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Dal 1913 Prada è sinonimo di stile all’avanguardia.
Il suo universo intellettuale unisce concetto, struttura e immagine, attraverso codici che oltrepassano le tendenze. La sua moda trascende il prodotto: è la traduzione del concettuale in un universo che diventa punto di riferimento per chi ama sperimentare, sfidando le convenzioni.
Stay tuned with for a new iteration of Prada’s musical program ‘The Sound of Prada’ - the global series of live events celebrating music culture worldwide, this time held in Seoul.
Prada Eternal Gold chains are made with modularity in mind: multiple strands can be linked for day-to-day optimization.
Discover more: https://shorturl.at/huBQ9
22/10/2024
With versatile, modular Prada Eternal Gold Triangle-link chains, a sautoir may be made of two chokers, or a necklace lengthened by a bracelet.
Discover more: https://shorturl.at/huBQ9
Photographed by Coppi Barbieri
Prada Eternal Gold chains are made up of alternating links derived from the classic Prada Triangle.
Discover more: https://shorturl.at/huBQ9
19/10/2024
Thanks to Prada’s expertise in raw materials, manufacturing techniques, and innovative design, its engineers worked side by side with the Axiom Space team to create a suit capable of protecting astronauts from the harsh environment of space, and enabling, for the first time, human exploration of the lunar south pole.
Discover the spacesuit presented to the public with an installation at the Galleria Vittorio Emanuele II in Milan.
Axiom Space
Unveiled during the International Astronautical Congress, organized by the International Astronautical Federation (IAF) and hosted by Milan in its 75th edition, the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit represents the result of the extraordinary collaboration between international leaders in technology, innovation and creativity.
Starting from October 18, 2024, the Axiom Space and Prada collaboration spacesuit is presented to the public with an installation at the Galleria Vittorio Emanuele II in Milan, as an extension of the IAC event in the heart of the city.
Axiom Space
Prada and Axiom Space present the groundbreaking partnership between a leading commercial space company and the Italian fashion house to produce the new Axiom Extravehicular Mobility Unit (AxEMU) spacesuit for NASA’s Artemis III lunar mission, the first crewed Moon landing since Apollo 17 in 1972.
Discover more: https://shorturl.at/ihiog
Axiom Space
17/10/2024
Dinner guests in the Prada Holiday 2024 campaign – Prada Ambassadors Kelvin Harrison Jr, Maya Hawke, Karina, and Louis Partridge gather over a tablescape of festive offerings photographed by W***y Vanderperre.
Discover more: https://shorturl.at/mLGdi
Creative direction by Ferdinando Verderi
17/10/2024
Prada Ambassador Kelvin Harrison Jr co-stars in the Prada 2024 Holiday campaign: a reflection of Prada’s universe and lasting codes.
Discover more: https://shorturl.at/mLGdi
Kelvin Harrison Jr photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi
16/10/2024
Prada Ambassador Maya Hawke attends a holiday party set with fine porcelain and crystal— infused throughout with Prada hallmarks and keepsakes.
Discover the Holiday 2024 campaign: https://shorturl.at/mLGdi
Maya Hawke photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi
16/10/2024
Prada Ambassador Louis Partridge at the holiday dinner table.
Discover more: https://shorturl.at/mLGdi
Louis Partridge photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi
16/10/2024
Prada Ambassador Karina brings her to the holiday table - and another guest can’t keep their eyes off it.
Discover the Prada Holiday 2024 campaign at: https://shorturl.at/mLGdi
Karina photographed by W***y Vanderperre
Creative direction by Ferdinando Verderi
The Prada Holiday 2024 campaign stars a guest list of Prada Ambassadors Kelvin Harrison Jr, Maya Hawke, Karina, Louis Partridge - and Prada Trick robots, brought together for the first time around a festive dinner table filmed by Jonny & Will.
Creative direction by Ferdinando Verderi
14/10/2024
Prada’s design ethos is encapsulated in its silver-plated, stainless-steel, ultra-lightweight cutlery, made with a minimalistic yet traditional approach that results in exquisitely balanced sophistication.
Prada Home is available in selected Prada stores and on Prada.com
Prada Home silverware is an achievement of understated elegance, with clean lines culminating in a point that echoes the classic Prada Triangle.
Prada Home is available in selected Prada stores and on Prada.com
12/10/2024
Expertly crafted extra-lightweight silver-plated cutlery is made in Italy using artisanal methods and modern design, representative of the entire Prada Home line.
Prada Home is available in selected Prada stores and on Prada.com
On October 5 and 6, 2024, at Goyang Stadium, South Korea, Prada Ambassadors ENHYPEN were dressed in seven custom Prada looks for the opening song of their Walk the Line tour.
Enhypen
11/10/2024
For the opening performance of ENHYPEN’s third world tour starting at Goyang Stadium on October 5 and 6, 2024, the Prada Ambassadors wore custom Prada looks, each designed with the individual and the group in mind.
Enhypen
10/10/2024
Prada Ambassadors ENHYPEN wore custom Prada looks for the first date of their Walk the Line tour, starting in Goyang, South Korea on October 5 and 6, 2024.
Enhypen
09/10/2024
In between words.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH
Creative direction by Ferdinando Verderi
An everyday performance.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH
Creative direction by Ferdinando Verderi
08/10/2024
Listening, mid action.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH
Creative direction by Ferdinando Verderi
Prada Ambassadors Hunter Schafer, Harris Dickinson and Damson Idris drift into the unscripted, responding to questions by Miranda July.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH
Creative direction by Ferdinando Verderi
Words by Miranda July
07/10/2024
Behind the scene, behind the dialogues. Prada Ambassadors Letita Wright, Hunter Schafer and Yili Ma co-star in the Prada Fall/Winter 2024 campaign.
Discover more: https://shorturl.at/iGdbH
Creative direction by Ferdinando Verderi
Words by Miranda July
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