Treble Group UK

Sport and technology are increasingly intertwined, with Formula One showcasing this alignment more than most sports. Formula One continues to push the boundaries of innovation to gain any possible advantage on the track.

These advancements continuously open the opportunity to explore and build relevant business-to-business partners within Formula One.

This weekend, we continued to shape these conversations and explore these opportunities within Formula One.

Ferrari celebrated a fantastic home win at Monza. Charles Leclerc captured an unforgettable moment with the Tifosi from the podium. The passion of the die-hard fans was undeniable, with the incredible Tifosi proving why they’re the heart and soul of Ferrari.

While Formula 1 has always been intertwined with cutting-edge technology and innovation, its fanbase is evolving as the sport is attracting a more diverse audience. By November 2022, 40% of F1’s global fanbase were women—a remarkable 8% increase since 2017. The sport’s future is fueled by this growing community of fans, whose energy lights up every race weekend.

Wishing our clients, Hertz Team Jota, the best of luck this weekend at Circuit of the Americas in Austin, Texas! As part of the FIA World Endurance Championship, they’ll be racing against the best in the world. Fresh off their impressive showing at Le Mans 24 Hours and making history as the first-ever Privateer winners at Spa 6 Hours, the team is ready to chase more milestones at Lone Star Le Mans. Let’s go!🏎🏁

Having been appointed by the United Rugby Championship (URC), we continue to work with their team to shape and market this competition, which is going from strength to strength as we head into this weekend's Grand Final.

David Evans, URC Commercial Director, explains: “As of Round 15 this season, seven of the 15 rounds have attracted a cumulative average audience of over 2.5-million viewers (an all-time URC record), with round 13 seeing a record audience of over 3.4m. The third season of the URC has seen a year-on-year increase in TV audience of +35% over the 15 rounds, and last year reached an accumulated global TV audience of 37.4-miilion.”

These impressive stats show that the URC's rise has been exponential. The innovative approach of the URC and its ever-expanding digital footprint are providing a platform for which brands should be reviewing for their marketing mix.

Congratulations to Hertz Team JOTA on their victory at Spa last month. What a massive achievement to become the first ever independent team to win a race in the FIA World Endurance Championship (WEC). As we join them this weekend, we want to wish the Team all the best for the 24-hour Le Mans. We are proud and excited to be working with Hertz Team JOTA over the past several months. The Team is an impressive group of people, who are focused on competing at the highest level of the sport. Every detail to deliver a high-performance racing team has been meticulously analysed, tested and reviewed. Everything coming together to have two hypercars ready for a gruelling 24 hours of motor racing this weekend.

The World Endurance Championship (WEC) and Hertz Team JOTA offer high-paced all-engaging propositions. Beyond the brand exposure, the ability to get up close and personal with the team delivers a unique and totally immersive experience. The proximity and insights as to what it takes to deliver a high performance like Hertz Team JOTA’s operation is captivating.

Sam Hignett founder of Hertz Team JOTA explains: “Hertz Team JOTA have fast become one of the most experienced and successful racing teams in recent times, claiming 10 Le Mans Podium finishes over the past 10 years, including wins in 2014, 2017 and 2022. Last year we led Le Mans outright for over an hour and finished the season as the winners of the Hypercar World Cup. In 2024, Hertz Team JOTA has expanded to a two-car team, retaining Hertz as the team title partner, along with Singer Vehicle Design and Brady, forming the commercial foundation of the team. As always, we are very excited about this weekend!”

Looking forward to what the F1 2024 season brings and whether the new Alpine F1 Team car is going to look as gorgeous as 2023's.

🎅XMAS TREBLE TALKS NEWSLETTER🎄 - Catch up on our latest sports industry news, opportunities and much more! 👇👇

Summer Treble Talks Newsletter - TrebleGroup SA Our Treble UK team can boast they played a strategic sponsorship role in the buildup to Siya Kolisi’s successful green and gold defence of their 2019 Rugby World Cup title – thanks to that record Qatar Airways Cup win over the All Blacks in front of a sell-out crowd at Twickenham.

Happy Holidays from everyone at Treble!

Spring Treble Talks Newsletter - TrebleGroup SA Spring is around the corner, and we can’t believe we are fast approaching the business end of 2023 – but more importantly the Springboks have embarked on their Rugby World Cup defence

#AdOfTheMonth: South Africans sure are Spur people • Article • MarkLives.com 31 August 2023 — For August 2023, we've picked a Springboks marketing collaboration that's authentic, influential and full of charm.

The Treble UK team is proud announce its involvement in assisting Qatar Airways in securing and shaping the inaugural Qatar Airways Cup between the Springboks and All Blacks at Twickenham.

Treble MD, Kyle Nel: “After strategically advising and assisting Qatar Airways to enter the Global Rugby market through their United Rugby Championship and European Professional Club Rugby partnerships, Treble UK identified and assisted Qatar Airways to secure and shape the Qatar Airways Cup. We wish both teams every success for the Qatar Airways Cup, and the coming months of world-class international rugby."

Treble UK assists Qatar Airways to secure title rights to the Qatar Airways Cup - TrebleGroup UK One of global rugby’s greatest rivalries – the Springboks vs All Blacks – will be reignited at Twickenham in London on Friday 25 August with the two nations playing for a brand-new trophy, the Qatar Airways Cup.

Great initiative and one that will certainly benefit the fans! One of the best live sporting experiences in South Africa just got bigger.

Cape Town joins HSBC SVNS revolution – the ultimate festival of immersive experiences - TrebleGroup SA Cape Town has been announced as one of eight iconic festivals that comprise the HSBC SVNS, a new era for rugby sevens launched today.