Q Content

SMEs & startups: Want to stand out in the crowded content space? Discover why ebooks are your secret weapon for building credibility, generating leads and boosting SEO. Learn how to create a powerful marketing asset that works 24/7. Read our latest blog:

The ebook effect: Boosting credibility, leads and sales for small businesses - Q Content You’re a small business owner or a startup founder, trying to make your mark in a world where content is king and attention spans are shorter than a TikTok video. You’ve got a blog, you’re active on social media and you’ve even dipped your toes into the world of email marketing. But somethin...

Want to boost your SEO, engage your audience and streamline your content creation process? The secret lies in content clusters – the strategic approach to organising your content for maximum impact.

Discover how content clusters can:

✅ Establish your authority on a topic

✅ Create a seamless user experience

✅ Simplify your content planning

Click the link to learn how to master content clusters and take your content

Content clusters: A content marketing cheat code - Q Content In the world of content marketing, there’s a buzzword that’s been doing the rounds lately: content clusters. Some have even gone so far as to dub them the “next evolution of SEO“. But here’s the thing – content clusters are like that kid in class who everyone thinks is new, but has actua...

Unlock the power of content marketing for your university! This blog post explores how to attract the best and brightest students through engaging, multi-format content. From showcasing research to leveraging omnichannel marketing, we've got you covered. Read now and elevate your higher education marketing strategy!

Content marketing for universities: Attracting the best and brightest in 2024 - Q Content In the competitive world of higher education, where universities vie for the attention of the best and brightest students, content marketing has emerged as a game-changer. It’s no longer enough to simply list your institution’s accolades and hope for the best – you need to create a compelling ...

Why is ChatGPT soooo awkward for some content agencies to talk about?

At Q, we like to face it head on, rather than burying our heads in the sand and hoping it will all blow over.

In fact, we've written a white paper all about ChatGPT. Read on to find out how you can access it for free >>

Don’t mention ze ChatGPT! Are content agencies doomed? - Q Content Content agencies are thinking about ChatGPT. You’re thinking about ChatGPT. But on no account must we speak about ChatGPT. It’s just too awkward.

Think of Google as a customer in your restaurant. Serve it well-presented, well thought-out, unique, fresh food (read:content) and it will reward you by telling everyone it knows, and will keep coming back for more.

Basically, feed it what it wants and it will love you for it and leave you all the metaphorical five-star TripAdvisor reviews. More on this slightly-random-but-made-sense-in-our-head karma/food analogy in our latest blog >>

Google’s Karma Café: You get out what you put into your content - Q Content Think of Google as the customer. Serve it well-presented, well thought-out, unique, fresh food (read:content) and it will reward you by telling everyone it knows, and will keep coming back for more.

We call Bristol in the UK home, but we work with brands from all over the world, and have become adept at picking up tonal nuances of various dialects.

You’ll see us regularly dash around different parts of the UK for meetings; we understand the importance of face-to-face conversations, so we’ll always make that work when we can. Likewise, our door is always open if you’re in the South West and fancy a coffee and doughnut - our shout! ☕ 🍩

⭐ SECTOR SNAPSHOT: Legal Services.

We have worked with some of the largest law firms in the world, using our expertise to ensure content is engaging, accessible and refined. For fee earners within the firms, it’s often not efficient for them to spend their time writing legal copy. It makes financial and business sense to outsource this copywriting to legal content specialists, like us! Head over to our website to see some of the other sectors we specialise in, and get in touch if you'd like to know more 📩

In our new Flashback Friday feature, Q's Senior Content Manager Rachel looks at the latest 'nostalgia marketing' trend, whilst reminiscing about her own personal favourite: The roller disco reboot.

Have you seen any examples of 'blast from the past' content marketing in recent years that's really struck a chord? We'd love to hear from you!

Flashback Friday: Consumers love looking back – so roll with it! - Q Content The chaos of recent world events has seen us longing for simpler times, for familiarity, comfort and security, and brands are using that hook to deliver some great creative with a fresh, authentic twist.

At Q Content, we know how important it is to please the compliance giants, while at the same time ensuring content is trustworthy, relevant and up-to-date. Our clients always remark on our ability to make compliance a breeze, avoiding any lengthy amends processes. Basically, we reduce your headaches dramatically!

We don't want to jinx it, but the UK economy is showing signs of recovery, pointing to a potentially decent autumn and winter. But don’t waste the opportunity that the summer provides to make hay while other firms may continue to penny pinch with their marketing activities. Our latest blog explains more >>

Why this summer is the time to be heard: A strategic marketing approach during lean times - Q Content The lower advertising costs look set to come to an end sooner rather than later, so you need to be fast if you want to secure ad space at rock-bottom prices.

We get asked a lot about the sectors we work for. From insurance to retail, pharma to legal, we love working with clients of all shapes and sizes - whether it’s startups or industry giants, we help brands connect with their target audience through clever strategy, fresh copywriting and beautiful creative. Head over to the Sectors page on our website for more info

We’re all familiar with the infographic format, but it’s been kicked to the curb a little recently with brands favouring video. But the humble infographic should still retain its place in any content strategy. Why? Because it plays into data-driven marketing beautifully. Our latest insight explains how >>

How infographics play straight into the data era - Q Content We’re not talking about mind-numbing spreadsheets and endless charts. The power and persuasiveness of data lies in the presentation. Enter infographics.

In this video-dominant world, there's still very much a place for long-form content. It let's us deep-dive into a subject matter, establishes you and your brand as a thought leader, AND it's great for SEO. Here's more on why long-form should remain a firm fixture in your content marketing strategy >> https://qcontent.co.uk/insights/the-evergreen-value-of-long-form-content-attracting-traffic-for-the-long-haul/

The evergreen value of long-form content: attracting traffic for the long haul - Q Content Long-form content allows you to provide comprehensive and detailed information on a topic. It can be valuable for educating your audience, establishing yourself as an authority in your industry and building trust with your readers.

It’s not always an easy business to capture people’s attention. Even the most giving and empathetic among us have, at some point, dodged a charity cold caller or gone out of our way to evade a fundraiser in the street.

We’re often more receptive to charitable causes when we’re absorbing visuals and messages in our own time. That’s why video marketing is such an essential tool for charities to reach a broad audience >>

The value of video marketing in the charity sector - Q Content We’re often more receptive to charitable causes when we’re absorbing visuals and messages in our own time. That’s why video marketing is such an essential tool for charities to reach a broad audience

Short-form video has become the go-to time filler in today’s fast-paced, attention-short world.

Videos that are under 60 seconds now make up 57% of YouTube views, compared to just 11% in 2020.

The more people watch them, the more they’ll be served up. Our latest blog reveals tips on how to jump on the bandwagon and reap the rewards >>

4 ways to make the most of the short-form video trend - Q Content Social media algorithms favour short-form videos because they encourage engagement and keep users on the platform for longer.

There’ll always be a time and a place for ‘nudging’ in marketing and playing the long game. But we also need to speak to those who just want immediate solutions to their pain points. That’s where product-led content comes in…

Why I’ve changed my mind on product-led content - Q Content There’ll always be a time and a place for playing the long game. But we also need to speak to those who just want immediate solutions to their pain points. That’s where product-led content comes in…

Ok, we're a bit late to the party, but here is our 2023 content trends piece, based on where we've seen the biggest growth areas over the past 12 months. Any note-worthy content trends you've spotted that you'd add to the list?

6 key content marketing trends to focus on in 2023 - Q Content The best way to predict what’s going to happen in the year ahead is to look at the past 12 months...

Our MD James has been out on a LOT of video shoots over the past year. But what's he learnt about the process? How can brands maximise their return by optimising spend? His latest blog reveals all >>

Maximising a video shoot: 5 things I’ve learnt - Q Content Last year I found myself out on video shoots a lot more than previous years. Here's what I've learnt...

Google's latest update, known as EEAT, now recognises the value of experience. But what does this mean for your content? Our latest blog explains all >>

Did somebody say Just EEAT? Google’s new update explained - Q Content Just before Christmas, Google updated its search ranking system to recognise the value of ‘experience’. The name of the update is EEAT - but what does the change mean for your content?

From failing to connect to coming across as insincere, our latest blog looks at a few major pitfalls to watch out for when communicating with your customers during the cost of living crisis >>

Should the cost of living crisis change your brand’s tone of voice? - Q Content With the ongoing cost of living crisis, a tone of voice that once connected with your audience might come across as insensitive or crass. How do you adapt your tone of voice to show you understand what people are going through?

Thinking ahead to your investment in content marketing, and want to make sure it delivers a return over the year ahead? Here are three ways you can start optimising your marketing budget for 2023, starting now...

How to optimise your content marketing budget in 2023 - Q Content How can you ensure your investment in content marketing delivers a return over the year ahead? Here are three ways you can start optimising your marketing budget for 2023, starting now.

Interactive content isn't just about finding out which Disney Princess you are on Buzzfeed. Here's how it can engage your B2B audience and keep them coming back for more >>

Capture the curiosity of your audience with interactive content - Q Content We’ve all done a Buzzfeed quiz at some point. We can’t resist finding out which ‘90s reboot you should be the star of… or such like. Once we start, we must finish. An incredible 96% of Buzzfeed visitors who decide to take one of the platform’s quizzes complete them. Buzzfeed is one of the ...

🎬 Why does Google love video so much? Since the latest Broad Core Algorithm Update, the search engine is rewarding sites containing video more than ever before. Our latest blog explains why - link in bio.

Why does Google love video so much? Since the latest Broad Core Algorithm Update, the search engine is rewarding sites containing video more than ever before. Our latest blog explains why 📹 >>

Video & SEO: A match made in heaven - Q Content Here’s another strong reason to make video a priority in 2023: you’ll get on the right side of Google.

As humans, we love a good story. We also love anything that can simplify our lives.

That’s why we retain 95% of a message when we get it via video. And probably why video makes up 82% of ALL online traffic.

Our extensive experience in creating video for a variety of brands and sectors has refined our processes. This means that video production is usually more cost effective than you might think! Get in touch for a no-obligation quote.

Source: *invideo

Are you?

65% of your audience are, so why not showcase your key services or products via video or infographics?

*Source: inc.com

Sitting on a text-heavy report or wordy white paper? Let us transform it into a visually-appealing, up-to-date e-book. Full of imagery and graphics, e-books are a sure-fire way to appeal to your audience. They're the most popular lead magnet, after all.

*Source: HubSpot.

Whether you have existing content that needs repurposing into visual assets (think infographics, videos or social graphics) or a new project you want to discuss, our team of in-house designers and copywriters can help create visually memorable content for your audience.

Repurposing content means taking an existing asset and reimagining it. If you've covered off one topic, that doesn't mean you have to tick it off your list for good - simply approaching it from different angles can give you a bank of content around one of your core themes. Our latest infographic lets you in on our worst kept secret and shows you just how this can be done >>

https://qcontent.co.uk/insights/infographic-15-ways-to-approach-a-single-topic/

Infographic: 15 ways to approach a single topic - Q Content

Q's new repurposing service takes your existing (usually long-form) content and reimagines it into something spectacular! Think infographics, animations, a series of blogs or suite of social media posts. But how does it all work? Our latest blog talks you through the process...

https://qcontent.co.uk/insights/repurposing-content-the-process/

Repurposing content: The process - Q Content Repurposing is more than just ‘rehashing’ old content. It’s taking quality and relevant content from the archives, and finding ways to add new value and relevance...