AYB Studio - Advance Your Brand

⁣I’ve been observing. I’ve been hurting. ⁣
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⁣I’m sad and I’m angry. ⁣
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⁣The murder of George Floyd was absolutely heart breaking. I don’t have any other words for it. ⁣
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⁣I’m glad that people are talking about it and I pray for justice. ⁣
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⁣For those of us who experience racism, this is a conversation we frequently have. ⁣
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⁣Most of us united yesterday by participating in black out Tuesday to show solidarity with anti-racism.. but now what? ⁣
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⁣Yes by all means share posts, share educational resources, share your condemnation against racism. But are you learning yourself? Do you really mean it?⁣
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⁣This isn’t a social media trend. This isn’t a season. This doesn’t go away for us until there is real change. This must translate into the actions in your own life. ⁣
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⁣Social media is powerful and I am grateful that it has raised so much awareness on this issue.⁣
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⁣But you need to stand up against it in real life. ⁣
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⁣If you witness it, say something. Don’t stop having conversations because it’s uncomfortable for you. Don’t watch 1 documentary and no more after that. Keep learning. Don’t ignore it. ⁣
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⁣You really have to mean it, otherwise we will never truly combat racism. ⁣
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⁣This is definitely one of those cases where actions speak louder than words. ⁣
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⁣If you experience racism, please know that is is wrong even if people make you feel it’s ok. ⁣
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⁣⁣P.s. if you haven’t signed the petition for George Floyd yet, the link is in my bio. ⁣
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⁣❤️❤️❤️⁣
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We must stand together against racism.

This will be similar to my Saturday night 😅⁣
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How are you winding down on your Saturday evening?⁣
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⁣📸:

⁣TIP: Plan your social media posts in advance!⁣
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⁣Believe me, this will change how you approach your social media 😁⁣
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⁣There’s a lot that goes into building your feeds, you’ve got to think of content ideas, captions ideas or simply haven’t got the time every day to think on the spot about what you want to say.. ⁣
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⁣We all know that there’s nothing worse than getting to a time that you need to post, and then having to think about what to post and what to caption it.⁣
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⁣So just plan it in advance.⁣
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⁣Trust me, it will make your life so much easier!⁣
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⁣Then, you can spend more time engaging, rather than spending time contemplating content and captions for that day.⁣
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⁣* on IG, use an app where you can preview your feed to help with the overall look⁣
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⁣Do you plan your posts in advance or leave them until the last minute? 🧐⁣
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⁣(Don’t worry we’ve all been there)

Who needs to hear this today? 👆⁣
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⁣Especially when you are an entrepreneur, it’s easy to feel that there are 1 million things to do!!⁣
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⁣But I want you to take a minute and just breathe 💆‍♀️⁣
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⁣If today didn’t go as planned, that’s ok.. tomorrow is a new day ✨⁣
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⁣Social media is one of the things that entrepreneurs usually can get very overwhelmed with..⁣
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⁣Hiring someone to do your social media for you, elevates those stresses and helps you focus on other elements of your business!!⁣
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⁣If you are feeling overwhelmed with your socials, DM me ☺️

THIS IS ONE TO SAVE ❗️⁣
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⁣Today I want to talk about influencers because I know that especially if you are a product based business, influencers are probably something that you are considering ⁣
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⁣BUT⁣
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⁣Before you invest in influencers, make sure you have a strategy first!!⁣
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⁣Why? ⁣
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⁣Because whilst it is possible to get a return on your investment due to an increase in sales, it is also possible that you may not get any return..⁣
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Some influencer campaigns can be a waste of time and money 😧⁣
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⁣Yep, I know this is probably something you never hear..⁣
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⁣BUT that’s because businesses sometimes rush into working with influencers without fully researching them!⁣
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⁣As a result, this can be costly to you and you’ll see little to no return⁣ and so not all businesses should go down the influencer route
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⁣Now don’t get me wrong, it is possible to get a return when working with influencers, but before you jump straight into it you need to make sure that it is going to be worth while!!⁣
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⁣Above, I’ve outlined the different ‘levels of influencers’, and whilst each one varies in return, in theory the higher the followers they have, the more expensive it is for you to pay them to post..*⁣
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⁣⁣*be aware that vanity metrics are not what you should go off, there are LOADS of influencers who purchase followers and likes and yet make you pay a lot for them to post your product 😖⁣
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⁣So, if you are wondering whether an influencer campaign would be good for your business or need help with developing an influencer strategy, send me a DM! ☺️⁣
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⁣Have you thought of using influencers for your business?

TESTIMONIALS - do you share them?⁣
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⁣It’s so lovely to receive such kind words 🥰⁣⁣
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⁣If you are..⁣⁣
⁣⁣- struggling to get more sales through social media ⁣⁣
⁣⁣- need help with implementing a strategy that converts ⁣⁣
⁣⁣- short on time to do it all by yourself ⁣⁣
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⁣Drop me a DM to see how I can help you grow your business and reach your ideal customer ❤️

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⁣Self-care lockdown 💆‍♀️⁣
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⁣How are you relaxing during lockdown?⁣
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⁣📸:

As entrepreneurs, we will all go through ups and downs in our business⁣
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⁣Some days might be good...⁣
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⁣Other days may not be so good...⁣
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⁣Just remember that all of your hard work will pay off in the end ✨⁣
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⁣Tag anyone who needs to hear this👇

MOOD BOARDS⁣ ✨
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⁣Today I want to talk a bit about mood boards..⁣
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⁣If you’re a business on Instagram, I swear by having a mood board to help you focus on key themes that sum up you and your business⁣
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⁣You can keep your mood board private, just for your own review.. ⁣
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⁣OR it’s always good to share it with your audience, so that they can get a feel of what you like⁣
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⁣From mine, I have shown that I like:⁣
⁣- simplicity and minimalism ⁣
⁣- nature⁣
⁣- elegance⁣
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⁣P.s. there is no 1 way to create a mood board and it doesn’t need to only include pictures like mine above⁣
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⁣Do you create mood boards?⁣
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⁣If you don’t have one and need help with one, drop me a DM! ☺️

Do you know who your ideal client is??⁣
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⁣If you don’t, I would advise taking some time to really think about who it is you are speaking to..⁣
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⁣To make any sales through your social media, you need to speak to your ideal client and provide value❗️⁣
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⁣That’s not to say that your content won’t appeal to others, or people aside from your ideal client won’t purchase from you (because they might)...⁣
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⁣But it really helps you create content and get the most out of social media, when you are reaching the right people!!⁣
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⁣So, tell me in the comments, who is your ideal client?

IT’S FINALLY HERE!⁣
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⁣I’ve been working so hard on this and can’t wait for you to see it!⁣
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⁣For most entrepreneurs, coming up with content can be stressful and overwhelming..⁣
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⁣In some cases it even puts people off posting because they have a huge creative block 🤯⁣
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⁣So, I’ve put together an in-depth guide of 100 content ideas + caption prompts for you!!⁣
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⁣Which also includes 10 specific coronavirus content ideas + caption prompts ⁣
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⁣(if you’ve seen an earlier post of mine, I’ve spoken about how you need to pivot some of your content during this crisis, but without being opportunistic)⁣
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⁣These content ideas will help you speak to your ideal client and keep that consistency up across your socials..⁣
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⁣It’s not niche specific and even includes a workbook and weekly planner!!⁣
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⁣If you want to post everyday, that is over 3 months’ worth of content 😧 ⁣
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⁣Not to mention you can repurpose your content as you like..⁣
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⁣What could be better than that?⁣
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⁣You can jump straight in and get started now!!⁣
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⁣Click the link in my bio to shop now ✨

I don’t think I’ve mentioned this one yet, as my posts have only really been regarding Instagram so far..⁣
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⁣But as well as Instagram, I manage other social media platforms so wanted to take some time to introduce another one!⁣
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⁣If you aren’t already using Pinterest for your business, you’re missing out on a huge amount of exposure 😧⁣
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⁣⁣I only started the Pinterest account for this brand less than a month ago, and I already have 11k monthly unique viewers as well as seeing an increase in my website traffic!!⁣
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⁣That is, without using tailwind (which I will start to use, but I wanted to test the rate of growth without it)⁣
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⁣My Pinterest viewers are increasing daily and I can already see the positive impacts of it!⁣
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⁣SO, if you need help with your Pinterest (whether you would be starting out on the platform or want to scale on the platform) send me a DM and see how I can help you grow!⁣
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⁣Also hop over and follow me on Pinterest to keep up to date with my pins..⁣
⁣www.pinterest.com/aybstudio⁣
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⁣Do you use Pinterest for your business? 😃

The only thing you can be ✨✨✨

Day 1264858489 in lockdown 😅⁣
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⁣How is everyone feeling?⁣
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⁣📸:

Today is Earth Day. 🌎 ⁣
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⁣A day to be reminded what a beautiful planet we have and how we must preserve it⁣
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⁣This current outbreak is definitely one of the worst things that our generation has seen⁣
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⁣But if any positives come from this, it has given the Earth a chance to breath:⁣
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⁣⁣- Sea waters are now clearing⁣
⁣- Wildlife is thriving⁣
⁣- Pollution levels across the world are decreasing⁣
⁣- Even in parts of India, you can see the Himalayas in areas which haven’t seen them for 30 years 😧⁣
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⁣Once all of this is over there will be an immense amount of healing to do..⁣
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⁣And I hope that we can all work to continue to heal the Earth too ✨⁣
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⁣⁣I do care. ⁣
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⁣Do you? 💚⁣
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⁣📸:

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⁣Make sure you save this one for later❗️⁣
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⁣Did you know that you can repurpose your content? ⁣
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⁣Most entrepreneurs think that once they have posted a piece of content or shared specific information, they can’t share it again ⁣
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⁣Wrong. 🙅🏽‍♀️⁣
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⁣You can 100% repurpose a piece of content, as long as it is still relevant to your target audience! ⁣
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⁣You can repurpose both old content ⁣
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⁣AND ⁣
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You can repurpose recent content across your different social media channels (with this one just make sure that it is relevant to the audience on that platform) ⁣
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⁣Some people are anti-repurposing content, but I think it is perfectly fine as long as you adapt it and it’s relevant! ⁣
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⁣What do you think? Have you ever repurposed content?

Minimal interiors are my favourite 😍

AYB Studio - Advance Your Brand

AYB Studio - Advance Your Brand's cover photo

Perseverance is key.

Me by 6pm every night...⁣
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Due to quarantine we all should be staying at home.⁣
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So now is the perfect time to be working on your self care routine and finally getting around to doing things you haven’t had chance to do in ages!!⁣
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Whether that may be researching new skin care for your routine, reading a book that’s been on the shelf for ages, drawing etc⁣
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Whatever it may be, use this time to rejuvenate 🙇‍♀️💖⁣
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📸:
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Make sure to save this one ❗️⁣
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As we all know most of the world is experiencing the coronavirus. ⁣
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As a result people are losing their lives, their businesses and we are all having to learn a different way of life for the time being.⁣
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Of course people still need to sell, and it’s ok to sell during a crisis, but when planning content during this time, there’s a few things that you should bear in mind:⁣
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1. Acknowledge it ⁣
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This seems obvious but if you haven’t slightly pivoted your content to acknowledge the outbreak at some point, you seem out of touch
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You don’t need to change all of your content to focus on the coronavirus, but a few posts here and there, just to acknowledge it and check in with your audience!⁣
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2. Don’t be opportunistic ⁣
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This one goes without saying, but please don’t be opportunistic. We are going through a global crisis and there should be some consideration of that ⁣
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I’m not saying stop selling, but don’t be that brand that hikes prices up for a necessary item to capitalise on the situation.. people will remember ⁣
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3. Still provide value ⁣
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Keep providing value to your audience as ever. Even if people aren’t necessarily buying your product/ service now, it doesn’t mean that they aren’t noticing you, and won’t in the future.⁣
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That being said, people are still purchasing, but just be mindful and tasteful ✨
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How are you feeling about your business during this time?