Room 37

signs, the brand has evolved into a red carpet regular seen on a number of celebrities including Madonna, Paris Hilton, Charlotte Church, Helen Mirren, Lisa Snowdon and Kirsty Gallacher, to name but a few. Today the brand employ over 500 staff worldwide as they retain over fifty stores within the UK and Europe as well as stores scattered about the Middle East and South Africa. The brand continues to expand via its own stores as well as its successful international franchise programme. Aftershock: Popular styles. Described frequently as distinctively feminine, stylish and chic with a clear influence combining East meets West; Aftershock incorporates Eastern embroidery on Western cuts and designs. Prints and intricate handiwork of which are lain upon luxurious natural fibres such as silk, satin and soft cottons. Aside from the magnificent cut and quality fabrics which go hand in hand with Aftershock’s designs, it is also the high specifications and eye for detail with regards to details such as trims and fastenings which ensure you are purchasing a premium item. Creating beautiful yet ethical clothing, Aftershock prides itself upon its strong ethical polices enforced throughout the production of its garments and accessories. Hiro and Radhika ensure the factories employ only practised artisan hand-beaders whilst in turn operating a strict policy forgoing underage labour. In addition, Aftershock ensures all of its sourced fabrics are produced in like-minded factories and as a brand are proud to donate annually to children's charities and hospitals within the local area. Renowned for their eveningwear, the exclusive Gold Collection by Aftershock continues to be more luxurious than ever. Evening and occasion wear remains focused upon the cut, line and silhouette of the garment, while Swarovski crystal and sequin embellishment create decorative touches enhancing the overall glamour of the items.