THIS is UMAMI

Our Story

THIS is UMAMI Statement

In 1908, Japanese professor Kikuane Ikeda coined the term umami (The Beautiful Taste) when he realized how certain combined ingredients gave rise to a sensation of unusual intensity in one’s taste buds, the result of a previously unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover what intensifies the flavours present in the taste buds of our age.

Reflecting contemporary trends, we are a hybrid structure between design studio, advertising agency, production company and strategic consultants: a creative laboratory constantly evolving.

This is design. This is strategy. This is narrative. This is photography. This is illustration. This is digital. This is motion graphics. This is advertising. This is consultancy. This is book edition. This is creative direction. This is an experience. This is future. THIS is UMAMI.