Fibonad

We're happy to announce that SunMedia is already a member of IAB - Interactive Advertising Bureau Mexico 🇲🇽
We're proud to be part of an association that is committed to looking after our digital advertising sector.

Throughout Lab Cave by Fibonad’s history in the mobile industry, we have been working on several data analysis projects with the aim of understanding and drawing conclusions on the amount of weight that User Acquisition (UA) has on Organic Traffic. Check out our conclusions 📈

A**lyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more paid traffic a game has, the better organic traffic will be. Enric Pedró, CMO at Lab Cave, draws from hard data to show the opposite is sometimes true.

Our Lab Cave by Fibonad team is getting ready for Pocket Gamer Hong Kong 🇭🇰 To give you a taste of what to expect from CMO Enric Pedró's speaking session, make sure to check out his interview on PocketGamer.biz
*O

PGC Hong Kong: Lab Cave CMO Enric Pedro on app store optimisation Pocket Gamer Connects Hong Kong 2019 will take place on July 17th to 18th. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show. For more d...

We keep growing! SunMedia by Fibonad strengthens its native and performance team with the aim of continuing to lead the advertising market.

SunMedia refuerza su equipo de native y performance - La Publicidad SunMedia ha reforzado su equipo con el objetivo de liderar el mercado de native y performance; algo que está consiguiendo gracias a la confianza de importantes grupos editoriales.

The 1st edition of the Communication Awards took place on Monday, were SunMedia's CEO, Fernando García, acted as part of the jury. Congratulations to the winners! 💪

La I edición de los Premios de la Comunicación entrega sus galardones | Marketing Directo La I edición de los Premios de la Comunicación se ha celebrado este lunes, 10 de junio, en un evento en el que se ha reconocido la trayectoria de empresas y profesionales del sector.

What is Apple Search Ads and how can you take advantage of it?
Lab Cave by Fibonad tells us more.

How to take full advantage of Apple Search Ads Most developers agree that Apple Search Ads is a great tool where it’s worth spending some time and budgets for User Acquisition (UA) campaigns.

Would you like to be part of a company that is at the cutting edge of the advertising industry?
Do you enjoy working in a young, innovative environment?
Then click on the link bellow and get to know all our open positions on any of our 6 companies across the globe 🌎
https://www.fibonad.com/jobs/

Pocket Gamer Connects Seattle turned into a great success for Lab Cave by Fibonad!

Jorge Martínez become SunMedia's new director of Strategic Alliances and Institutional Relations. Let's keep growing

Jorge Martínez, nuevo director de Alianzas Estratégicas y Relaciones Institucionales de SunMedia | Marketing Directo Tras una dilatada carrera, a partir de ahora Jorge Martínez se encargará de coordinar y unificar los intereses de la empresa con los de sus partners.

If you have an App, you probably know that one of the best ways to monetize your titles is through mediation. How to choose the best option? Lab Cave by Fibonad has to tell you all about it!
https://www.thedrum.com/industryinsights/2019/04/03/app-monetization-taking-full-advantage-ad-mediation

App Monetization: taking full advantage of ad mediation If you have an App, you probably know that one of the best ways to monetize your titles is through mediation. How to choose the best option? Which features are the most important? Here at Lab Cave, we have tested almost every solution available in the mobile industry and have listed three important....

"Foro de Medios", an event celebrated by Asociación Española de Anunciantes (AEA), where Marketing Directors from the country's most important brands gather to discuss the industry's highlights, took place yesterday in our office, where SunMedia by Fibonad participated as the official sponsor.

Lab Cave by Fibonad celebrated its 6th year anniversary with the launch of their newest innovation!
Find out why developers should be using this Mediation Tool to manage their in-app inventory.
https://lnkd.in/gnx-iU9

Lab Cave launches a new product: Advertising Mediation for Apps Lab Cave, Fibonad’s Mobile Growth Company, recently launched a new product, Advertising Mediation for Apps. The team took advantage of the company’s 6th year anniversary and its participation in the...

84% of marketers consider that acquiring the real ROI of their influencer marketing campaigns will be critical for their future.
Find out how can Influensi help you with your influencer strategies.

What is the biggest question the Influencer Marketing industry faces today? - ROI - Business of Apps 84% of marketers consider that acquiring the real ROI of their influencer marketing campaigns will be critical for their future.

SunMedia by Fibonad has expanded its publishing network thanks to a their recent agreement with El Economista.
https://lnkd.in/geWQPUN

SunMedia llega a un acuerdo con El Economista para ser su plataforma tecnológica de publicidad en vídeo | Dircomfidencial SunMedia, empresa española especializada en publicidad en vídeo y mobile perteneciente al grupo Fibonad, ha ampliado su red de publishers gracias a un nuevo acuerdo con ‘El Economista’

“It’s no longer about having the right data”: Lab Cave shares some insights on how to balance technology and human capital If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of KPIs imaginable. But, with all this technology around,...

Happy Women's Day to all the strong women out there! 💪

That's a wrap! 🚀 Thanks to everyone who came down to our booth and for another great MWC!

We're starting Day 2 at with our CEO giving a talk on the Mobile Advertising & Apps Tours.
If you want to learn more about how to measure and market your apps we'll be at Booth 8.1 l40 to tell you all about it!

Day 1! Ready to meet us?
Come grab a coffee with us at Booth 8.1 l40📍 and learn all about our solutions.

Pack your bags because the is nearly here! 🚀
Find out all that Fibonad has to bring to the most important event of the industry. Don't forget to get in touch with us and to pass by our Booth 8.1 i40!
https://www.fibonad.com/blog/meet-us-at-mwc-booth-8-1-i40/

Meet us at the MWC, Booth 8.1 i40 The Mobile World Congress is just around the corner and, of course, Fibonad will be there at Booth 8.1 i40! GSMA’s MWC, is the world’s biggest digital gathering, and this...

One more week to go! Don't forget to pass through the Fibonad Booth 8.1 i40 to meet our top-class team, grab a cup of coffee with us and find our more about our latest solutions! 📍

Our Lab Cave by Fibonad and Mobusi by Fibonad teams are at White Nights Conference in Berlin, ready for day 2! 📍

SunMedia by Fibonad opens two new offices in the LATAM in order to meet the growing demand of its products.
https://lnkd.in/de6nQZQ

SunMedia amplía su presencia en LATAM | Marketing Directo Gonzalo Montaña es el nuevo director regional del área de Programmatic enArgentina, mientras Yesid Vanegas y Eduard Osorio se incorporan a la oficinade Bogotá

Maria Bengoechea, Mobusi by Fibonad's VP of Accounts and Enric Pedró, Lab Cave by Fibonad's CMO attended the Growth Hacking Course this passed weekend, where they learned the scientific method of growth hacking, a discipline that uses creative, low-cost strategies to help businesses acquire and retain customers.

Get your free pass NOW!
http://bit.ly/2HNH8U4
We will be at Booth 8.1 i40 answering all your questions and giving you tips about what will happen with mobile content in 2019.

Safe&Click - MWC 19

Would you like to go to and you still don't have your pass?
http://bit.ly/2HNH8U4

Have you lost a client or had to stop working with a publisher because of fraud? We have the perfect solution for you.

Safe&Click is the new company by Fibonad developed to give you a comprehensive solution for our sector. These days technology is the key to success for every company. That’s why we created two products that are already changing the performance world.

First, we have Advertiser Defender, the most powerful anti-fraud tool on the market. On the other hand, we have CheckLynx, an innovative tool created for DSP, SSP and Networks that checks and analyzes Javascript and all types of links in depth.

We will be at Booth 8.1 i40 answering all your questions and giving you tips about what will happen in 2019.

How Mobile Video advertising is shaping the way we interact online - Business of Apps Now, more than ever, video advertising is revolutionizing the modern web, thanks to personal mobile devices and high-speed internet connections, in a way that didn’t seem possible 15 years ago. And it doesn’t seem likely to slow down. According to recent studies, users of all ages check their ph...

Our Lab Cave by Fibonad and Mobusi by Fibonad teams are heading to Berlin for the White Nights Conference! 🚀
Make sure to contact them if you're going to be there too!
https://lnkd.in/dnRF2QR

Last month Lab Cave by Fibonad’s CMO, Enric Pedró, gave interesting insights on App Store Optimization (A*O) trends for this year. At the Mobile Trends Summit, which was held in London on 5 December, the talk was focused on explaining the trends to improve an App’s visibility in the most important App Stores.

Last month Lab Cave’s CMO, Enric Pedró, gave interesting insights on App Store Optimization (A*O) trends for this year. At the Mobile Trends Summit, which was held in London on 5 December, the talk was focused on explaining the trends to improve an App’s visibility in the most important App Stores.

Read more: http://bit.ly/2sIe069

Take a look at the Advertising Trends of 2019, according to mobile advertising and app marketing practitioners, featuring or CEO David Garcia.
By Business of Apps

Mobile and in-App Advertising Trends 2019 For the last 10 plus years mobile and in-app advertising have been the branches of a digital advertising that saw the fastest growth and technological innovation pace. At this point, the majority of businesses have caught up with the mobile revolution and have been investing in advertising on mobile...

2019 is upon us, and with it the opportunity to take a step back and have a look at what is happening in the advertising industry and what the future holds.

Find out the 6 Advertising Trends you can't ignore according to Fibonad advertising experts.


https://lnkd.in/dbzx7Gm

Take a look at our CEO, David Garcia's interview on how HR is a key player in the junction between the culture and values of Fibonad, and the development of talented and satisfied employees.

www.equiposytalento.com

Happy Holidays to our colleagues, partners and friends! 🎄🎉

Check out what Lab Cave by Fibonad experts are saying about upcoming stores’ features, keywords strategies, KPIs and other mobile predictions for the next year.
http://bit.ly/2CrrDwx

Get ready for 2019 with these key mobile trends By 2019, we'll have some news that will be important to note in order to utilise them in your app marketing strategy. After working with top apps developers and analysing data from the changes ove...