Bright.

Earlier this month, BRIGHT (and our magazine Cambridge Edition partnered with the fantastic TTP Cambridge Half Marathon – and what a day it was! 🏃‍♀️🥇 Three of our team members took on the challenge, and our signs team created branding materials including banners and flags, which we loved seeing up in iconic locations around the city! If your company needs event signage, check them out at brightsigns.uk.com

BRIGHT is 🔔 Our beloved local magazine Cambridge Edition is looking for a full-time staff writer! Find out more here: bright.uk.com/about-us/careers

Three key takeaways from ’s seminal State of Marketing Trends Report:
🔹Short-form video, influencer marketing and social shopping/using DMs for customer service were the top trends marketers used in 2022
🔹Facebook takes the throne as the highest-ROI social media platform, but YouTube, Instagram, and TikTok will see more growth than Facebook in 2023
🔹Marketing budgets aren't shrinking. Despite the pandemic, recession, data-privacy changes, and whatever else 2023 might bring, marketers are being given the funding needed to step up in unexpected or difficult times

Maybe your next collab should be with a robot? 🤖 As a new generation of AI tools filter into the mainstream, creatives are using them to supercharge their imaginations, cook up new ideas, collaborate more effectively, problem solve and save time. Here are 3 cool AI tools for creatives to check out!

🔷 is a video creation platform powered by AI that enables anyone without training or experience to easily create engaging video content. A total game changer for content creators!

🔷 is an AI system that creates jaw-dropping art from written text input. Simply enter your description and prepare to be mind-blown by the intricate, often incredible artworks which are returned to you within minutes. This platform is ideal for smashing through creative blocks, encouraging out-of-the-box ideas, and creating mood boards when you’re starting a project.

🔷 Colormind uses deep learning to create colour schemes from photographs, films and art. But it doesn’t just find the most representative colours, it creates palettes that work together and complement each other: simply upload your inspo image and let the platform do the rest!

Some recent design work for Swains 📸 Our team can create brochures, catalogues, magazines and all kinds of other printed marketing materials for your business: get in touch to discuss your 2023 projects! 📞

The new issues of BRIGHT's magazines have landed! 🔥

🥁 The Colour of the Year has been announced as Viva Magenta! What do you think? More importantly… should you care? If you’re a business owner, content creator or marketer, the answer is a big yes! The colour selected each year is a consumer trend forecast based on some heavy duty market research – Pantone bases its prediction on what consumers are looking for at this moment, but it also has a huge influence on trends in its own right! Get ready to see a whole lot of Viva Magenta in 2023 🎊

Are you making use of TikTok as a marketing platform? For many businesses, the answer to that question is no. You might be missing a trick. TikTok is the fastest growing social media platform in the world, with over 100 million active monthly users across Europe – and newsflash, it’s not just Gen Z hanging out there! According to a recent report by Kantar, 32% of global TikTok users are aged 25-34, while 35% are aged 35 years and up. Check out the ‘Power of TikTok’ report for loads of interesting insights, case studies and tips for brand building on the platform: www.kantar.com/uki/inspiration/advertising-media/the-power-of-tiktok

Don't get us wrong, we love digital! We also believe that print media can be a powerful part of the marketing mix. What's more, it's a medium that's been proven time and again to be highly valued by readers, engaging, and trustworthy. We think – and we’d love to hear what you think in the comments! 📨

Meet our newest team member, Robert Shepherd! Robert joins us as editor of Definition, BRIGHT’s filmmaking bible, and brings a wealth of experience in broadcast and tech journalism. Go and give him a warm welcome over at !

In news that will come as music to the ears of marketers, Instagram has just announced an update that will allow in-app scheduling of Reels, pics and carousel posts up to 75 days in advance! 🗓 Available to professional accounts, you can access the new feature by creating a post and selecting advanced settings ➡️ schedule this post. !

3 for email marketing success!
🔷 Keep it clean! (Your database, that is). Whichever platform you use, make sure that your mailing list consists of good, ideally double-opted-in contacts – and that invalid, inactive, and bot-added addresses are removed. This ensures you're not wasting storage or sends on invalid contacts which hurt your performance statistics.
🔷 Engage your database with meaningful content: It’s not enough to be in regular contact with your subscribers. You need to be giving them a reason to open and engage with every mailout. Craft dynamic, storytelling content. Use short, powerful subject lines. Pique curiosity as best you can!
🔷 Focus on the data: Study the impact of different variables (like send-out time, day of the week, subject line, pre-header and content) on performance, and evolve your email strategy accordingly. Generic industry trends are instructive to a point – but remember that each audience is unique and will have its own open and click-through behaviours.

Say hello to the latest issues of BRIGHT’s magazines! 🔥 Want to put our amazing editorial and design skills to work for your brand? Drop us a DM to set up a chat or visit www.bright.uk.com for more info on what we do!

A new website for Online Hearing Care 🗯
OHC approached us with a pre-existing e-commerce site that was failing to convert visitors into sales – and we jumped at the chance to make key improvements & boost our client’s profitability! Pulling together all of BRIGHT’s main departments, we designed, wrote and built a new website – seeing great results just a few days after launch. We continue to manage the site and Google Ads campaigns for the client, ensuring that the content is seen by more potential customers, more often. Need a helping hand with your brand’s web presence? Give the BRIGHT team a call to see how we can help!💡

One of our favourite recent projects: revamping the FUJIFILM House of Photography in Covent Garden! Using our in-house designers, printing studio and skilled team of installers at Bright Signs, we managed this project seamlessly from concept to delivery – creating a revitalised storefront with real wow factor for this global client!

As well as creating brilliant campaigns for our clients, BRIGHT produces its own portfolio of market-leading magazines, ranging from lifestyle glossies to respected industry titles. Here’s a taster of what we’ve been up to the on the publishing side of the business lately!

Members of our magazine teams had a great experience at the IBC show in Amsterdam this month 📸 Shining a spotlight on the world’s most inspiring content and tech, we find this event is a fantastic way to connect with our respective industries, hear about the latest trends – and make our content stronger than ever! Thanks IBC for another fantastic show!

BRIGHT’s local lifestyle magazine Cambridge Edition is getting in the back-to-school mood with its annual education special this month 📚📘 The team is also putting together the finishing touches to the next issue of the Cambridge Education Guide – a premium showcase of independent schools across East Anglia ­– which comes out in October.

What makes our team tick? 💭 “One of the best parts about my job is collaborating with the local community – speaking to businesses and organisations and then sharing their story in Cambridge Edition. It’s also great fun working alongside a team of such talented wordsmiths!” – Alex Fice, Editorial Assistant on Cambridge Edition magazine

ME magazine for Amazon Web Services
🗯 We started working with Amazon Web Services (AWS) through our magazine FEED. Recognising BRIGHT’s consummate content and design skills, AWS asked us to create them magazine of their own – and ME was born! Designed to be a lead generator, ME magazine saw immediate success and continues to this day in digital form, showing how customers use the cloud to increase revenue, enhance experiences and improve products, services and business opportunities.

It’s a big month for BRIGHT’s magazine Pro Moviemaker, as the title welcomes back its prestigious Gear of the Year Awards! 🏆 Recognised worldwide as the pinnacle of achievement for manufacturers of filmmaking hardware, software and services, the awards celebrate the best products in the game, with winners selected by a panel of professional filmmakers. Voting is open until 12 September: go and have your say at promoviemaker.net.