MBO Agency

Fragancias naturales y un buen libro se conectan para lograr un impacto directo.

Junto con Adolfo Dominguez y sus nuevas fragancias Musk & Woods desarrollamos una activación de sampling directo al consumidor en las tiendas de Madrid de Casa del Libro.

¿Qué logramos?
⭐️Más de 5,000 impactos directos
⭐️Presencia en 2 localizaciones estratégicas de alto tráfico
⭐️Amplificación digital para viralización en redes sociales
⭐️Más de 100,000 impactos en reach

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🌟 ACCIÓN DE SAMPLING: GIVENCHY LÍNTERDIT 🌟

Una de las fragancias más icónicas de todos los tiempos, buscaba posicionarse en la mente de su target "Mujeres Trendy" 👩 antes de las navidades. Por lo que elegimos un canal premium y adhoc, en el cual podemos hacer una segmentación especifica por medio de la data de cada usuario "Cabify" 🚙 . Realizando el sampling de la fragancia "on target" y rediriguiendo a estas mujeres al retail seleccionado por la marca. Pruebas el producto y tienes todo un journey en un coche de lujo para poder comprarlo on-line 📱 👛 .

👉10,000 Muestras entregadas on target.
👉116 Vehículos de lujo (Tesla, Mercedes, BMW...)
👉+44 Horas de exposición de la marca
👉+1000 Visitas a las tienda online

More love please!

⚡️ Achieving awareness with thousands of photos and # recommending your product has never been easier. Thousands of fans of your brand will perform UGC achieving the maximum reach and engagement for your product. This will be the best option for your content strategy.

👥 Get with minimal management, thanks to our community and technology, thousands of impacts, reach and recommendations made by nano & micro-influencers.

💫Reaching your target with samples is the most difficult part, why not take advantage of that moment to generate digital amplifications that increase the ROI of your campaign? With them we manage to increase the "Value for Money" of your investment.

📱An important ingredient of our work in social media is innovation.
🌪We mix content and activities related to engagement with the correct articulation of Influencers, Micro and nano influencers and we season it with special formats such as Filters, interactive 360 images, etc.
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📌BETTER "PARTNERS" THAN CUSTOMERS

🛸 We have been a strategic partner of P&G since 2007.
In all these years we have worked with all its brands from Prestige (Fragrances: Hugo Boss, Lacoste, Escada, Rochas, DG…) to Fabric & Homecare, Femcare, Personal care and Pharma.

🗓 It is difficult to summarize the trajectory of so many years, but we can say that we are and have been one of its trusted Partners in its operations in Southern Europe in digital, social media and direct to consumer.
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📌 BETTER "PARTNERS" THAN CUSTOMERS.

🛸 We have been a strategic partner of P&G since 2007.
In all these years we have worked with all its brands from Prestige (Fragrances: Hugo Boss, Lacoste, Escada, Rochas, DG…) to Fabric & Homecare, Femcare, Personal care and Pharma.

🗓 It is difficult to summarize the trajectory of so many years, but we can say that we are and have been one of its trusted Partners in its operations in Southern Europe in digital, social media and direct to consumer.
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🕹Changing the rules of the Game for major Brands since 2006.
🛸We are “game changers”.
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