Strategy and Conversions

2 heart attacks, operations, businesses to run & new businesses started…
Yet we still managed to put out over 25 hours of the podcast this year💪

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As the calendar flips to a new month, it’s not just a symbolic transition; it’s an opportunity to set the stage for the days and weeks ahead. How you start the month can significantly impact your productivity, efficiency, and overall success.

Why the First of the Month Matters

The first of the month offers a fresh start, a clean slate, and a chance to realign your goals and strategies. It’s your moment to plan and lay the foundation for what’s to come. Whether you’re a business owner, an entrepreneur, or a professional, mastering the first of the month is your blueprint for a productive month ahead.

Starting the Month Right

What can you do at the start of the month to make it count?

➡️ Review the Past: Take a moment to review the previous month’s achievements and setbacks. What did you learn? What can you do differently this month?

➡️ Set Clear Targets: Define your target for the month. Be specific about what you want to accomplish. Break them down into manageable tasks.

➡️ Create a Plan: Outline the strategies and actions you’ll take to reach your goals. Schedule tasks and deadlines throughout the month.

➡️ Allocate Resources: Ensure you have the necessary resources, whether it’s time, budget, or people, to achieve your objectives.

➡️ Regular Check-Ins: Plan periodic check-ins during the month to evaluate your progress. Are you on track? Do you need to adjust your plan?

➡️ Stay Adaptable: Be open to change. Circumstances can evolve, and your monthly plan should evolve with them.

Remember, the first of the month is a chance to set the tone for what’s ahead. By taking the time to plan and strategize, you position yourself for a more productive and successful month. Make the most of it, and watch your goals come to life.

Who Do You Talk Business With?

In the world of business, sometimes it can feel like you’re on an isolated island, making crucial decisions and navigating treacherous waters all on your own. It’s not that you don’t want to share your business journey; it’s just that finding the right sounding board can be a challenge.

Sure, your family and friends are supportive, but they might not fully grasp the intricacies of your entrepreneurial path. Discussing marketing strategies, revenue models, or operational challenges with them may lead to blank stares or polite nods. The watercooler chat with your team and the conversations with clients, while important, don’t always provide the unbiased, objective input you need.

So, who do you talk business with? Where can you turn for insights, advice, or even a simple gut check? If you’ve ever wished for a partner to plan with, a strategic thinker, or someone to bounce your ideas off, we’ve got the perfect solution.

Our Strategic Consultation service is designed for those who sometimes need more than a quick chat. Imagine having a dedicated, experienced professional to talk with, who not only understands your business journey but can offer valuable insights, solutions, and fresh perspectives.

With a one-time payment of just £95, you’ll gain access to a 60-minute consultation with Mark & Jamie, experienced with diverse areas of expertise. They can help you pinpoint your business’s strengths, tackle your specific challenges, and provide you with an actionable plan for the next six months.

It’s not just a conversation; it’s a roadmap to your business’s future success. No judgment, just practical advice.

So, who do you talk business with? Now you don’t have to wonder.
Head over to https://www.strategyandconversions.com/consultation and book your consultation now.

Unleash the untapped potential within your business and chart a clear course for the future. Don’t let the isolation of entrepreneurship hold you back. Schedule your Strategic Consultation and let’s talk business.

Making Fridays count in business is crucial if you’re going to start your Monday well.
Here are some strategies to make Fridays more productive and impactful in business - https://www.strategyandconversions.com/blog/MakeFridaysCount

🤝 “How’s Business?” A Common Question with Hidden Challenges

When asked, most business owners/entrepreneurs will respond with “Good!” And that’s fantastic. But let’s scratch below the surface, shall we? Often, beneath the “good,” you’ll find unspoken issues, like...

📣 Marketing that’s MIA: Your website looks great, your social media is active, but leads? Not so much. Your marketing isn’t attracting the right people.

📞 Sales Calls That Stall: You’re connecting with potential clients, but many don’t convert. Your sales process needs some fine-tuning.

💼 Working ‘Round the Clock: Your business is thriving, but at the cost of your personal life. You need more balance, pronto.

📦 Wanting to Delegate: You’re a do-it-all superhero, but it’s time to assemble a team of your own. Delegation feels like a mystery, though.

💰 Profit Ceiling: Earnings have plateaued. You want to smash through that profit ceiling and boost your bottom line.

Sound familiar? You’re not alone. Many businesses face these challenges. The good news is that each one is solvable. At Strategy and Conversions, we specialise in transforming these challenges into opportunities for growth and success.

Feel like it’s time to turn “good” into “great”? Let’s chat. 🚀

Welcome to the New Strategy and Conversions!

At Strategy and Conversions, we've been on a remarkable journey, just like many of you. We've heard your stories, shared your challenges, and celebrated your successes. Today, we're thrilled to unveil a brand-new look, representing our commitment to empower individuals and businesses on their path to success.

🌟 New Logo, Fresh Beginnings

Our new logo embodies the spirit of transformation and progress. It reflects our passion for guiding you through your entrepreneurial journey, helping you embrace the limitless possibilities that await. It's a symbol of our commitment to your success, at every stage.

🎯 Start, Grow, Elevate: Our Promise to You

"Start, Grow, Elevate" isn't just a tagline; it's a promise. We're here to support you as you take the first bold steps toward your dream income. We're your companions as you navigate the challenging waters of growth. And we're your partners as you ascend to new heights of profitability and success. No matter where you stand in your journey, we've got you covered.

🚀 Our Programs, Your Success

We're delighted to introduce our revamped lineup of programs:

Momentum Booster (Start): Designed for the self-starters, side-hustlers, and budding entrepreneurs who are craving financial freedom. It's your catalyst to harness your full potential and turn it into a thriving income.
Momentum Builder (Grow): The ultimate choice for those who are ready for rapid progress. With personalised strategies, monthly coaching, and unwavering support, it's your pathway to success.
3M Program (Elevate): Our premium program, tailored for established businesses aiming for significant growth. Dive into data analysis, profit enhancement, and business supremacy with a dedicated team by your side.
🤝 Your Success Is Our Mission

Our mission is simple: to provide you with the strategies, tools, and guidance to amplify your success. We believe in driving growth, helping you reach your fullest potential, and bridging the "Profit Gap."

💪 Are You Ready to Embrace Your Success?

Your entrepreneurial journey begins today. Whether you're starting, growing, or aiming to elevate your business and income, we're here for you. Let's explore your untapped potential together!

https://www.strategyandconversions.com

Episode 88 now available.
Strategy and Conversions podcast.

Listen to it on all platforms - Apple, Spotify, Amazon… or watch it on YouTube:

Do you suck at delegating? Ep 88 - Strategy & Conversions Podcast
https://youtu.be/rl9U3yIv_tM

Do you suck at delegating? Ep 88 - Strategy & Conversions Podcast Start your 14 day trial of Momentum Booster here - https://www.strategyandconversions.com/booster Unlock your potential, level up and achieve the things you ...

Think about this for a moment... Why would you spend more time, money and energy trying to get things working the way you want (with no guarantee that you'll even get halfway there), when someone could help you do it in a fraction of the time?

This is so common in the business world and the reason behind why most businesses fail.
They struggle to get things working the way they need and this adds to the chaos, stress and uncertainty over what to do next.

There are frameworks, processes and people out there that can help with creating the solid foundations for acquisition, fulfilment and efficiency.

If you are struggle with marketing, sales and acquisition processes.
Get in touch and let's see what we can do.

Unlock Your Potential with Momentum Booster

Are you feeling stuck, unsure about your next steps, or overwhelmed by the challenges of building your business? 🤔

✨ Momentum Booster is the solution you've been searching for!
Access the following online in your personal members area and from our mobile App…

Momentum-U - Instant Access to Knowledge: Inside, you'll gain immediate access to three transformative courses:

Winning The Game: A mindset and goal-setting workshop to focus on your aspirations.
Business Booster: 12 modules for starting or boosting your business with the right strategy.
The 3X Strategy: Learn how to triple your income and measure the metrics for success.


The Growth Zone: Your secret weapon for growth:

✅ Accountability & Motivation: Set and achieve weekly goals.
✅ Ask & Share: Get answers and insights from our team and fellow members.
✅ Action-Oriented Tasks: Fuel your progress with inspiration and practical tasks.


3M Coach - Your Weekly Path to Success: Join our live coaching sessions every Thursday at 10.30am UK Time:

📅 Monthly Themes: Dive deep into vital topics like lead generation, marketing strategy and online sales.
🎓 Interactive Training: Gain expert insights and clarity on what you're working on.
❓ Q&A Sessions: Get guidance and direction tailored to your needs.

Unlock the knowledge and confidence you need to take your business forward. Stop feeling overwhelmed, start making confident decisions, and gain the clarity to complete or outsource/delegate tasks effectively.

Don't miss out on this opportunity you can join Momentum Booster right now for just £1 and take the first step toward unlocking your potential. Your success story starts here! 🔥

https://www.strategyandconversions.com/Booster
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The Power of Persistence: Why Consistency Matters More Than You Think

In the fast-paced world of business, marketing, and sales, we often find ourselves in the pursuit of immediate results. We implement strategies, invest in tactics, and eagerly await the outcomes. But what happens when the results don't materialise as quickly as expected? Do we stay the course, or do we hastily move on to the next shiny opportunity? The truth is, sometimes, we may be doing the right thing but not giving it the time or the commitment, it needs to bear fruit.

The Myth of Instant Gratification

1 - The Impatience Paradox: In focusing on quick wins, we can fall into the impatience paradox. We start a strategy, and if it doesn't yield instant results, we deem it ineffective and jump to something else.

2 - The Gym Analogy: Consider going to the gym. When you first start, you don't see immediate gains in strength or fitness. It's the consistency and dedication to your workout routine that gradually yields results.

The Compound Effect in Business

> Consistency Breeds Momentum: Just as in the gym, consistent effort in business, marketing, or sales creates momentum. It's the small, daily actions that, over time, lead to significant outcomes.

> The Tipping Point: Malcolm Gladwell's "10,000-hour rule" suggests that mastery in any field requires approximately 10,000 hours of practice. While the exact number may be debated, the principle remains: it takes time and consistent effort to excel.

> The Power of Incremental Gains: In marketing, for example, consistently producing high-quality content or engaging with your audience builds brand trust and loyalty. It might not lead to an overnight surge in sales, but it steadily contributes to long-term success.

Sticking with It and Increasing Commitment

1 - Reevaluate, Don't Abandon: When results are slow to manifest, it's crucial to reassess, not abandon, your strategies. Sometimes, patience is the only missing ingredient.

2 - Trust the Process: Trust in the process is fundamental. Know that the effort you're putting in today will compound over time and lead to significant results in the future.

3 - Beware the Shiny Object Syndrome: Resist the urge to chase after every new tactic or trend. A consistent, well-executed strategy often outperforms sporadic attempts at the latest fad.

Conclusion

In a world that celebrates instant gratification and quick fixes, it's easy to forget the power of persistence and consistency. Whether you're building a business, executing marketing campaigns, or honing your sales skills, remember that success often unfolds over time.

Just like you don't develop a fit physique overnight, you don't achieve substantial business growth or marketing success in an instant. Embrace the concept of the compound effect, where consistent efforts gradually accumulate and lead to significant results.

Beyond the 90-Day Cycle: Why It's Time to Think Years Ahead for Q4 Success

As the final quarter of the year approaches, businesses often engage in the familiar ritual of 90-day planning. While short-term strategies have their place, it's time to challenge this conventional approach. Instead of focusing solely on the next three months, it's essential to expand our horizons and embrace longer-term planning that considers not just the coming quarter but the next year and beyond.

Thinking in Years, Not Just Quarters

The 90-Day Trap: The 90-day planning cycle is a valuable tool for short-term goals, but it can lead to a myopic focus. Businesses can become preoccupied with immediate challenges and miss the bigger picture.

Years to Months to Weeks: By shifting our perspective, we can begin with a multi-year vision. What do you want your business to achieve in three to five years? From there, break it down into the next 12 months and then the next six. This cascading approach aligns short-term actions with long-term goals.

Building Momentum: Long-term planning doesn't mean neglecting the present. Instead, it provides a roadmap. Each year, month, and week's objectives should be interconnected, creating a continuous momentum toward your ultimate goals.

The Benefits of Long-Term Planning

Strategic Clarity: Long-term planning forces you to clarify your vision, mission, and values. It's an opportunity to revisit and refine your core strategies.

Resource Allocation: With a multi-year plan, you can allocate resources more efficiently. Investments, personnel, and budgets can be structured to support long-term goals.

Adaptation and Flexibility: Long-term planning isn't rigid. It's adaptable to changing circumstances. Quarterly reviews can ensure your long-term strategy remains on track.

Stakeholder Alignment: A clear long-term vision can rally employees, investors, and partners around a shared goal. It fosters a sense of purpose and direction.

Achieving Results in Q4 and Beyond

Immediate Impact: Q4 shouldn't be neglected, even in long-term planning. Identify actions that align with your broader strategy and can yield quick results.

Milestone Mapping: Use Q4 as a milestone marker in your multi-year plan. What achievements or progress should you make by the end of the year to stay on course?

Monthly and Weekly Actions: Break down your Q4 objectives into monthly and weekly tasks. This granularity ensures that you're making consistent progress.

Conclusion

The shift from traditional 90-day planning to a multi-year perspective may seem daunting, but it's a shift toward greater strategic clarity and sustainability. In the final quarter of this year and beyond, consider where you want your business to be not just in the next three months but in the next three to five years. With this outlook, you can build the momentum needed to achieve lasting success.

There are so many avenues to create diverse income streams online right now.

Here are some of the common ones…

🎥 Faceless YouTube Channels: Have you ever stumbled upon a YouTube channel with captivating content, but you never see the creator's face? These mysterious creators are leveraging their anonymity to build engaged audiences. From narrating spooky stories to decoding complex subjects, these channels monetise through ads, sponsorships, and affiliate links. By focusing on content rather than personal branding, they're proving that it's possible to thrive behind the scenes.

📸 Themed Instagram Accounts: Scrolling through your Instagram feed, you've likely encountered accounts dedicated to specific themes – from travel and fashion to food and wildlife. These accounts curate stunning visuals and build loyal followings. How do they make money? They strategically promote affiliate products or get paid for advertising.

🎙️ Podcasting: The world of podcasts is booming, offering a platform for individuals to share their insights, stories, and expertise. Through engaging conversations, hosts establish meaningful connections with listeners. Monetisation comes in various forms: sponsorships, listener support through platforms like Patreon, and promotion of affiliate links.

The great part is none of these will cost you anything to start and build.
2023 is an amazing time to be alive with so many opportunities, don’t let it pass you by!

What are you going to start?

In the dynamic landscape of modern business, lead generation is a cornerstone of growth. However, not all leads are created equal, and distinguishing between Marketing Qualified Leads (MQLs) & Sales Qualified Leads (SQLs) is vital for an effective growth strategy.

What are MQLs and SQLs?

1. Marketing Qualified Leads (MQLs): MQLs are potential customers who have demonstrated an initial interest in your product or service. They typically engage with your marketing efforts, such as downloading eBooks, signing up for webinars, or subscribing to newsletters. While MQLs show potential, they are not yet fully primed for direct sales outreach. At this stage, your marketing team nurtures them with relevant content to move them further down the funnel.

2. Sales Qualified Leads (SQLs): SQLs are MQLs who have displayed a stronger intent to make a purchase. They have interacted with your content, engaged with your brand, and shown signs of being ready for a sales conversation. For instance, an SQL might request a product demo, inquire about pricing, or directly reach out to your sales team. SQLs have moved beyond general interest and are more likely to convert into paying customers.

Differentiating MQLs & SQLs:

1. Engagement Level: MQLs indicate initial interest by interacting with your content, while SQLs exhibit deeper engagement by seeking direct interaction or specific information related to making a purchase decision.

2. Readiness for Sales Interaction: MQLs are still in the nurturing phase and require more informative and educational content. SQLs, on the other hand, are ready for more personalised, sales-focused conversations.

3. Conversion Likelihood: MQLs have potential but might need further nurturing before converting. SQLs are further down the funnel and have a higher likelihood of converting into customers.

Why the Distinction Matters:
Understanding the difference between MQLs and SQLs is crucial for optimising your sales process:

• Efficient Resource Allocation: By identifying SQLs, your sales team can focus their efforts on leads that are more likely to convert, improving conversion rates and productivity.

• Personalised Approach: Tailoring your messaging to match the lead's stage in the buyer's journey enhances engagement and fosters trust.

• Shorter Sales Cycle: Engaging with SQLs who are closer to making a decision can lead to quicker sales cycles and revenue generation.

MQLs and SQLs are distinct stages in the lead qualification process. Recognising their differences and effectively managing each type is essential for a streamlined and successful sales and marketing strategy. By nurturing MQLs into SQLs and guiding SQLs through the decision-making process, you can maximise conversion rates and drive revenue growth.

Feel free to reach out if you would like to know more about effective lead qualification strategies & how they can benefit your business.

A win to you is a win full stop.
No matter how small.

Those small wins add up 💪

Momentum creates Motivation
Motivation compounds Momentum

We’ve added a FREE Strategy Training if you’re looking to improve your
Get it here - https://www.strategyandconversions.com/freestrategytraining

Last week we released a podcast episode covering Growth vs Scale.
These 2 areas are often confused and result in a business stalling.

Check it out here Growing VS Scaling a Business | Ep80 of the Strategy and Conversions Podcast

Growing VS Scaling a Business | Ep80 of the Strategy and Conversions Podcast If you're wanting to move your business forward, head over to our website at ⁠https://www.strategyandconversions.com⁠In this episode of the Strategy and Conv...

The 1st of July =

The start of a new month
The start of a new quarter
The start of the rest of this year

Take the time to fast forward 6 months, looking at what you want to achieve and set your destination.
You have to close that gap by deciding who you need to become and what you need to do, so you can have what you want.

Be intentional.
Make the rest of the year count!

Episode 73 of the Strategy and Conversions Podcast is now available.
Listen on your go to platform or watch it YouTube:

I know what to do, so why don't I do it?

I know what to do, so why don't I do it? Head over to our website for information on digital business creation, marketing and sales systems & coaching ⁠https://www.strategyandconversions.co.uk⁠Join ...

Episode 72 of our Strategy and Conversions Podcast is now available.
You can watch this on YouTube – https://youtu.be/YjPAraBn6vo
or listen on your favourite podcast platform, just search for Strategy and Conversions.

In this episode, Mark runs through intention living.
If you feel like you’re working hard and getting nowhere, then this is for you.

Living with intention | Episode 72 of the Strategy and Conversions Podcast How would you like accountability and aspiration coaching each month?Head over to our website for more information https://www.strategyandconversions.com Joi...

Free webinar this Thursday at 7PM
3X the money in your business by knowing this simple matrix.

Plus, avoid the mistake a lot of people make wasting time, money, and energy on marketing.
Register here - https://www.strategyandconversions.com/3xstrategy

Instant Access - FREE 3-day challenge

Day 1 - Mindset
Day 2 - Marketing
Day 3 - Sales

See everything covered and join here - https://www.strategyandconversions.com/BYCIB

Episode 64 now available.
This time we take a look at the business lessons from Clarkson’s Farm.

Watch it YouTube here - https://youtu.be/ZTEECEqvsrQ

Or search your podcast platform for Strategy and Conversions.

Around a year ago we gave this training session live to our members who wanted to make money online.
Covering over dozen ways to get started. Without stock, budgets or even speaking with people...
Now you can get the recording absolutely FREE!

Get it here - https://www.strategyandconversions.com/SideHustle

Around a year ago we ran this 3-day challenge with amazing results.
Now, we have created this as an on-demand 3-day challenge.

Simply join here - https://www.strategyandconversions.com/BYCIB
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Mindset, Marketing & Sales…

Day 1 - Get clear on your business vehicle and where you're starting from.
Day 2 - Build confidence in your products and services.
Day 3 - Forge your value and courage to be unstoppable.

If you lack Confidence in marketing...
If you lack Confidence in sales...
If you lack Confidence in business...
If you lack Confidence in yourself...
This 3-Day Challenge is for you!!

Join now for FREE!!

Key lessons from the book Rich Dad Poor Dad by Robert Kiyosaki

Investment increases on Wednesday.

Instant access to module 1 covering affiliate marketing.
✅ understand which options are available
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Plus instant access to:
💥 SideCash - 25 modules to quickly get you started with adding online income streams.
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🔥 Along with over 20 income streams from scratch training over the coming weeks.
🔥 Plus - the MX Insiders log, where each week we will follow the training giving live examples and updates on how well things are working.

You can even access everything through our mobile App!!

Find out more here – https://www.the1jmj.com
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