Allenby Marketing

As 2021 draws to a close, it's been a good time to reflect on the past year and the whirlwind it's been. Business has been non-stop since my first client started in Jan 2021...which is so much more than I ever could have hoped for in my first 12 months of working for myself.

So a huge thank you to all of the wonderful people I've worked with and who I've had the pleasure of calling my clients, and to the talented suppliers who have supported in delivering some exciting projects.

There already seems to be lots in the pipeline for 2022, so here's to a much needed rest over the festive season, ready to launch into the New Year with renewed vigor!

Wishing everyone a wonderful festive season, whatever you may be doing. 🎄🥂🌟

👉 76% of employees want flexibility WHERE they work.
👉 93% want flexibility WHEN they work.

As someone who works for themselves, I'm now a permanent home worker. And i do sometimes miss having an office to go into, to connect with co-workers, throw ideas around and have some banter.

But would I want to return to an office full-time? Hell no.

How would I feel if my employer enforced a full-time return to the office? I'd potentially be looking elsewhere. 🤔

It's different for everyone of course, but this article just highlights the challenge facing many employers in how they manage this, and how they get it right!

Ultimately, talk to your workforce and adapt to the new ways people want to work, or face getting left behind.

https://www.forbes.com/sites/edwardsegal/2021/10/05/the-great-disconnect-many-more-employers-than-workers-want-to-return-to-offices/?sh=446ed64a1ad3

The Great Disconnect: Many More Employers Than Workers Want To Return To Offices The Future Forum Pulse, a global study from the Future Forum, shows there is a wide gap about returning to the office between executives and non-executives. Failure to address the gap could create crisis situations for companies and organizations.

Job search engine Adzuna recently found that almost 4️⃣ in 🔟 UK vacancies – over 366,000 roles – are advertised without salary information.

Candidates want to know what you'll pay them before they apply for a role.

It's a no brainer. Put a salary on your job adverts. You'll always get more relevant people apply for your roles. 💰

A 4% pay increase for all Prezzo restaurant staff (including new starters) - good to see hospitality firms recognising the need to invest more in their people and in the ongoing battle to hire new workers.



https://www.bighospitality.co.uk/Article/2021/09/20/Prezzo-ups-wages-amid-recruitment-struggle

Prezzo ups wages amid recruitment struggle Casual dining brand Prezzo is the latest hospitality operator to announce a pay increase for staff, as businesses continue to struggle with recruitment.

From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever.

How to support new mums returning to the remote working world

Google Analytics Guide: 35 Key Metrics and Features

Great for digital marketers and for any company with a website or blog. Because if you don’t know what to measure and how to do it, you won’t be able to adapt and improve your online communication and marketing strategy.

Google Analytics Guide: 35 Key Metrics and Features Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions…

Will be interesting to see the results of this. Please do take the time to complete if you're responsible for your recruitment CRM.

TargetRecruit on LinkedIn: #SatisfactionSurvey #SatisfactionSurvey #CRM Don’t miss your chance to have your say - there's still time to fill out our RecTec ! We're looking for those responsible for the buying...

Winding down for the weekend?

Why not waste 5 minutes and test yourself on fonts. ✅

We got 1250. Not sure if that's good or not...but pretty sure they all started looking the same by the end. 😂 Enjoy.

Foont: A font game for designers! Foont: A font game for designers!

Email marketing is often one of the strongest channels for marketers.

According to CMI research, E-newsletters rank as the No. 2 content type for B2B (87%) marketers.

Personalised, meaningful and empathetic content is a big trend, as well as AMP technology, AI, automation and more dynamic elements.

This article explores 10 key things to think about when using email marketing.

10 Things to Think About When Using Email Marketing Email marketing experts share 10 things you should be thinking about in 2021 – Content Marketing Institute

Your website is your shop front to the world, so it's important it delivers the right first impression for your potential new customer.

But nothing is worse than a website which looks great, but has hard to find information and is not user friendly.

Sometimes it's the simple (and most important) things which can be forgotten.

This article from Hubspot identifies some of the basics which people expect to find.

What Consumers Want to See on Company Websites [New Data] Take a look at the most important elements you'll want to include in your company's website in 2021 and beyond. Hint, hint: Some of these may surprise you.

Blank-page-itis. Original content idea generation. How to be different / keep it authentic / stay on brand and true to the strategy.

We've all been there.

But as this article happily admits right from the start: writing worthwhile content is HARD!

So here's, 3 Ways to Make Writing a Little Easier … without Lowering Your Standards

Thanks to for the share!

Make Writing Easier, without Lowering Your Standards (3 Ways) - How to make writing a little easier without lowering your standards for high-quality, well-researched content that makes an impact.

Covid-19 jabs for staff 'should be our call' say 58% of UK managers.

An interesting article on the Guardian, as more than half of UK business managers believe it is their job to encourage employees to get a Covid-19 vaccination to make sure workplaces are safe for the return of employees.

A moral minefield and slightly contentious issue for sure, as we all look to the future and returning to work in our offices (even if it is only for a few days a week!).

Covid-19 jabs for staff 'should be our call' say 58% of UK managers Moral minefield as CMI poll finds opinion split on whether to restrict workplace for employees refusing vaccination

A new report from the Recruitment & Employment Confederation (REC) showcases how recruiters have “stepped up through the pandemic to keep the wheels of our economy turning” and urges employers to treat recruitment as “a priority issue”.

Check out the full article on The Recruiter website - link below.

Recruiters step up to help economic recovery | Recruiter A recruitment industry survey shows how recruiters are stepping up during the Covid crisis.

The shortlist for the 2021 Recruiter Awards was released last week.

Congratulations to all of those who made the shortlist in what has been a truly exceptional and unexpected year, in so many ways.

Fingers crossed everyone will be able to enjoy the evening in person this year when it takes place in September. It'll sure be one hell of a party.

Black tie and ball gowns at the ready!

You can check out those shortlisted on the link below.

Recruiter Awards | Recruitment Community Award Events The Recruiter Awards are the UK’s most prestigious honours in recruitment, recognising best practice and celebrating the great work and achievements of in-house, agency and RPO teams, and individuals.

The latest report from the CIM | The Chartered Institute of Marketing on the Impact of Marketing, which explores marketing's relationship with the online world, how we feel about it and if we're managing to keep up with the digital transformation.

It also explores if we've become too distracted by and have lost focus on our core skills.

One of the many interesting standouts:
📱 71% of the marketers said people younger than themselves were ahead in terms of digital marketing skills. This view was as common among under 30s as among over 50s.

The rapid pace of digital change means this isn't necessarily a surprise.

All marketers feel the need to stay on top of the latest trends, but we must also ensure a well-balanced strategic approach which is relevant for our audience.

The impact of marketing 2 | Thought Leadership Report | CIM In the second of three thought leadership papers, CIM presents our most in-depth study to date of the value of the core marketing skills in the age of digital

I think many recruitment marketers will have struggled at times with getting recruiters on board with the benefits and importance of social sharing and building their personal brands.

So here's a good bitesize piece from Paiger: 3 key things a recruitment agency should do to build their recruiters' personal brands.

1. arrange a social media audit.
2. provide valuable content.
3. give strong examples.

Sometimes it's just knowing where to start and how to get that momentum going which is the hardest part.

Recruitment Agencies and Personal Branding Impact If they’re looking to increase their sales in 2021 how do you ensure all your recruiters are utilising their personal brands?

Some very interesting stats from Bullhorn's 2021 GRID survey...despite women making up 65% of the recruitment industry worldwide, they only make up 35% of c-suite positions.

The survey also found that Black, Indigenous, and People of Colour (BIPOC) professionals make up 27% of the workforce but just 14% of leadership among survey respondents.

So lots of work still to be done in the industry to gain true representation in leadership roles.

Given the number of studies that are continually showing firms with more women in leadership roles generally perform better and have higher profitability, it's an area any smart recruitment business owner should want to address.

World – Women make up 65% of staffing industry worldwide, but only 35% of C-Suite: Bullhorn Women make up 65% of the staffing industry worldwide, but only 35% of C-suite leadership, according to new data from Bullhorn's 2021 Global Recruitment Insights and Data (GRID).