Arc

Do you know that page loading speed can affect how your website ranks on organic results o Google?
Discover how to measure you performance and implement some actions to improve your user experience today.

🎯 Goal-driven design – satisfaction for your audience
Is your website design created in a way that gives your audience what they want to see?
We care about how your audience interacts on your site and will work with you to create a website that is completely in line with the actions your customers are likely to take. Learning and studying user-behaviour and understanding the end goal, we craft a design that will create satisfaction all round.

😍 Consideration for the customer. The impact the design has on their customer experience and journey with your brand.

🤩 Structure. Creating the design and technical requirements which work hand in hand. No restraints from designer or builder.

😍 Our designers take responsibility of crafting a workflow that has your audience at heart.

🤩 What’s the end goal? How can the designer get a customer from point A to point B?

🥰 Teamwork. It’s about bringing design and every aspect of the journey together: content specialist, marketing strategist, project manager, architect and more.

✅ Customer satisfaction and design = a well-loved website. Does yours tick all the boxes?

>> createdbyarc.com

What impact can you create by having a well designed website? First impressions count - create a lasting GOOD impression! 🥰

💥 Credibility:
give your audience confidence in your brand.
build trust.

💥 Engagement:
support your customers.
generate leads and close sales.

💥 Relevance:
create consistency and a good brand identity.
remove distractions.

💥 Social Proof:
utilise user-generated content to provide testimonials and trustworthiness.

💥 Gallery:
use original imagery where possible or good stock photos which portray your brand well.
create experience.

Need a hand creating an IMPACT on your audience? Let's talk! 🤙

Black Friday is here 🎉 a day where the internet goes crazy! Will your website hold to the pressure and have you got the best offers ready to fly off the shelf?
If you’ve not quite got yourselves ready for the rush of Black Friday but are looking to gain exposure for your brand, or are contemplating a new and exciting website/storefront in the near future – don’t panic just yet!
We’d love to help you get to where you want to be and ensure that you’re ready for the next sales season.

Interested in a chat over coffee (virtually is fine 🤣), then hit the Message button and let’s book a call.

What's an important factor in your web design? 🤷‍♀️
Call To Actions and a user's journey are key parts to designing a website that works for your audience. Do you know and understand what your customers are looking for when they land on your website, and are they able to achieve this quickly and efficiently?

If not, they may jump ship and find another site that ticks their boxes.

What do you want your users to do when they reach you and how can you best serve them from your online presence?

We’d love to help you create the ideal website for both you and your audience – drop us a line and let’s chat websites 👍

How do you tell your brand story? As individuals, we all have a personality, and that personality can rub off on those we spend time with. The same goes with business, from the early start up days to where you are today, there has been a journey and a story along the way.
By sharing this with those you come into contact with, you are telling your brand story and bringing others on a journey with you.

Like, love and trust ❤️ people will buy from you when they know and like who you are. Don’t be shy in getting out there and getting noticed.

Any other coffee lovers out there? If so, today is for you… can be enjoyed whatever the mood! Have you got a coffee machine in your workplace? We have a couple that we're very thankful for 💕

When we’re creating your website, we ensure that you’re kept in the loop every step of the way, from the initial discovery to the planning and design stages. Once the build is near completion we can provide a digital marketing strategy that ensures your site will take your business to the next level. Let's optimise!!

If you’ve got an idea – we can help you visualise it.
Want to talk? We want to listen!

End the week on a positive note of taking action – let’s get your ideal website in the making.

Are you a brand with PURPOSE? If so, be proud to showcase yourselves!
Your brand has a purpose, and that purpose can be highlighted through your various marketing channels, namely your website and social media. Does you website show your brand in its true light – does it reflect your vision, mission, where you’ve been & where you’re going?

We love working with organisations who want to shout about out their vision for the world to hear. We want to help you get noticed!

Here’s our quick website tips:
👉 Always aim for grabbing attention – there’s always something to read, but how can you stand out about the crowd.
👉 Create eye-catching material – your website is the place to create stunning imagery and creating good use of colour.
👉 Mobilisation – ensure you’re mobile friendly and available on all devices ‘on-the-go’.
👉 Drive traffic from social to website - Flow from website to social media
👉 Interact – engage with your audience at every opportunity

What’s stopping your brand get noticed?

If you need a guiding hand, we’re here to help. Hit the message button and let’s talk.

Client Shoutout! 👋 We’re thrilled to share that Wycliffe Bible Translators UK and Ireland have their new Shopify store open, just in time for the festive season.
Choose a Bible translation gift this Christmas, head over to 👉 biblegifts.org.uk

The world is FULL of great products, great services – often ones that we take for granted. Someone somewhere had to dream them up and make them reality.
Let’s all think BIG this Entrepreneur’s Day 💥 Let’s start taking action into making a difference and seeing our brave ideas come to life.

What ground-breaking idea for a new product or service have you been mulling over? 👇🏻

Monday morning, thoughts of getting creative with copy… hands up if you enjoy writing? 🙋🏻‍♀️
A love of writing does not come naturally to all of us, but we do ALL have a story to share.

Copywriting is one of the most critical elements of all forms of marketing and advertising and is extremely important when it comes to your strategy. Having a flair for creative writing, showcasing your product or service, will always go down well – getting this right can be the difference between success or not.

But if the thought of creative writing is too much for a Monday morning, that’s ok! We’re here to help you out. Here’s a few tips to get the mind working:

👉 It’s like a call to action but on a much bigger scale
👉 Get people to think, feel or respond
👉 Creative writing is connecting the dots
👉 Listen to your audience, write to their needs

Need help getting creative for your business marketing? Hit the Message button and let’s talk.

Only a few weeks left until Black Friday and then the Christmas sales hit – is your sales ready? And are you giving your customers the best value?
Preparation makes all the difference when it comes to performance, so in the run up to the busy season, utilise as much past data as possible to ensure a good result when it matters.

READY. AIM. FIRE 🚀
Understand the target, dig deep into data and past sales, know what makes works and what doesn't. Prepare for battle.

Put all the plans in place to provide a perfect shot, create culture, expertise, value and trust. Be ready for all that is to come.

Launch and don't just hope for the best, but be confident that you've done all the groundwork to hit the goal. Aim high, achieve high.

Strategy and planning = results
Are you ready for the sales season?

We're here to help. Hit the Message button to get in touch 👇🏻

Grow your EMAIL LIST 🚀
You’ll see a higher ROI when you build and grow an engaged email list. ✅
People on your list and already interested in your product or service and are ready to hear more – so here is your chance to make an impact. 💥

👉 SIGN UPS
Have a simple sign up form on your website.
Tell subscribers what they are giving their details for
Ensure there is a privacy policy or statement in view
Give them incentive to sign up

👉 HOW TO GROW LIST
Hold a competition
Ask your current subscribers to share
Provide a giveaway
Give a discount to new subscribers

👉 ENGAGEMENT
Write great headlines and subject lines
Time them well depending on your audience
Always provide value in their inbox, never spam
Create goals for your email and stick to them when creating content

👉 AUTOMATION
Keep your audience warm by regularly sending them emails
Set up automation from when they first subscribe so you don’t forget to contact them
If some of your audience goes cold, run re-engagement campaigns
Get in the habit of filling your content bank so emails are on tap

Do you have a sign up form via your website and are you regularly encouraging people to sign up? If not, start today!

How do you grow an Ecommerce business? It can be a challenge at any time but as we hit the busiest sales season of the year, it’s vital that you’ve got some of the essentials in place to see the sales coming in and your business booming.
Check out our top tips…

⭐️ Brand Awareness
Build your brand awareness, let people know that you exist and give them reason to want to shop with you. Be everywhere. Be noticeable. Be memorable. Use social media to reach a wider audience and build a rapport with your audience before you ask them to take action.

⭐️ Good Customer Service
People want answers pronto, consumer wants to feel valued. Knowing that you can be contacted easily gives peace of mind and reassurance.

⭐️ Omni-channel marketing
Streamlining your consumer’s shopping makes life easier and less complex, meaning they are more likely to purchase. If they add an item to cart on their mobile, and then want to come back to it later on a laptop, omni-channel marketing means that they won’t need to start again and can quickly pick up the process.

⭐️ Mobile optimisation
Being online doesn’t necessarily mean your site is mobile friendly and with a large amount of the population access shopping whilst on the go, providing a site that is easy to work with on a mobile device is important – and essential for search engine optimisation.

⭐️ Grow your list
Not everyone purchases when they first visit a store but give them an incentive to return and they might next time around. Building your email list gives you a way to retarget people already interested in your products.

CELEBRATE with us! Yesterday, Arc officially became 5 years old 🎉 Aaron started the business at home with just a laptop and today we're a studio of 5 (plus 4 collaborators on flex).

We're delighted that a number of our clients from that first year are still with us in 2021 and we have loved meeting new clients and delivering projects of all sizes across so many sectors.

We've journeyed through this pandemic as a family and today give thanks for all those we work with and for. Here's to the next 5, cheers to our Arciversary! 🥳 🎉

Are you ready for the busy SALES SEASON 🚀
More over, is your WEBSITE ready for the sales season?!

✅ Plan
Start preparing for the sales season as early as possible. Catch as much data and information as possible to determine which sales are going to be popular and which will be in more demand. Utilise data from past years (if possible) to help predict future sales, and ensure you have enough stock to see you through.

✅ CRM
Ensure you have a system where you can follow up with leads, retarget people who have dropped through the net and steps in place to target at each part of the sales funnel.
A good CRM system will enable you to catch all data and use it for great customer service and a desired sales journey.

✅ Strategy
Optimise your marketing strategy to incorporate this busy time. Analyse both business and marketing objectives and look at ways to bring these together to raise awareness of the brand, promote your best-selling products, give an outstanding customer experience and at the same time, growing your business.

✅ Targets
It can be tempting to set high and unrealistic targets but this will only lead to disappointment and achievements not met.
Instead, set smaller targets in steps or sections in order to reach a much bigger goal - at each stage celebrate the target hit and evaluate the next part of the process.

✅ Landing Pages
Where your audience lands is just important as achieving the actual sale. Without an optimised, carefully crafted landing page that not only creates trust and credibility, but speaks directly to the customer, the sale will not happen.
Ensure a landing page is designed well, both front & back end and provides the customer with everything they need to take the action you want them to.

👉 Next Steps
Take action NOW before Black Friday and the Christmas rush hits... if you're looking to optimise and get the BEST RESULTS POSSIBLE, we want to help!

Hit the message button or give us call to find out more.

During Adoption Month, we want to highlight the work of an amazing charity Home For Good who stand to play a part for vulnerable children across the UK.

Did you know that 80% of looked after children live in foster care, but there is a shortage of foster carers with the right skills in the right locations.

All children and young people should be able to grow up in the family and setting that is right for them. Some may be able to live with friends or family members (which is known as kinship care or private fostering), many will need a foster family, and some will go on to be placed for adoption.

It's estimated that around 8,600 new foster carers need to be recruited over the next year to meet the needs of children in care.

💚 In almost half of all placement decisions, social workers have no choice in foster carers at all
💚According to the most recent figures, almost 3,000 children are waiting for adoption
💚27% of children have been waiting for more than 18 months

We absolutely loved working alongside Home For Good a short time ago, supporting them through a brand refresh and development of a new website.

To find our more head over to their page and see how you can help Home for Good

👉 https://www.homeforgood.org.uk/

Make a good first impression - and make that impression COUNT 🎉
A business’s webpage is often its first impression as well as its first interaction with customers.

⭐️ Our part: A front end developer has a crucial job to ensure this first impression has a positive impact. The wrong type of development could attract the wrong audience or even worse, drive business away.

The attractiveness of the website on its own is not always enough.
It must attract and capture the ideal customer through connecting functionality and design.

Front end development manages everything that users visually see first
and are responsible for the look and feel of a site. They link together the world of design and technology, packaging up the utility of the back end in an inviting way for users to interact with.

⭐️ Your part: When you have a story to tell, you need a way of portraying that message.
If you're ready to tell your brand story, make sure you've got the right tools to do it effectively and with style.

👉 Create a long-lasting first impression that showcases your brand, time and time again... creatively.
createdbyarc.com

Do you need a website AUDIT? 🤷🏻‍♂️
Are you seeing a decrease in website traffic? Are you not getting the amount of sales you had planned? Are you struggling to hit goals, due to lack of visitors?
If you can answer yes to any of the above, it's worth digging a little deeper in to the root of the problem.

👍 Technical audit:
Check behind the scenes and anything technical - what's stopping or disabling your flow of traffic?
HTML, coding, backlines, forwarding, robot.txt etc
Check all aspects which enable the site to work smoothly.

👍 SEO audit:
Measure how well your website is optimised for search. Analyse keywords, traffic behaviour, meta data, image optimisation and anything that is involved with how your site might perform or be found.

👍 Content:
Check the tone of voice reflects your true branding values. Does it resonate with the ideal audience and does it serve a need? Read and re-read everything through on your site to ensure what works and what doesn't.

Not sure where to start? Hit the Message button and let's talk 👇🏻

Who's supporting Movember? We'd love to hear from others who are letting their moustache grow this month, whilst raising awareness for men's health... we've done it before and it can be a great fun way of getting involved.

If you know of someone who is struggling, here's some great resources to help you start a conversation...

👉 https://uk.movember.com/

As we round up the month, now is a great time to reflect on everything that has been going on here in the Arc studio.
We’ve been working hard on some fantastic client projects, including Wycliffe Bible Translators and UK Health Insurance. We’ve deep dived into SEO and digital marketing tactics, looking to work with any business who needs to improve on organic website traffic rates, and increases sales. We’ve had a stand at the Hampshire Business Show in Southampton – which was awesome by the way, and great to meet so many people! Plus so much more 🤩

We are Arc: a creative design studio based on the south coast of England. Your brand is important - and we're here to help it succeed. 🏆
Have a great weekend!

💚What colours should you use for your brand?
💜Do colours represent a type of product of service?
💙Do colours have meaning and psychology behind them?

Here's a great article when considering colours, especially if you’re a new start up or thinking about re-branding...
Everything you need to know about branding colours, including concepts from artistic disciplines - like colour theory and art history - and the best practices for branding, marketing and what a company needs to survive in today’s business landscape. You need to understand just why branding colours matter so much…

https://99designs.co.uk/blog/tips/branding-colors/

Branding Colors: Everything You Need to Choose Your Brand’s Color Palette Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue for one of their dominant branding colors. Even other…

Who has kids on half term this week? If so, you’re probably looking for some time away from the screen to spend with them, but perhaps wondering how to step away and not lose business?! Take away the stress with the use of digital tools and systems which harmonise with your business needs:

✅ CRM’s
✅ Social media planning
✅ SEO done for you
✅ Marketing plans
✅ And of course, a website that attracts, and collates all the information you need it to!

So, as you look to spend time with loved ones, don’t worry about work – have peace of mind that it’s running smoothly, so you can also.

Want to find out more, ready for the next holiday break? Drop us a line 🤙

Where are your website visitors? 🤦🏻‍♂️
You can spend all the time in the world creating a good-looking website but if it’s not reaching the right people – it can all be for nothing.
This can be for a number of reasons including your SEO needing some work, there’s an error with the HTML, you’ve been hacked, bad backlinks, too spammy… the list goes on. But we’re here to help you get through this and to be able to enjoy a good (and deserved) flow of traffic.

A few top tips?
👉 Check your titles and tags
👉 Read through your copy – is it really good enough?
👉 Don’t go too heavy on competitive keywords
👉 Target your ideal audience – don’t just go broad
👉 Make sure your headlines are attractive
👉 Add a little more into your blog posts it’s about quality and length of a post, rather than quick shots to fill a gap.
👉 Check your site’s speed – is it too slow?

If you’d like an audit of your site, some suggestions on how to improve it and then advice on how to get the traffic coming – we’d love to chat with you. Drop us a message or give us a call and let’s get your website ready for the busiest time of the year!

Absolutely! We all have many dreams and ideas that float around, but until we take a step forward in seeing those dreams come to pass, they stay a dream.

As we start a new week, we hope that this will be an inspiration to help you get past the initial thinking stage and take action on how you can make it a reality.

We love to hear about ideas and aspirations – why not drop us a line and pop in for a coffee and a chat. It all starts with a conversation!

🤩 Using SEO To Build Brand Awareness

By optimising critical elements of your website for search, you can boost your rankings and achieve greater brand recognition online. Attract more traffic to your website and convert visitors into leads and engaged consumers.

Take a look at these 5 ways to supercharge brand awareness through SEO 👇🏻

Council Post: Five Ways To Supercharge Brand Awareness With SEO Whether you’re a CEO of a large enterprise, marketing director, small business owner or author, you can and should use SEO to build your brand.

We’ve got some amazing projects on the go at the moment and these are keeping us very busy – including our own new website which is in the process of being developed! But in the meantime, here’s a snapshot of what we've worked on in recent months.

If you’re in the market for a refresh, rebrand or something new – Arc are looking to work with brands who are purpose-driven and passionate about their mission.
Want to talk? Let’s have coffee!

“Design clearly improves revenues, customer retention, customer satisfaction, and customer loyalty.”

A good design is what entices a user to take action, convert and help generate business. It’s not enough to have a nice design – it needs to be a good design – and when we’re talking about websites, your first impression can make or break your customer relationship.

A good UX design will help a brand succeed in the market place – so if you’re looking to build networks, create loyal clients and grow your organisation – your website can be the starting point.

Here at Arc, our specialist team of designers get to know your audience and your business and do extensive research into the user patterns of your customers. This means that when your website is built, it has a great user-experience potential. We’re not ones for sending you on your way with something half done, no, we’re interested in giving you the best possible tool available and allowing your organisation to grow through the perfect customer journey.

Interested in finding out more? Drop us a line 🤙