Ltr10 Creative

It looks like their reign has come to an end!

Food delivery apps rack up $20bn in losses in fierce battle for diners DoorDash, Deliveroo, Delivery Hero and Just Eat Takeaway put new focus on profits, despite slower growth following the pandemic

That Friday Feeling: Black Friday is about the Fear of Missing Out (FOMO)

In America, Black Friday marks the day after Thanksgiving, a public holiday. Despite its roots being deep in American tradition, this event has surged in popularity across the UK. But why? The term "Black Friday" started in the US, yet its widespread adoption in the UK and beyond is a tale of strategic retail expansion and digital influence.

Black Friday's journey to the UK began as a one-day sales event, aimed at kick-starting the Christmas shopping season. Its impact on the UK's pre-Christmas shopping scene has been significant. Retailers witness substantial sales boosts, mirroring the American frenzy. This spread of Black Friday into international markets, including the UK, owes much to global retailers and the growing dominance of online shopping.

However, the allure of Black Friday deals is often an illusion, as highlighted by Which? in their article "How to avoid fake Black Friday deals". Their research reveals a staggering 98% of Black Friday sale items were actually cheaper or the same price at other times of the year. This finding urges consumers to use price comparison tools and understand the real value of these deals. It's a psychological play, leveraging fears like missing out or loss aversion, rather than offering genuine savings.

An example underscores this: if a luxury retailer slashed prices for Black Friday without a promotional campaign, it's unlikely sales would spike. The Which? article implies that Black Friday's true effectiveness lies in creating an impulsive buying environment, not in substantial customer savings.

For a business's finance team, prices are just numbers. But for marketers, they represent feelings. Black Friday isn't about offering low prices, but about harnessing consumer psychology - exploiting FOMO, loss aversion, and social proof to create a buying frenzy. In essence, Black Friday is less about savings and more about the experience it generates for both consumers and businesses.

The 2026 FIFA World Cup official brand design identity has been launched. The design attempts to communicate the distinctive diversity of the forthcoming competition. The logo design emphasises the actual trophy rather than an illustration. Big, bold numbers with effective use of negative space, vibrant, engaging hues. Because of its simplicity, the design may appear a little lazy. It is designed to be customisable. Reflecting the individuality of each host while creating a recognisable brand framework for years to come.

Brand design for 2026 FIFA World Cup 2026 FIFA World Cup brand identity launched: Simple Logo Design, customisable Brand design reflects diversity of tournament.

How do you measure ROAS on something like this… when the effect of the campaign is not immediate?

Don’t you just love the simplicity of this?

It’s a well-established brand & this advert just triggers memories – you know exactly what it is communicating.

"…what may be good for your bottom line may be incredibly harmful to young people"

A group of 36 organisations and 37 individuals, including former US congressman Richard Gephardt and social psychologist Jonathan Haidt, have written an open letter to Meta founder and CEO Mark Zuckerberg. They demand that Meta postpone its plans to give teenagers access to its virtual reality platform, Horizon Worlds, until independent research confirms it is safe for younger users. The letter accuses Meta of prioritising profits over user security, and warns that attracting young users to the metaverse puts them at risk.

Mark Zuckerberg shouldn’t allow minors into metaverse, safety experts say Meta is reportedly planning to allow users aged 13 to 17 onto its “Horizon Worlds” metaverse app.

My favourite is the bench with solar-powered USB ports
https://themindcircle.com/creative-urban-design/

The UK government may reduce its energy support for businesses by 50% https://ltr10creative.com/the-government-may-cut-back-on-energy-support/

A lesson in how to brand & not brand - Mercedes-Benz associated its brand with the beauty of nature & it backfired. https://ltr10creative.com/when-branding-campaigns-go-wrong/

When branding campaigns go wrong A lesson in how to brand & not brand - Mercedes-Benz associated its brand with the beauty of nature & it backfired.

Well done 👊

Well done to everyone who competed at the interclub yesterday. 👊

Entertaining ad by Vodafone with the famous ‘Hide The Pain Harold’

It would be nice to see the stats/results of the ad campaign

https://youtu.be/4C1pZnGtFGE

Vodafone Happy :)

Earlier today: at a business event at the Huddersfield Business School …. Exploring how microbusinesses can boost recovery after the pandemic.

Objective

Faum Architecture is a talented architecture firm based in Bradford, West Yorkshire, Which has worked on projects nationally and internationally. Faum Achitecture presented us with the exciting challenge of re-creating their brand identity. Our objective was to give the Faum Architecture’s identity a clean, up-to-date look and feel. Our brief was to build a bespoke typographic identity design which is modern, elegant and simple.

Solution

We looked at letterforms inspired by the Bauhaus Movement & Herbert Bayer’s Universal Alphabet. We also looked at traditional Swiss typography which is known for its simplicity and legibility, characterised by the use of grids to convey information very efficiently. We combined solid sans-serif bold fonts that flowed well together. After much experimental iterations, we came up with an idea we all agreed on.

Result

The result was a simple confident contemporary logo where the letters joined in an almost structure like fashion. The word FAUM and the full title Faum Architecture work interchangeably. Collectively we decided on just the word Faum as the main mark, which will be used throughout all its identity.

https://ltr10creative.com/portfolio/items/faum-architecture/

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. "

Charles Mingus, the legendary jazz bassist

Well done .cory on winning double in both the and finishing 2 of his matches by submission in under a minute 😎 thanks to our sponsors and

repost from

Well done .cory on winning double in both the and finishing 2 of his matches by submission in under a minute 😎 thanks to our sponsors and

The “Peacock” branding exercise was an exciting project we were invited to be involved in. We were tasked with creating a brand – this was one of the ideas we created.
https://ltr10creative.com/portfolio/items/peacock-logo/

with
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The last event/interclub we attended before closing for the pandemic.

Can’t wait to get back to it 👊

The Joy of Painting with Bob Ross & - Watch Banksy Paint a Mural on the Jail That Once Housed https://youtu.be/tbtjCBgsKKI

Create Escape

This is a we worked on not long ago.

Do you think there will be more innovation like this to come? – check out “Drop Kick” https://www.foreward.com.au/dropkick

In light of the global pandemic, COVID-19 (Coronavirus), businesses have been forced to adapt. The reality has changed for many of us. A Will was something one would associate with the elderly, a thing which someone would have considered later on in life, with the current situation this has now changed.

This was a quick advisement campaign to raise awareness of the service offered by Platinum Partnership Solicitors. We used a mixture of image styles to draw attention, some which may resonate with the audience more than the other. With the subject being sombre we had to find the right way to communicate, without being presumptuous.

We used the brand colours throughout, for the bold text. Variations were used depending on the platform it was advertised in, considering Facebook having restrictions on the text to image ratio on adverts.

We created variations for Facebook, Instagram, Linkedin and Twitter as well as graphics for What’s App Stories, Facebook Stories, Instagram Stories, and Snapchat Stories.

Nice ... a simple adjustment to the traditional of a staircase serves as a resting place for users that find it difficult to climb. the ‘rest for a while’ staircase alters parts of the handrail to create a seat where people can take a break. https://www.designboom.com/design/rest-for-a-while-staircase-shenzhen-jinwei-innovation-design-company-04-09-2020/

simple handrail redesign lets older users rest for a while when climbing