GWS Media

With more and more businesses having the need to sell online, we recently explored a number of popular payment gateway options for your website. In this article we look at cost, function and unique features of each.

Are you using the best one for your site?

Popular Payment Gateways for your Website With the increase in demand for businesses to sell online throughout the last 18 months, the concept and functions of the payment gateway have become much more widely familiar to businesspeople. If you’re selling online (which is what many businesses have had to pivot to during the pandemic), you ...

[INFOGRAPHIC] - How to manage your email.

How to keep your inbox organised, how to handle spam and other bitesize tips for keeping on top of your inbox.

How to Manage Your Email Email is a staple of 21st century home and office life and was used by 86% of British adults in in 2019.[1]. In fact, without an email address, accessing social media and making online purchases generally becomes impossible, so only those who don’t use computers or the Internet at all are likely t...

Have you explored our new resources section? We've added a range of fully downloadable resources and infographics covering a number of marketing and web development topics to our website.

Browse them here.

GWS Media Resources The Dos & Don’ts of Branding Branding With the huge impact branding can have on your business, we’ve put together a few things that you definitely should be doing and a few things you definitely shouldn’t. X

'15 Reasons Why Your Business Absolutely Needs SEO' via Search Engine Journal

7 Ways to Improve Local SEO & Attract New Business Learn the latest tactics to maximize your local SEO and get ahead of your competition to bring more visibility to your business.

In case you missed this article earlier in the year, to mark 20 years since the first release we look back at the history of Drupal. Covering updates over the years and the benefits of this content management system, hit the link to learn more about it.

The History of Drupal Content Management System Drupal: the original modular open-source CMS Drupal has recently been celebrating the 20th anniversary of its first release. It was designed at the outset as a modular, open-source content management system. Its open-source specification means that the core is and has always been completely free of....

'7 Tips to Highlight Product Features on Your Website' via Neil Patel

7 Tips to Highlight Product Features on Your Website Whether you’re a SaaS company or an e-commerce store, highlighting the features of your product is essential. Here’s how to get it right.

Email marketing can still be a very successful, proven way of marketing to your customers, the trick is to create something engaging and of value that will have them looking out for your email in their inbox.

We explore the best ways to do this.

5 ways to create an engaging email newsletter or campaign With the number of global email users reaching 4 billion in 2020, email marketing can still be a very successful, proven way of marketing to your customers. The winning formula? Craft something engaging that helps to build a strong and loyal base of supporters and followers.

'WordPress Dominates Market Share Of Top 10,000 Websites' via Search Engine Journal

WordPress Dominates Market Share Of Top 10,000 Websites New research highlights content management system ranking by market share with WordPress taking the lead with an incredibly impressive share.

Up next in 'Getting to know our team' series, we chat to David, our Creative Director.

Hit the link to find out what aspects of the job he enjoys the most and what keeps him busy outside of work.

Getting to Know Our Team 6: David The sixth in a series of occasional articles about our employees in 2021. Please tell us about your professional background before you joined GWS I was a financial journalist working in the city for Extel Financial, and after that I worked writing software. I then co-founded GWS in 2000.

'10 Content Curation Tools Every Marketer Needs' via HubSpot

10 Content Curation Tools Every Marketer Needs Interested in content curation? Discover how it works and learn how these 10 tools can streamline your content discovery and curation processes.

In this article, we provide a quick introduction to a small selection of five of the most popular eCommerce solutions today. These are ones we have either used to develop client websites, or have managed and provided support for.

Hit the link to learn more and see which one may work best for your website.

Popular E-commerce Platforms to Consider We have previously given a more detailed overview of the four main ways that eCommerce functionality can be integrated into a website. In this article, we provide a quick introduction to a small selection of five of the most popular eCommerce solutions today. These are ones we have either used to de...

We've grouped all the articles featured on our site by theme, so if there is a particular topic of marketing, design or development you want to brush up on you can navigate to it easily.

Hit the link to explore the archive.

Articles on Digital Marketing by Topic Find any article in the GWS archives by topic, with this handy page. The topics have been divided into the following themes, in alphabetical order:

Currently our most viewed article: 20 different types of website.

Your website will need to be built for purpose depending on your business, in this article we summarise the most common types of website - does yours fall into a category?

20 Different Types of Websites - Part 1 What are the Different Types of Website? There are many different types of website; and while any attempt to categorise them is bound to be imperfect, there are some broad types based on their purpose and the type of organisation they are created for. Here is our attempt to summarise the most common...

'What Exactly Is Semantic Search (& How Does it Affect SEO)' via HubSpot

What Exactly Is Semantic Search (& How Does it Affect SEO) Learn everything you need to know about how semantic search can improve your SEO strategy.

With the increase in demand for businesses to sell online throughout the last 18 months, the concept and functions of the payment gateway have become much more widely familiar to businesspeople.

We take a look at some popular ones and look at the unique features of each. Hit the link to read more and if you are using one already, how does it compare to the others?

Popular Payment Gateways for your Website With the increase in demand for businesses to sell online throughout the last 18 months, the concept and functions of the payment gateway have become much more widely familiar to businesspeople. If you’re selling online (which is what many businesses have had to pivot to during the pandemic), you ...

'10 Visual Content Marketing Trends for 2021' via Search Engine Journal

10 Visual Content Marketing Trends for 2021 How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends.

We’ve recently added a new section to our site. Browse a range of topics including app development, copywriting, SEO and more and discover the fully downloadable resources available.

GWS Media Resources How to Design a Great Landing page for your Google Adwords Campaign PPC / ADWORDS GWS Media have put together some guidelines and tips to help you create great PPC landing pages. X

From professionalism to clarity of communication, we look at five reasons why spelling and grammar should be a top priority for your website and what you can do if they aren’t currently.

5 Reasons Why Grammar and Spelling are Important on your Website Are you good at talking but less so at writing? Perhaps you know what you want to say but when it comes to writing, you’re not always sure of your spelling and grammar? You may be of the school of thought that so long as you get your message across, no-one’s really going to care about your gramm...

'13 Things to Check Before Hitting 'Send' on Your Next Marketing Email' via

13 Things to Check Before Hitting 'Send' on Your Next Marketing Email Reference this checklist of things to check before sending an email to prevent embarrassing snafus in your email marketing campaigns.

In case you missed it, we recently explored some of the pros and cons of the new Google Analytics Version 4, in order to see what benefits it brings and the downside of moving away from the familiar old versions.

Hit the link to read what we found.

The Pros and Cons of Google Analytics Version 4 Google Analytics 4 (previously known as App + Web) launched in October 2020 as an upgrade to the Universal Analytics application, better known simply as Google Analytics or GA, which has become the industry-standard application for web traffic analysis. As more and more businesses move online, a tre...

Google Cautions Against Using Too Many Internal Links' via Search Engine Journal

Google Cautions Against Using Too Many Internal Links Google says using too many internal links on the same page can dilute their value.

In the next instalment of our 'Getting to know our team' series, we chat to Sophie, our Marketer and Content Creator.

Hit the link to read about her interests outside of work and where she looks to for inspiration.

Getting to Know Our Team 5: Sophie The fifth in a series of responses to a standard set of interview questions sent to all our employees in the summer of 2020 Please tell us about your professional background before you joined GWS. I studied Fashion Design at University and left there with an accessories brand that I had developed, w...

'6 Ways to Use Google Trends for Marketing' via HubSpot

6 Ways to Use Google Trends for Marketing Learn what Google Trends is, where the data comes from, and how you can use Google Trends for market research, product innovation, and more.

We take a look at various networking groups in Bristol and beyond, some of which we've had the pleasure of being a part of.

Which networking groups do you find valuable?

Business Networking Groups in Bristol Part 1: Local and Regional Business Networking Groups Women Mean Biz Women Mean Biz is a regional business networking group for women in the South West, with groups currently available in Bristol, Bath, Cheltenham, Somerset and Wiltshire. It was founded and continues to be directed by Philippa Const...

'YouTube’s 5 Tips to Help Smaller Channels Grow' via Search Engine Journal

YouTube’s 5 Tips to Help Smaller Channels Grow A YouTube product manager shares five tips to help smaller channels build and maintain an audience.

We have taken an up-to-date look at the most viewed articles on GWS Media and GWS Robotics in the past year (17th June 2020 - 16th June 2021).

In our latest whole-year survey, the Top 16 all attained at least 500 unique page views within the past year, while the Top 35 all notched up more than 100, and the Top 96 all got at least 20.

Which of these have you read before, and which is your favourite?

Our Top 105 most-viewed articles 17 June 2020 - 16 June 2021 We have taken an up-to-date look at the most viewed articles on GWS Media and GWS Robotics in the past year (17th June 2020 - 16th June 2021). The equivalent positions in the previous year (17th June 2019 - 16th June 2020) are shown in parentheses.

'Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]' via HubSpot

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data] Discover new data about how users are using social media these days and learn what this means for your brand.

Google Analytics 4 (previously known as App + Web) launched in October 2020 as an upgrade to the Universal Analytics application, better known simply as Google Analytics or GA, which has become the industry-standard application for web traffic analysis.

We explore some of the pros and cons of version 4 in order to see what benefits it brings and the downside of moving away from the familiar old versions.

The Pros and Cons of Google Analytics Version 4 Google Analytics 4 (previously known as App + Web) launched in October 2020 as an upgrade to the Universal Analytics application, better known simply as Google Analytics or GA, which has become the industry-standard application for web traffic analysis. As more and more businesses move online, a tre...

'7 Creative Ways to Earn or Build Links to Your Site' via Search Engine Journal

7 Creative Ways To Earn or Build Links to Your Site Establishing authority and building relevant, high-quality links can be challenging but it's essential in SEO. These 8 tactics can help.

'The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]' via HubSpot

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data] We surveyed 300+ consumers to find out where they most commonly watch videos on social media.