Prada

Prada’s design ethos is encapsulated in its silver-plated, stainless-steel, ultra-lightweight cutlery, made with a minimalistic yet traditional approach that results in exquisitely balanced sophistication.

Prada Home is available in selected Prada stores and on Prada.com

Expertly crafted extra-lightweight silver-plated cutlery is made in Italy using artisanal methods and modern design, representative of the entire Prada Home line.

Prada Home is available in selected Prada stores and on Prada.com

For the opening performance of ENHYPEN’s third world tour starting at Goyang Stadium on October 5 and 6, 2024, the Prada Ambassadors wore custom Prada looks, each designed with the individual and the group in mind.

Enhypen

Prada Ambassadors ENHYPEN wore custom Prada looks for the first date of their Walk the Line tour, starting in Goyang, South Korea on October 5 and 6, 2024.

Enhypen

In between words.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi

Listening, mid action.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi

Behind the scene, behind the dialogues. Prada Ambassadors Letita Wright, Hunter Schafer and Yili Ma co-star in the Prada Fall/Winter 2024 campaign.
Discover more: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi
Words by Miranda July

A season of cinematic narratives. The Prada Galleria affixed with handcrafted leather rosettes.
Discover more: https://shorturl.at/CaZYx

Creative direction Ferdinando Verderi

The October is here. Starting today, October 3rd, the limited-edition shirt and accompanying gifted are available on Prada.com for 24 hours only, while supplies last.

Discover more: https://shorturl.at/boLR0

The aura of a classic. The Prada Galleria, embellished with handcrafted leather roses,
Discover more: https://shorturl.at/CaZYx

Creative direction Ferdinando Verderi

A classic reinterpreted. The Prada Galleria, reinvented once again.
Discover more: https://shorturl.at/CaZYx

Creative direction Ferdinando Verderi

Combine the Prada Reveal Foundation and Prada Refine Primer for an instantly smooth and matte beauty look.

Discover Prada Reset: the instantly mattifying setting powder that redefines balance with a seamless, smooth finish.

Prada’s original boutique, at the Galleria Vittorio Emanuele II in Milan, introduced the Miranda July Hotline in person, with a landline telephone in an open vitrine that allowed for passersby to interact with the multidisciplinary artist’s voice. This Prada hotline extends Fall/Winter 2024 campaign, scripted by Miranda July and starring several Prada Ambassadors, to include the public, inspiring ambiguous, abstract, and possibly revelatory exchanges, each of them unique.

Exchange of ideas.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi

Mid sentence. Prada Ambassadors Harris Dickinson and Damson Idris, during the Prada Fall/Winter 2024 campaign.
Discover more: https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

The Miranda July Hotline. Prada Ambassador Hunter Schafer on the phone to Miranda July
in the Fall/Winter 2024 campaign.
https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July