TBWA\Helsinki

The die is cast. ⚽️🏆

Vuoden Puikot, the most prestigious football event of the year, is happening in just two weeks. A record number of ten teams will be competing for the top prize. This year’s group draw was carried out by the unbribable ChatGPT, and here’s the result.

As the reigning champions we’ve had the honor of organizing this year’s tournament, which is taking place at the glorious Bolt Arena. Can you feel the heat? 🔥

Interested about learning from the winning work of Cannes 2024, and willing to see many impressive cases? ✨

You still have time to sign up for our Creative workshop this Friday! Don’t miss this opportunity 🫵

Link in the bio 💛

On Saturday, August 10, Tietoevry Create hosted Flow Talks, bringing some seriously inspiring sessions on human-centered and sustainable design. 👏

Joni Furstenborg, creative director at TBWA\Helsinki, took the stage to chat about how design can tackle the challenges that tech throws our way.

🔑Key Takeaways:

Design can seriously help fix some of tech’s slip-ups. Case in point: MLL’s LethalTrends service is a lifesaver for parents, literally.

Using it is a breeze. Just subscribe, and you’ll get push notifications about trending dangers.

Communication is everything. Without that relatable peer-to-peer approach and the real stories behind it, this service might have flown under the radar.🙌

Global Alliance for Public Relations awarded ’s From Fiction to Reality campaign as the best “Diversity & Inclusion Campaign” at the World Public Relations & Communication Awards 2023

Our Paula Sonne, together with Jonna Peltola, Head of Communications & Brand at Tietoevry shared their insights on DEI in communications & inclusivity in ICT.

You may watch the full webinar here:
https://www.youtube.com/watch?v=nDb6LhD-KnU

Proud to tell you that our Creative Content Strategist Noora Eskola will be a jury member at the TikTok Ad Awards 2024 ✨

”I’m thrilled to have the opportunity to participate as a jury member for the Nordics. I can’t wait to be inspired by the creativity showcased in the award entries and to celebrate the winners!”

Ready to learn with the best and unleash your creativity? 🎨

We are looking for two Design Trainees to join our team 🙌 Apply now and shape the future of advertising with us!

Read more from the link in our bio. See you soon! ☀

Last recap from this year’s Cannes! Day 3 with our CCO Alex Pineda went like this 🔥:

”DISRUPTION as its best! Creative leaders of the TBWA\ network gathered to discuss and celebrate this year’s Cannes Lions winners, trends, and how they will impact our work and the future of our network’s creativity.”

Thoughts from Cannes day 2 from our CEO Sami Tikkanen 🤩:

”Cannes Lions has grown back to be a massive celebration of creativity. We see now a shift from pure purpose based marketing talks back into more commercially focus creativity. This goes both the keynotes presented and the creative work awarded. I also feel that the new balance is welcomed.

Even now with Gen AI supporting us, building business growth with strong branding will still be quite simple, but a decisive process like Marcel Marconde, Global CMO, AB InBev stated as their key learnings to create success:

- People first
- Focus
- Create bolder experiences
- Use creative effectively
- Drive growth

Ps. Just recently one of the brands, Corona Beer, has become the most valuable beer brand globally.”

More exciting news from Cannes! We have now been shortlisted for 4 times 🤭🥳

Customer Acquisition & Retention - The dog food vending machine

Use of Outdoor - The dog food vending machine,

Corporate Purpose & Social Responsibility - Fortum + Fishheart

Social & Data insight - Lethal trends warning system

Once again huge congrats to all the teams and clients 👏

BIG news from Clio Awards! We won 3 Clios for our work for . Huge congrats to the team and the client!🎉 Let’s keep up with the great work and our fingers crossed for Cannes 😎

🏆 Vuokkoset - Silver in Use of Product
🏆 Vuokkoset - Silver in Launch / Relaunch
🏆 Vuokkoset - Bronze in Packaging

Iconic Valio Grandi decided to make a juicy comeback and asked us to join the fun.

We teamed up with Valio's design crew to quench the nation’s thirst with a slick new package redesign, illustrated by Eija Vehviläinen.

Got what it takes to compete for the most coveted prize in advertising? 😎

Yes, we’re talking about Vuoden Puikot. We’re once again proudly hosting the annual football tournament for creative agencies, and after back-to-back championships, we’d welcome some fresh opponents.

So if your creative agency can muster a competitive or not so competitive team for 7v7 football, slide tackle into our DMs, and let’s talk more.

P.S. last year’s teams are still welcome, we just intend to beat you once again. ⚽️💪

We are happy to announce that our Creative Director Heidi Taina will be a judge in this year’s Kyiv International Advertising Festival KIAF КМФР! 🎉

“I’m very flattered to be part of the international jury team, especially in this competition. It’s exciting to see how strong and confident brands become part of the culture. I’m looking forward to all the great conversations with other jury members.”

Grand Prix and six other wins from Vuoden Huiput! What a night🔥 Congrats to all the teams and clients 💛

🏆 Bsag - Grand Prix �
🏆 Bsag - Gold in Experience & Silver in Outdoor
🏆 Vuokkoset - Gold in Strategy & Silver in Campaign
🏆 Nollalinja - Silver in Sound�
🏆 Valio - Win in Special Outdoor category

Excellent work from our young creatives Taneli Lahtinen and Mikko Roininen who got the Honorary mention in Print category for Young Lions Finland! 🎉💛

Off to a brilliant start for the weekend!🦁

One step closer to the pencil! Our work has advanced to Round 2 in The One Club for Creativity 2024.

A win and two honorary mentions from Grand One 💛
Cheers to our teams and clients 🥂

🏆 Vuokkoset - Win in Best Work for Equality�
🏆 MLL - Honorary Mention in Best Campaign�
🏆 Atria Wilhelm - Honorary Mention in Best Podcast

Also congratulations to our Head of Design Mikael Kivelä for a win in Best Design for Espoon Teatteri and the Honorary Mention in Best Ex*****on for the same work.

🎉 Let’s raise a toast to our content creative Taneli Lahtinen and art director Mikko Roininen for getting shortlisted in the Print category for Young Lions Finland! 🎉
Huge congratulations 💛🦁

Congratulations Nollalinja and the whole team for two wins from yesterday’s KaikuGaala by RadioMedia!

🏆Grand Prix - Silent night, violent night�
🏆Societal - Silent night, violent night

Let’s continue the important work behind this topic 👏

In the past decade of his work, our newly appointed CCO Alex has done amazing work, and these are some of his favorites...

“In love with creativity and 100% sure that if you do things with your soul, there is no way to be wrong."
-Alex Pineda, CCO TBWA\Helsinki

HIGHWAY GALLERY
Transforming a boring commute through the desert into a journey of human creation.
https://www.youtube.com/watch?v=scrHrh5oIkU

PEACE CAMO
Turning an icon of war into a symbol of peace.
https://www.youtube.com/watch?v=0pO9E3fcBO8

SHIFT KFC
A cheat code for hunger, inspired by gaming culture and enjoyed by chicken lovers.
https://www.youtube.com/watch?v=hTQAkw75y7Q

CAMEL POWER
Local idea, global scale: a new unit to measure desert performance.
https://www.youtube.com/watch?v=jZ5sXzCiVVg

THE MACABRE DICTIONARY OF VIRGINITY
Redefining the concepts that oppress women.
https://www.youtube.com/watch?v=vKxX5pO7pZ8

In the 1950s, the Mannerheim League for Child Welfare taught Finnish children how to swim. Now their task is to help them stay afloat in the constantly strengthening media stream. With the ever-evolving artificial intelligence, critical media literacy is now more important than ever.

‘Protect the blue light generation’ is a head concept, that was launched last spring with an outdoor commercial, that no one saw. We wanted to highlight the fact that parents do in fact not know everything happening inside their child’s screen.

This time we are covering the issues AI is bringing to media education. Our children are too young to differentiate real from fake, which unfortunately also brings new dimensions to bullying.

And there is a solution to this all. Us parents and Mannerheimin Lastensuojeluliitto. Together with MLL we can actively work and protect our children from these challenges.

The Parental Advisory -stamp was created to help parents recognise content not suitable for kids. And as artificial intelligence evolves, there comes a need for a sign, that tells the viewer if the content is real or produced with AI.

Watch the video here:

MLL – Ettei lapsesi hukkuisi mediavirtaan 50-luvulla Mannerheimin Lastensuojeluliitto opetti suomalaiset lapset uimaan. Nyt tehtävänämme on auttaa lapsia ja nuoria pysymään pinnalla jatkuvasti voimis...

Kyiv International Advertising Festival is one of the leading European festivals in advertising. After the full-scale Russian invasion of Ukraine, this year the KIAF program is focused exclusively on socially significant communications.

This year's theme was “Make the world a better place” - which was exactly the starting point for our Keys for Peace campaign that saw daylight on International Day of Peace 2022.

We wanted to tackle this by bringing the human cost of war so close to Finnish decision-makers and the general public that it would be impossible to ignore - as well as gather funds and partners to secure their operations for years to come.

A touring exhibition was created featuring 10 real house keys from conflict zones and telling the life story of 10 brave people that had to flee war. The results were impactful with 171 000 ad visits and 500,000 exhibition visitors.

It was an honour to be a part of a case as meaningful as the Keys for Peace -project made for the CMI – Martti Ahtisaari Peace Foundation. An even bigger honour was to be shortlisted and eventually win 3 bronzes and 1 silver for this case in the KIAF 2023.

Thank you and congratulations to all people involved Nordic Business Forum, Helsingin kirjamessut, Turun kirjamessut, Schibsted (Oikotie.fi), Def Agency, Pågå ,Kallion kirkko and of course our TBWA team. 💛

Read more here: https://creative-stories.com.ua/en/kiaf/winners-kiaf?reload=false&search=keys%20for%20peace

Keitä ovat Edge ammattilaisemme ja mistä he tulevat puhumaan? 🎤

Marco Mäkinen, EVP, esittelee TBWA:n globaalin Edges 2023 -tutkimuksen tärkeimmät kulttuuriset muutosvoimat.

Aki Toivonen, Head of Planning, kertoo millä keinoilla yritykset voivat hyödyntää Edgejä.

Laura Paikkari, ECD, näyttää esimerkkejä hyödyntäen, miten Edget inspiroivat luovaa työtä.

Vielä ehdit ilmoittautua mukaan oheisesta linkistä! Nähdään torstaina 🚀
bit.ly/3KlNlFd

The Good Report nosti toimistomme sijalle 11 kansainvälisten toimistojen huippujoukkoon!

Meidät palkittiin arvostetussa kansainvälisessä The Good Report -vastuullisuuskilpailussa. Toimistomme ylsi 25 vastuullisimman toimiston joukkoon sijalle 11. Lisäksi World Vision Suomen kanssa yhteistyössä tehty The Unreadables -kampanja nostettiin yli tuhannen entryn joukosta sijalle 39. 💛

Lue lisää täältä:
https://act-responsible.org/the-good-report/

Mahtava aloitus viikonlopulle, sillä voitimme Vuoden Huipuista kolme hopeaa 🤩🔥

🥈Helsinki Pride palkittiin hopeahuipulla “Ylpeys hehkuu väreissä” Kuva -sarjassa.
🥈Me Naiset palkittiin hopeahuipulla “Me Naisten yhdyssanaleikki” Teksti -sarjassa.
🥈Helsingin Sanomat palkittiin hopeahuipulla “Vuoden katu-uskottavimmat sekunnit” Liikkuva kuva -sarjassa.

Eikä siinä vielä kaikki, fredan oma Johanna Vierimaa mainittiin yhdeksi Nousevaksi Huipuksi, onnittelut !🌟

Suuret aplodit ja onnittelut asiakkaillemme Helsinki Pride, Me Naiset, HS – Helsingin Sanomat ja tiimeille töiden takana. 💛

Are you ready to shape our shared future? 🌍

Welcome to Life on the Edge - an inspiring event about Edges and how they will help your business in the long term.

Edges are defined by cultural shifts that have sustained relevance for over a year, and will continue to do so in the future. Edges must be rooted in human values, be recognizable through consumer behaviors, and lead to clear business implications.

In the face of cultural complexity, our Edges offer a way to codify the chaos and map out a blueprint for the future.

So don’t be a square and miss this amazing opportunity to learn from our Edge professionals.

WHAT: Edge Speakers & breakfast
WHEN: Thursday, April 27th at 8:30 AM
WHERE: Fredrikinkatu 42

Sign up here:
bit.ly/3KlNlFd

Yhdenvertaisuus on meille tärkeä arvo, jonka myötä voimme ylpeänä ja kiitollisina juhlistaa Grand One voittoamme kategoriassa “paras yhdenvertaisuutta edistävä työ”, jonka teimme Helsinki Pride :lle. Tämän lisäksi saimme kunniamaininnan Suomen World Vision :lle “paras kampanja” kategoriassa.

Valtavat onnittelut rohkeille asiakkaillemme Helsinki Pride ja Suomen World Vision sekä tiimeille näiden merkityksellisten töiden takana. 💛

Grand One tulokset julkaistiin ja 8 työtämme pääsivät shortlistalle 7 eri asiakkaalle! Valtavat onnittelut jo nyt Burger King, Valo, World Vision, Tietoevry, Puuilo, Pride ja Atria. Iso kiitos myös tiimeille töiden takana.

Lue lisää: https://grandone.fi/kilpailutyot/?palkinto=finalistit