Elumin

What Am I About and Why Use Me?

Welcome to Elumin Studio, where I, Helen Jones, bring 26 years of expertise in digital marketing, WordPress websites, copywriting, graphic design, and SEO. Based in Stretford, Greater Manchester, my one-woman studio is dedicated to transforming your marketing strategies with simplicity and transparency, ensuring your business thrives in a competitive digital landscape.

Choosing Elumin means getting top-notch services without the high costs of traditional agencies. My all-inclusive approach covers website development, SEO, branding, graphic design, and social media. You’ll have peace of mind knowing you’re investing in a service that delivers exceptional results and long-term success.

I’m passionate about empowering you with the tools and knowledge needed to manage your marketing confidently. By fostering collaboration, I ensure your voice is heard and your goals are achieved, giving you a deeper understanding of every strategy we implement together.

Spending all your budget on a fancy looking website without budgeting for SEO on the premise “If you build it they will come”.

If you don’t care about tiny details vou’ll produce bad work because good work is the culmination of hundreds of tiny details.
The world’s most successful people all sweat the small stuff.
The Diary of a CEO

Hi guys, Thanks so much for following me. If you need any advice, please ask. I’m here to support you.

Kind regards,
Helen

Attention content creators, creatives, and filmmakers using their phones as gear:

Beastgrip, Co. provides a wide range of rigs, lenses, filters, and accessories compatible with iPhones, Samsung, and Google phones.

For iPhone 15 Pro owners, Beastgrip has partnered with SanDisk® to enhance your filming experience. This collaboration utilizes the advanced capabilities of the iPhone 15 Pro series, allowing you to record high-quality Apple ProRes LOG footage directly to external SSD drives, bypassing internal storage limitations.

Visit their website for more information.

https://beastgrip.com/en-gb

https://www.westerndigital.com/brand/sandisk

Tiffany & Co. Stunning 3D-Printed Coral-Inspired Facade

I'm thrilled to highlight the stunning 3D-printed coral-inspired facade for Tiffany & Co., which perfectly combines sustainability and beauty.

Crafted using recycled ocean plastic, including discarded fish nets, this facade is an amazing example of innovative use of materials for sustainability.

Inspired by Singapore's coral reefs, the designers created organic, cell-like patterns that adorn the store's frontage. This beautiful screen is complemented by gradient-tinted glass that transitions from iconic blue to a deep ocean blue, reflecting the coastal beauty of Singapore.

Designed by MVRDV crafted by Aectual, this masterpiece stands proudly at Singapore's Changi Airport. 🌍✨

Check out more about their incredible work at MVRDV's website:

https://www.mvrdv.com/projects

and Aectual's website:

https://www.aectual.com/showcases

You can also follow them on MVRDV's Instagram

https://www.instagram.com/mvrdv

Aectual's Instagram

https://www.instagram.com/aectual

As kids, every experience is fresh and new. We learn something daily. When we stumble, we rise again. As adults, we often settle into our comfort zones, feeling secure and confident. However, this can also lead to feelings of stagnation and frustration. Embrace your inner child. Magic happens when you step outside your comfort zone.

"Sometimes I take a break from working on my computer and work from my phone." It's the ultimate multitasking meme that perfectly captures the modern work-life balance struggle. We all know that feeling of switching screens but not really taking a break!

Six uncomfortable lessons we all need to learn.
1. Your self love must be stronger than your desire to be loved.
2. You are always responsible for your emotional reactions.
3. Don't feed your problems with thoughts, starve them with action.
4. Your life will be defined by your ability to handle uncertainty.
5. If your goal is to have a healthier mind, start by removing all the junk from your diet.
6. Your 'best life' won't seek validation, but insecurity will.

Understanding the difference between vector and raster graphics can make a huge impact on your design work. Vector graphics are resolution independent and scalable to any size without losing quality. They are made up of shapes and based on mathematical equations, which means they take up less memory and storage space. Common file types include EPS, SVG, and XML. Raster graphics, on the other hand, are resolution dependent and lose quality when enlarged. They are made up of pixels, each with information about one color, and take up more memory and storage space. Common file types include PNG, JPG, and BMP. Learn more at www.vectr.com."



Hashtags:

Inspired by Charles Miller, Personal Brand Builder, remember to show kindness to someone today, whether it's online or offline. It might only take a couple of seconds for you, but it could brighten their entire week. Wishing you a happy work
Week 👍

For clients to effectively utilize AI in place of creatives, they must provide precise descriptions of their needs.

😅 No worries, we’re secure.

Taking risks isn’t inherently good or bad; it depends on the nature of the risk and the circumstances. Often, taking a risk is crucial for boosting self-confidence and opening up new opportunities and experiences.

Risk-taking can build confidence in our abilities and foster a sense of self-efficacy. This can positively impact other areas of our lives, leading to greater success and satisfaction. Ultimately, taking risks involves embracing the unknown and pushing yourself to become the best version of yourself.

Risks propel us forward in life. Yet, fear often holds us back from taking even minor risks. We might avoid applying for a promotion because we fear rejection or refrain from expressing our feelings out of fear they won’t be reciprocated.

But is the risk really that significant? It may feel daunting, but ask yourself: what do you have to lose by believing in yourself, stepping out of your comfort zone, and giving yourself a chance?

Your logo is not your brand. It’s deeper.

It’s your reputation.

I hear this a lot from CEOs:

“We just need a new brand to ______”

Attract great talent
Improve retention
Go enterprise
Etc. Etc. Etc.

The problem?

They say “brand”

But MEAN visual identity

📌 The hard truth for you:

A new visual identity?

It won’t fix your reputation.

There are no overnight hacks.

The same is true for your content.

How you should NOT think about media:

“We need to churn out more blog content for leads”
“We need to post more webinars on LinkedIn for leads”

❌ Content is not for lead gen.

✅ Content is for trust gen.

Content is part of your brand.

Because your brand is your reputation.

If your brand is only low quality “lead gen” content.

THAT becomes your reputation in the market.

Which is why you need two budgets.

A very simple version for you:

Marketing budget
3% of B2B buyers are ready to buy.

Convert them:

→ Invest in your corporate brand
→ Invest in your marketing mix

(What you’re probably doing today)

Media budget
97% of B2B buyers are NOT ready to buy.

Engage with them:

→ Invest in your personal brands
→ Invest in your founder brand
→ Invest in your media brands

👆 What most B2B brands skip.

And where YOU should invest.

Reminder:

Brand.
Content.
Social media.

All have this in common:

You need to play the long game to win.

They are not overnight fixes.

Think authority. Not leads.

Play the long game.

Invest in media ✌️

P.S. Are you investing in your personal brand?

“NEVER EVER COMPETE ON PRICES, INSTEAD COMPETE ON SERVICES AND INNOVATION.”
—Jack Ma

Everything scarce increases in value. Your body and mind are no different. You have one body and one mind. Take care of them; they're completely irreplaceable.

Don’t accept anything that could harm your mental health. Take it from me.

Comment below your thoughts 👇🏽

Credits to Quoted Visually

Trying to get anything done on Meta Business Suite be like:

The mind and body influence each other continuously. Positive thoughts can trigger the release of neurotransmitters like serotonin and dopamine, while physical sensations can impact our mental state.

A healthy mind involves emotional, psychological, and social well-being, affecting our thoughts, feelings, and actions.

Benefits of a healthy mind include:

Coping with challenges effectively.
Recovering from negative experiences.
Preparing mentally for unexpected events.
Maintaining a positive attitude.
These benefits foster hope and confidence, enhancing mental health. Conversely, an unhealthy mind can make handling stress more difficult.

Achieving good mental health involves a balanced diet, regular physical activity, stress management techniques, and social connections. Commitment to mental well-being is crucial for avoiding psychological issues and promoting overall health.

STOP TELLING YOURSELF THAT YOU'RE NOT QUALIFIED, GOOD ENOUG₽, OR WORTHY. GROWTH HAPOEMS WHEN VOU START DOING THE THINGS THAT YOU'RE NOT QUALIFIED TO DO.

Job description: 40 hours per week.

Reality: Everything is your problem to fix 24/7.

Credit: Mark P. Jung

STOP TELLING YOURSELF THAT YOU’RE NOT QUALIFIED, GOOD ENOUG₽, OR WORTHY. GROWTH HAPOEMS WHEN VOU START DOING THE THINGS THAT YOU’RE NOT QUALIFIED TO DO.

Did you realize this iconic image wasn’t created digitally? It’s a real photo made with glass, smoke machines, and lasers.

I wasn’t aware. It’s amazing how knowing the work, dedication, and effort that went into creating an image changes your perception of quality.

A lot of AI-generated imagery lacks that rigorous process, of course. It’s a big misconception that art is merely about output.

Find a link to a fascinating short documentary about the creation of the Windows logo in the comments.

Inspired to post this based on a tweet by Michael Kove. I’ve added his Twitter account in the comments as well.

Here’s the video about the image creation:

https://buff.ly/3X223I8

And here’s the Twitter account of Michael Kove:

https://buff.ly/4e4yg7Q

Growth happens outside your comfort zone.

Instead of avoiding discomfort, seek it out and embrace it.

It signifies that you're making progress and the right decisions.

Uncomfortable moments now lead to comfort later.

You are evolving into the leader you are destined to become, which is worthy of celebration, not fear.

Avoid the trap of comparison.

Your beginning is not comparable to someone else's established journey.

Next time you feel overwhelmed, remember you're on the right path.

You're growing.
You're learning.

Acknowledge and celebrate these experiences.

You've already achieved so much.

Imagine where you can be tomorrow.

Adopting a mindset of continuous improvement, just 1% better each day, is key to success.

Marketing tip: Give your customers an experience they’ll never forget, and they’ll tell everyone about you.

Credit: TheJakeVictor on Twitter/X

Content marketing is more than *just* writing. It is:

• Content research
• Interviewing experts
• Figuring the angle to take
• Storytelling
• Outlining
• Rewriting & editing
• Nailing the voice
• SEO optimization
• Content distribution
• Content repurposing

Credit: inkandcopy on Twitter

it’s funny because it’s true ✨🥲📸👋