29Letters / 29LT

29LT Ada superfamily at TDC64 Exhibition at ECV Nantes.

The challenge of creating cohesive bi-scriptual wordmarks for brands in the Arab world, with both Arabic and Western names, requires careful consideration. The recent redesign of the Lanvin logotype in both Latin and Arabic scripts illustrates this complexity. Pascal Zoghbi explored Thuluth and Eastern Kufic calligraphic styles to harmonize with the new Latin typography, ensuring a professional and visually coherent result.
Read blog article : https://blog.29lt.com/2024/02/14/lanvin-arabic-logo/

Design Space AlUla , located in the AlJadidah Arts District, is a hub for design professionals, students, and enthusiasts, aiming to promote and preserve AlUla’s cultural legacy. The logo, designed by Pascal Zoghbi, incorporates elements from AlUla’s heritage, including ancient inscriptions and modern architectural features.

Read about the design process on Blog:

https://blog.29lt.com/2024/02/18/design-space-alula-logo-custom-type/

READ about the design process behind the Design Space AlUla’s logo and custom typography. Designed by Pascal Zoghbi in collaboration with Clara Sancho.

https://blog.29lt.com/2024/02/18/design-space-alula-logo-custom-type/

READ about the design process behind the Design Space AlUla’s logo and custom typography. Designed by Pascal Zoghbi in collaboration with Clara Sancho.

Design Space AlUla Logo & Custom Type Design Space AlUla, located in the AlJadidah Arts District, is a hub for design professionals, students, and enthusiasts, aiming to promote and preserve AlUla’s cultural legacy. The logo, des…

Taking part in Design Space AlUla's opening event – Mawrid: Celebrating Inspired Design.
The exhibition showcases 10 design stories inviting visitors behind the scenes, into the process of creative innovation inspired by the cultural and natural landscape of AlUla. Mawrid: Celebrating Inspired Design, opens on 16 February at Design Space AlUla in the AlJadidah Arts District and will remain on view until 1 June 2024.
All-day talks will take place on 17 February at the Design Space AlUla Courtyard and Cinema Al Jadidah.
Located in the AlJadidah Arts District, Design Space AlUla combines a gallery, archive, and workshop in a dynamic new design hub for the region.
Visit for more information about the project and the opening event.

Taking part in ‘s opening event – Mawrid: Celebrating Inspired Design.
The exhibition showcases 10 design stories inviting visitors behind the scenes, into the process of creative innovation inspired by the cultural and natural landscape of AlUla.
Mawrid: Celebrating Inspired Design, opens on 16 February at Design Space AlUla in the AlJadidah Arts District and will remain on view until 1 June 2024.
All-day talks will take place on 17 February at the Design Space AlUla Courtyard and Cinema Al Jadidah.
Located in the AlJadidah Arts District, Design Space AlUla combines a gallery, archive, and workshop in a dynamic new design hub for the region.
Visit for more information about the project and the opening event.

How my passion for Arabic letters turned into a global career in Arabic type design.

Article about Pascal Zoghbi's career at Majarra Insight.

مجرة أفضل محتوى عربي على الإنترنت.

New afikra designed by Pascal Zoghbi.

afikra | عفكرة is a global organization fostering intellectual curiosity about Arab culture and history. Celebrating its 10th anniversary, Pascal Zoghbi designed its new wordmark, reflecting its mission and Arab identity. The redesign follows a shift in Arab visual design, promoting original Arabic typography over “Latinised” versions, reflecting a resurgence of Arab culture appreciation.
Read the blog article for further information.

https://blog.29lt.com/2023/12/07/afikra-logo/

New designed by Pascal Zoghbi.

afikra | عفكرة is a global organization fostering intellectual curiosity about Arab culture and history. Celebrating its 10th anniversary, Pascal Zoghbi designed its new wordmark, reflecting its mission and Arab identity. The redesign follows a shift in Arab visual design, promoting original Arabic typography over “Latinised” versions, reflecting a resurgence of Arab culture appreciation.
Read the blog article for further information.

https://blog.29lt.com/2023/12/07/afikra-logo/

Ada Sharp part of Ada .
Sharp / Flat / Round.

Ada Flat part of Ada .
Sharp / Flat / Round.

Ada Round part of Ada .
Sharp / Flat / Round.

Ada got awarded the ‘Certificate of Typographic Excellence’ by The Type Directors Club Competition.
It will be published in The World’s Best Typography Annual, Typography 44. It will be part of TDC’s eight globally touring exhibitions, which will tour across dozens of cities in the United States, Canada, China, England, France, Germany, Japan, New Zealand, Poland, South Korea, Spain, and Taiwan.
Ada is a contemporary type design based on the Ruqʿah and echoed by an upright cursive .
A of Sharp, Flat, and Round styles, each in 6 weights, adding up to 18 .
Arabic Type Designer: Pascal Zoghbi
Latin Type Designer:
Calligraphy Consultant:
Font Engineer:

Typographics / New York 2023 / Arabic Bold Nr. 49

https://youtu.be/k1NHN9DAyo4

Planning the next Arabic typeface requires historical research, analyzing the current type market, and understanding the latest font technology dedicated to the Arabic script. Pascal Zoghbi, an Arabic type designer and founder of 29Letters Type Foundry (aka 29LT), will take us behind the stage of the production of contemporary fonts and the criteria required to achieve such a task professionally. He will try to demonstrate the mindset of a type designer amidst the crucial transition phase after finishing a type system and the initiation of a new one. Historical calligraphic and typographic references will be showcased during the talk in order to give an overall perspective of the Arabic type developments and market throughout the decades.

This talk showcases the starting steps for the revival of Berthold Arabic 1/2 Bold Nr. 49 typeface.

https://2023.typographics.com/conference/pascal-zoghbi

https://www.29lt.com/products/
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Karawane Poster
(29LT Poster #01 – 2021)
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No Poster
(29LT Poster #02 – 2023)
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No Poster
(29LT Poster #02 – 2023)
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At the center of this poster are two Arabic words for “no” (لا in green and كلا in white): a big NO to the many ills facing us today. The manifesto at the bottom of the poster lists phrases of defiance using the word “NO” and other forms of negation. Most are drawn from real signs held up at protests in Lebanon, the United States, Russia, Bulgaria and India. Others reference songs by Lebanese musicians Ziad al-Rahbani, Yasmine Hamdan and Bu Kolthoum that use caustic humor as a vehicle for social criticism. Alongside these serious phrases are everyday words of rebellion by children, which lighten the mood but are also a reminder of children’s vulnerability in the face of injustice.

Karawane Poster
(29LT Poster #01 – 2021)
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In 2016, Pascal Zoghbi was invited by the Station Beirut art center to participate in its Yala Dada project and exhibition. He was asked to recreate Hugo Ball’s poem, ‘Karawane’ in Arabic. Reviving the typographic treatment of the original poem, each verse was set in a different font to echo the different vocalizations. This poster is a reinterpretation of the art piece created for the exhibition, typeset with a selection of typefaces from the 29LT fonts catalog, including both Arabic and Latin scripts. The number preceding each verse in the poem refers to a typeface �that is present in the typographic grid on the reverse of the poster.

‘Karawane’ is a poem by Hugo Ball, a German author, poet, and one of the leading Dadaists. It was originally performed in the Cabaret Voltaire, Zurich in 1916; the same year the Dada Manifesto was written and performed, too. The printed version was later published in the Dada Almanach, and Ball´s performance can thus be seen as one of the key moments in the development of Dadaism. The artist comes from a literary and theatrical background and his reinvented language, without meaning or grammar, is also known as Lautsprache. The poem consists of nonsensical words; the meaning, however, resides in its meaninglessness, reflecting the chief principle behind Dadaism.

Dadaism was developed in reaction to World War 1, with its founders expressing their discontent towards violence, war, and radical politics. The movement also rejected the logic, reason, and aestheticism of modem capitalist society. The revival of this poem, in our present times, marks the rejection of existing political corruption and daily breaches of human rights in the Arab world, especially in Lebanon, which is the mother nation of Zoghbi.