Convertico

Here’s how to setup your sales funnel in 4 steps:

Your sales and marketing results might not be hitting the mark.

Don’t fret... Most people face the same challenge

Here’s what you need to know (and how to optimise it):

1️⃣ ATTRACT & CAPTURE

• Draw in your ideal audience with targeted content
• Focus on a single, compelling offer at each stage
• Optimise every step for maximum lead capture
• Ensure your offer is appealing and relevant to your target audience

2️⃣ ENGAGE & NURTURE

• Understand where each lead is in their journey
• Tailor follow-up sequences to offer valuable insights
• Build trust and guide leads towards the next logical step
• Personalise your interactions to keep engagement high

3️⃣ CONVERT & TRANSACT

• Focus on the impact you provide to align your pricing
• Address objections and provide clear, persuasive arguments
• Create a seamless, enjoyable purchasing process
• Follow up diligently. Remember, 80% of sales require 5 follow-ups or more

4️⃣ RETAIN & UPSELL

• Keep your customers engaged with consistent value
• Identify opportunities for upselling and cross-selling
• Build long-term relationships through excellent customer service
• Gather feedback to continually improve your offerings

If any of these elements are missing... Your sales funnel won't perform at its best.

Would you add something else here?

Let me know in the comments below!

SPEED ISN'T A STRATEGY!

The second edition of Customer Journey Chronicles, the Newsletter for business owners and entrepreneurs that want to scale their sales and grow their business is out now.

In this edition I take a swipe at one of my biggest frustrations, the misconception that 'SPEED = PROGRESS'!

Please do subscribe to get notifications about future editions, released fortnightly.

I've got some great content planned.

www.linkedin.com

Are you TIME poor?

TIME is the biggest investment most of us make when growing a .

And not all of us invest it wisely! 😉

Until that is we learn to work smarter, not harder.

I was reminded recently about a VERY COOL matrix I created to help with this problem.

You see, getting your time back can be pretty straightforward and not only that, you can grow faster by getting out of your own way and not wasting time on things that aren’t in your flow! 🤯

Automations are a brilliant way to simplify, streamline and systematise a business so you get your all important TIME back to focus on what you do best.

But, where do you start?

What should you automate first?

How do you prioritise?

Remember that VERY COOL matrix I mentioned, well that’s exactly what this one pager will help you to clarify.

It’s really easy to get a copy and I’ve created a short video for you, if you need assistance in filling it out.

GET YOUR COPY ⬇️⬇️⬇️

https://www.convertico.co.uk/automation-checklist-download

You don’t have TIME to invest in the wrong things, or in things that aren’t going to help you make progress (however you chose to measure that).

Get focused on using automations and you’ll be amazed at what you can accomplish with the extra TIME, invested wisely!

Are you running an expert business? Are you an authority or key person of influence in your industry?

If so, does your business income reflect the level of knowledge, experience and intellectual property that you’ve developed?

Being an expert means you have access to information that people are willing to pay you for, but all too often experts get caught in the trap of selling time for money.

This makes it hard to scale and grow your business.

Creating a system for leveraging your time, packaging your knowledge and generating additional streams of income is how you go from being a best kept secret, approaching burnout and feeling undervalued, to building a business that serves you and enables you to serve others, at scale.

Want to know how you score in the FIVE key categories that will help you to turn your intellectual property (your expertise) into additional streams of income?

Take my FREE scorecard and get your personalised score and action plan / recommendations now.

TAKE THE ‘IP ROCKSTAR’ SCORECARD HERE - https://iprockstar.scoreapp.com

Or follow the link in my profile.

It’s free, takes 3 minutes and WILL help you to spot the opportunities for growth in your business.

One of those ‘on site days’, capturing trust building video content with Dr Harry Singh!

Can’t wait to see this getting edited and released in the next couple of weeks. (Maybe even a little blooper reel) 😆

Shout out to our trusted video partner Joe Hickey 🔥

HELP! What do you think?

Black or White title, which looks best to you on my new podcast cover image?

Thoughts VERY welcome.

People don’t join your email list to be constantly sold to.

It’s an opportunity to build rapport, share stories, provide value, and create connection and community.

When someone entrusts you with their email, it’s because they could see value in doing so, and it’s crucial to respect that.

This is your chance to go beyond transactions and connect on a deeper level.

The fortune is in the follow up, not in beating your subscribers over the head with your offers!

Are you struggling to move leads along your customer journey and get people to transact with you?

If you’ve got a bottleneck in your / and your leads aren’t progressing to the next step, then the chances are they lack clarity about why they should move forwards.

One of the reasons for this can be confusion, or overwhelming messaging.

Often in the pursuit to sell fast, you can overload leads with too much information.

Every time you add a new piece of information that attempts to overcome an objection or limiting belief it can have the opposite affect, and significantly impact your conversion rate.

This is a big problem with thinking that speed is the answer to everything!

In the pursuit of speed, you can forget that logical steps is what leads to sustainable and scalable results.

You don’t have to do it ALL in one go.

The fear of losing a deal, and trying to rush it, will often cause you to lose the deal!!!

Each step in your customer journey should focus on one big thing that you want your leads to believe.

When they believe that one thing, they will progress.

Then move onto the next.

Being logical and having the right steps in the right order doesn’t mean being slow. 🤯

In fact, it’ll probably deliver results faster.

So, if you’re struggling to convert leads online, or your customer journey has a bottleneck in it, take a look at it and ask “what’s the ONE big thing I want people to believe, and am I overwhelming them with more than that?”

Do you sometimes feel like a 'best kept secret'?

Being an can be lonely.

In a lot of cases, business owners sell their services on a one-to-one consulting basis.

They sell their time for money and struggle to scale up to the point where they can impact more people, create a one-to-many offer and build value in their business.

The challenge is maintaining a balance between being the expert (in the thing you're passionate about) and being dragged into a role that is outside of your flow zone.

One of the biggest reasons I see that business owners fail to have the impact they want and to scale and grow a business, is TACTICAL OVERWHELM.

They get lost in the weeds.

We work with business owners to simplify the complex, build an income generating system around them that can sell one-to-many, and more importantly, allow them to stay in their Expert Zone.

Step 1 in this process is our Customer Journey Mapping Session.

If you want to know how to take your knowledge and turn into additional streams of income, that scale, then this is where you start.

If you're fed up of feeling like a 'best kept secret' and you know there's more to come, but you don't know where to start....

Drop us a message and schedule a free discovery call to discuss the potential for scaling your business.

Have you ever had an house extension, or refurbished a property?

Do you remember how slow the progress felt at the beginning?

Do you remember how difficult it was to visualise the end result?

Well, building a customer journey and system that will help your expert business to scale is a little similar.

You need to have the right blueprint (strategy) to start. - You wouldn’t build an extension without having solid foundations in place.

Sometimes it’s hard to visualise how your new customer journey will look and feel until it’s built. - It’s like getting the plaster and paint on the walls!

Here’s another correlation between building an extension and building a scalable customer journey for your expert business…..You need to trust the process.

There are things you need to do in a certain, logical order to deliver a quality project.

To create something that you’re happy to show off and invite people to see, means starting the right way. The foundations are solid, the structure is strong, the layout is right, the experience is enjoyable and it’s something that leaves a good impression and positive feeling.

Just because you can’t visualise the end result, doesn’t mean that you shouldn’t follow the logical steps and process to get it right.

Do the slow, boring stuff if you want the end result.

I do love seeing clients’ projects come to life. We turn their knowledge into additional streams of income by crafting compelling offers, and creating a customer journey built for conversion.🔥

Are you thinking about building a sales funnel?

Funnels are a great way to scale and systemise your business.

But be careful, it's easy to over engineer or overcomplicate it.

Start by asking yourself, 'What's the number one thing I need to solve to help scale and grow my business?'

Is it a lack of leads? Are you struggling to capture leads and build a list / pipeline of future customers that can be nurtured?

You need a LEAD FUNNEL. These are a fantastic way to capture the attention that you're creating. We've helped dozens of clients go from a list size of ZERO, to thousands in some cases, using lead funnels.

Is it a lack of sales? Do you have a following, or a list / pipeline of leads but you're not doing a great job of making offers to them?

You need a SALES FUNNEL. If you're building your list but not making offers, somebody else will! Sales funnels are designed to make logical offers, in the right sequence, ensuring that you have a process for monetising the leads that you generate. We've helped so many of our clients to plug this gap and to monetise their lists.

Is it a lack of follow up? The easiest sale you'll ever make is to somebody who has bought from you before. So, are you doing a good job of following?

You need a FOLLOW UP FUNNEL. Follow up funnels are great for picking up a customer or lead, from where they are in the pipeline and ascending them to the next logical step, whether that's another offer, a call, an event and so on. The fortune is in the follow up. We support our clients to always consider the next logical step and to make sure that the journey doesn't just end at the point of that first transaction.

So, if you've been thinking about building a FUNNEL in your business so that you can scale and grow more predictably, think carefully about what problem you want the funnel to solve before you start.

If these feels like something you don't want to do on your own. Schedule a call with me using the link at the top of my profile and I'll show you how we can coach you through the process, or if you'd prefer, do the whole thing for you.

Excited to be delivering another Customer Journey Mapping Session next week, for a brand new customer.

I love deconstructing everything that my client is doing in their business in our first session; who their clients are, what offers they are making, what works, what doesn’t, where the opportunities are and what the strategic goals are….

Following that we piece it all back together into a customer journey built for conversion and a series of compelling offers, assets and next logical steps.

It’s so rewarding to help businesses get clarity on how to scale and grow.

Struggling to build a list of leads in your business? 🤔

Does it feel like regular sales opportunities are hard to come by?

Do you find it difficult to increase the lifetime value of your existing clients?

If your customer journey is crafted correctly then the challenges from above can become a thing of the past.

A well crafted customer journey should build your list, take leads to the point of transaction, and follow up with everyone effectively.

If you're missing any of these stages then you're missing an opportunity to grow your business. You're going to keep repeating the same feast or famine pattern.

If you want to turn your struggle into a strategy, then book a free call and discover how to make 2024 the year when you get intentional about building your business.

CLICK HERE TO SCHEDULE A CALL - https://calendly.com/adambonner/convertico-new-contact

New Year’s resolutions…

Sweeping change OR simple refinement.

Don’t set yourself up to fail in 2024 by thinking you need to make massive changes.

You’re probably doing a lot of things well, and even if you’re aren’t achieving all of the things that you want to, often it’s the small changes and refinements that will deliver the biggest results, fastest.

I’ve made the mistake of trying to make BIG changes and pivots on several occasions.

The result? A sense of overwhelm and then a realisation that it’s going to take a long time to see any tangible gains. This makes it really hard to stick to because the result feels so far away.

So what do I do now?

I ask myself, what one or two things am I doing really well, that if I improved and refined in the new year, would make a big difference to me (personally) or to my business?

I’d recommend doing a mini audit.

Make a note of what’s going well and what’s not going so well.

Then ask yourself, am I better off focussing on what’s going well and can I improve this?

If something isn’t going so well, be honest about whether you have a real desire to improve it? If it’s not going well, why?

Do you need to fix it or refine it?

Do you need to put your new year energy into it?

Or, do you choose to release it and focus on other areas that with small refinement can make a positive difference to you, and those around you?

It’s not for me to tell you what is or isn’t important, but from my experience doing a mini audit and making smaller, quieter changes in your personal life and business will keep that new year energy lasting longer and get you wins faster.

I’ve seen too many examples of people making big declarations about massive change, and then the energy and enthusiasm fizzles out! (Probably done it myself)!

I’m doing my mini-audit next week. I won’t be sharing it! It’s mine, all mine!! 😂

Note: I’m just a husband, dad, business owner sharing my thoughts. Do what you feel is right for you.

Create a more predictable and logical journey for your leads and you’ll be able to grow your business.

Have a randomised series of offers, touch points and disconnected landing pages and you’ll struggle.

The better you design and build your customer journey, and the more INTENTIONAL you are, the more you can influence the outcome and get the results you want.

Adopting sales funnels into your business is a great way to add structure, build your pipeline by offering value, make offers in the right order, and implement a follow up strategy that builds awareness, connection and trust.

I’ve recently audited 3 businesses who are sending cold traffic directly to their websites and wondering why they aren’t getting results.

Sales funnels allow you to better connect with your future customers, based on where they are in their journey.

Rather than sending leads to a website, that’s trying to serve everyone, ask yourself what you could you achieve with a sales funnel system, specifically designed to just sell the next logical step and actually build your pipeline, predictably.

The key to this is consistency.

Stick to it.

Be prepared to invest in generating awareness, attention and traffic so that you have leads flowing through your funnel.

Results flow from your ability to consistently do the work.

If you’re doing the work, building your following, consistently posting (good content) and not getting results, then it’s time to get funneling!

Customer Journey Experts Master the art of creating high-converting customer journeys and scale your sales with our expert guidance.

Are you thinking about building a sales funnel?

Funnels are a great way to scale and systemise your business.

But be careful, it's easy to over engineer or overcomplicate it.

Start by asking yourself, 'What's the number one thing I need to solve to help scale and grow my business?'

Is it a lack of leads? Are you struggling to capture leads and build a list / pipeline of future customers that can be nurtured?

You need a LEAD FUNNEL. These are a fantastic way to capture the attention that you're creating. We've helped dozens of clients go from a list size of ZERO, to thousands in some cases, using lead funnels.

Is it a lack of sales? Do you have a following, or a list / pipeline of leads but you're not doing a great job of making offers to them?

You need a SALES FUNNEL. If you're building your list but not making offers, somebody else will! Sales funnels are designed to make logical offers, in the right sequence, ensuring that you have a process for monetising the leads that you generate. We've helped so many of our clients to plug this gap and to monetise their lists.

Is it a lack of follow up? The easiest sale you'll ever make is to somebody who has bought from you before. So, are you doing a good job of following?

You need a FOLLOW UP FUNNEL. Follow up funnels are great for picking up a customer or lead, from where they are in the pipeline and ascending them to the next logical step, whether that's another offer, a call, an event and so on. The fortune is in the follow up. We support our clients to always consider the next logical step and to make sure that the journey doesn't just end at the point of that first transaction.

So, if you've been thinking about building a FUNNEL in your business so that you can scale and grow more predictably, think carefully about what problem you want the funnel to solve before you start.

If these feels like something you don't want to do on your own. Schedule a call with me using the link at the top of my profile and I'll show you how we can coach you through the process, or if you'd prefer, do the whole thing for you.

Are you making it easy for your customers to buy from you?

According to our scorecard, 60% of business owners think they aren't.

Creating a customer journey that removes obstacles and barriers to entry is crucial for conversion. Your customer journey should be a series of logical steps that guide your customers towards making a purchase.

But how logical is your customer journey?

Take our scorecard to find out.

https://customer-journey.scoreapp.com

Don't underestimate the importance of a clear and easy buying process. Customers are more likely to make a purchase if the process is streamlined and easy to follow.

So, take a step back and evaluate your customer journey. Is it easy to follow?

Are there any obstacles that could be removed?

By taking the time to improve your customer journey, you'll be making it easier for your customers to buy from you and ultimately increasing your sales.

Discover Your Customer Journey Score Boost your sales with our FREE Customer Journey Scorecard! In just 60 seconds, answer 21 yes/no questions to uncover opportunities in your customer journey to stop the leaks and convert more leads. Don't let a poor customer journey slow down your business growth. Get you SCORE today!

FIVE steps to help experts start turning your knowledge, experience and intellectual property into additional streams of income. 🔥

Find out how you score at: http://iprockstar.co.uk

Do you want to have a bigger IMPACT?

What do I mean by impact?

➡️ You know that you could serve and support MORE people to get the results they want.

➡️ You have a product, offer or service that could really help MORE people avoid mistakes and stress that you’ve personally experienced.

➡️ Only sharing your message with a small group of clients or followers is doing a disservice to you and the many MORE people that need to hear what you have to say.

Most Business Owners i speak to, talk about their ‘WHY’.

They’ve listened to Simon Sinek, they’ve listened to their coaches and mentors, they’ve listened to the best podcasts and they are connected to their purpose.

THIS IS AWESOME. 🔥

Q. How many people do you think include the following in their WHY statement;

“I want to have an impact”….

“I want to help more people”….

“I want to share what I’ve learned so others don’t have to go through the hard stuff”….

“I want to change the industry”….

A. Most of the people I speak to, and there’s absolutely nothing wrong with that.

——

I often speak to business owners and entrepreneurs who feel overwhelmed by their why!

➡️ PRO TIP - You are on a journey. Impact can be measured. You are unlikely to have a global or industry wide impact overnight. Set milestones and define what level of impact you want to have at each point. Create systems to measure the impact and keep moving forwards.

Overwhelm is often caused by thinking we have to have everything figured out or that we need to instantly become the greatest at what we do.

💡You don’t have to be the GREATEST to be considered one of the GREATS.

Here’s the OTHER reason a lot of business owners get stuck with having impact. 🤯

🤔 They don’t understand HOW to do it!

To go from serving the few to serving the many you must have the right marketing, sales, automation and fulfilment systems in place.

To go from good to great, you must learn how to leverage your time and create assets that connect with, educate and convert a larger number of your future customers.

If you want to have a bigger impact you have to get your business ready. Your core offer doesn’t have to change, but everything you do to promote it, deliver it and follow up might have to.

So, I can help you find your WHY, but honestly, there are dozens of people out their who specialise in this.

If you already know your WHY and it includes the word ‘IMPACT’ or any of the examples above, then you are who I’m really talking to….🫵

➡️ I’m the guy that can show you HOW. ⬅️

Don’t look back in years to come and regret never having the impact you wanted to…just because you couldn’t figure out the how.

That would be a huge shame for you and the people you want to serve.

Click the link at the top of the profile, book a 30 minute call and take your first step towards having an IMPACT.

See what happens when you learn how to convert more leads and make more sales in your business using sales funnels.

Are you tolerating your website but know that you're missing out on opportunities to be making a lot more sales?

This guide covers FIVE of our favourite tips for using funnels to capture leads, nurture them and make sales.

And it's yours, absolutely FREE.

All you have to do is DOWNLOAD NOW.

🚀 5 Ways Funnels Will Get You More Clients & Sales Are you fed up with letting sales slip through the net because you're not doing a good enough job of capturing the leads, following up with them and converting them into customers? You need to learn about funnels.

Does money flow to where you put your focus? 🤔

I believe it does.

If we focus on multiple things at anyone time, we are significantly diluting the impact we can have in those area’s.

I find great examples of this all the time with online customer journey’s, whether it’s , , , onboarding or fulfilment.

It’s easy to get distracted with operational tasks, meetings, team management, finances and so on, so when you get back to your customer journey you’re so frazzled you can’t give it the energy and attention it needs.

So what do you do? Take a scattergun approach to your marketing!

Throw up a couple of social posts, send a couple of DM’s out, maybe email your list and then move onto something else!!

GET FOCUSSED…

Create a customer journey map that you can consistently refer back to. It doesn’t matter how tired you are or how distracted you’ve been, this map is your blueprint to making more sales.

Give yourself CLARITY about every step (landing page, offer, call to action, automation) in your customer journey.

You don’t need to focus on every step at once, but you’ll have confidence that when you do invest time in it, you’re not taking a randomised approach, but instead being intentional about improving a journey that has been really well thought out and will deliver results faster.

Every great journey starts with a map!

If you want to make more sales online, your customer journey MUST be simple…

No. 1 rule when it comes to mapping out and building your online customer journey is ‘Keep It Simple’.

A confused mind won’t buy.

Don’t give people too many choices or you risk overwhelming them. Create a series of logical steps that allow your message to connect, create desire, add value, overcome limiting beliefs and build trust… When you do that, your customers WILL transact with you.

Be intentional about your customer journey, don’t take a randomised or scattergun approach.

This is a great acronym worth remembering 😉

K.I.S.S - Keep It Simple Stupid!

Do you want to get more clients online?

Keep an eye open for the brand new guide, out this week, where we'll show you the ten simple steps you can take to improve your customer journey, using sales funnels.

Want a copy? Give us a 👍 and we'll DM you when it's ready.

It's time to rethink your relationship with your website!

I was on a client call yesterday reviewing an asset we created as part of her customer journey a couple of months ago, and she is now consistently converting new leads at a rate of 64%. (That's just one of the assets we've created and are testing).

So what does that mean?

Firstly, 64% of the traffic we send to that asset is opting in to receive the offer. That's scalable and we can see exactly what's working and what's not.

Secondly, we can now nurture, follow up, and transact with her growing list of engaged and pre-qualified leads.

In crafting a clear and logical customer journey, designed to convert leads into paying customers, we now have a scalable business asset.

A poor customer journey could be affecting your ability to grow your business.

What if you could fix it in just 30 days and achieve similar opt-in results?

Are you successfully and consistently generating new leads for your business, or do you need help to get your customer journey mapped out?

Book a call now https://loom.ly/GZdu-tA