HOC

Come to our pop-up store for a unique opportunity to experience all three parfums - the perfect Christmas present. This is the last week, so it's your last chance to experience it firsthand. Join us at Colonia for an exclusive chance to delve into these exquisite fragrances. We're here for a limited time: from Nov 29 to Dec 22, every Wednesday to Saturday, during unique hours: 6 PM - 12 AM.

📍18 Rue de Beaujolais, 75001 Paris, France

Experience the exquisite allure of HOC Parfum at Colonia. We invite you for an exclusive chance to immerse yourself in our signature scents firsthand. This limited-time event runs from Nov 29 to Dec 22, open every Wednesday to Saturday.

Today we’ll be opening till 18:00

📍18 Rue de Beaujolais, 75001 Paris, France

Don't miss out on this unique opportunity to experience the elegance of HOC firsthand. Join us at Colonia every Wednesday to Saturday, from Nov 29 to Dec 22, between
18:00 and 00:00.

📍18 Rue de Beaujolais, 75001 Paris, France

Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.

- A Natural History of the Senses

Come to Colonia for an exclusive opportunity to experience the fragrance firsthand. We’ll be there for a limited time: from Nov 29 to Dec 22, every Wednesday to Saturday, during unique hours: 6 PM - 12 AM.

📍18 Rue de Beaujolais, 75001 Paris, France

✨ Experience the exclusive world of HOC at Colonia! Join us for an unforgettable evening.

📍 18 Rue de Beaujolais, 75001 Paris, France
⏰ From 6 PM to 12 AM

Don’t miss out, come right now!

Dive into the mesmerizing realm of HOC parfum and surrender to a fragrance that speaks the language of desire. It's not just a parfum it's a statement of seduction and elegance.

Join us at Colonia for an exclusive experience from Nov 29 to Dec 22, every Wednesday to Saturday, during unique hours: 6 PM - 12 AM

📍18 Rue de Beaujolais, 75001 Paris, France

9 PM - smoke, pepper, incense and warm skin - the chic spirit of Londonian membership clubs.

Don't miss out on this unique opportunity to experience the elegance of HOC firsthand. Join us at Colonia every Wednesday to Saturday, from Nov 29 to Dec 22, between
18:00 and 00:00.

📍18 Rue de Beaujolais, 75001 Paris, France

Be You ❤️

Be someone that makes You happy ❤️

Dans la scène artistique parisienne, tout le monde connaît Marie Beltrami et ses cheveux roses.

Elle est là depuis toujours. Si vous interrogez des personnes au hasard à son sujet, vous obtiendrez probablement diverses réponses…

Mais avant et après tout Marie est une poétesse, une personne qui a toujours besoin d'expérimenter de nouvelles émotions, de les mettre en mots puis de trouver une manière esthétique de les matérialiser.

Marie Beltrami est définitivement une femme aux multiples talents. Elle veut maîtriser tous les moyens d'expression qu'elle rencontre.

En tant qu'artiste, Marie est spontanée.

Elle croit que la création est une question de chaque seconde dans la vie. Elle l'appelle l'Instant de l'Instinct ou l'Instinct de l'Instant. Une bonne définition de ce qu'on appelle en littérature une Épiphanie.

Lorsque Marie a senti les parfums HOC, elle a exprimé son épiphanie avec des mots : « Le parfum englobe tous les mots… les mots de douleur, les mots de bonheur, les mots de mémoire. Le parfum est cathartique !

Sans réfléchir, elle a associé 11AM à son café du matin au Café de Flore, 9PM aux vêtements en cuir que l'on porte lors des longues soirées underground parisiennes… Un nouveau pont est fait. Un pont entre les instants et les odeurs, entre les odeurs et les mots, entre les odeurs et l'esthétique.

Cet art, ces mots, ces moments et ces esthétiques sont une pierre angulaire de l'univers Parisien de Marie, de sa communauté parisienne. Et ces photos sont des souvenirs..

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“La création pour moi c’est l’instant de l’instant… ou l’instinct de l’instant… ou l’instant de l’instinct. Comme Picasso disait : “Je ne cherche pas je trouve!”. La spontanéité est au cœur de la création. Cette même spontanéité qui caractérise les sensations lorsqu’on sent le parfum… ” ©️ X HOC

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“ Je ne cherche pas à être, je suis! Je ne joue pas de personnage. Dans ce sens là, les parfums HOC sont proches de moi. Ils subliment ma singularité.”
©️Marie Beltrami 🌟

In the Paris Art scene, everybody knows Marie Beltrami and her pink hair.
She has been around forever. If you ask random individuals about her, you will likely get various answers.

Some will say she is a Fashion designer. True! She was a stylist for Jean-Paul Goude and was involved in the styling of iconic Chanel ad campaigns

Some will say she is a jewelry designer. Also true! All the jewelry she wears is self-made. From mouse-like rings up to necklaces in the form of chicken legs… Her creativity has no limits!

Some will say she is an Actress. True again. She held several roles in movies, starting from the early 80’s

Some will say she is a writer, she wrote a book describing the fantastic world of an orphan girl called Inga Binga.

Others will say, she is a K-Pop lover or a costume designer for theater or a theater actress or a sculptor, she had several exhibitions in Parisian galleries…

To be continued..



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this post is charged with good luck and filling with positive energy 🍀up to you is to act and react 💫

Imagine yourself in a place where you were happy.

Visualization can be a really effective way to reduce stress. Find a quiet place, sit in a comfortable position and meditate. Take some deep, slow breaths, breathing in through your nose and out of your mouth.

Think about somewhere you’ve been that’s pleasant and calming. Think about sense memories of the place to help you connect to it.

You can also use your favorite perfume, or some other aromatic scent that brings you joy.

Olfactive sens is one of the most powerful because it goes straight to you brain without connecting to your consciousness.

HOC is not only the perfumery brand. We are the specialists of olfactive design. We will give your interior the unique olfactive signature and another dimension of appreciation