SHC Digital

Meet Dajon, our Paid Media Specialist ⭐🤩🎊

With years of experience and a keen eye for digital trends, Dajon will help driving results for our client accounts including Gemporia, Sewing Street, Branston and Ensana Hotels. Dajon’s role involves developing and implementing paid activity across Google and Meta.

Drop Dajon a 'hi' below 👋

How to grow on TikTok across organic and paid? Here's the round up of key insights we've gathered so you don't have to wonder 🔍🤩👀➡️

In case you missed it, here’s everything you need to know about Instagram’s latest news and announcements 👀✨

Did we miss anything? Comment to let us know below!

Instagram is updating its algorithm to prioritise original content and emerging creators.

Here's EVERYTHING you need to know...➡️

TikTok is introducing a new photo app to rival Instagram called ✨ Notes ✨

While the app is currently only being tested on limited release in Australia and Canada, users are eagerly anticipating a sneak peek into its features and how it might differentiate itself from Instagram.

If you haven't heard about this hottest news of the week, here's everything you need to know ! 👀👇

5 social media shifts ✨ WORTH paying attention to ✨

P/S: Don't forget to turn on notification as part 2 is coming soon 🔔

The best of April Fool's we've seen 🫣🎊➡️

Which brand got you this year?

AI vs reality... 😅

Should we be using AI imagery to promote events when the actual experience leaves a lot to be desired?

Meet Jack, our dynamic Content Creator! 👋

Jack brings his creativity to the forefront, crafting compelling content that resonates with the target audience. With an eye for detail and expertise in editing and design, he's the driving force behind our brand narratives and client projects.

Say hello to Jack 👉 ✨

Let's kickstart the week with a round up of five awesome marketing updates, stories, and announcements you might've missed last week.

Which one caught your eye the most? Let's chat below! 🧠⚡️

Join our team at SHC 🌟 We're looking for a talented Paid Media Executive to help drive our campaigns to new heights. Interested? DM us for more details on the job description or check out the link in our story and highlights

Last night's Super Bowl was watched by over 115 million global viewers and a 30-second ad cost a staggering $7 million - a 55% increase from 2019 🤯 Have you ever wondered why Super Bowl ads command such prices? 🏈💰 Swipe to uncover the answer with us...

TikTok's separation from Universal Music Group may alter engagement dynamics on the platform, possibly prompting a surge in user-generated content and a re-evaluation of influencer strategies 🤯

As TikTok have previously said “music is at the heart of the TikTok experience”, it will be interesting to see whether a reconciliation between the two giants is possible...

What are your thoughts on this shift?

Dive into the magic behind Instagram Search! 🧐✨

Ever wondered how your posts get discovered? We’re breaking down the secrets of Instagram’s search algorithm - swipe to find out more 🚀

Dive into the freshest insights from the Brandswatch event last week! 🚀

Our team had an amazing time uncovering the latest trends and strategies in the ever-evolving world of digital marketing. Did you know social media has transformed into the primary search engine for consumers, with 76% using it to discover new products and brands. Additionally, it's agreed that a personalised purchasing experience will be more crucial than ever in fostering repeat customers 🧠💬

Swipe to explore more game-changing insights you need to keep an eye on in 2024 👏

Source: report

That’s a wrap on 2023 ✌️It’s been a year of…

👭Three new team members
🎥56 Shoots
🏅4 award nominations
🏆2 awards wins
👶🏼2 babies

See you in 2024 for more 🫶
#2023

This week has been a busy one for shoots, and we kicked off with client capturing content to fully showcase all that's on offer here.
What a place, this leading hotel in a stunning historical setting is a wonderful escape for all who visit with a fully equipped Spa and 5 ⭐ rooms and suites.
We will definitely be visiting again in the New Year 🙏😍

Elon Musk's ambitious vision of turning X into an 'everything app' took an unexpected turn with a profane clash against boycotting advertisers on the platform. As major advertisers exit and show no sign of returning, what strategies should Elon Musk consider to salvage X? 🤔

Swipe to explore our top 5 winners from Black Friday - web traffic off the charts 📈🛍️ 🤩 Who impressed you in sales?!

Meet the team: Hannah

Hannah is another of our Digital experts here at SHC! A seasoned specialist with several years experience. Hannah manages client accounts including Vola, Gemporia and Ensana Hotels. Her role covers planning, executing and leading paid advertising activity across platforms including Google, Pinterest and Meta.

👋Drop Hannah a wave and give her a follow

A Sneak Peek of What's Coming to Instagram!

Big changes are on the horizon, and we can't wait to share Instagram's latest features to supercharge your engagement strategy. Swipe for the full reveal 💡📌

New client announcement 📢

We are excited to announce we have teamed up with ProCook () to support on the launch of their brilliant new campaign, featuring British chef and television presenter Matt Tebbutt 🍽️👨‍🍳

Ready to take your presence on Pinterest to the next level? Pinterest's Creator Hub is here to supercharge your success. Whether you're a seasoned creator or just starting out, this inclusive platform offers a treasure trove of insights

Swipe right to find out more details 📌💡

TikTok's new offering, called "Out of Phone," is an innovative out-of-home (OOH) ad solution that has arrived, allowing brands to extend their advertising reach beyond mobile screens. This means that TikTok content can be displayed on various offline platforms, including billboards, kiosks, cinemas, and more 📺📢

🌟 The key features of this offering include customisation, content updates, widening advertising horizons and personalised advertising.

💡The main idea behind this offering is that TikTok is expanding its advertising reach beyond mobile screens, allowing brands to leverage TikTok's content in diverse physical locations. This move offers brands an opportunity to connect with audiences in new and creative ways, helping them reach a wider customer base.
Head to our Story to dive deeper into key features of this innovative ad solution from TikTok! 🔥📲

In recognition of World Mental Health Day, TikTok is taking substantial strides to bolster mental health support options for its community. The social media platform is unveiling various features that aim to enhance user well-being and raise awareness about mental health issues....

Last night we were honoured to take home the Marketing Transformation Award at this year's Midlands Marketing Awards for our work with University College Birmingham 🏆

Congratulations to all the other winners, nominees and of course our team for another amazing campaign and award win 🙌

Meet Amy Eddy, our awesome new Performance Director! 👋

With an impressive 22 years of experience, encompassing in-house roles and agency expertise, Amy is set to bring a unique skill set and fresh perspective that will enable us to maintain our commitment to delivering outstanding results for our clients Here's to an exciting journey ahead!

Join us in welcoming Amy to the team with a friendly 'hi' below 🚀 🎉