Not Another Marketing Agency

The Halloween photo shoot with Sherlock went about as well as expected!

🦇 Happy Halloween from the NAMA team 🦇

Shout out to local business in Canterbury! A fabulously visit yesterday, we took advantage of the Axe Throwing, had a blast, and our host was fantastically fun and encouraging!

Last week was Good Business Week! Not Another Marketing Agency is a proud member of the Good Business Charter.

We continually strive to demonstrate our commitment to both our local and wider communities.

In the last 12 months we have:

🦊 Supported the Red Foxes at

👩‍🏫 Provided workshops on branding and marketing to the service users of domestic abuse organisations, to support thier mirco businesses.

👩‍⚕️ Supported a local school as an Enterprise Advisor via The Careers & Enterprise Company to help ensure The Gatsby Criteria are being met.

💫 Provided advice and support as a NED to the fairly marvellous CIC

🌟 Advised and mentored several start-ups so they get off on the right foot.

My website audit has me feeling all nostalgic!

I have had an unexpected trip down memory lane over the last couple of days. I am undertaking an audit of the Not Another Marketing Agency website.

So far, I have read back through 60 of the blogs we have published over the last few years, making tweaks and updates. What I was not expecting was the trip down memory lane that each blog triggered!

I am normally driven to write a blog about something that I have seen, a problem I have solved or a common gap in knowledge that I am seeing in businesses or industries. Consequently, each blog is mentally associated with a time, place, person or project, and I feel like I have relived them all in the last 4 days!

A website audit is something I recommend every business does at least once a year. Businesses grow and change, links change, and information changes, to name a few potential issues.

In our case, we have changed our menu system, upgraded our service offering, and changed the format of our blog. Consequently, I am working my way through our published blogs to see if anything needs updating from a content perspective, SEO or visual perspective.

There are only another 40 published blogs to go! (Then I start on the 20 unpublished blogs that are sitting in draft, waiting for me to put the finishing touches on them. One thing is for sure: 2024 is going to be a content-heavy year for NAMA!

Over the coming months you will be seeing our logo popping up more and more; we are proudly sponsoring some of the from ! These are fantastic 30 minute online events jam packed with information, and of course they are a great way to meet other local businesses!

🤔 Where has January gone?! We have had our heads down working for some fantastic clients, helping them with websites, training staff, creating strategies and launching events and services to name just a few of the things! We have also been busy planning what NAMA will be doing in 2024, hopefully we will be in a position to share more on that in the coming months!

That’s a wrap on 2023 🎁

The office is now closed until 2nd January 2024.

Thanks to all for your support this year.

Wishing everyone a very happy festive period and a fantastic New Year 🎄

Today seems like a good day to send the obligatory photo of the office dog in antlers!

So, here is Sherlock; I'm not going to lie, the antlers completely confused him, but to be fair, many things confuse him...

It was lovely to meet up for a festive get-together with old friends and new this week!

What an incredible event! I was lucky enough to get a ticket to the Christmas Networking event at The Marlowe last week! Attending a Q&A and getting to see the panto stage was a real treat!

Unexpectedly catching up with a few people, and making new friends!

I had a lovely trip to London the other week to spend time with a client. It was a busy afternoon of presentations and planning. The Dixon Hotel is a lovely venue and well worth a visit.

Happy Halloween from everyone at Not Another Marketing Agency 🎃🎃🎃


🎃
🎃👻

So proud to be doing this! Of course it had to be the Red Foxes 🦊 🦊 🦊

Thank you to Not Another Marketing Agency (NAMA) for adopting our red foxes at The Wildwood Trust! 🦊

It's through the benevolence of companies like NAMA that we continue our mission of conserving British wildlife.

NAMA is no ordinary marketing agency. They seamlessly serve as an external marketing department and the pivotal 'critical friend' who poses the essential, challenging questions.

Visit their website to learn more: www.notanothermarketingagency.co.uk/

Some of our animals are lucky enough to have multiple businesses championing their cause!

If you're interested in corporate adoptions and sponsorships, please email our Corporate Ambassador at [email protected]

It is great to have an article featured again by FSB Kent!

⭐ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 ⭐

In our latest blog post FSB Member, Tabitha Fox of Not Another Marketing Agency discusses how to retain loyal clients.

B2B marketing focuses on building relationships, providing value, and addressing the unique needs and challenges businesses and professionals face. Establishing and nurturing strong client relationships is not just a strategy; it's an art. Building lasting connections with your clients can increase loyalty, repeat business, and valuable referrals.

Client loyalty is a priceless asset for any business! Client loyalty in B2B marketing goes beyond repeat business; it's about forging enduring partnerships that benefit both parties.

Read more here: https://go.fsb.org.uk/46zvaE4

Last week, I had the absolute honour of being welcomed and shown the amazing work that Kenward Trust do.

As Kent’s leading Alcohol & Drug Rehabilitation & Resettlement Centre, this Charity has helped transform people's lives for the last 55 years!

You can find out more about them and the incredible work they do here: https://kenwardtrust.org.uk/support-us/donate/

There is nothing quite like receiving a mini jungle as a Thankyou gift from a client!

I have promised not to take the fact that they are the "Unkillable Set" personally or as a challenge!








Patch plants

It has been a busy day, but I could not let Star Ways Day go unrecognised!

Are you leveraging behaviour-based triggers in your marketing campaigns?

These automated campaigns respond to specific user actions, such as visiting a product page or downloading a whitepaper.

By delivering timely and relevant content based on user behaviour, you can significantly boost engagement and drive conversions. Let's discuss some effective behaviour-based triggers you've used or experienced!

Did you know personalising subject lines and email content can dramatically improve open and click-through rates? Using the recipient's name or other personal details helps your message stand out in a crowded inbox and makes it more likely to be read.

Have you seen personalisation make a difference to your campaigns?

Understanding your target audience is key to a successful marketing campaign. That's where buyer personas come into play! A buyer persona is a detailed profile of your ideal customer, including demographics, goals, and pain points.

By developing these personas, you can tailor your messaging to resonate with your audience on a deeper level.

Have you created buyer personas for your business yet?

Exciting brainstorming session with a startup today, looking forward to being on their creative journey from conception to launch, and beyond!

Internal Marketing? Don’t forget to tell your team what you’re doing

Who do you tell about your latest marketing promotion or offer? Obviously, you want to tell as many customers and potential customers as possible and your sales or customer services team, but should you tell the rest of your staff? We would argue that yes, you should be implementing internal marketing and that there are several extremely pertinent reasons why.

Read more in our blog https://bit.ly/41vj1NT

Stop comparing apples and oranges!

What do we mean by “comparing apples and oranges”? Find out more in our blog...
https://bit.ly/3MIdm2P

Increase revenue by marketing to your existing clients

Who are the best people to sell your product or service to? The people who already know that you exist and have bought from you or fresh, new customers? You may not be surprised to hear that businesses are 60-70% more likely to sell to an existing client. This is compared to 5-20% for new prospects. It’s also more cost-effective to sell a product or idea to someone who has an inkling that it exists. But how do you increase revenue by marketing to your existing clients or begin to market to customers who have used your service before?

Read more about it in our blog https://bit.ly/3L5ahJe

A busy day in London last week running a Marketing Strategy day.