Biborg

Hello. We are Biborg. The Creative agency for Gaming and Entertainment.

We are a leading independent full-service agency and proud partners of some of the world’s biggest gaming and entertainment brands. With more than 10 years of expertise, we go beyond your brief to design the most spot-on strategies, craft the most beautiful creatives and make sure they hit your audience on the right channels and at the right time. With an oath of passion, a constant drive for innovation and relentless creativity, we dare to try things that will amplify your brand’s voice.

Assassin's Creed Mirage: Launch Trailer 28/09/2023

The official gameplay launch trailer for Assassin's Creed Mirage was revealed yesterday.

It has been an honour working on the hero asset for a franchise as important and beloved as Assassin's Creed. From the strategy and early conception through to the production, we hope you will feel the same level of passion as we did while working on it.

A big thanks to Ubisoft team but also KWM for their support and of course Biborg's core team.

Assassin's Creed Mirage: Launch Trailer Become the Master Assassin.Assassin's Creed Mirage, available on October 5, 2023.Buy Now: https://ubi.li/5baqxLearn more: https://www.assassincreed.com/Music...

19/09/2023

☠️🏴‍☠️ We set sail with Ubisoft! Introducing: Time to rise.

For the closed beta launch, we made this unique narrative bot experience on Discord inviting content creators to dive into the lore of the game, discover easter eggs and unlock keys for their fans.

Discover more here: https://rb.gy/am50j

Many thanks to Ubisoft for their trust and all the Biborg pirates team involved!

Photos from Biborg's post 26/06/2023

💥 JOB ALERT 💥

We’re looking for a Junior IT Manager to join Biborg!
Answer these questions to see if you or anyone you know could be the perfect match.

Discover more about the role here:
https://www.biborg.com/careers/it%20manager%20paris/paris

CALL OF DUTY MOBILE 31/05/2023

Competition is a way of life, especially for Call of Duty Mobile players!

To encourage the community to GET CODMPETITIVE, we launched a campaign with Activision to highlight the competitive spirit in everyday situations. Whether you're fighting for the last box of cereal (who wouldn't?) in the supermarket, or bidding for an NFT, we used motion capture for the first time ever to take the competitiveness to the next level!

Be the first to like this post and beat the competition!

CALL OF DUTY MOBILE Inspired by best practices from the gaming world, Biborg vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

BRAWLHALLA - BRAND IDENTITY 26/05/2023

Sometimes, even the best things in life need a refresh! And for the new visual identity of Brawlhalla, we collaborated with Ubisoft to do exactly that.

We took key elements from the game; the hand-drawn art style, the unique characters, and the rich lore, to create a new identity which resonated with the community and spoke directly to fans.

Discover more about their sparkling new visual identity right here 👇

BRAWLHALLA - BRAND IDENTITY Inspired by best practices from the gaming world, Biborg vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Biborg x Motion Motion x Surfrider - Twiddling your thumbs - Case Study EN 22/05/2023

Thumb twiddling has never had as much of an impact until this weekend at festival!

Visitors played through five challenges based on marine pollution using only their thumbs as controllers. The faster they twiddled their thumbs, the faster they completed the stage... or so they thought. In reality, the faster they went, the faster they ended up destroying the environment.

Twiddling Your Thumbs allowed us to highlight our impact on 5 key themes linked to aquatic issues:
and intensive livestock affecting algae and fish
creating high plastic pollution in the ocean
leading to depreciating water quality
impacting microplastics leaking into the ocean
disrupting the water cycle

A leaderboard displaying the number of times a challenge was played rather than individual rankings suggested that we all need to do our part in saving the oceans and our planet.

The biggest thanks again to Motion Motion, Stereolux and Surfrider Foundation for helping us make this happen.

Let’s hope we meet again next year!

Biborg x Motion Motion x Surfrider - Twiddling your thumbs - Case Study EN

AR Filter - Persona 3 Portable / Persona 4 Golden 12/05/2023

🙂✨😈 PER-SO-NAAAAAAAA!

Everyone has different traits that make us unique. It's the same for Persona!

Just like in the games, our AR filter allows you to defeat your twisted self with the power of emotion to reveal your true Persona. A big thanks again to Atlus West for trusting us on this project.

Try the filter by scanning the QR code, or find out more about the project right here:

AR Filter - Persona 3 Portable / Persona 4 Golden Inspired by best practices from the gaming world, Biborg vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

02/05/2023

With festival on the horizon, we thought we'd share a bit more about what we've been working on.

As gaming experts, we're fuelled by our passion and wanted to make use of it to raise awareness of .

To do so, we created *Twiddling Your Thumbs* in partnership with Surfrider Foundation and Motion Motion: an interactive experience that uses your thumbs as controllers to face a series of challenges based on real aquatic environment issues.

Thanks again to Motion Motion and Stereolux for letting us take part again this year! We're extremely proud of being able to highlight issues and work on causes close to our hearts.

We hope you're just as hyped as we are - see you soon!

27/04/2023

Did you notice we have been getting a bit mischievous lately?
Well, it's probably because of all the campaigns we were preparing for you with Behaviour Interactive!

We began collaborating on the Beta phase of the campaign with a brand new trailer, supported with a complete media campaign, 30 let's play sessions with influencers on Twitch, supported by a range of social media assets. Once done, we wanted to push the mischief even further by preparing some big stuff for the launch!

First, a new game trailer and a whole new global paid media campaign. But as is also a co-op game, we took it a step further with the help of Blacksoup through 3 unique influencer activations:

: a 6 day handcrafted tournament live on Twitch, with 🇫🇷 🇨🇦 🇩🇪 🇺🇸 🇬🇧 gaming and non gaming influencer teams, to become unlikely builder and raider duos. GG to Dhalucard and Sintica for their brilliant victory by the way!

: we collaborated with famous youtube channel JStu https://lnkd.in/e8nRV6wz on the production of a special video to highlight the game and its gameplay through traps, challenges and even outpost building. A must watch: https://lnkd.in/eD3rjeXM

Last but not least, we also took over Youtube and Tiktok with the help of a range of talents to invade the platforms with exclusive game content. We challenged the standard expectations of the platforms to focus first-and-foremost on gameplay, with a healthy dose of lore and original content to enhance our message.

With all of this, we hope it makes you want to steal some matgen now!

A big thank you to Behaviour Interactive and Black Soup once again for their trust and GG to everyone involved in this journey 🙌

24/04/2023

█re y█u a█le to re█d this me██age?

If so, your adaptation skills are also what we're looking for in our new Senior Production Manager. If you...

- have significant experience in project management and/or digital production
- have already worked for clients in the video game industry and you are a gamer at heart

Then all you have to do is apply right here!
https://www.linkedin.com/jobs/view/3579475299

05/04/2023

Create to destroy.
Not only is it the tagline but our motto during the last few months collaborating with Behaviour Interactive.

Keep an eye out for our work on video production, media, social, influence, streams, tournaments.... or even on Twitch live! 😉 A big thanks to Behaviour Interactive for their trust, and all the Biborgians involved in this incredible journey through the MYM wastelands.

We hope this is just the beginning!

Communication Manager (H/F/NB) - Paris 05/04/2023

🚨 Job alert 🚨

We’re looking for a new Biborgian to join the ranks! If you…

- Know the ins and outs of the gaming industry
- Are a pro at managing internal/external communication
- Can develop strategies and implement them with ease

Apply now to become our new Senior Communication Manager 👇

Communication Manager (H/F/NB) - Paris Inspired by best practices from the gaming world, Biborg vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

30/03/2023

As the agency for gaming, it should come as no surprise that we’re -kind of- bonafide Twitch streamers! 🏆🎮

Catch us live at twitch.tv/biborg_interactive as we play (struggle) through an assortment of games each week at 12:15 FR time. This time round? It’s Human Fall Flat!

Anno 1800 Console - Launch Trailer 16/03/2023

Today is launch day for Anno 1800's Console Edition!

It's been a pleasure collaborating with Ubisoft to create the launch trailer for such a wonderful game. We would like to thank Ubisoft and Ubisoft Mainz for their trust, and everyone who worked on this project.

Now it's time to be guided by your vision, and see how the world will remember your name.

Anno 1800 Console - Launch Trailer ANNO 1800 IS NOW AVAILABLE ON NEXT GEN CONSOLES!Are you ready to build a new world to your own design? How the world remembers your name is now up to you.Abo...

08/03/2023

Did you know that only 20% of gaming industry employees are female?

Unbelievable, right? To address one of the main reasons for this, Biborg are proud to have teamed up with Women in Games - France and TikTok to create a unique filter for International Women's Day, ! This filter aims to help young women discover a gaming profession that could suit them.

Scan the QR code below and share it with anyone around you that loves gaming! ✊ https://vm.tiktok.com/ZMY5SgbKN/

16/01/2023

With Blue Monday on the horizon, we decided to liven things up with PlayStation France!

Last week, 10 amazing talents played fun, feel-good games straight from the PlayStation Plus catalog. A big thanks to PlayStation and everyone involved!

What’s your go-to to beat the Monday Blues? 🎮🌞

Les meilleures campagnes social media 2022 - JUPDLC 11/01/2023

We’re super proud of our campaign with Hellfest Open Air Festival x PlayStation France being nominated in J'ai un pote dans la com Best Social Media Campaigns of 2022!

We’re already counting down until the next one… to make even more noise! 🔥

Les meilleures campagnes social media 2022 - JUPDLC We and our partners use cookies to Store and/or access information on a device. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. An example of data being processed may be a unique identifier stored in a cookie. Some...

Gamescom : 5 tendances à suivre pour promouvoir un jeu video 31/08/2022

We went to last week and our creative director Damien Foui Fiorucci spotted few insights!

If you want to know more about it, this is for you (French article) 👇

Gamescom : 5 tendances à suivre pour promouvoir un jeu video Que faut-il retenir de la Gamescom 2022 ? JUPDLC et l’agence Biborg vous débriefent les 5 grandes tendances pour promouvoir un jeu vidéo !

28/06/2022

NYMPHEA SELENIS - GAMIFIED METABALLET: An innovative experience that pushes the boundaries of gaming and live performance art. 💫​

In collaboration with Epic Games and Movella Xsens, Biborg created a unique experience for all: a never-seen-before dance performance with Unreal Engine 5 in real time at Motion Motion.

Discover the live performance by Hugo Vilgliotti, a dancer from the National Opera Ballet, on a hybrid stage that mixes total immersion, art, and gaming.

To see more: https://www.biborg.com/work/nymphea-selenis-gamified-metaballet

PlayStationFR - Twitch 17/06/2022

Come join us and PlayStation to celebrate Hellfest's 15 year anniversary!

After two long years, the biggest Metal festival is finally back! Biborg x PlayStation France are bringing you the hottest events, including:
- A Twitter contest for a chance to win festival tickets
- A daily stream on twitch.tv/playstationfr live from the festival, hosted by streamers
- A game streamed live on Twitch: Find QR codes during the festival to beat talents

It all begins today, so GET READY TO ROCK! 🔥🤘

PlayStationFR - Twitch Bienvenue sur la chaine Twitch officielle de PlayStation France !

20/05/2021

Good News Everyone ! We have positions open at Biborg London and Biborg Paris. Interested in a job in entertainment? Apply now to our account manager positions (London + Paris) or our copywriter position (London). More info in our bio!

Account Director - Permanent - Paris 05/03/2021

on recherche un(e) Account Director(rice) pour rejoindre nos équipes ! Fan de gaming et envie de leader des projets vraiment trop cools ? C'est pas ici que ça se passe 👉 https://bit.ly/3uUUYIY

Account Director - Permanent - Paris Inspired by best practices from the gaming world, Biborg vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Photos from Biborg's post 30/01/2021

We want to address a big phat BIG UP to our former colleague who launched his restaurant .paris! Delicious from available to or delivered right to your door in Paris! On te souhaite toute la réussite du monde. On a testé et adoré 🥘😋🧡

Biborg_Interactive - Twitch 18/01/2021

Branchez le Rembobinor et remontez le Twitch de 2020.

Nous avons compilé le meilleur des streams de pour vous prouver que l’année dernière, c’était pas juste l’échec total.

Grâce aux streamers présents dans cette vidéo et à la commu, 2020 a eu son lot de positivité.

Mais si ! Voyez par vous-même.

Biborg_Interactive - Twitch Bienvenue sur la chaîne de Biborg, l’agence créative partenaire des studios et éditeurs de jeux vidéo. Depuis plus de 10 ans, Biborg crée des interactions remarquables entre les jeux et leurs publics.

14/01/2021

📢 We are hiring a technical project manager! Want to know more and select this character? 👉 Link in our bio (Biborg.com/careers)

11/12/2020

Nous sommes très fiers de lancer le sur avec . Cette année, le combat contre la faim se mène en ligne. Du 11 au 31 décembre, rendez-vous sur la chaîne Twitch d’Action Contre la Faim (lien dans notre bio IG) et mobilisez-vous pour pulvériser la cagnotte. Coup d’envoi des livestreams ce soir à 17h avec le streamer Ouat2Fok.

09/12/2020

Woop woop we’re hiring! Want to join our team? Send your application to [email protected]

01/12/2020

🎮 A new player has joined the game! We are thrilled to welcome Céline Fraisse as a new adventurer in the guild! Many cool quests await ⚔️🤗 Welcome Céline !

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Our Story

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catches the user's attention and allows brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment & gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

Vidéos (voir toutes)

☠️🏴‍☠️ We set sail with Ubisoft! Introducing: Time to rise.For the #SkullAndBones closed beta launch, we made this uniqu...
NYMPHEA SELENIS - GAMIFIED METABALLET
Good News Everyone ! We have positions open at Biborg London and Biborg Paris. Interested in a job in entertainment? App...

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