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In Failing You Learn

Don't be afraid to fail! Every mistake or setback is an opportunity to learn and grow. Remember, failure is not the end, but a stepping stone to success

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Why are you using fyp and fyp hashtags when there are niche hashtags that will gain you better visibility for your content?

Some hashtags are too broad. Your post will get lost in it.

You know when they said to maintain consistency in what you do, be it , but mostly, in creation, they are also talking about hashtags.

Hashtags are the gateway to getting yourself exposed to the niche, your niche - the people that are most likely to listen to you.

But wait, what is niche?

Your niche is the segment of the people that you want to reach with your message, advice, suggestions, products, services or whatever package you have prepared.

As a content , a or , your niche is the specific group of customers that you are targeting with your products or content.

And if you ask me why do you even need niche, I will simply answer that you cannot sell to

It is as simple as that.

So, If you're a content creator, a or you've turned the mode on your Facebook or other social media platforms, I have a video for you next week, Tuesday.

You can comment your niche and all you write about in the comment section so that I can tailor the video to suit you.

I will also tell you trending keywords that will get you noticed in the niche but not lost in it.

Are you in?

First of all, what is your niche?

Be Strong or Be done ✨

The kind of groans that came from the Gas Engineer who showed up in the middle of the night to fix our broken heater were deafening.

We had called him when our heater wouldn't turn on.

He asked for a video to see if he could guide us through the repair.

He didn’t mind sharing the information if it was a simple issue.

But it was too technical.

Get a screwdriver. Unscrew the box. Check this, fiddle with that. This one, that one.

It soon became clear that he needed to come over.

So, he came.

Despite his broken back.

He had fallen off a ladder while at a customer’s place and injured himself.

He was supposed to be resting.

But here he was.

He couldn’t say no to three kids freezing in the wintry cold of January.

He said if it was only adults in the house, he would have asked them to wait until morning when he could get his junior staff to help.

He came, groaning, yet working.

Now, there’s a plumber who is empathetic, considerate, humane, and eager to help.

He couldn’t stand the thought of kids going without heat, so he rushed to help us.

That’s a brand speaking.

An empathetic, child-friendly brand!

And yes, we continued to work with him.

We were pleased to, because his service went beyond monetary gain.

Get well soon, Aaron***.

Brand out and stand out!

Picture Credit: mathewbrowne

Nostalgia: a sentimental longing for the past, a warm embrace of fond memories😌
It's the smell of freshly baked cookies, transporting you back to childhood summers. It's the sound of classic tunes, bringing back memories of first loves and friendship.

Nostalgia is a bittersweet reminder of where we've been, and the memories that make us who we are today. Share your favorite nostalgic moment with us!

# businesswomen "

You are looking for a job but the one platform where you will connect with people who are in a position to hire, connect or train you, you ignore it.

Even International recruiters looking for job seekers from your side, you who with your potentials and skills would have qualified, you miss them because you are not there!

What should I say to you now?

P.s: If you're a graduate, recent graduate, or aspiring graduate looking for a job while running your side business, I will be updating you on how you can use LinkedIn to maximise your job search.

Believe me, you need to explore every available opportunity around you.

Credit: Chiamaka Ebolue

If you define a realistic purpose for your business from the very start, you've given yourself the necessary motivation to start, and run, and keep running the business.

Purpose is important***.

Our speak:

See more of our services and customer feedbacks here:

https://www.amassleads.com

This is the kind of attention we want your business to have.

But you don't want to listen to us 😢

Source: Google Business profile for our client.

HAVE YOU come to the awareness that before you and after you, there will always be a world***, this world?

Have you come to the awareness that you are called*** to make an impact, your own impact, however small, to and for the world.

Have you come to the awareness that there are so many problems, needs, and challenges here, and that you*** just might have the key to solving one?

Have you come to the awareness that it is your duty to figure out which.

Have you come to the awareness that you can start the initiative to make that one need, lessen, reduce, or disappear.

Have you come to the awareness that if you didn't start it, perhaps, It will take longer to be addressed?

So we think that it is only proper to ask again, what is the purpose behind your business?

Picture credit: ElisaRiva

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Thinking about starting a new business or a new line of business?

HERE'S WHAT WE THINK:

Sit down and take some time to know yourself***.

Talk to yourself. What ignites you? What triggers you? What puts you off? What are your priorities? What do you want from life? What does life want from you? What have you received in the past that made you swoon with joy? What do you give that makes you happy? What are the things that you do which are not to please anyone?

This would be your first step towards understanding your business philosophy***

Do you think there are other questions we missed out?

Please share with us in the comment section.

Picture credit: anncapictures

EVERYDAY, motivational speakers tell us to follow our dreams.

They don't tell us that it is going to be rough and patchy sometimes and that there are times you won't feel like you have any reason to move on***.

They just tell us to follow our dreams.

"Trust yourself. Trust your instinct. Follow your dreams. Follow your passion..."

Are they wrong?

I guess not.

But they leave out the part about the struggles:

UNCERTAINTY: The constant fear of the unknown and whether your efforts will pay off.

FINANCIAL PRESSURE: Managing cash flow, flow, dealing with debts, and securing funding.

COMPETITION: Facing rivals who may have more resources or experience.

WORK-LIFE BALANCE: Juggling personal life and business demands, often feeling like there's never enough time.

ISOLATION: Feeling alone in your struggles, especially when you're the decision-maker.

STRESS: The relentless pressure to succeed and the weight of responsibility.

MARKET CHANGES: Adapting to shifting consumer preferences and economic conditions.

FAILURES: Dealing with setbacks, mistakes, and failures that test your resilience.

CUSTOMER DEMANDS: Meeting the ever-changing needs and expectations of clients.

BURNOUT: The risk of overworking and losing passion for your business.

If we think about running a business without considering the challenges, anyone can run a business.

Including a six year old.

It's easy. It's doable.

But we always need to confront the truth***.

~ Acknowledge the hardships and prepare for them.

~ Regularly review your business strategies.

~ Maintain an emergency fund.

~ Stay adaptable

~ Be ready to pivot when necessary.

This proactive approach helps you navigate obstacles and stay resilient in the face of adversity.

We wish you the best of luck in your daily business endeavours.

Picture Credit: LoboStudioHamburg

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THE AFTERSHOCK of a natural disaster like an earthquake*** can leave a lasting impression on anyone that got hit by it.

It's like your very own bed revolting against you, yanking you off from the comfort that you've always known to the hard, cold hands of the concrete.

Running a business is the same.

You throw yourself into the rough, and the cold***.

You have your plans and ideas, but you cannot tell for sure how they would all come together.

And then, there's the uncertainty of the quake.

In the business world, uncertainty is a constant companion.

Markets fluctuate, consumer preferences shift, and unforeseen challenges arise.
The stress and pressure can feel overwhelming, like standing on shaky ground, never knowing when the next tremor will hit.

Yet, it is in these moments of uncertainty, that resilience and adaptability become invaluable.

BELOW ARE SOME OF THE TIPS
AS REVEALED BY THE WORLD'S SUCCESSFUL BUSINESS OWNERS
ON MANAGING UNCERTAINTY, STRESS AND PRESSURE IN BUSINESS:

Stay Flexible: Adapt your strategies as needed.

Plan for Contingencies: Prepare for potential risks.

Prioritize Self-Care: Maintain a healthy work-life balance.

Build a Support Network: Seek guidance from mentors and peers.

Embrace Continuous Learning: Stay informed and open to new knowledge.

Focus on What You Can Control: Make deliberate decisions in areas you influence.

Maintain a Positive Outlook: View challenges as growth opportunities.

Just as survivors of an earthquake find their footing and rebuild, you too can navigate the uncertainties of running a business.

Keep pushing!

Picture Credit: Alexas_Fotos

It's easy to get caught up in the idea that we'll be happy, successful, or fulfilled when we reach a certain milestone or achieve a specific goal.
But the truth is, growth and progress are ongoing processes.
Life is a journey, not a destination

When we keep moving, we keep growing. We learn, we adapt, we evolve. We discover new strengths, new passions, and new purposes

Remember; every step forward is a step closer to success and every step forward is a step closer to becoming the best version of yourself.

So, Focus on taking small steps forward everyday and keep pushing yourself outside of your comfort zone🌹

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✨Heyoo😊 Just a friendly reminder that progress no matter how small, is still progress.

So keep moving forward and celebrate small wins along the way!

Love and light ❤️✨

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And then, there's the shark that swims to the bottom of the lake and picks up a shiny object to carry in his mouth, and as it glitters, it attracts other sharks to come and nestle it off the original owner.

What we are onto here is not the shark and the competing sharks but the shiny object.

What makes your business shiny enough to attract any attention, be picked, or envied by your competitors?



Picture credit: Fgyongyver

Do you want more sales or leads for your ?

We have published an article that we think might interest you.

Even if you're still getting used to AI, these valuable insights can help you maximize your sales or leads opportunity.

Don't say that we were stingy with this vital information. It's all availabe now.

Read and improvise your marketing strategy today!

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I've seen raging red flames, like a fierce dragon's maw, devouring clothes and furniture and doors.

I was five, and the year was 1995.

We were in the living room watching a sitcom with our dad when we started hearing screams and thuds.

By the time we rushed out to the balcony to stare at the five-storey building opposite us, the first, second and third floor were already engulfed in flames.

The only option left at that moment was for the people in the top floors to either jump or submit themselves to the fire.

It was a horrifying spectacle.

But in the midst of the horror, someone from our building yelled for everyone to start throwing down soft materials over the fence. My dad quickly threw down all the foams in our flat, yanking off the sofa foams to form a heap. Soon, our neighbors did the same, creating a cushion on the ground floor.

That was the saving grace for the victims of the gas fire incident—our neighbors. They sustained minor injuries, but they landed on something soft instead of a hard, concrete floor.

They sustained injuries, but very minor.

In business, especially when it faces significant challenges, you need people, ideas, cooperation, and initiative.

Just like in the fire, when a business is in crisis, it can feel like everything is going up in flames. The key is to act quickly, think creatively, and leverage the support around you.

Act Quickly: Identify the immediate issues and address them head-on. Delaying can worsen the situation.

Think Creatively: Look for unconventional solutions. Sometimes, thinking outside the box can provide the breakthrough you need.

Seek support: Don't be afraid to ask for help. Reach out to colleagues, mentors, or business support groups. They can provide valuable insights and resources.

Collaborate: Work together with your team or even other businesses. Collective efforts often lead to innovative solutions.

Communicate: Keep clear and open lines of communication with your customers and stakeholders. Transparency can build trust loyalty, even during tough times.

Just as our community came together to create a soft landing for those trapped by the fire, your business can find a way through its challenges with the right support and strategies. By acting swiftly and leveraging the resources around you, you can navigate crises and emerge stronger.

We wish you all the success in your business endeavour.