Viper Marketing

Excited to be co-hosting this week, the last 2 amazing, fully-booked day courses of 2023, for Cambridge Marketing College "Carbon Literacy for Marketers" and "AI & Metaverse Marketing".
But don't worry, we have these available for you each month through 2024, starting 17th and 23rd January respectively.
Become certified Carbon Literate AND leverage AI and Metaverse for your marketing next year (no headset required!), by booking here >> https://marketingcollege.com/events?active_tag=short-course

I'm now using the term Hybrid Marketing. Are you?
It's a thing and you can find out more and start using it yourself, if you are leveraging metaverse as a digital channel.
Join me in a unique one day virtual training course, with Cambridge Marketing College, at http://marketingcollege.com/events (on 7/11 or 12/12...) BUT FIRST check out if you are ready or not to take your marketing to the next level >>
https://neilwilkins.online/2023/10/27/leveraging-metaverse-as-a-digital-channel/

"At its core, the metaverse is a virtual reality universe that encompasses all virtual worlds, augmented reality, and the internet. It is a digital realm where users can create, explore, and interact with each other and virtual objects. The metaverse allows for a seamless blending of the physical and digital worlds, giving rise to endless possibilities for collaboration and communication."

Read More >> https://neilwilkins.online/2023/08/29/understanding-metaverse-marketing/

Day Course >> Mastering AI and Metaverse Marketing https://www.marketingcollege.com/events/mastering-ai-and-metaverse-marketing-59 with Cambridge Marketing College

Ever wondered how marketing got to where we are today? It's all about cycles, Kondratiev's Cycles, to be precise. And they can be a great predictor of what to expect in marketing, in the coming years.
In this high level, strategic view of the history of marketing, Neil Wilkins will take you on a journey, from the world of mass consumption, through the current focus on marketing sustainability and into a positive and healthy future, where marketing has the power to drive value and wellbeing for all.
Neil will also challenge that many of our most familiar marketing tools and models are now outdated and that it's time to reinvent ourselves as marketers to be more relevant, current and valuable.
This webinar is appropriate for marketers of all levels of experience and we really hope you'll join us as we rethink marketing for good.... 4pm (UK time) Monday 22nd May
https://momence.com/Neil-Wilkins/History-and-Future-of-Marketing/86386692

https://mindfulcollective.net/2023/04/17/how-a-zoo-should-be/

In conversation with Beth Gallichan, as Neil Wilkins discusses how a zoo can help businesses achieve their ESG targets

How a Zoo Should Be - The Mindful Collective Neil Wilkins talks to Beth Gallichan about how a zoo should be. Conservation, purpose and value driven in helping deliver ESG targets.

Neil has created a listing of all his recent Professional/Personal Development webinars and interviews.. Here it is >> https://neilwilkins.online/category/mindful_living/ Click on page 2 and onward to explore the full series. We hope you find these helpful and interesting

Where do you start when you plan your marketing?

Sales goals, customer insights, solving chaos?

Try planning to a Higher Purpose : Value creation through products and services, Stakeholder Value at every step, Value Delivery through efficient processes, and Value Return bringing a win-win to everyone. We believe this is sustainable marketing, with a new marketing mix for 2022 and beyond.

Find out more at The Mindful Collective (tools, examples, collaboration, support) https://mindfulcollective.net/mindful/

Mindful - The Mindful Collective The Mindful Business Model from The Mindfuil Collective is an holistic framework for business to ensure a sustainable future considering all stakeholders

What are your most useful marketing tools here in 2022?
You tell me yours and I'll share mine >> including platforms, apps and software that support my marketing lifestyle:
Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events.
I also share some information about the amazing new hate-free social network WeAre8. https://neilwilkins.online/2022/05/31/essential-marketing-tools-2022/

Is on your radar yet? https://www.entrepreneur.com/article/425601

The Impact the Metaverse Will Have on Reaching Consumers The metaverse will bring plenty of opportunities for brands to reach consumers in ways that lead to a much deeper and more symbiotic relationship.

Do keep your eyes on because the first wave is coming... https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation

Marketing in the metaverse: An opportunity for innovation and experimentation Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Work in a product business? What can you learn from marketers in a service business and vice versa? The true value comes from blending product and service marketing... let me explain >> https://neilwilkins.online/2022/05/23/product-marketing-versus-service-marketing/

Neuromarketing with expert Katie Hart MSc...
This topic has seriously raised the bar for marketers seeking to understand the nuances of customer behaviour and what’s really going on in their minds. No longer can we make assumptions in marketing. Everything needs to be evidence-based.
Katie shares fascinating insights into this hot topic, including the impact of colour on decisions we make, to how testing 19 different landing pages in a study, lead to an understanding of male/female/group bias in attractiveness of a website.
A MUST-WATCH for marketers, serious about their customers >> https://neilwilkins.online/2022/05/19/neuromarketing/ (also available on podcast)

Do you have an Advocacy Plan in your content strategy?
No?
Time to harness the potential of all those case studies, testimonials and recommendations.
Learn more here >> https://neilwilkins.online/2022/05/10/advocacy-marketing/
(example of how I support my apprentices at Cambridge Marketing College marketingcollege.com for more details)

We talk to marketing sustainability specialist Nigel Clark about the challenge of marketing sustainability in today’s world.
Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game?
We discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit.
Let us know what you think (and if you need any help yourself) https://neilwilkins.online/2022/05/05/the-challenge-of-marketing-sustainability/ Cambridge Marketing College

The next call or email could be a mystery shopper, your next loyal customer or maybe a 'Michelin Star inspector' >> 100% Focus, Always

Marketing will never be the same again, when third-party cookies are removed from browsers in 2023.
As a marketer, this will threaten your advertising and communications profile and the options you have for promotions. At the same time it will open up new opportunities for you, if you are savvy. Let me show you what you can do about it, today >> https://youtu.be/_Sq4oj00VoQ

The Metaverse will radically change content creation forever… stay awake to the opportunities for you and your business… https://www.forbes.com/sites/falonfatemi/2022/03/07/the-metaverse-will-radically-change-content-creation-forever/?sh=1bb0dab44a7f

The Metaverse Will Radically Change Content Creation Forever Although the metaverse promises to touch nearly every person in our society, there’s one demographic that will almost certainly see disproportionately strong disruption: creators.

Are you beginning to think about how your business will be impacted by the metaverse and what opportunities will open up? https://venturebeat.com/2022/01/26/7-ways-the-metaverse-will-change-the-enterprise/

7 ways the metaverse will change the enterprise In the future, the metaverse will be implemented for consumers and enterprises to interact in a way that's far more personal and engaging.

We are excited to be supporting this amazing initiative... what better way to protect your business and all stakeholders...

We are delighted to announce the launch of the Mindful Collective 'Sustainable Purpose' Workshop... helping you get your business onto a coordinated roadmap for sustainability... https://mindfulcollective.net/building-a-sustainable-purpose-workshop/ We have a full development programme, designed to take you step by step to a sustainable future, encompassing your products, processes, people and profits. Click to find out more

Marketing Your Personal Brand ~ webinar recording available on YouTube and Apple Podcasts https://anchor.fm/neilwilkins/episodes/Marketing-Your-Personal-Brand-Webinar-es05kh

Marketing Your Personal Brand Webinar by Neil Wilkins Podcast • A podcast on Anchor You have a personal brand, whether you like it or not. In this engaging and action-oriented webinar, Neil Wilkins explores how you can take control over how people experience you, in person and online. This webinar podcast recording is the third in Neil's series of four webinars for Cambridge Market...

There's probably never been a more Perfect Time to consider a Marketing or Digital Marketing Apprenticeship http://ow.ly/OJ8y50CgAc2

Perfect Time for a Marketing or Digital Marketing Apprenticeship Whether you are a marketer or digital marketer thinking about undertaking an apprenticeship, or a business looking for an apprentice, there has probably never been a more perfect time to take the next steps. I'm Neil Wilkins and I am honoured to be mentoring 30 marketing and digital marketing appren

Ethical Consumerism… begin by treating your employees well… this is ‘marketing’ too … https://www.marketingweek.com/six-ways-consumer-mindsets-changed-covid-19/

Six ways consumer mindsets have changed since Covid-19 The pandemic has inevitably shifted consumers’ attitudes and behaviours. According to Brandwatch Qriously survey data covering 120,000 respondents in eight markets, this is particularly evident in areas such as safety, community and ethical consumerism.

30 Online Tools For Marketers :: In this episode, we share the digital tools we use every day in our work as strategist, consultant, mentor, teacher, podcaster and business owner. What are you using? https://neilwilkins.online/2020/09/23/30-online-tools-for-marketers/

30 Online Tools For Marketers - Neil Wilkins Neil Wilkins shares his favourite 30 online tools for marketers... these are the tools he uses every day for marketing

eCommerce in Marketing : How to build a sales funnel that crushes it >> https://neilwilkins.online/2020/08/25/ecommerce-in-marketing-how-to-build-a-marketing-sales-funnel/

Ecommerce in Marketing : How to build a marketing sales funnel - Neil Wilkins ecommerce in marketing is about how to build a sales funnel that drives incremental revenue at the same time as a great customer journey

Twitter in Business in 2020 >> in this episode I revisit a webinar I hosted in 2020 to explore what's changed and what opportunities are now available to get great value from Twitter in 2020 http://ow.ly/OxwZ50AE94q (subscribe to my podcast on Spotify and Apple Podcasts)

Asos: Being open and transparent is key to building brand trust http://ow.ly/9EuJ30qZu36 ~ how are you building trust with your customers?

Marketing Pulse : Episode 1 : Circular Marketing >> how you can provide new value in the context of how your customers have changed post-Covid-19 http://ow.ly/rW6n30qVSZk I'm excited to bring you this new mini-series on my podcast which shares the views of 30 businesses

Recruitment Using Social Media >> case study > http://ow.ly/FJOD30qOnfw