another new social media platform.

Allow Digiday to introduce Triller https://bit.ly/3g2Wccw

WTF is Triller? - Digiday TikTok’s potential ban in the US has opened the door to the app’s competitors like Triller.

, increase CMPs!

To make creating audio ads easier, Google is adding a dedicated audio section to its marketplace.

https://www.adweek.com/programmatic/google-audio-advertising-marketers-publishers/

Courtesy of Adweek

Google Sees Big Potential in Digital Audio The ad giant is pushing the use of audio in ad tech for marketers and publishers.

''That’s where it turns into the Super Bowl for hitting our targets on political and getting those dollars!''

Could political ad spend in the build-up to the Us election help advertisers rescue a disastrous 2020?

h/t Digiday

https://bit.ly/30BUtpK

Know your GDPR from your LGPD?

Get everything you need to know about Brazil's new data protection law and stay compliant here: https://bit.ly/2XsvnrJ

The Facebook ad boycott has ended, but has anything really changed?

See if advertisers are returning to the platform in the latest review from Digiday

https://bit.ly/2XozwwN

As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets Five of the top 20 Facebook advertisers -- Microsoft, Unilever, Diageo, Coca-Cola and CVS -- are keeping media dollars away from the social network.

As , , and face an antitrust inquisition before Congress today, critics are asking if Google's dominance of the ad industry is a .

https://bit.ly/39BEv21

How Google's Ad Stack Works and Why Regulators Are Probing Its Dominance U.S. regulators are looking into Google. Here’s what they are searching for.

Instagram isn't the only platform with Stories to tell.

Create ultra-compelling AMP articles with AMP web stories. https://bit.ly/3099Aah

What are AMP Web Stories? - Blog - Marfeel AMP Web Stories: Everything you need to know