Fresh Studio

Mind your language! ...well, you're tone of voice to be more accurate.⁠⠀
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There are many different channels you can use to communicate your brand story, but the one thing that they must share is your brand tone of voice. ⁠⠀
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Your tone of voice is not only what you say, but how you say it. It’s how your brand speaks, whether that’s in an advertising campaign, in the small print of your T&Cs or on your packaging.⁠⠀
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It should always:⁠⠀
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1. Reinforce your brand story⁠⠀
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2. Echo your brand values⁠⠀
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3. Embody the brand personality you’ve created

Packaging Checklist!!

Happy Client 🙂 “I chose to work with Christie and Steve because I knew Clinic 2 Couch would be in safe creative hands. They really understood my desire to make the often sterile world of skin treatments accessible and welcoming without undermining the quality and trust the brand needed to communicate. ⁠⠀
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They struck a great balance of needing to establish a distinctive and beautiful brand whilst also ensuring I had the practical selling tools in my marketing kit, going above and beyond in providing beautiful 3D renders and a brand video. I would definitely recommend their studio”.⁠⠀
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Ellie Deans⁠⠀
Founder,

Does your Brand make a sustainable difference?

Join me. 14 Sep 10am. Link in bio (Any cancellations will be posted on here! )

4 Things to consider when creating effective advertising...

Three steps to make your packaging stand out from your competitors...

1. Gather your competitor's packaging and pick out their defining characteristics

2. Consider:
- Colour
- Form
- Logo size/position
- Materials
- Use of imagery
- Character mascots
- Hierarchy of messaging
- Use of claims

3. Identify the gap that your brand can own to stand out!

A brand is a living thing. It needs...

A personality: A unique voice to express itself.

A body: all of its visual elements and moving parts.

A brain: A strategy

A heart: To guide it, give it purpose and belief

Super satisfying stills from our latest Snickers project

Some stills for our recent work for Chanel Beauty

Some still from our recent Activia work

Project: Clinic 2 Couch Brand Identity & Marketing Assets

Client: Clinic 2 Couch

The Brief: Create brand identity and marketing assets for an online store that provides clinic quality treatments from the comfort of your couch.

Key Challenge: LED light therapy masks can appear a little scary! So our goal was to remove this fear from the minds of the consumer by creating a light, airy identity paired with imagery and motion graphics that hero the ‘Science of Skincare’ in an approachable way.

Design, Direction & Animation: Fresh* Studio
Sound Design: Fresh* Studio

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