Aspect

Our creative (who is, ironically a monochrome dresser) has been diving into the vibrant world of colour theory recently 🌈 Exploring how brands use colours in their logos to evoke emotions, create identity, and leave a lasting impression.

Different colours have different psychological effects on our brains. Take green - often used by food brands (hello Wholefoods & Tropicana) to help communicate natural and healthy💚 Bolder, more vibrant colours such as red and orange come across as passionate, exciting and energetic. Just like Coca-Cola, Lego etc. ❤️

And then there’s those that don’t experiment with much colour at all, the fifty shades of grey kinda brands. To name a few: Apple, Mercedes, Nike, WWF, Chanel. All very different industries but all use simple monochrome colours in order to remain timeless, elegant and professional. 🖤

📒Reference book: Becky, Creative.

Our first reference book of 2024 is brought to you by Becky, one of our talented creatives 🌸

Hi there! At Aspect I focus on all things creative ideation and directing however, I also dabble in the world of graphic design & photography, here is just a taste of some of the work that inspires me on the daily 🎨

1. When is comes to directing, each director has a unique way of working. I find it really useful to read about what gets other writers / directors into their creative flow! Just like the book by where the writers of the BBC hit show go on to explain where they get some of their inspiration and ideas from when they created such a unique, humorous series.

2. Designing and creating logos is also a past time of mine, which keeps my creativity high. I particularly enjoy the work by a female graphic designer who makes VERY aesthetically pleasing designs.

3. And finally, I am trying to become a better photographer and have found my love of all things photography has come back. I have always been inspired by the work of the late Vivian Maier. An American street photographer who always captured the beauty of life on the move.

Thanks for listening!

As we slowly but surely introduce you to the people here at Aspect, we thought it was about time we introduce you to one of our Founders, Adam! 🕺🏼

Adam likes to camp on the wild side. His training in Drama doth serve him well when it comes to storytelling. Adam built Aspect’s filmmaking foundations. A visionary, award-winning director, he’s always looking for new and interesting ways to cinematically tell stories 📚

Evelyn may love swimming in the wild, but when it comes to leadership, she knows exactly where she’s heading. Her curiosity and energy flows throughout the agency, encouraging everybody to deliver for our clients and each other. Her mighty fine Victoria Sponge is the icing on the cake 🍰

Choosing an idea that feels out of your comfort zone may be daunting at first but there’s a reason we remember the unique ads 🧠

Whether it’s a bunch yodelling strangers or a drumming gorilla, once your heart rate has returned to normal, the strategy should be able to make it the easiest choice in the world. Trust us on this one 🐈‍⬛

We want to be the ones who chose the best creative idea, who made the most effective work, who snatched the campaign of the year. But our brains actually work against us 🧠 Find out how to fight your instincts and pinpoint the best, boldest idea that will have the biggest ROI for your brand. Link in bio 🖇️

As the new year rolled in, we asked our fellow Aspecter’s what they wanted to leave in 2023 and what they hoped for more of in the coming year!

Here’s a few of the things they came up with... 📆🎉

The concept of time is subjective and not universally measured by the Gregorian calendar alone. Various cultures follow their meaurements. Here’s a glimpse into the current year according to calendars around the world 🌍

All that calendar chat has us thinking about that task you’ve been putting off such as… 2024’s content plan📅

More info in our bio 💁🏼‍♀️

Spotted by Aspect👀 Graphic design edition 🎨
3 things that have been shared by us recently.

1️⃣ ‘Simple, effective and pleasing to the eye’ strategist shared this campaign by McDonald’s that oozes clarity🔍(We really want a milkshake now)

2️⃣ One of our Creatives shared this great bit of design work from @ Monzo. ‘I’ve always loved their visual identity, and I think branding themselves as the company with the ‘hot coral card’ is a great way to be up the memorability. Brand codes!

3️⃣ Editor , has been sharing Tinder’s ‘it starts with a swipe campaign’ in her words ‘These campaigns are great! They’re current, stylish and singular and pull out a bit of comedy alongside sleek cinematography’

Comment below what’s been catching your eye lately 👀 👇🏼

‘With a few new faces around we thought we’d remind you of how we do things here at Aspect

When it comes to making video content that works, luck has nothing to do with it.

So adopt a black cat and crack a mirror on Friday 13th…cos you’re out of luck, and in control.

More info in our bio! 🐈‍⬛

HAPPY FRIDAY THE 13th aka Aspect Christmas 🎉
Why? Because when it comes to making top video campaigns - you don’t need one iota of luck.

You *do* need a crack team of strategic thinkers and creative video dreamers and makers 👋

So, while we’ve got that covered, kick back and read about some of our favourite superstitions (that we’re contractually a obliged to not adhere to).

Why should B2C campaigns get to play with all the feels. Here’s all the evidence you need for how B2B can tug on the heartstrings (and why it’s essential) 💗

Full article link in bio 🔗

                 

We’re back and what better way to end the week than with an introduction to our production team? First up it’s Jo!

Aways on the go, the person in the know, who makes our projects flow... that’s Jo 🏃🏼‍♀️ Her favourite movie is the Wizard of Oz and when she’s not at work, “there’s no place like home”, specifically her own vegetable garden. Oh, and Jo is a self proclaimed grand master at Rock, Paper, Scissors. What are the odds?! 🪨

Introducing our Creative Director, a vending machine for stand out ideas, It’s Tom!

Tom’s open minded approach to creativity sets the tone at Aspect. A mentor to his talented team, Tom cultivates a positive creative culture, as well as his tomato plants! Nice toms Tom 🍅

Some BTS from one of our recent shoots, stay tuned for a reveal 👀

Big thank you to for the pics!

Let’s talk about our feelings 🫣 When it comes to film you’ve gotta hit them in the feels. And we don’t just mean a sob fest. Brands are investing in tools that measure real-time audience emotional response - from the heartbreaking to the hilarious. Why? Because emotional creative has been proven to be twice as profitable as its rational counterpart.

Introducing our head of strategy, it’s Ceri!

The beautifully animated ‘My Neighbor Totoro’ is Ceri’s favourite movie. But don’t be fooled, when it comes to video strategy, the whimsy is out the window and Ceri’s sharp mind is laser focused. When she’s not building campaign plans or audience profiles she’s serving up whoopass on the volleyball court!

It’s Spring and that can only mean one thing…it’s awards season! And the recognition keeps coming! 🏆

This time we’ve been recognised by the for our touching film for all about foreign students coming to London. Who said University content all needs to look the same?!

Full vid in our bio 👆🏻🐣

It’s high time we introduced you to some of the amazing people that work at Aspect. We’re kicking things off with someone who in his 10+ years with us, has well and truly become part of the eclectic furniture 🪑He’s every client’s secret crush… it’s George!

From oil paints and ollies, to kickflips and glitter 🛹 George loves the art and craft of skateboarding. But his real superpower is listening, which is what makes him so great as our head of Client Development and New Business team 🙋🏻‍♂️

📙Reference Book: Caitlin, Junior Editor

We hear from as she shares some of her recent Inspiration when it comes to getting creative.

Though I work as an editor at Aspect, I also like to imagine I’ll make my own films in my spare time. These references have influenced this as well as the way I would like to edit.

1️⃣ The short documentaries made by are a huge influence for me. From the strait down the lens interview set up to the choppy editing elevated by dynamic sound design. They pull the viewer in to their effective personal storytelling and I can’t get enough of them!

2️⃣ Another big one in my reference book is Director Andrea Arnold, particularly her film The director read about a real group of young people who travelled America selling magazines and the cast being predominantly first time actors. There is something about the fusion of scripted and real life that just gets to me! I feel like it brings an authenticity to the storytelling that makes it even more compelling.

3️⃣ Finally, the photographer In one of her projects she uses film photography and mostly natural lighting to capture women in their home environments. Her images really express the individuality and beauty of each person and to me delicately portrays a multitude of ways to show feminine identity.

Thanks for listening to my TED talk ✌️

Not just your typical Recce this one 🪐 The location of our next shoot, how exciting!

An SVP at Google recently shared that around 40% of young people are turning to Instagram & TikTok over traditional online search for recommendations on everything from where to go for lunch 🥗 to skincare🧴Not too shocking, but it continues to make the case for brands to work with experts and influential voices in their field to answer the Qs Gen Z is asking 💁‍♀️