One9Seven6

Quintessentially British

captured of a quintessentially British Afternoon Tea, as part of a client collaboration with The Clermont Victoria to celebrate earlier this year.

We believe there’s always time for tea and cake!

When the occasion calls for a celebration, or even for those "just because" moments, The Clermont Tea Lounge is your little corner of tranquility in the middle of the hustle and bustle of London.

2024 has seen a much anticipated an impressive amount of transformation in the realm of digital luxury.

In this ever-changing landscape, as luxury experts we make it our job to stay ahead of the curve for our clients and look ahead to the shifts we see across HNW audiences, consumer behaviour, technology, and the wider luxury industry.

30% of affluent consumers follow luxury brands on social media to be entertained.

The fight for attention has never been so high. Content is key and digital engagement is at its highest ever rate.

UK Average Screen Time : 6h 25m per day.

At One9Seven6 we are concerned with helping the luxury sector reach and engage customers digitally.

Naturally, our expertise is centred around reaching and engaging the affluent and high-net-worth consumer groups: those that have more disposable wealth and, as a result, are accustomed to an elevated lifestyle and experience.

State of Luxe Marketing

The tectonic plates of wealth are shifting, and along with this the luxury consumer group is now more complex than ever.

The stereotypes and notions previously held of who this consumer is have now changed.

>> How can brands best position themselves for the consumers of tomorrow?
>> How has the luxury consumer evolved over the last few years?
>> How has wealth acquisition changed?

Discover more by heading to the link in our bio.

One9Seven6 is the Leading Performance & Creative Marketing Agency for Luxury & Premium Brands based in Cambridge.

We have over 20 years experience in helping brands reach affluent & (U)HNW audiences through data, creative & media.

We support brands across their search, media buying, social media & creative content.

Discover our content series; Marini’s On 57, Kuala Lumpur, Malaysia

Behind the Luxury Lens, where we take you behind the scenes with the team at One9Seven6 to show you a little more about what we get up to, from F&B shoot days within the our world of digital luxury.

Digital Marketing designed for Luxury brands.

At the centre of our success is our understanding of how to reach (U)HNW audiences & most importantly connect with affluent consumer sets online.

To learn more about what we can do to transform your luxury brand, get in touch via the link in our bio.

Content captured by our in-house team at Bar Trigona.

Google Search Shakeup!
Is Your Brand Content SPAM-tastic or Sought-After?

A recent tremor has shaken the digital landscape, specifically within the realm of Google Search.

The March 2024 core update, coupled with concurrent spam updates, signifies a significant shift in how search results are prioritised. This evolution presents both challenges and opportunities for brands.

◾️ A Refined Search Experience:
Google's objective resonates deeply with our core values at One9Seven6: to elevate the user experience. They aim to diminish the presence of "unhelpful content" by a staggering 40%, fostering a search ecosystem that prioritises informative, valuable content that resonates with discerning users. This aligns perfectly with the essence of luxury brands – offering exceptional experiences and establishing thought leadership within your niche.

◾️ The Evolving Algorithm:
The multifaceted core update impacts various ranking systems, potentially leading to greater fluctuations in search rankings compared to previous updates. However, fret not. One9Seven6's team of seasoned digital mavens remains at the forefront, meticulously analysing the evolving algorithm to ensure your brand maintains optimal visibility.

◾️ Content as the Cornerstone:
The previously separate "Helpful Content" updates are now seamlessly integrated into the core ranking system, emphasising the paramount importance of consistently delivering high-quality content.

At One9Seven6, we are experts in crafting narratives that transcend mere information, igniting inspiration within your target audience. We weave eloquent and engaging narratives that captivate the hearts and minds of discerning consumers.

◾️A Tailored Approach:
We understand that every luxury brand possesses a unique spirit, a distinct voice yearning to be amplified within the digital sphere. Our bespoke approach ensures that your brand's content strategy aligns seamlessly with your overarching brand narrative.

◾️Embrace the Change, Elevate Your Presence:
The recent Google updates are not harbingers of despair, but rather catalysts for refinement. By embracing this evolution and partnering with One9Seven6, you can ensure your brand not only survives but thrives in the ever-changing digital landscape.

Contact One9Seven6 today and let us tailor a solution that propels your brand to new heights.

Big Changes for Your Google Experience in the EU: The DMA is Here! 🇪🇺

Do you have a website and are in the EU! The Digital Markets Act (DMA) kicks in on March 6th, 2024, giving you more control over your Google experience.

What does this mean for you?
Previously, using one Google service often meant having others automatically linked. But with the DMA, you get to choose! You can now decide which Google services you want to keep connected and which ones you'd prefer to keep separate.

Here's what's on the table:
• Search: Keep your Google searches private or integrate them with other services.
• YouTube: Decide if you want your viewing history on YouTube to be linked to your other Google activities.
• Ad Services: Choose whether personalised ads based on your browsing history across Google services are displayed.
• Google Play: Keep your app downloads and purchases within Google Play, or manage them independently.
• Chrome: Decide if your browsing history on Chrome is synced across other devices linked to your Google account.
• Google Shopping: Choose if you want Google to personalise your shopping experience based on your activity across other Google services.
• Google Maps: Control whether your location history on Google Maps is connected to your other Google activities.

>> The Choice is Yours!

Repetition Builds Reputation

Human behaviour is interesting to monitor digitally, it allows us to fully understand what is happening on your website and marketing strategies when set up correctly and also allows us to unlock those hidden opportunities.

By the very nature of humans and their physiological behaviours on a path to purchase or enquiry it can take a multitude of actives and Digital Touch points to get a prospect over the line and enquire or purchase, let us set the record straight if your after a 1 off campaign with a multitude of sales with a lack lustre creative then sadly those days are long gone.

Trust is earned and takes time, we use the adage of “Repetition Builds Reputation” - there is a lot to that statement but you will understand the premise that a constant brand presence over a multitude of channels allows the consumer to develop a digital bond and trust.

As we mentioned there is a lot more to “Repetition Builds Reputation” but if you would like to discover what One9Seven6 can do for your business or brand then feel free to reach out and the team will happily explore the options open to your brand or business.

No More Second Guessing

Data is at the heart of everything we do backed by years of FMCG and BlueChip experience. We don’t offer whimsical digital marketing strategies and nor do we leave any clients instruction without challenging it first.

Our solutions are robust, they challenge the status quo and they are designed to shine light into areas of the businesses online presence that they may not have explored prior.

Is your business or brand seeking more sales leads? more online conversions? more phone calls? Then how about a strategy that doesn’t need ANY marketing but yields results off the back of data?

Intrigued? We thought this might wet the taste buds a little as we have seen the faces of many a business owner and their team when we deliver this statement in person, and just for the record it is not a form of Black Magic - it is the by product of working with a passionate digital team that knows what they are doing.

Choices That Yield Results

As an agency we operate on a very exclusive basis with clients and we operate very strict “prospective client” criteria that allows us to work some amazing brand owners and their talented teams.

Much like any partnership it needs to work in both ways, we are always looking to work with passionate brand owners whom are dedicated in a joint commitment to grow their business, an intern listen to our years of exp to help them scale their businesses.

Are you….
• A passionate business owner looking for an agency that is not going to conform to the standard marketing agency model
• A brand with products that you want to reach high net individuals but left unsure by previous experiences with mediocre digital agencies?

We are very honest in our approach and have been classed as “Digital Disruptors” so if any of the above resonates with you then we would love to hear from you! head on over to our website and use the LIVE chat feature to get a free 30 minute consultation booked in with one of the marketing team.

Suffering The Fear Of Missing Out!

Have you ever wondered….

HOW your competitor gets their traffic?

WHAT marketing activities they are undertaking to have a successful online presence?

and

WHY your online marketing may not be working as efficiently as you thought?

We successfully and brutally tear into websites to find out what is happening under the digital hood of your marketing machine.

We explore all areas of a website for customers to feedback and better campaigns.

The very same activities we normally undertake for clients can be undertaken on your competitors - unlocking a multitude of data that allows clients of One9Seven6 to make very shrewd and calculative decisions on next steps and to help drive new .

One thing we can certainly inform you of that you will be pleasantly surprised at the level of data you did not know about your competitors and now that every step you take will be a step taken backed with data and insight.

Are you ready to discover the unknown about your competitors? YES! we thought that may be the answer then head on over to our website and use the LIVE chat feature to get a free 30 minute consultation booked in with one of the marketing team.

10X From Social Paid

The wider narrative on META would have you think that that is no longer a viable channel to promote your brand or business.

We are seeing amazing results from client campaigns when the creative aligned to the strategy with META campaigns over the last 6 months with ROAS reaching 17.9x with one particular client.

Are you a brand seeking to get more from then head over to our website for more information and discovery.

Are Ready For The Removal Of Cookies?

Cookies are not just the delectable treat we dunk in a piping hot beverage, they are also small elements of code designed to help marketing teams and brands understand more about what is happening on their campaigns and websites.

2024 is a year that will witness the full removal of cookies from browser following on from and .

Whilst this does mean some uncertainty over attribution to campaigns and overall marketing activities there are many ways to explore taking ownership of this issue on that stares all businesses squarely in 2024.

If you are a business looking to close the gaps and install a solution to the then feel free to reach out and the team will happily explore the options open to your brand or business.

Let's Chat "Brand + Trust = SEO Benefits"

We all know that the "T" (trustworthiness) in the pillars of SEO "E-E-A-T" is the letter that Google values the highest. And you too. So should you.

Why?

Because doing both brand awareness and SEO at the same time will increase your chances of continuing to have audiences, both new and old, discover your brand,

Top 10 SEO advantages of creating a reliable brand

1. Rankings
The creation of audiences is the aim of SEO. In general, SEO creates audiences of individuals who might not previously be familiar with you.

2. Brand awareness
If your brand is not appearing for a sought-after term, a competitor will.

3. Managing the brand's story
Without a sound SEO plan, you risk losing clicks for queries containing your brand name.

4. Traffic
More traffic comes your way as your ranking rises.

5. Trusted brands attract links
Your brand is more likely to acquire backlinks naturally if it is recognised as a reliable source of information.

6. Conversions
In many cases, when someone finds your website through a search engine, it will be their first interaction with your brand. If the site is well-designed for the traffic, you have a good chance of converting the visitor, possibly even within that session.

7. Earnings and revenue
Although traffic and conversions are excellent, income and profit are what businesses really need.

8. Stickiness/retention
A returning consumer or audience that interacts with your emails or other marketing initiatives like social media is even better than a one-time customer or passive subscriber.

9. Advocacy
Your most valued customer may be an advocate. Your most devoted and persistent consumers are your best advocates.

10. More first-party data
You will see more growth and rich first-party data provided that SEO and brand relations are properly implemented.

Larger data sets enable better analysis, which you can use to guide your decision-making as you continue to develop and support your SEO.

Google Reimagines Search with AI

Google is working on a new search engine that will be powered by artificial intelligence.

The new search engine is expected to be more personalised and conversational than the current search engine, and it will learn what users want to know based on their searches.

Turn on notifications to stay tuned for more information!

Google Analytics Is Changing! Are Your Prepared?

Google Analytics is a crucial tool for any website owner, enabling you to track and analyse how visitors are finding and using your site.

However, Google is making significant changes to its analytics platform this year with the introduction of Google Analytics 4 (GA4).

It's crucial to upgrade your website to GA4, as GA3 will stop receiving data from July 1st. Setting up and configuring GA4 is essential to ensure you can continue to measure your website and marketing performance. It's worth noting that GA4 is not an update but a brand new product, but there's no need to worry as we can assist you with this transition.

The new GA4 platform comes with several significant benefits, including data on visitor behavior, the ability to create reports quickly, track sales conversions and goals, and target potential customers more accurately using AI.

We've listed a few additional benefits below for you to explore further. So, don't delay and make sure you're prepared for the changes in Google Analytics.

Google Is Rolling Out An Update To Its Core Algorithm Today, 15th March 2023.

Google states that the March 2023 core algorithm upgrade is now being implemented. What you should know is as follows.

Google intends to provide more accurate, high-quality search results with these modifications.

Yet these improvements also bring changes to how Google assesses and ranks websites, so SEO specialists and website owners need to stay up to speed and modify their tactics.

While we lack information on the March 2023 core upgrade, we can make some assumptions about it based on other releases.

These are some important conclusions you should remember:

Time is of the Essence:
Updates to the fundamental algorithm don't always show their effects right away. The indexing and reevaluation of the web by Google's crawlers might take days or weeks.

Pay Attention to the Numbers:
Keep an eye on your website's organic search traffic and keyword rankings since you can use them to assess the impact of the upgrade and spot possible areas for development.

The KING Is Quality:
With these modifications, Google hopes to provide better search results. That entails regularly producing insightful material adapted to the requirements of your target audience.

Don't Ignore The Little Details:
Your total rating is greatly influenced by your site's technical characteristics, including site speed, mobile friendliness, and appropriate indexing. Pay them the respect they merit.

Let's Look At SEO + ChatGpt - The Good! The Bad! & The Ugly!...

We understand the importance of SEO in driving traffic and conversions to your website, that's why we wanted to share some insights on how AI-generated content like ChatGPT can impact your SEO efforts.

Google's quality rater guidelines are a critical factor in determining the quality of search results. These guidelines evaluate web pages based on four key characteristics: Experience, Expertise, Authority, and Trust, commonly known as E-E-A-T. ChatGPT, as an AI content tool, can be measured against these guidelines to assess its SEO potential.

Interestingly, when we asked ChatGPT to write a blog post on key search trends for 2023, it highlighted the importance of E-A-T (the older version) and insisted on its significance. Although the system's information may be out of date, it correctly identified the importance of E-E-A-T, which was recently updated in the guidelines.

Google is increasingly adding more detail to its guidelines, which is not a coincidence since AI content tools are becoming mainstream. As a result, E-E-A-T will become even more crucial for Google to verify the quality of content produced by experts. Therefore, it's essential to ensure your content meets these guidelines to rank higher in search results.

So, how does ChatGPT stack up against Google's four most important characteristics of content quality? Unfortunately, ChatGPT falls short in all four characteristics:

• Experience
• Expertise
• Authority
• Trust

It doesn't have any experience in any topic, struggles to copy the expertise of others, lacks any authority to influence readers, and fails the trust factor by Google's definition.

Although AI content tools are here to stay, Google's quality demands will only increase as they become more capable. There's always a price to pay for taking shortcuts, so be prepared if you're willing to compromise adding your depth and knowledge and expertise or actual E-E-A-T to any AI-generated content.

Warning... You might wake up one morning to find your website pages have vanished from Google SERPS it's simply not a risk worth taking.

Contact us today to learn more about our SEO services and how we can help you achieve your business goals.

It's Friday & We Have A NEW Blog Post For You Around Images & Their Use...

Conveying your message to the reader requires several out-of-the-box approaches. And one of the most effective ones is implementing visuals.

Content that lacks images appears dull and leads to readers leaving your website. On the other hand, the right pictures help grab attention, convey emotions, and build trust with your audience. With images, even the most blurry concepts start to make sense.

Grab a cup of coffee and head over to the link below for more insight....

https://www.one9seven6.co.uk/2023/03/how-to-use-visual-content-to-enhance-website-conversions/

Let us delve into the current trend in social media platforms….

specifically the introduction of paid subscription services that offer exclusive features and increased post reach for a monthly fee. Recently, Meta has joined the likes of Twitter and Snapchat in offering such services, which begs the question: is this a positive development for the platform?

One issue to consider is whether people should be able to pay for additional reach without disclosing it as an advertisement.

The value of the blue checkmark, which previously signified the accomplishment of meeting rigorous criteria, may also be called into question as a result. Despite this, both Twitter and Snapchat have already generated millions from their programs, and Meta could follow suit by generating significant new revenue streams.

It is important to examine the key features of each subscription service to gain a better understanding of their respective offerings.

However, it is our personal opinion that these paid subscriptions do devalue the effort put into achieving the blue checkmark and the prestige previously associated with it. This raises a pertinent question regarding the potential impact on a brand's reputation should they choose to cancel their subscription and subsequently lose the verified status.

In conclusion:
while the introduction of paid subscription services on social media platforms has its pros and cons, it is important to weigh the implications carefully before making a decision.

Ultimately, the impact of such services on the overall social media landscape remains to be seen, and it will be interesting to observe how these platforms continue to evolve in response to changing user demands and preferences.

What’s your thoughts we would love to hear them