Hellsten

New study case on the website!⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a product like this. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender-neutral and look youthful yet professional.⁠⠀
⁠⠀
The branding concept takes inspiration from the science of⁠⠀
nature and the mathematical shapes that are behind each natural form. It combines medicinal and natural, just like the product does. The graphics are simple and bold. The color palette is minimal and clean; a lot of white, black⁠⠀
typography and green as an accent color. ⁠⠀
⁠⠀
The same minimal color palette and style is repeated in the brand photography. The images are simple and fresh, and gender-neutral. And most of all, relaxed, just as life should be when you're young ;)⁠⠀
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Art direction & styling: Saana Hellsten⁠⠀
Photography: Samantha Hillman⁠⠀
Production Coordinator: Lacey Young

New study case on the website!⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a product like this. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender neutral and look youthful yet professional.⁠⠀
⁠⠀
The branding concept takes inspiration from the science of⁠⠀
nature and the mathematical shapes that are behind each natural form. It combines medicinal and natural, just like the product does. The graphics are simple and bold. The color palette is minimal and clean; a lot of white, black⁠⠀
typography and green as accent color. ⁠⠀
⁠⠀
The same minimal color palette and style is repeated in the brand photography. The images are simple and fresh, and gender-neutral. And most of all, relaxed, just as life should be when you're young ;)⁠⠀
⁠⠀
Art direction & styling: Saana Hellsten⁠⠀
Photography: Samantha Hillman⁠⠀
Model: Lindsey Hoover⁠⠀
Production Coordinator: Lacey Young

New case study on the website! ⁠⠀
⁠⠀
KitavaMD was founded by two dermatologists from San Francisco who had found a need for a more natural acne skincare line. The branding needed to reflect the evidence-based and scientifically researched product formula, which uses only natural ingredients, unlike other acne treatment products which use mostly chemicals. The target audience is teenage boys and girls and their parents so the branding needed to be gender-neutral and look youthful yet professional. The packaging is kept very minimal and clean, to communicate the clinical attributes of the product. The shell icon is a symbol for purity, and is also a classic example of the appearance of science in nature. ⁠⠀
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Packaging design, art direction, styling & photography: Saana Hellsten⁠⠀
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⁠⠀

Hand made wheel thrown vases by Saana Hellsten

We created the look for the new private label line of Anton&Anton. The line was to go together with the look of their new store concept Kioski.

More products (and better images) are on the way but I wanted to post these already as I am so excited about them ☺️

So everyone in Helsinki, go check them out, Anton&Anton Kioski is now open in Lasipalatsi!

Xx Saana

15 Gender Neutral Packaging Designs

BASIK is getting again featured in The Dieline 😎🤩✌️

http://www.thedieline.com/blog/2018/2/20/15-gender-neutral-packaging-designs

thedieline.com Following up on our article from last year that drew attention to the gaining momentum of the gender neutral packaging movement , we wanted to follow up by picking out 15 gender neutral packaging designs that we love.

Thinking about summer! 🌱☘️🌿🌱Art direction and styling for 📷 by .

Thinking about summer 🌱🌳🌿 Art direction and styling for 📷 by .

Thinking about summer 🌱🌳🌿 Art direction and styling for 📷 by .

Bun strike!! 🥐🍩🍪🍰 social media marketing for .

What is the most overly cute nickname for your significant other?? 💕❤️❣️💙💘💜Social media marketing for .

Vegan challenge social media marketing for 🥒🍆🍅🥑🌽🍠🥔🌶

We have a new workspace with Studio Forell Oy and Capa Creative Oy 🤗 It’s not quite ready yet and might need some additional furniture but we are getting there 😂

The Young Ones / 2018 Young Ones Jury

Honored and excited to be part of the jury at The Young Ones 2018 Competition by The One Club 🤓 http://www.theyoungones.org/jury/

theyoungones.org The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainm...

Logo design for Studio Andi .

Logo design for .

Logo design for Matchateria Cafe .

Have You Noticed the Shift Toward Gender Neutral Packaging?

Basik got featured in an article about gender neutral design on the Dieline :D
http://www.thedieline.com/blog/2017/8/15/have-you-noticed-the-shift-toward-gender-neutral-packaging

thedieline.com If you took a trip to your local drug store and strolled down the aisle for a stick of deodorant, it wouldn’t be difficult to figure out which products were sold directly to men or women. Assertive dark colors for the lads, more vibrant or perhaps lighter colors for the ladies. Or, you know

Timeline Photos

Art direction, set design, styling, visual identity and packaging design for 🤗 Pic by

Art direction, set design, styling, visual identity and packaging design for 🤗 Pic by .

Art direction, set design, styling, visual identity and packaging design for 🤗 Pic by .

Art direction, set design, styling, visual identity and packaging design for 🤗 Pic by .
serum

Art direction, set design, styling, visual identity and packaging design for 🤗 Pic by

Behind the scenes with for

Behind the scenes with and 😎🌸🌴

PULSE

New work out!

http://www.hellsten.co/pulse

hellsten.co

Design for the wedding small talk dictionary and menu & program card 💍

The couple fell in love by the canal in London so of course we had to put a river boat on the card 😘😘 .

the king says it the best 💕💍

It's that time of the year: More wedding invitation designs! 💕💍